Top 20 Home & Interior Design from Sydney on Instagram Influencers by Follower Growth

Last updated: May 17, 2026

Total Home & Interior Design Influencers in Sydney, Australia

570

Expected Reach

4.7M

Total Followers

20.0M

Avg Engagement

2.82%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Lina
@henilini
Love💕•Interior Design & Architecture🏠 •Property Styling 🏡•Visual Merchandising🧸🛍•Fashion Design 👗👒•Floristry🌷🌿•Photography 📸🎞•Food Styling/Plating 🍔🥗
Sydney, Australia
392.2K
Followers
46.37%
Engagement
+3.3%(+12.6K)
9.8
2
Sydney Sclafani | ISLAND REALTOR®
@island.realtor
ultra-luxe destinations marketing + listing specialist 100+ successful closings in Palm Beach DM w/ any inquiries or call ❥ 561.281.9176
Sydney, Australia
522.7K
Followers
0.01%
Engagement
+1.8%(+9.5K)
5.0
3
Tess Begg
@tessbegg
Nourishing plant-based recipes🌿 Certified personal trainer Sydney Australia Contact: hello@tessbegg.com
Sydney, Australia
376.3K
Followers
N/A
Engagement
+1.7%(+6.4K)
6.6
4
Sophie Webb
@what.sophie.does
• Home tips to make life easier • Organising | Cleaning | Styling • Sydney | Australia • w.sophie.does@gmail.com
Sydney, Australia
991.5K
Followers
N/A
Engagement
+0.6%(+5.4K)
7.3
5
Minakshi Gajera
@mums_great_life
• Home Organization Enthusiast • Simple & Delicious meal inspo • Cleaning hacks 🏡 Sydney, Australia
Sydney, Australia
339.6K
Followers
0.04%
Engagement
+1.6%(+5.3K)
5.7
6
Sydney Hale | Antiques & Interiors
@soulfedhome
Where History Finds Haven Imported Antiques & Fine Furniture New Collections Live Every Thurs | 7 PM CST ↓ Nationwide Shipping ↓ 📍KY / Nashville
Sydney, Australia
104.7K
Followers
1.43%
Engagement
+4.5%(+4.5K)
7.9
7
Veronica King - builder’s wife
@builderswife
💁‍♀️ Sharing Real Insights for Building & Renovating ❤️ Mum of 3 💌veronica.king@outlook.com.au 📍 Sydney
Sydney, Australia
96.6K
Followers
0.79%
Engagement
+4.7%(+4.4K)
7.3
8
Bianca Pintan · ceramic artist & creative educator
@biancapintan
Bold ceramics · Creative freedom · Online courses Brazilian-born · Lennox Head, Australia
Sydney, Australia
185.9K
Followers
0.29%
Engagement
+1.5%(+2.8K)
6.1
9
E R M
@emilyrosemoloney
STYLIST FOUNDER @HYPHENSTORE Enquiries emily@mokkingbird.com
Sydney, Australia
146.9K
Followers
4.68%
Engagement
+1.9%(+2.7K)
5.5
10
Olive et Oriel | Designer Art & Wallpapers
@oliveetoriel
Artwork, wallpapers & framed canvas prints. Elevating interiors worldwide for over 10 years ↓ Shop online 🌎 Worldwide shipping
Sydney, Australia
398.2K
Followers
0.01%
Engagement
+0.7%(+2.6K)
5.3
11
Sydney Plant Guy 🌱
@sydneyplantguy
📍Sydney,Australia 🌿Growing large aroids indoors 🔻For tips & tricks, check out my youtube channel
Sydney, Australia
591.7K
Followers
N/A
Engagement
+0.4%(+2.1K)
7.5
12
Muscle Mat
@muscle_mat
The worlds best comfort goods ✨ Warehouses in Sydney 🇦🇺 Auckland 🇳🇿 Salt Lake City and Knoxville 🇺🇸
Sydney, Australia
66.8K
Followers
0.00%
Engagement
+3.3%(+2.1K)
5.5
13
Milly Dent • Sydney
@millydent
Ceramic Artist + Designer ✨ 53A Smith Street Marrickville Studio / Shop Hours • Mon, Tue & Thu 9am-4pm
Sydney, Australia
58.4K
Followers
0.12%
Engagement
+3.8%(+2.1K)
5.7
14
Sarah Weston
@giftedandtalentedteacher
A space where quality meets creativity ——— 🧠 Teacher resources that lighten the load 🧚🏼 Classroom Decor that lifts the room 🤍 Ambassador @rmhcgws
Sydney, Australia
191.8K
Followers
0.17%
Engagement
+1.0%(+1.9K)
6.2
15
Hadley
@sydneyreefing
𝙈𝙖𝙧𝙞𝙣𝙚 𝙨𝙘𝙞𝙚𝙣𝙩𝙞𝙨𝙩 𝙋𝙝𝘿 @hadley__england
Sydney, Australia
45.0K
Followers
N/A
Engagement
+4.2%(+1.8K)
9.0
16
Zita Fernandez
@zita.fernandez
Creative Direction Brand Design Photography
Sydney, Australia
36.2K
Followers
3.21%
Engagement
+5.0%(+1.7K)
7.9
17
Logan & Jordy
@loganandjordy
👬@logan_wein @jordy.f.v.a 🇺🇸 + 🇨🇴 living down under 🇦🇺 💌 loganandjordy@thisisamplifytalent.com 📱66.7k on tiktok
Sydney, Australia
24.3K
Followers
0.00%
Engagement
+7.5%(+1.7K)
7.2
18
S T E V E C O R D O N Y
@stevecordony
Interior Stylist / Author • Enquiries: partnerships@stevecordony.com • Castlery Masterclass Sign Up - Sydney & Brisbane below:
Sydney, Australia
784.4K
Followers
2.39%
Engagement
+0.2%(+1.6K)
4.2
19
The Merchants Warehouse
@the_merchants_warehouse
Interiors | Antiques | Design | Clothing | Garden Huge Warehouse Cnr of Booth st & Guihen st Annandale, Sydney 7 days 10-5 0475461235
Sydney, Australia
43.7K
Followers
0.25%
Engagement
+3.5%(+1.5K)
6.6
20
Annabel Scanlen
@annabel_scanlen
Sydney based ceramicist, ikebana + travel enthusiast, object collector & digital designer in architecture ✉️ hello@annabelscanlen.com all links ↓
Sydney, Australia
18.5K
Followers
4.01%
Engagement
+7.6%(+1.3K)
7.9

About This Instagram Influencer Ranking

Discover the most influential creators in Sydney with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.7M potential impressions across all ranked influencers
  • Total Audience: 20.0M followers collectively following these creators
  • Average Engagement Rate: 2.82% - competitive engagement levels
  • Market Coverage: 570 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Sydney on Instagram?

Lina (@henilini) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Sydney on Instagram, with +3.3% monthly growth (+12.6K followers).

How many followers did Lina (@henilini) gain last month?

Lina (@henilini) gained about 12.6K followers last month (+3.3%).

Who grew more: Lina (@henilini) or Sydney Sclafani | ISLAND REALTOR® (@island.realtor)?

Lina (@henilini) grew more than Sydney Sclafani | ISLAND REALTOR® (@island.realtor) (12.6K vs 9.5K).

How is Sydney Sclafani | ISLAND REALTOR® (@island.realtor) performing right now?

Sydney Sclafani | ISLAND REALTOR® (@island.realtor) is growing at +1.8% (+9.5K) per month, with a Profile Score of 5.0 and average engagement of 0.01%.

How is Tess Begg (@tessbegg) performing right now?

Tess Begg (@tessbegg) is growing at +1.7% (+6.4K) per month, with a Profile Score of 6.6 and average engagement of N/A.

How is Sophie Webb (@what.sophie.does) performing right now?

Sophie Webb (@what.sophie.does) is growing at +0.6% (+5.4K) per month, with a Profile Score of 7.3 and average engagement of N/A.

How is Minakshi Gajera (@mums_great_life) performing right now?

Minakshi Gajera (@mums_great_life) is growing at +1.6% (+5.3K) per month, with a Profile Score of 5.7 and average engagement of 0.04%.

Who had the higher percentage growth: Sydney Sclafani | ISLAND REALTOR® (@island.realtor) or Tess Begg (@tessbegg)?

Sydney Sclafani | ISLAND REALTOR® (@island.realtor) leads (1.8% vs Tess Begg (@tessbegg) 1.7%).

What is the absolute follower gain of Lina (@henilini)?

Lina (@henilini) gained about 12.6K followers last month (+3.3%).

What is the absolute follower gain of Sydney Sclafani | ISLAND REALTOR® (@island.realtor)?

Sydney Sclafani | ISLAND REALTOR® (@island.realtor) gained about 9.5K followers last month (+1.8%).

What is the absolute follower gain of Tess Begg (@tessbegg)?

Tess Begg (@tessbegg) gained about 6.4K followers last month (+1.7%).

What is the absolute follower gain of Sophie Webb (@what.sophie.does)?

Sophie Webb (@what.sophie.does) gained about 5.4K followers last month (+0.6%).

What is the absolute follower gain of Minakshi Gajera (@mums_great_life)?

Minakshi Gajera (@mums_great_life) gained about 5.3K followers last month (+1.6%).

Is Lina (@henilini) still a relevant creator?

Yes — Lina (@henilini) has a Profile Score of 9.8, average engagement of 46.37%, and +3.3% (+12.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Australia?

The average engagement rate for this category is 2.82%. Generally, rates above 3.4% are considered excellent, while rates above 2.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sydney?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.