Top 20 Sustainability & Environment from Melbourne on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Sustainability & Environment Influencers in Melbourne, Australia

379

Expected Reach

2.9M

Total Followers

14.0M

Avg Engagement

2.49%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Loui Burke
@louiburke
Your chic friend in home, hosting & put-together living. Occasionally fed up. Always helpful. 🦘contact@louiburke.com
Melbourne, Australia
1.3M
Followers
0.12%
Engagement
+14.5%(+161.5K)
6.9
2
Nicole Maguire
@simple.home.edit
🍽️ Easy, family-friendly recipes 🍝Saving you time, money and stress 📖 NEW: Simple Weeknights — pre-order now ❤️ Cookbooks & recipes 👇🏼
Melbourne, Australia
3.6M
Followers
0.05%
Engagement
+2.1%(+74.4K)
6.7
3
Hamish Bassett
@tinypotsmelbourne
Tiny Wheel-Thrown Pottery by @hamishbassett Made in Naarm/Melbourne Next drop: TBD Commissions currently closed 🇵🇸
Melbourne, Australia
519.7K
Followers
0.87%
Engagement
+11.3%(+52.9K)
8.2
4
Veronica Tucker the Label
@veronicatuckerthelabel
Slow fashion sewing patterns Clothing is never just clothing Host of The Culture of Cloth podcast · Melbourne, AUS
Melbourne, Australia
201.0K
Followers
0.03%
Engagement
+3.0%(+5.8K)
7.3
5
STEPH • GIRL ABOUT MELBOURNE | Food, Travel & Lifestyle Blogger
@girlaboutmelb
just my honest opinions 🤷🏼‍♀️ finding you the best places to eat, drink, play + stay!👇🏽 restaurants, hotels + things to do 💌 girlaboutmelb@gmail.com
Melbourne, Australia
111.2K
Followers
1.91%
Engagement
+3.5%(+3.8K)
8.4
6
Kate/KB
@the_notorious_thrifter
The Notorious Thrifter Productions highlights Melbourne’s best op shops, vintage stores & small businesses to the wider community DM for collab rate
Melbourne, Australia
27.0K
Followers
9.72%
Engagement
+12.7%(+3.0K)
9.0
7
Crochet 🧶 Enthusiast in Melbourne | The art of Crochet 🧶
@mels_homemadecraft
🧶Crochet • DIY • Handmade 🧶 Creator & Pattern Designer UGC Creator | Brand Collaborations Patterns & tutorials ↓
Melbourne, Australia
55.9K
Followers
0.19%
Engagement
+4.3%(+2.3K)
7.2
8
Courtney Blood - Award Winning Personal Stylist
@mondayprojectco
Award Winning/Melb Personal Stylist/ Color Analyst/Image/ Presenter. Brand Collabs -courtney@mondayprojectco.com.au ⬇️ Styling Services/Bookings
Melbourne, Australia
318.7K
Followers
0.00%
Engagement
+0.7%(+2.3K)
6.2
9
Justin O’Brien
@urbanfarmer2570
Come join me on my dream veggie garden build journey 🌱 With plenty of helpful growing tips along the way. @hoselinkaustralia Ambassador
Melbourne, Australia
101.9K
Followers
0.99%
Engagement
+1.8%(+1.8K)
7.1
10
James Vowles
@jv.f1
Team Principal @williamsf1team
Melbourne, Australia
675.5K
Followers
1.93%
Engagement
+0.2%(+1.5K)
8.0
11
Alyce’s Thermomix & Thermo Cooker Recipes 🍝
@alycealexandracookbooks
Best Recipes & Accessories for #Thermomix & Thermo Cookers | 100,000+ Cookbooks Sold 🤩 Use & Love Your Machine With Us! Links to FREE recipes 👇
Melbourne, Australia
83.5K
Followers
0.28%
Engagement
+1.7%(+1.4K)
6.9
12
Peter Vouthas | Urban Gardener
@urbancitygardener
🌱Urban Gardening 🍅Rare Tomato Grower 🪴Raised Bed Gardening 🇦🇺Melb | Australia @hoselinkaustralia Ambassador @scotts_australia Crew
Melbourne, Australia
103.4K
Followers
1.75%
Engagement
+1.2%(+1.2K)
8.0
13
brutalisse
@brutalisse
curated by @cvetan.koceski
Melbourne, Australia
19.7K
Followers
1.73%
Engagement
+4.6%(+875)
8.4
14
Jo Weston
@jo_weston
Melbourne Vixen & Australian Diamond 🦊💎 @nissanaustralia @asicsaustralia Contact @wsportsandmedia Netball Besties @penguinbooksaus
Melbourne, Australia
60.3K
Followers
0.02%
Engagement
+1.5%(+870)
7.3
15
Anna Seed
@annaseedart
Illustrator based in Melbourne (Naarm), Australia 🌞 My online store is OPEN. 🍄 🛒 🌿
Melbourne, Australia
68.6K
Followers
3.51%
Engagement
+1.3%(+866)
8.0
16
Ryan Cowan
@ryanjaycowan
Tesla Content Creator Melbourne 🇦🇺
Melbourne, Australia
49.2K
Followers
2.00%
Engagement
+1.7%(+804)
8.1
17
Ashley James
@ashley_james_gardens
Garden Designer, Maker & Writer Country Victoria | Projects across Australia
Melbourne, Australia
47.6K
Followers
0.04%
Engagement
+1.4%(+653)
8.2
18
James Starbuck
@starbuckexcavation
Melbourne Australia. Earthmover. 👻 james.starbuck7 #starbuckexcavation #starbucktrucks
Melbourne, Australia
61.9K
Followers
0.73%
Engagement
+1.0%(+596)
7.3
19
Bec Cliffe | Hiking Melbourne
@hikingbec
Making the outdoors feel more accessible 🥾Solo hiked 3,000km across France @adrenaline_au crew 📍VIC | cliffebec@gmail.com
Melbourne, Australia
25.1K
Followers
2.21%
Engagement
+2.4%(+581)
8.3
20
Jaharn Quinn
@jaharnquinn
🛠️ Always thrifting, making & upcycling 📦 Coming soon @jaharnandco 📕 Author of Dream Home DIY 🧰 Join my Power Tool Course
Melbourne, Australia
58.9K
Followers
0.30%
Engagement
+0.9%(+555)
6.8

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Sustainability & Environment content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.9M potential impressions across all ranked influencers
  • Total Audience: 14.0M followers collectively following these creators
  • Average Engagement Rate: 2.49% - competitive engagement levels
  • Market Coverage: 379 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Sustainability & Environment niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Sustainability & Environment creator in Melbourne on Instagram?

Loui Burke (@louiburke) is, as of November 2026, the fastest‑growing Sustainability & Environment creator in Melbourne on Instagram, with +14.5% monthly growth (+161.5K followers).

How many followers did Loui Burke (@louiburke) gain last month?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

Who grew more: Loui Burke (@louiburke) or Nicole Maguire (@simple.home.edit)?

Loui Burke (@louiburke) grew more than Nicole Maguire (@simple.home.edit) (161.5K vs 74.4K).

How is Nicole Maguire (@simple.home.edit) performing right now?

Nicole Maguire (@simple.home.edit) is growing at +2.1% (+74.4K) per month, with a Profile Score of 6.7 and average engagement of 0.05%.

How is Hamish Bassett (@tinypotsmelbourne) performing right now?

Hamish Bassett (@tinypotsmelbourne) is growing at +11.3% (+52.9K) per month, with a Profile Score of 8.2 and average engagement of 0.87%.

How is Veronica Tucker the Label (@veronicatuckerthelabel) performing right now?

Veronica Tucker the Label (@veronicatuckerthelabel) is growing at +3.0% (+5.8K) per month, with a Profile Score of 7.3 and average engagement of 0.03%.

How is STEPH • GIRL ABOUT MELBOURNE | Food, Travel & Lifestyle Blogger (@girlaboutmelb) performing right now?

STEPH • GIRL ABOUT MELBOURNE | Food, Travel & Lifestyle Blogger (@girlaboutmelb) is growing at +3.5% (+3.8K) per month, with a Profile Score of 8.4 and average engagement of 1.91%.

Who had the higher percentage growth: Nicole Maguire (@simple.home.edit) or Hamish Bassett (@tinypotsmelbourne)?

Hamish Bassett (@tinypotsmelbourne) leads (11.3% vs Nicole Maguire (@simple.home.edit) 2.1%).

What is the absolute follower gain of Loui Burke (@louiburke)?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

What is the absolute follower gain of Nicole Maguire (@simple.home.edit)?

Nicole Maguire (@simple.home.edit) gained about 74.4K followers last month (+2.1%).

What is the absolute follower gain of Hamish Bassett (@tinypotsmelbourne)?

Hamish Bassett (@tinypotsmelbourne) gained about 52.9K followers last month (+11.3%).

What is the absolute follower gain of Veronica Tucker the Label (@veronicatuckerthelabel)?

Veronica Tucker the Label (@veronicatuckerthelabel) gained about 5.8K followers last month (+3.0%).

What is the absolute follower gain of STEPH • GIRL ABOUT MELBOURNE | Food, Travel & Lifestyle Blogger (@girlaboutmelb)?

STEPH • GIRL ABOUT MELBOURNE | Food, Travel & Lifestyle Blogger (@girlaboutmelb) gained about 3.8K followers last month (+3.5%).

Is Loui Burke (@louiburke) still a relevant creator?

Yes — Loui Burke (@louiburke) has a Profile Score of 6.9, average engagement of 0.12%, and +14.5% (+161.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Sustainability & Environment in Australia?

The average engagement rate for this category is 2.49%. Generally, rates above 3.0% are considered excellent, while rates above 2.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.