Top 20 Beauty & Cosmetics from Sydney on Instagram Influencers by Follower Growth

Last updated: May 22, 2026

Total Beauty & Cosmetics Influencers in Sydney, Australia

2,005

Expected Reach

19.5M

Total Followers

79.8M

Avg Engagement

3.79%

Audience Analysis

Gender Distribution

Female59%
Male42%

Age Distribution

25-3442.6%
18-2426.6%
35-4416.1%
45-546.8%

Top Countries

Australia23.3%
United States of America21.0%
United Kingdom5.5%
Brazil2.8%
Canada2.7%

Top Languages

en76.2%
es6.7%
pt3.5%

Top Cities

Sydney9.3%
Melbourne3.1%
Los Angeles1.2%
New York0.9%
Brisbane0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Aalia Schembri
@aaliaschembrii
@realnotperfectwithaalia 🎙️ @ehplabs Athlete🤍| AALIA @velocity_activewear | AALIA
Sydney, Australia
191.2K
Followers
4.90%
Engagement
+11.0%(+18.9K)
8.0
2
Sydney Sweeney FanPage♡︎
@sydneysweney_
༞༞ ⎈Fan Page of @sydney_sweeney 🦋✨ ⎈My Backup account @sydneysweneey_ ♥︎ ⎈𝐈’𝐦 𝐧𝐨𝐭 𝐒𝐲𝐝𝐧𝐞𝐲🚫 ⎈𝐎𝐑𝐃𝐄𝐑 𝐏𝐑𝐎𝐌𝐎 𝐇𝐄𝐑𝐄⬇️📥
Sydney, Australia
363.0K
Followers
14.32%
Engagement
+5.4%(+18.5K)
8.1
3
W BY WHITE WOLFE // TAMMY
@wbywhitewolfe
Law Com Hons. Graduate | Forbes 30 Under 30 Sports | Lifestyle | Entertainment Founder @worldofrezort wbywhitewolfe@gmail.com
Sydney, Australia
79.4K
Followers
1.56%
Engagement
+27.7%(+17.2K)
3.6
4
💖Jenna Hudson💖
@jennawiththepink
💞Full time Queen💞 Influencer, Singer, Presenter 📍Sydney Ambassador for @thebutterflyfoundation 🦋 Shop: @withthepinkk 👑 Collabs: Yorke@withthepink.com
Sydney, Australia
315.3K
Followers
0.27%
Engagement
+5.1%(+15.4K)
6.7
5
Asta | Chill Commanding Style
@astahearts
Wear the Margiela on a random Tuesday Style for the thinking woman Sr Director Google No ads, links, brand deals. Follow for the real thing
Sydney, Australia
115.9K
Followers
3.13%
Engagement
+15.0%(+15.1K)
7.8
6
J$L
@juliesanlieu
(J$L pronounced juh-zelle) All enquiries— juhzellle@gmail.com Based in Sydney MU$IC
Sydney, Australia
96.4K
Followers
0.00%
Engagement
+14.5%(+12.2K)
8.1
7
Peyton Smith
@misspeytonsmith
Skincare + SPF 🤞🏻 Combination oily / acne prone / Sensitive peytonsmithpersonal@gmail.com Management: michelles@onedaydream.com.au 🧿Sydney 🇦🇺
Sydney, Australia
291.5K
Followers
0.19%
Engagement
+3.8%(+10.7K)
5.9
8
MITCH GREER
@mitch.greer
Sydney, Australia Management: michelles@onedaydream.com.au
Sydney, Australia
135.2K
Followers
1.03%
Engagement
+8.3%(+10.3K)
6.9
9
Sydney Freeman
@sydneyxfreeweights
22 | Bikini Bodybuilding🥇NATTY 5’9 💌 Sydneyxfreeweights@tsptalent.co @youngla ‘SYDNEY’ | @gymshark ‘SYDNEYX’ DFYNE | AYBL DC ‘SYDNEY10’ ✨ @pescience
Sydney, Australia
99.8K
Followers
5.01%
Engagement
+11.4%(+10.2K)
8.1
10
The Aesthetique Co - SYDNEY COSMETIC NURSE
@rana_cosmetic_nurse
Rana Cosmetic Nurse >21 years RN experience. Specialising in a variety of Face/Skin Cosmetic Treatments 🤍 📲 DM or text to book 📍Panania
Sydney, Australia
130.3K
Followers
0.00%
Engagement
+6.7%(+8.2K)
7.3
11
Liv Grivas
@oliviagrivas
AU - ali@onedaydream.com.au UK/EU/US - olivia@e-idols.com co-founder @elaai_
Sydney, Australia
579.2K
Followers
1.49%
Engagement
+1.4%(+7.9K)
4.4
12
Ece Çetinöz
@ececetinozz
📩 ececetinoz@viralif.com Youtube ;
Sydney, Australia
176.4K
Followers
4.45%
Engagement
+4.2%(+7.1K)
8.0
13
JONO CASTANO
@jonocastanoacero
🇦🇺🇨🇴 Helping you build DISCIPLINE to be your BEST 📍@acero Kenzo & Maldives 📕 Author: It Starts Today 🏋️ @menshealthau trainer 🩳 @wearacero E.R ♥️
Sydney, Australia
972.0K
Followers
0.86%
Engagement
+0.7%(+6.9K)
3.5
14
𝓛𝓮𝔁𝔂 𝓢𝓽𝓮𝓿𝓮𝓷𝓼
@lexy00stevens
📍Sydney, Australia 🇦🇺🇱🇧 ✌🏽on 🌏
Sydney, Australia
283.6K
Followers
1.12%
Engagement
+2.0%(+5.7K)
7.0
15
𝑨𝑻𝑯𝑰𝑵𝑨 𝑫𝑰𝑨𝒁 🦋
@camilathinadiaz
your go-to beauty bestie ✨ glow tips y truquitos reales 🇵🇪 en 🇵🇷 💌camilathina.collabs@gmail.com probando productos por ti ↓ 🤍
Sydney, Australia
267.5K
Followers
1.06%
Engagement
+2.2%(+5.7K)
7.3
16
Sidney Dean
@sidneydean
Sydney to Miami to ATL Talent Acquisition Consultant Scorpio ♏️
Sydney, Australia
253.4K
Followers
4.67%
Engagement
+2.2%(+5.6K)
8.1
17
𝓗𝓪𝓶𝔃𝓪𝓱 𝓙.
@bl00dy_poki
ᴏᴜᴛ ᴏꜰ ꜱᴘɪᴛᴇ
Sydney, Australia
59.7K
Followers
4.22%
Engagement
+10.2%(+5.5K)
7.6
18
Sarah Jane Boas
@sarahjaneboas
highlights from my digital diary sarahjboas@gmail.com
Sydney, Australia
105.9K
Followers
5.20%
Engagement
+5.2%(+5.3K)
3.5
19
BIANCA JADE
@fuckbiancaj
Founder @microswim
Sydney, Australia
59.3K
Followers
3.95%
Engagement
+9.0%(+4.9K)
8.2
20
Lucy
@lucyisdewy
✨beauty & skincare ugc creator 🌝sensitive skin hormonal acne 🎀oily scalp dry ends 📩stephanie@slpmgmt.com.au 💌lucyisdewy@gmail.com 📍sydney
Sydney, Australia
63.7K
Followers
0.37%
Engagement
+8.1%(+4.8K)
8.0

About This Instagram Influencer Ranking

Discover the most influential creators in Sydney with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 19.5M potential impressions across all ranked influencers
  • Total Audience: 79.8M followers collectively following these creators
  • Average Engagement Rate: 3.79% - above industry average
  • Market Coverage: 2,005 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 59% Female, 42% Male
  • Primary Age Group: 25-34 years (42.6% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Sydney on Instagram?

Aalia Schembri (@aaliaschembrii) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Sydney on Instagram, with +11.0% monthly growth (+18.9K followers).

How many followers did Aalia Schembri (@aaliaschembrii) gain last month?

Aalia Schembri (@aaliaschembrii) gained about 18.9K followers last month (+11.0%).

Who grew more: Aalia Schembri (@aaliaschembrii) or Sydney Sweeney FanPage♡︎ (@sydneysweney_)?

Aalia Schembri (@aaliaschembrii) grew more than Sydney Sweeney FanPage♡︎ (@sydneysweney_) (18.9K vs 18.5K).

How is Sydney Sweeney FanPage♡︎ (@sydneysweney_) performing right now?

Sydney Sweeney FanPage♡︎ (@sydneysweney_) is growing at +5.4% (+18.5K) per month, with a Profile Score of 8.1 and average engagement of 14.32%.

How is W BY WHITE WOLFE // TAMMY (@wbywhitewolfe) performing right now?

W BY WHITE WOLFE // TAMMY (@wbywhitewolfe) is growing at +27.7% (+17.2K) per month, with a Profile Score of 3.6 and average engagement of 1.56%.

How is 💖Jenna Hudson💖 (@jennawiththepink) performing right now?

💖Jenna Hudson💖 (@jennawiththepink) is growing at +5.1% (+15.4K) per month, with a Profile Score of 6.7 and average engagement of 0.27%.

How is Asta | Chill Commanding Style (@astahearts) performing right now?

Asta | Chill Commanding Style (@astahearts) is growing at +15.0% (+15.1K) per month, with a Profile Score of 7.8 and average engagement of 3.13%.

Who had the higher percentage growth: Sydney Sweeney FanPage♡︎ (@sydneysweney_) or W BY WHITE WOLFE // TAMMY (@wbywhitewolfe)?

W BY WHITE WOLFE // TAMMY (@wbywhitewolfe) leads (27.7% vs Sydney Sweeney FanPage♡︎ (@sydneysweney_) 5.4%).

What is the absolute follower gain of Aalia Schembri (@aaliaschembrii)?

Aalia Schembri (@aaliaschembrii) gained about 18.9K followers last month (+11.0%).

What is the absolute follower gain of Sydney Sweeney FanPage♡︎ (@sydneysweney_)?

Sydney Sweeney FanPage♡︎ (@sydneysweney_) gained about 18.5K followers last month (+5.4%).

What is the absolute follower gain of W BY WHITE WOLFE // TAMMY (@wbywhitewolfe)?

W BY WHITE WOLFE // TAMMY (@wbywhitewolfe) gained about 17.2K followers last month (+27.7%).

What is the absolute follower gain of 💖Jenna Hudson💖 (@jennawiththepink)?

💖Jenna Hudson💖 (@jennawiththepink) gained about 15.4K followers last month (+5.1%).

What is the absolute follower gain of Asta | Chill Commanding Style (@astahearts)?

Asta | Chill Commanding Style (@astahearts) gained about 15.1K followers last month (+15.0%).

Is Aalia Schembri (@aaliaschembrii) still a relevant creator?

Yes — Aalia Schembri (@aaliaschembrii) has a Profile Score of 8.0, average engagement of 4.90%, and +11.0% (+18.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 3.79%. Generally, rates above 4.5% are considered excellent, while rates above 3.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sydney?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.