Top 20 Athletics & Sports from Australia on Instagram Influencers by Follower Growth

Last updated: November 11, 2026

Total Athletics & Sports Influencers in Australia

9,642

Expected Reach

136.0M

Total Followers

459.9M

Avg Engagement

5.82%

Audience Analysis

Gender Distribution

Female35%
Male65%

Age Distribution

25-3439.0%
18-2428.0%
35-4417.5%
13-176.3%

Top Countries

Australia21.7%
United States of America12.6%
Germany11.2%
United Kingdom5.3%
India4.3%

Top Languages

en66.6%
de10.7%
es7.1%

Top Cities

Melbourne3.6%
Sydney2.6%
Brisbane2.0%
Gold Coast1.3%
Berlin1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Liam Stapleton
@liamstapleton
🎙️ @benandliam 📧 PRothfield@wsportsandmedia.com.au
Australia
1.7M
Followers
1.66%
Engagement
+4.3%(+70.4K)
8.9
2
Alexander Volkanovski
@alexvolkanovski
@ufc FW Champion 👑 Owner of: @cookinwithvolk @engage @bangtaomuaythaimma @cmbtnutrition Sponsored by: @lotus_caravans @sportsbetcomau
Sydney, Australia
3.5M
Followers
1.76%
Engagement
+1.4%(+47.1K)
7.8
3
Aleksandre Topuria
@aleksandre_topuria
Sydney, Australia
1.3M
Followers
27.24%
Engagement
+3.7%(+46.7K)
6.4
4
Jordan Cox
@jjordancox
@redbulluk @kookaburracricketuk @uniquesgcricket
Sydney, Australia
308.8K
Followers
228.77%
Engagement
+17.1%(+45.0K)
10.0
5
Sebastian Oreb | Online Coach & Mentor for Personal Trainers
@australianstrengthcoach
The Best Strength Education on Instagram Coach to the World's Strongest Man 👇 DM “COACHME” or click below to work with me
Sydney, Australia
915.2K
Followers
0.57%
Engagement
+5.0%(+43.9K)
7.6
6
Jacob Bethell
@jacob.bethell
@englandcricket @jatamanagement @gmcricket @pragnelljewellery @pragnellwatches
Australia
1.1M
Followers
69.46%
Engagement
+4.1%(+42.3K)
8.0
7
MILLIE MARSHALL
@millie_marshall
📍Gold Coast, Australia Online Coach @milliemarshallfitness ♥ @oneractive Athlete | code MILLIEM ♥ @elitesuppsaustralia | code MILLIE
Gold Coast, Australia
690.8K
Followers
3.37%
Engagement
+5.5%(+36.2K)
8.4
8
Travis Head
@travishead34
@helix_groupmanagement-andrew@helixgm.com.au @Arisesolaraustralia @graynicolls_ausnz @tradeifyfunding @smithoptics.aus My wine👇
Adelaide, Australia
1.2M
Followers
18.65%
Engagement
+2.8%(+31.9K)
8.3
9
Pat Cummins
@patcummins30
Albie, Edie & Becky ❤️ Australian Cricketer 🏏
Australia
3.3M
Followers
7.27%
Engagement
+0.9%(+30.4K)
7.7
10
Alireza Faghani
@alirezafaghani__
👨🏻‍💼📱 @sajad_imanian 📸🎥 @11media.agency
Brisbane, Australia
1.3M
Followers
24.65%
Engagement
+2.4%(+30.2K)
9.3
11
Valtteri Bottas
@valtteribottas
@F1 driver for @cadillacf1
Adelaide, Australia
5.7M
Followers
0.70%
Engagement
+0.5%(+29.6K)
7.1
12
joangarciacf
@joangarciacf
Cuenta NO OFICIAL de Joan García Cuenta fan de @__joangarcia 💥
Newcastle, Australia
260.8K
Followers
0.38%
Engagement
+12.4%(+28.8K)
6.5
13
Mathew Baker
@mat_baker09
✞ | @melbournecity inquiries@mathewbaker.com.au
Australia
395.7K
Followers
35.01%
Engagement
+7.8%(+28.5K)
10.0
14
Jai Arrow
@jaiarrow
@ssfcrabbitohs #1166 Sydney📍
Sydney, Australia
227.7K
Followers
12.37%
Engagement
+14.2%(+28.3K)
10.0
15
Vanja Moves
@vanja.moves
🔥 Entrepreneur | Creator | Weaponized Human 🎯 Founder @movesmethod & @moveslabs 🚀 280k+ lives transformed ⚡ Turning Broken into Bulletproof ⚡
Australia
1.8M
Followers
0.18%
Engagement
+1.4%(+25.0K)
6.1
16
Lee mccutcheon
@leepriestofficial72
Use code PRIEST @youngla @acesunglasses @nutrifittlabs @the_ngsyndicate @shopvintagemuscle @premier.strength.equipment @ifbbama
Australia
1.2M
Followers
0.31%
Engagement
+1.9%(+23.6K)
5.8
17
Jacob Bradshaw
@jacobbradshaww
• Pro Tennis Player • Travel ✈️ • Australian 🇦🇺🦘
Australia
285.4K
Followers
0.87%
Engagement
+9.0%(+23.5K)
8.8
18
Xander Zayas
@xander.zayas
UNIFICADO @worldboxingorg & @wbaboxingofficial 154👑 #CríaBoricua 🇵🇷 Management: @thepeterkahn
Sydney, Australia
420.4K
Followers
6.75%
Engagement
+5.6%(+22.4K)
9.1
19
Jimmy Rees OAM
@jimmyrees_
Comedian Tickets: UK Tour 2027 Orange, NSW Frankston, VIC 👇
Australia
1.2M
Followers
0.07%
Engagement
+1.9%(+21.4K)
5.9
20
Tom Harris Football
@tomharrisfootball
🇦🇷🇦🇺 #1 Australia Football Youtube Channel 📧 Tomharrisfootball@digitalsportsmgmt.com
Australia
543.1K
Followers
0.54%
Engagement
+4.0%(+21.0K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Athletics & Sports content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 136.0M potential impressions across all ranked influencers
  • Total Audience: 459.9M followers collectively following these creators
  • Average Engagement Rate: 5.82% - significantly above industry average
  • Market Coverage: 9,642 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, Germany
  • Gender Distribution: 35% Female, 65% Male
  • Primary Age Group: 25-34 years (39% of audience)
  • Languages: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Athletics & Sports niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Athletics & Sports creator in Australia on Instagram?

Liam Stapleton (@liamstapleton) is, as of November 2026, the fastest‑growing Athletics & Sports creator in Australia on Instagram, with +4.3% monthly growth (+70.4K followers).

How many followers did Liam Stapleton (@liamstapleton) gain last month?

Liam Stapleton (@liamstapleton) gained about 70.4K followers last month (+4.3%).

Who grew more: Liam Stapleton (@liamstapleton) or Alexander Volkanovski (@alexvolkanovski)?

Liam Stapleton (@liamstapleton) grew more than Alexander Volkanovski (@alexvolkanovski) (70.4K vs 47.1K).

How is Alexander Volkanovski (@alexvolkanovski) performing right now?

Alexander Volkanovski (@alexvolkanovski) is growing at +1.4% (+47.1K) per month, with a Profile Score of 7.8 and average engagement of 1.76%.

How is Aleksandre Topuria (@aleksandre_topuria) performing right now?

Aleksandre Topuria (@aleksandre_topuria) is growing at +3.7% (+46.7K) per month, with a Profile Score of 6.4 and average engagement of 27.24%.

How is Jordan Cox (@jjordancox) performing right now?

Jordan Cox (@jjordancox) is growing at +17.1% (+45.0K) per month, with a Profile Score of 10.0 and average engagement of 228.77%.

How is Sebastian Oreb | Online Coach & Mentor for Personal Trainers (@australianstrengthcoach) performing right now?

Sebastian Oreb | Online Coach & Mentor for Personal Trainers (@australianstrengthcoach) is growing at +5.0% (+43.9K) per month, with a Profile Score of 7.6 and average engagement of 0.57%.

Who had the higher percentage growth: Alexander Volkanovski (@alexvolkanovski) or Aleksandre Topuria (@aleksandre_topuria)?

Aleksandre Topuria (@aleksandre_topuria) leads (3.7% vs Alexander Volkanovski (@alexvolkanovski) 1.4%).

What is the absolute follower gain of Liam Stapleton (@liamstapleton)?

Liam Stapleton (@liamstapleton) gained about 70.4K followers last month (+4.3%).

What is the absolute follower gain of Alexander Volkanovski (@alexvolkanovski)?

Alexander Volkanovski (@alexvolkanovski) gained about 47.1K followers last month (+1.4%).

What is the absolute follower gain of Aleksandre Topuria (@aleksandre_topuria)?

Aleksandre Topuria (@aleksandre_topuria) gained about 46.7K followers last month (+3.7%).

What is the absolute follower gain of Jordan Cox (@jjordancox)?

Jordan Cox (@jjordancox) gained about 45.0K followers last month (+17.1%).

What is the absolute follower gain of Sebastian Oreb | Online Coach & Mentor for Personal Trainers (@australianstrengthcoach)?

Sebastian Oreb | Online Coach & Mentor for Personal Trainers (@australianstrengthcoach) gained about 43.9K followers last month (+5.0%).

Is Liam Stapleton (@liamstapleton) still a relevant creator?

Yes — Liam Stapleton (@liamstapleton) has a Profile Score of 8.9, average engagement of 1.66%, and +4.3% (+70.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Athletics & Sports in Australia?

The average engagement rate for this category is 5.82%. Generally, rates above 7.0% are considered excellent, while rates above 4.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.