Top 20 Fashion & Style from Melbourne on Instagram Influencers by Follower Growth

Last updated: March 26, 2026

Total Fashion & Style Influencers in Melbourne, Australia

1,549

Expected Reach

16.0M

Total Followers

66.6M

Avg Engagement

3.10%

Audience Analysis

Gender Distribution

Female69%
Male31%

Age Distribution

25-3446.0%
18-2427.6%
35-4416.2%
45-544.1%

Top Countries

Australia33.9%
United States of America13.7%
United Kingdom6.6%
India3.3%
Brazil3.2%

Top Languages

en81.6%
es5.5%
pt4.1%

Top Cities

Melbourne12.6%
Sydney4.2%
Brisbane1.9%
Perth1.8%
Greater London1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ginger & Carman
@gingerandcarman
Inspirers. Escapaders. Icons of Melbourne
Melbourne, Australia
275.4K
Followers
0.74%
Engagement
+9.1%(+22.9K)
6.9
2
marissa
@marissalepps_
🇫🇮🇮🇳 findian gemini gal in melbourne 💌 roxanne@precisionmgmt.com.au
Melbourne, Australia
221.6K
Followers
14.31%
Engagement
+6.3%(+13.2K)
8.5
3
slick mick
@mickmaio
oyster don. melbourne. @champagnelyla mickmaiobiz@gmail.com
Melbourne, Australia
187.7K
Followers
6.52%
Engagement
+7.0%(+12.3K)
8.1
4
Makeup And Beauty
@glamcanvas2025
Nails & makeup obsessed 💅🏼💋 Glam inspo ✨🌸 Beauty enthusiast 💖💎 #makeuplover #beauty #nails #fashion #glam
Melbourne, Australia
28.6K
Followers
3.86%
Engagement
+37.6%(+7.8K)
6.1
5
Bebe Bakhshi
@champagnegem
High Jewelry Blogger since 2013 ©️Industry Insider on Diamonds, Gemstones & High Jewelry 🎥Original Content •💎Connoisseur •👑of Diamonds 📍Melbourne 🇦🇺
Melbourne, Australia
1.2M
Followers
0.00%
Engagement
+0.7%(+7.7K)
6.1
6
ivankadjo
@ivanka_djo
melbourne 🇦🇺 ivanka@teamwildent.com
Melbourne, Australia
328.9K
Followers
17.81%
Engagement
+2.4%(+7.6K)
8.6
7
Ajunee Kaur
@ajuneekaur
Lawyer | Model | Creator 📍Melb 🇦🇺, KL 🇲🇾 💌 : ajunee.sk@gmail.com
Melbourne, Australia
49.5K
Followers
13.21%
Engagement
+17.0%(+7.2K)
7.6
8
thescarletthuntress
@thescarletthuntress
Bringing fantasy worlds to life ✨📚 Leathercraft, cosplay & fantasy fashion 🗡️ otherworldworkshop.com.au otherworldworkshopau@gmail.com 💌 Melb 🇦🇺
Melbourne, Australia
87.2K
Followers
1.11%
Engagement
+8.9%(+7.1K)
8.0
9
SASHA TYERS 🤎
@sashatyers
Nutritionist (BScNut) @nutritionbysasha 📍melbourne, AUS 📧 jordan@iconmanagement.com.au all outfit details are on LTK - sashatyers
Melbourne, Australia
102.4K
Followers
0.00%
Engagement
+6.9%(+6.6K)
3.6
10
Brad Canning
@bradcanning
Home, Tech, Travel and Lifestyle Creator Melbourne, Australia Mgmt: tim@22.com.au
Melbourne, Australia
95.2K
Followers
48.37%
Engagement
+7.5%(+6.6K)
8.6
11
Loui Burke
@louiburke
Your friend in home, hosting and put-together living. Creating a life that feels like home. contact@louiburke.com
Melbourne, Australia
304.5K
Followers
0.00%
Engagement
+2.2%(+6.6K)
3.5
12
Ale
@alessia.airo
Melbourne Tik Tok • alessiaa.airo Collaborations: alessia.airofarulla1@gmail.com 📧 Art • @artby.alessia | Lashes • @airo.lashes
Melbourne, Australia
62.8K
Followers
19.60%
Engagement
+11.5%(+6.5K)
8.2
13
Get styled by Sarah | Fashion Stylist
@getstyledbysarah
Outfit inspiration & styling tips ✨ @fashioncreatorclub 📧: getstyledbysarah@outlook.com Shop my Looks & styling services👇🏼
Melbourne, Australia
253.0K
Followers
1.63%
Engagement
+2.5%(+6.2K)
6.6
14
Rachana Kuncha Koorthy
@rachanakoorthy
a tech girlie that loves fashion, make up, dance, and life melbourne + nyc 📧 rachana@flaremp.com
Melbourne, Australia
170.6K
Followers
9.86%
Engagement
+3.6%(+6.0K)
8.6
15
Brooke Fox
@bronkfox
✰ ✰ ✰ Carefully curated human art gallery ✰ ✰ ✰ Melbourne Aus | Drawing account:@brookefdraws What you’re looking for is here⇩
Melbourne, Australia
205.2K
Followers
15.49%
Engagement
+2.8%(+5.7K)
8.0
16
Wiwid Paporakis
@wiwidpaps
💫 Brain/Body-Fitness//Beauty 📍 Melbourne 🏋️‍♀️ Fit-Inspo wanita kuat Mental Fisik DM only for Business Klik link to shop 👇🏼
Melbourne, Australia
181.7K
Followers
N/A
Engagement
+3.1%(+5.4K)
7.3
17
SALLY MACKINNON - Melbourne Stylist
@styledbysally
My book STYLED is OUT NOW in paperback, e-book & audiobook 💕 Published by @penguinbooksaus 📕 UK pre-orders OPEN! Find your closest stockist ↓
Melbourne, Australia
284.6K
Followers
0.98%
Engagement
+1.8%(+5.1K)
7.5
18
A N G I E 🌸
@angiewatkinsss
🌏29 | Singaporean + Australian 📍Melbourne, Australia 🎥 Asia's Next Top Model Cycle 4 💕 ⬇️what you’re looking for is right here ⬇️
Melbourne, Australia
129.6K
Followers
7.10%
Engagement
+3.9%(+4.9K)
6.7
19
Linn
@_reilinn
melb 🇲🇾 linn@theviralistgroup.com
Melbourne, Australia
103.5K
Followers
5.64%
Engagement
+4.6%(+4.5K)
8.7
20
Street style Australia
@whatpeoplewear.au
Olga Pokrovskaya Interviews / Best places to shop designer goods Whatpeoplewear.au@gmail.com for collaborations Photography page @olga_pokrovskaya
Melbourne, Australia
91.2K
Followers
0.00%
Engagement
+5.2%(+4.5K)
6.6

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 16.0M potential impressions across all ranked influencers
  • Total Audience: 66.6M followers collectively following these creators
  • Average Engagement Rate: 3.10% - above industry average
  • Market Coverage: 1,549 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 69% Female, 31% Male
  • Primary Age Group: 25-34 years (46% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Melbourne on Instagram?

Ginger & Carman (@gingerandcarman) is, as of March 2026, the fastest‑growing Fashion & Style creator in Melbourne on Instagram, with +9.1% monthly growth (+22.9K followers).

How many followers did Ginger & Carman (@gingerandcarman) gain last month?

Ginger & Carman (@gingerandcarman) gained about 22.9K followers last month (+9.1%).

Who grew more: Ginger & Carman (@gingerandcarman) or marissa (@marissalepps_)?

Ginger & Carman (@gingerandcarman) grew more than marissa (@marissalepps_) (22.9K vs 13.2K).

How is marissa (@marissalepps_) performing right now?

marissa (@marissalepps_) is growing at +6.3% (+13.2K) per month, with a Profile Score of 8.5 and average engagement of 14.31%.

How is slick mick (@mickmaio) performing right now?

slick mick (@mickmaio) is growing at +7.0% (+12.3K) per month, with a Profile Score of 8.1 and average engagement of 6.52%.

How is Makeup And Beauty (@glamcanvas2025) performing right now?

Makeup And Beauty (@glamcanvas2025) is growing at +37.6% (+7.8K) per month, with a Profile Score of 6.1 and average engagement of 3.86%.

How is Bebe Bakhshi (@champagnegem) performing right now?

Bebe Bakhshi (@champagnegem) is growing at +0.7% (+7.7K) per month, with a Profile Score of 6.1 and average engagement of 0.00%.

Who had the higher percentage growth: marissa (@marissalepps_) or slick mick (@mickmaio)?

slick mick (@mickmaio) leads (7.0% vs marissa (@marissalepps_) 6.3%).

What is the absolute follower gain of Ginger & Carman (@gingerandcarman)?

Ginger & Carman (@gingerandcarman) gained about 22.9K followers last month (+9.1%).

What is the absolute follower gain of marissa (@marissalepps_)?

marissa (@marissalepps_) gained about 13.2K followers last month (+6.3%).

What is the absolute follower gain of slick mick (@mickmaio)?

slick mick (@mickmaio) gained about 12.3K followers last month (+7.0%).

What is the absolute follower gain of Makeup And Beauty (@glamcanvas2025)?

Makeup And Beauty (@glamcanvas2025) gained about 7.8K followers last month (+37.6%).

What is the absolute follower gain of Bebe Bakhshi (@champagnegem)?

Bebe Bakhshi (@champagnegem) gained about 7.7K followers last month (+0.7%).

Is Ginger & Carman (@gingerandcarman) still a relevant creator?

Yes — Ginger & Carman (@gingerandcarman) has a Profile Score of 6.9, average engagement of 0.74%, and +9.1% (+22.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Australia?

The average engagement rate for this category is 3.10%. Generally, rates above 3.7% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.