Top 20 Fashion & Style from Melbourne on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Fashion & Style Influencers in Melbourne, Australia

2,120

Expected Reach

19.3M

Total Followers

82.2M

Avg Engagement

3.55%

Audience Analysis

Gender Distribution

Female61%
Male39%

Age Distribution

25-3444.0%
18-2430.4%
35-4414.6%
13-175.1%

Top Countries

Australia39.2%
United States of America17.1%
United Kingdom5.4%
India2.4%
Canada2.1%

Top Languages

en88.1%
es4.7%
pt2.0%

Top Cities

Melbourne13.4%
Sydney4.4%
Brisbane2.1%
Perth2.0%
Gold Coast1.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Loui Burke
@louiburke
Your chic friend in home, hosting & put-together living. Occasionally fed up. Always helpful. 🦘contact@louiburke.com
Melbourne, Australia
1.3M
Followers
0.12%
Engagement
+14.5%(+161.5K)
6.9
2
Stefania Ferrario
@stefania_model
🌺 Sensuality, Strength & Storytelling 🌱 Animal Liberation Advocate 🎥 Real sets • no AI 🐰 Mum to @bambiandken
Melbourne, Australia
1.2M
Followers
1.08%
Engagement
+2.5%(+30.5K)
7.8
3
Josh Partington
@joshparto
🇦🇺Melbourne 🪩 146k on TikTok | @keepingitjosh 📩 Contact: jacqui@neuralle.com
Melbourne, Australia
106.3K
Followers
0.97%
Engagement
+39.7%(+30.2K)
7.1
4
Dirk Willem Fourie
@dirkthecrook
Blast from the Past / 1940s Suit Stylist Stay Golden 🌹 Melbourne, Australia @movember Ambassador 👨🏻
Melbourne, Australia
361.3K
Followers
1.38%
Engagement
+5.9%(+20.0K)
7.4
5
Sadia yousofi
@sadiayousofi
Melbourne Australia 🇦🇺🇵🇰 🇦🇪🍉 // PR: managementsadia@gmail.com. // snap: sadiayousofii
Melbourne, Australia
918.9K
Followers
3.13%
Engagement
+2.1%(+19.1K)
8.5
6
Brad Canning
@bradcanning
Home, Tech, Travel and Lifestyle Creator Melbourne, Australia Mgmt: tim@22.com.au
Melbourne, Australia
172.9K
Followers
35.09%
Engagement
+7.0%(+11.3K)
6.7
7
Get styled by Sarah | Fashion Stylist
@getstyledbysarah
Outfit inspiration & styling tips ✨ @fashioncreatorclub 📧: getstyledbysarah@outlook.com Shop my Looks & styling services👇🏼
Melbourne, Australia
301.8K
Followers
2.18%
Engagement
+2.8%(+8.1K)
7.1
8
Makeup And Beauty
@glamcanvas2025
Nails & makeup obsessed 💅🏼💋 Glam inspo ✨🌸 Beauty enthusiast 💖💎 #makeuplover #beauty #nails #fashion #glam
Melbourne, Australia
28.6K
Followers
3.86%
Engagement
+37.6%(+7.8K)
6.1
9
Shee
@sheejeii
Call me Shee ฅ(^•ﻌ•^ฅ) 26 🇵🇭🇦🇺 aroace ◇ Commissions: CLOSED ◇ Dm for waitlist! 📍Naarm, Melbourne
Melbourne, Australia
178.1K
Followers
18.95%
Engagement
+4.2%(+7.2K)
7.4
10
KASEY WILSON | MELBOURNE BLONDE SPECIALIST | EDUCATOR | COACH
@kaseylee_blondespecialist
MELBOURNE BLONDE SPECIALIST ✨ 20+ Years in Hair & Biz 👉🏼 CEO @KLBS_salon @its_kasey_lee Ambassador - @alexlovescolour 📍Cranbourne West, Book Now ↴I
Melbourne, Australia
82.5K
Followers
0.84%
Engagement
+8.8%(+6.7K)
7.7
11
Ale
@alessia.airo
Melbourne Tik Tok • alessiaa.airo Collaborations: alessia.airofarulla1@gmail.com 📧 Art • @artby.alessia | Lashes • @airo.lashes
Melbourne, Australia
62.8K
Followers
19.60%
Engagement
+11.5%(+6.5K)
8.2
12
Mattie Gouman
@mattiegouman
your daily dose of colour Melbourne | @twoswimm 💌 contact@mattiegouman.com.au
Melbourne, Australia
121.8K
Followers
8.37%
Engagement
+5.5%(+6.3K)
7.9
13
Paris Wycherley
@pariswycherley
monphell.com personal styling: hello@styledbyme.com.au collaborations: jaz@mgmt.com.au
Melbourne, Australia
64.1K
Followers
2.03%
Engagement
+10.8%(+6.2K)
7.8
14
Paris A Bishop
@parisbishop__
@chadwickmodels 🇦🇺(MA) @theindustryla 📍 @theindustryny Daniel@industrymgmt.com Jenny@chadwickmodels.com
Melbourne, Australia
219.1K
Followers
6.28%
Engagement
+2.9%(+6.2K)
8.0
15
Dannii Minogue
@danniiminogue
🪩 Be the mirrorball ✉️ Enquiries: mlegear@profiletalent.com.au 💋 IKAG2 BBC iPlayer & Hulu
Melbourne, Australia
555.9K
Followers
0.77%
Engagement
+1.1%(+6.0K)
8.2
16
Michelle Lancaster
@lanefotograf
⠀ 𝖜𝖍𝖊𝖓 𝖞𝖔𝖚 𝖋𝖎𝖓𝖉 𝖒𝖊, 𝖑𝖊𝖙 𝖒𝖊 𝖐𝖓𝖔𝖜. ⠀ real humans ~ real photography ❤️🇦🇺 @coverqueen_of_hearts @lanefotograf_2
Melbourne, Australia
102.8K
Followers
0.90%
Engagement
+6.2%(+6.0K)
8.5
17
Emma Horn
@emmahornnn
📍 Aus / LA ⭐️ Oscar nominee for best masking ⭐️ Pod host of @dontsaythaaaat ⭐️ Learn about my lgbtq+ Costa Rica Trip⬇️
Melbourne, Australia
97.1K
Followers
3.43%
Engagement
+6.3%(+5.8K)
7.9
18
Lily
@itslilypod
📍Melbourne, Australia ₊✩‧₊˚ Soft alt aesthetics - tattoos - fashion + beauty PR/Collabs 💌 : itslilypod@gmail.com
Melbourne, Australia
187.1K
Followers
5.84%
Engagement
+3.0%(+5.5K)
8.6
19
Shan Kerr
@shan.kerr
@shan.kerr.studio art and fashion🧚 socials: shan@hutton-house.com modelling: alison@giantmanagement.com
Melbourne, Australia
29.7K
Followers
8.36%
Engagement
+21.8%(+5.3K)
8.1
20
HANNAH MOORE
@hannahmoore.fitness
NEXT: IRONMAN Dec 2026 🤍@gymshark “HANNAHM10” 💌collabs: hannahmoore.fitness@outlook.com 📍🇦🇺Melbourne
Melbourne, Australia
155.7K
Followers
0.67%
Engagement
+3.5%(+5.3K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 19.3M potential impressions across all ranked influencers
  • Total Audience: 82.2M followers collectively following these creators
  • Average Engagement Rate: 3.55% - above industry average
  • Market Coverage: 2,120 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 61% Female, 39% Male
  • Primary Age Group: 25-34 years (44% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Melbourne on Instagram?

Loui Burke (@louiburke) is, as of October 2026, the fastest‑growing Fashion & Style creator in Melbourne on Instagram, with +14.5% monthly growth (+161.5K followers).

How many followers did Loui Burke (@louiburke) gain last month?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

Who grew more: Loui Burke (@louiburke) or Stefania Ferrario (@stefania_model)?

Loui Burke (@louiburke) grew more than Stefania Ferrario (@stefania_model) (161.5K vs 30.5K).

How is Stefania Ferrario (@stefania_model) performing right now?

Stefania Ferrario (@stefania_model) is growing at +2.5% (+30.5K) per month, with a Profile Score of 7.8 and average engagement of 1.08%.

How is Josh Partington (@joshparto) performing right now?

Josh Partington (@joshparto) is growing at +39.7% (+30.2K) per month, with a Profile Score of 7.1 and average engagement of 0.97%.

How is Dirk Willem Fourie (@dirkthecrook) performing right now?

Dirk Willem Fourie (@dirkthecrook) is growing at +5.9% (+20.0K) per month, with a Profile Score of 7.4 and average engagement of 1.38%.

How is Sadia yousofi (@sadiayousofi) performing right now?

Sadia yousofi (@sadiayousofi) is growing at +2.1% (+19.1K) per month, with a Profile Score of 8.5 and average engagement of 3.13%.

Who had the higher percentage growth: Stefania Ferrario (@stefania_model) or Josh Partington (@joshparto)?

Josh Partington (@joshparto) leads (39.7% vs Stefania Ferrario (@stefania_model) 2.5%).

What is the absolute follower gain of Loui Burke (@louiburke)?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

What is the absolute follower gain of Stefania Ferrario (@stefania_model)?

Stefania Ferrario (@stefania_model) gained about 30.5K followers last month (+2.5%).

What is the absolute follower gain of Josh Partington (@joshparto)?

Josh Partington (@joshparto) gained about 30.2K followers last month (+39.7%).

What is the absolute follower gain of Dirk Willem Fourie (@dirkthecrook)?

Dirk Willem Fourie (@dirkthecrook) gained about 20.0K followers last month (+5.9%).

What is the absolute follower gain of Sadia yousofi (@sadiayousofi)?

Sadia yousofi (@sadiayousofi) gained about 19.1K followers last month (+2.1%).

Is Loui Burke (@louiburke) still a relevant creator?

Yes — Loui Burke (@louiburke) has a Profile Score of 6.9, average engagement of 0.12%, and +14.5% (+161.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Australia?

The average engagement rate for this category is 3.55%. Generally, rates above 4.3% are considered excellent, while rates above 2.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.