Top 20 Parenting & Family from Melbourne on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Parenting & Family Influencers in Melbourne, Australia

1,041

Expected Reach

8.7M

Total Followers

39.6M

Avg Engagement

2.73%

Audience Analysis

Gender Distribution

Female78%
Male22%

Age Distribution

25-3446.6%
18-2424.3%
35-4418.9%
45-544.7%

Top Countries

Australia48.8%
United States of America14.5%
United Kingdom5.0%
India2.8%
Brazil1.8%

Top Languages

en89.3%
es3.2%
pt2.2%

Top Cities

Melbourne14.3%
Sydney5.6%
Brisbane3.1%
Perth3.1%
Gold Coast1.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Josh Partington
@joshparto
🇦🇺Melbourne 🪩 146k on TikTok | @keepingitjosh 📩 Contact: jacqui@neuralle.com
Melbourne, Australia
106.3K
Followers
0.97%
Engagement
+39.7%(+30.2K)
7.1
2
Luke And Sassy Scott
@lukeandsassyscott
Melbourne Brothers 🐨 🐨 🎙️ @lukeandsassyscottpodcast ✉️ mlegear@profiletalent.com.au
Melbourne, Australia
1.6M
Followers
0.36%
Engagement
+1.8%(+28.1K)
7.9
3
The Almenning Family
@fam_hiit_squad
Family Workouts for parents and kids. Visit our SKOOL community for a deeper more personal experience 2XU Ambassadors.
Melbourne, Australia
645.5K
Followers
1.41%
Engagement
+4.1%(+25.7K)
7.0
4
Nina 🌷
@nina.loves.to.sew
I love to make cute things 🌷🧵🌼🪡✨ 💌 sewnbyneens@gmail.com 📍 Melbourne, Australia
Melbourne, Australia
155.1K
Followers
1.93%
Engagement
+14.4%(+19.5K)
8.3
5
Sadia yousofi
@sadiayousofi
Melbourne Australia 🇦🇺🇵🇰 🇦🇪🍉 // PR: managementsadia@gmail.com. // snap: sadiayousofii
Melbourne, Australia
918.9K
Followers
3.13%
Engagement
+2.1%(+19.1K)
8.5
6
Sarah Pound
@wholesomebysarah
Real food. Made simple. My 3rd Cookbook is ON SALE! Bestselling Author & Nutritionist Columnist @goodfoodau Mum & Co-Founder @simplywholesomepantry
Melbourne, Australia
1.2M
Followers
0.30%
Engagement
+1.3%(+15.3K)
6.0
7
Rouba Shahin ربى
@roubasfoodjourney
Food. Family. Culture 🇦🇺🇱🇧 Home Cooking Real food. Real stories. Always room for a little fazlaki ✨ Enquiries👇🏾 natalie@onemanagement.com.au
Melbourne, Australia
296.1K
Followers
0.48%
Engagement
+3.0%(+8.6K)
7.0
8
Denis Merkas
@denismerkas
I teach couples how to massage at home. Simple, beautiful massage techniques for connection, play and relaxation. Melbourne 🇦🇺
Melbourne, Australia
360.8K
Followers
0.00%
Engagement
+2.2%(+7.7K)
7.6
9
Kate Christie | Midlife Lifestyle Designer
@katechristieloves
Design your next chapter🥂 5x Author| 'The Life List' My Palazzo is the Case Study•Your dream is the Project Melbourne✈️Sicily & beyond Start here👇
Melbourne, Australia
96.8K
Followers
0.23%
Engagement
+8.0%(+7.2K)
7.2
10
Eva Bonnet 🇫🇷
@bonjour.mate
French mum 📍Melbourne 🇦🇺 French 🇫🇷 French culture 🍀Cancer survivor🎗️ 💌 email for Collabs and shout outs eva@bonjourmate.com @evalasting.design
Melbourne, Australia
558.6K
Followers
0.54%
Engagement
+1.3%(+7.0K)
5.8
11
Mel Melbourne | Easy Family Dinners
@wholesomefoodiemel
36yr old mum who loves to cook, wear comfy clothes & enjoys the simple things in life☀️ Check out my 3 month family dinner plan 📩 laura@huume.com.au
Melbourne, Australia
117.4K
Followers
0.31%
Engagement
+4.5%(+5.0K)
5.9
12
Hector's Deli
@hectors_deli
LUNCHTIME 7am - 3pm Every day
Melbourne, Australia
138.7K
Followers
2.20%
Engagement
+3.7%(+5.0K)
7.6
13
Siri | Melbourne Hotspots • Family-Friendly Things To Do
@melbournewithsiri
✨ exploring Melbourne and beyond with my 2 boys (4 + 6yo) 📧 hello@melbournewithsiri.com.au 📍 kulin nation DISCOUNTS & LINKS BELOW
Melbourne, Australia
123.4K
Followers
0.93%
Engagement
+3.9%(+4.7K)
6.6
14
Mitch Brown
@mitchbrownie
Your friendly neighbourhood bisexual 🏡 Naarm/Melbourne. 💙 Dad, Partner(@kecklou), Advocate. ✉️ hellomitchb@gmail.com
Melbourne, Australia
46.4K
Followers
14.43%
Engagement
+10.5%(+4.4K)
9.1
15
Elen | The Postpartum Society
@elenpinsky
✨ psychology grad + postpartum educator 🫶 matrescence · baby sleep · relationship after baby 📧 elen@postpartumsociety.com
Melbourne, Australia
108.7K
Followers
9.60%
Engagement
+4.1%(+4.3K)
7.9
16
food.and.grace
@food.and.grace
🥐Melbourne Food & Unique Experiences 💛Series about old-school places, the people behind them and their stories ⬇️ 📩food.and.grace.ig@gmail.com
Melbourne, Australia
112.1K
Followers
0.32%
Engagement
+3.3%(+3.6K)
7.4
17
Mr_Mrs_Kaindal
@mr_mrs_kaindal
📍MELBOURNE AUSTRALIA 🇦🇺 Snapchat 👻 mr.kaindal DM or email us for promotion queries 💍Mrs. @kajalbaliyan28 Baby @gurveersinghkaindal
Melbourne, Australia
582.7K
Followers
N/A
Engagement
+0.6%(+3.2K)
8.7
18
Smudge Artspace
@smudgeartspace
Playful art experiences 🩵 • Classes • Parties • Workshops • Smudge Hub Surrey Hills, Melbourne | Emma Dunlop
Melbourne, Australia
144.3K
Followers
1.24%
Engagement
+2.3%(+3.2K)
6.2
19
CHLOE PINK
@chloepink__
Chloe Pink melbourne, AUS chloe@jaketheagency.com
Melbourne, Australia
39.1K
Followers
33.02%
Engagement
+8.9%(+3.2K)
8.5
20
SARITA | Style, Food & Life 40+
@saritaholland
I help busy mums dress confidently & cook easy meals 44 Mum/Model in Melbourne 🇦🇺 Home •Fashion •Food •Travel 🤝 sarita@daymgmt.com.au
Melbourne, Australia
120.9K
Followers
2.52%
Engagement
+2.4%(+2.8K)
7.5

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Parenting & Family content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 8.7M potential impressions across all ranked influencers
  • Total Audience: 39.6M followers collectively following these creators
  • Average Engagement Rate: 2.73% - competitive engagement levels
  • Market Coverage: 1,041 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 78% Female, 22% Male
  • Primary Age Group: 25-34 years (46.6% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Parenting & Family niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Parenting & Family creator in Melbourne on Instagram?

Josh Partington (@joshparto) is, as of October 2026, the fastest‑growing Parenting & Family creator in Melbourne on Instagram, with +39.7% monthly growth (+30.2K followers).

How many followers did Josh Partington (@joshparto) gain last month?

Josh Partington (@joshparto) gained about 30.2K followers last month (+39.7%).

Who grew more: Josh Partington (@joshparto) or Luke And Sassy Scott (@lukeandsassyscott)?

Josh Partington (@joshparto) grew more than Luke And Sassy Scott (@lukeandsassyscott) (30.2K vs 28.1K).

How is Luke And Sassy Scott (@lukeandsassyscott) performing right now?

Luke And Sassy Scott (@lukeandsassyscott) is growing at +1.8% (+28.1K) per month, with a Profile Score of 7.9 and average engagement of 0.36%.

How is The Almenning Family (@fam_hiit_squad) performing right now?

The Almenning Family (@fam_hiit_squad) is growing at +4.1% (+25.7K) per month, with a Profile Score of 7.0 and average engagement of 1.41%.

How is Nina 🌷 (@nina.loves.to.sew) performing right now?

Nina 🌷 (@nina.loves.to.sew) is growing at +14.4% (+19.5K) per month, with a Profile Score of 8.3 and average engagement of 1.93%.

How is Sadia yousofi (@sadiayousofi) performing right now?

Sadia yousofi (@sadiayousofi) is growing at +2.1% (+19.1K) per month, with a Profile Score of 8.5 and average engagement of 3.13%.

Who had the higher percentage growth: Luke And Sassy Scott (@lukeandsassyscott) or The Almenning Family (@fam_hiit_squad)?

The Almenning Family (@fam_hiit_squad) leads (4.1% vs Luke And Sassy Scott (@lukeandsassyscott) 1.8%).

What is the absolute follower gain of Josh Partington (@joshparto)?

Josh Partington (@joshparto) gained about 30.2K followers last month (+39.7%).

What is the absolute follower gain of Luke And Sassy Scott (@lukeandsassyscott)?

Luke And Sassy Scott (@lukeandsassyscott) gained about 28.1K followers last month (+1.8%).

What is the absolute follower gain of The Almenning Family (@fam_hiit_squad)?

The Almenning Family (@fam_hiit_squad) gained about 25.7K followers last month (+4.1%).

What is the absolute follower gain of Nina 🌷 (@nina.loves.to.sew)?

Nina 🌷 (@nina.loves.to.sew) gained about 19.5K followers last month (+14.4%).

What is the absolute follower gain of Sadia yousofi (@sadiayousofi)?

Sadia yousofi (@sadiayousofi) gained about 19.1K followers last month (+2.1%).

Is Josh Partington (@joshparto) still a relevant creator?

Yes — Josh Partington (@joshparto) has a Profile Score of 7.1, average engagement of 0.97%, and +39.7% (+30.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Parenting & Family in Australia?

The average engagement rate for this category is 2.73%. Generally, rates above 3.3% are considered excellent, while rates above 2.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.