Top 20 Beauty & Cosmetics from Melbourne on Instagram Influencers by Follower Growth

Last updated: September 24, 2026

Total Beauty & Cosmetics Influencers in Melbourne, Australia

1,483

Expected Reach

10.9M

Total Followers

47.4M

Avg Engagement

3.81%

Audience Analysis

Gender Distribution

Female67%
Male33%

Age Distribution

25-3445.2%
18-2429.3%
35-4415.2%
13-174.3%

Top Countries

Australia40.7%
United States of America18.1%
United Kingdom5.2%
Brazil3.1%
Malaysia2.5%

Top Languages

en85.2%
es5.2%
pt3.7%

Top Cities

Melbourne15.6%
Sydney4.5%
Brisbane2.2%
Perth1.8%
Gold Coast1.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Donya Badr 𓂀
@donyabadr
𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘰𝘳 | 𝘎𝘳𝘢𝘱𝘩𝘪𝘤 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 | 𝘈𝘳𝘵𝘪𝘴𝘵 📍Melbourne @facebydonya
Melbourne, Australia
300.0K
Followers
1.05%
Engagement
+3.5%(+10.2K)
6.8
2
ADELLE PETROPOULOS
@adelle.petropoulos
@prettysure.pod Amy@onedaydream.com.au
Melbourne, Australia
83.5K
Followers
3.83%
Engagement
+11.1%(+8.3K)
8.5
3
Get styled by Sarah | Fashion Stylist
@getstyledbysarah
Outfit inspiration & styling tips ✨ @fashioncreatorclub 📧: getstyledbysarah@outlook.com Shop my Looks & styling services👇🏼
Melbourne, Australia
301.8K
Followers
2.18%
Engagement
+2.8%(+8.1K)
7.1
4
Makeup And Beauty
@glamcanvas2025
Nails & makeup obsessed 💅🏼💋 Glam inspo ✨🌸 Beauty enthusiast 💖💎 #makeuplover #beauty #nails #fashion #glam
Melbourne, Australia
28.6K
Followers
3.86%
Engagement
+37.6%(+7.8K)
6.1
5
Denis Merkas
@denismerkas
I teach couples how to massage at home. Simple, beautiful massage techniques for connection, play and relaxation. Melbourne 🇦🇺
Melbourne, Australia
360.8K
Followers
0.00%
Engagement
+2.2%(+7.7K)
7.6
6
Cat Spanti
@catspanti
The Internet’s Personal Shopper & Creative Sensemaker. Fashion & Brand Consultant. Founder @canwekit 📍NYFW, LFW, MFW, PFW: September 💌 jaz@mgmt.com.au
Melbourne, Australia
138.8K
Followers
1.00%
Engagement
+5.2%(+6.8K)
8.2
7
KASEY WILSON | MELBOURNE BLONDE SPECIALIST | EDUCATOR | COACH
@kaseylee_blondespecialist
MELBOURNE BLONDE SPECIALIST ✨ 20+ Years in Hair & Biz 👉🏼 CEO @KLBS_salon @its_kasey_lee Ambassador - @alexlovescolour 📍Cranbourne West, Book Now ↴I
Melbourne, Australia
82.5K
Followers
0.84%
Engagement
+8.8%(+6.7K)
7.7
8
Ale
@alessia.airo
Melbourne Tik Tok • alessiaa.airo Collaborations: alessia.airofarulla1@gmail.com 📧 Art • @artby.alessia | Lashes • @airo.lashes
Melbourne, Australia
62.8K
Followers
19.60%
Engagement
+11.5%(+6.5K)
8.2
9
Mattie Gouman
@mattiegouman
your daily dose of colour Melbourne | @twoswimm 💌 contact@mattiegouman.com.au
Melbourne, Australia
121.8K
Followers
8.37%
Engagement
+5.5%(+6.3K)
7.9
10
Lee Michelle 🌏 Travel & Culture
@micnienie
🇲🇾 Malaysian girl exploring the world ✈️Travel • Culture • Lifestyle 🐾 @rexiewolfboy 👗@mic.closet 🎥🇦🇺Melbourne vlog is OUT 👇🏻
Melbourne, Australia
288.2K
Followers
0.64%
Engagement
+2.2%(+6.3K)
6.5
11
Ruby Mummery
@fitwithrubes
Your girls girl📍Melbourne ⚡️ Training | Food | Adventure | Yap queen 💌 fitwithrubes@gmail.com coach @thecommonshealthclub
Melbourne, Australia
122.5K
Followers
1.19%
Engagement
+5.0%(+5.8K)
6.9
12
Lily
@itslilypod
📍Melbourne, Australia ₊✩‧₊˚ Soft alt aesthetics - tattoos - fashion + beauty PR/Collabs 💌 : itslilypod@gmail.com
Melbourne, Australia
187.1K
Followers
5.84%
Engagement
+3.0%(+5.5K)
8.6
13
Mandy Huynh
@mandylikes_
📍 London 🇬🇧 nicole@thebookingproject.com 🇦🇺 management@ninetyoneagency.com
Melbourne, Australia
173.1K
Followers
0.37%
Engagement
+3.2%(+5.4K)
6.6
14
Romi Sliwo
@romina.sliwo.official
Actress 🎬 - Model 📸 - Influencer 🌎 Based in AU 🇦🇺
Melbourne, Australia
250.3K
Followers
0.00%
Engagement
+1.9%(+4.7K)
7.0
15
sunday
@sunday.aus
by @ottoschiffer born in melbourne, designed in house
Melbourne, Australia
83.4K
Followers
4.52%
Engagement
+5.9%(+4.6K)
7.3
16
Ai Liu
@neeneedive
aka Neenee 🇦🇺 Melbourne, Australia 🇨🇳China ✉️:neeneedive@gmail.com TT @neeneedive
Melbourne, Australia
152.5K
Followers
0.02%
Engagement
+3.0%(+4.5K)
7.1
17
Mimma Priolo Fashion Designer
@mimma.priolo
𝐂𝐨𝐮𝐭𝐮𝐫𝐞 ✂️ | 𝐀𝐭𝐞𝐥𝐢𝐞𝐫 | By appointment Award-winning fashion designer
Fashion & Entrepreneur icon For women who dress with intention, not hesitation.
Melbourne, Australia
184.5K
Followers
2.17%
Engagement
+2.3%(+4.2K)
7.8
18
Joshua Eli Sim 沈優興
@joshuaelisim
Capturing the human element. 📍NYC by way of Melbourne, Australia.
Melbourne, Australia
18.6K
Followers
3.19%
Engagement
+28.2%(+4.1K)
9.4
19
marissa
@marissalepps_
40s fashion creator • baby DJ timelines aren’t real 📍naarm/melbourne roxanne@precisionmgmt.com.au
Melbourne, Australia
243.9K
Followers
8.92%
Engagement
+1.6%(+4.0K)
7.5
20
MAKEUP EXPERT PREETIKA OBEROI Melb💋💄
@colourmepink_bypreetikaoberoi
𝑴𝑨𝑲𝑬𝑼𝑷|LUX BRIDES 👰‍♀️ |𝑹𝑬𝑽𝑰𝑬𝑾𝑺 💄𝖤𝖣𝖴𝖢𝖠𝖳𝖮𝖱 2000+ Students 🧑‍🎨 🎀12+𝖸𝗋𝗌 𝖤𝗑𝗉 #𝖻𝗋𝗈𝗐𝗇𝗀𝗂𝗋𝗅𝗆𝖺𝗄𝖾𝗎𝗉 📧 1:1𝒄𝒐𝒏𝒔𝒖𝒍𝒕 ,online, 𝖯𝗋𝗈 & 𝖲𝖾𝗅𝖿 𝖫𝖾𝗌𝗌𝗈𝗇𝗌 @queenp_oberoi
Melbourne, Australia
83.1K
Followers
0.45%
Engagement
+4.5%(+3.6K)
5.7

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 10.9M potential impressions across all ranked influencers
  • Total Audience: 47.4M followers collectively following these creators
  • Average Engagement Rate: 3.81% - above industry average
  • Market Coverage: 1,483 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 67% Female, 33% Male
  • Primary Age Group: 25-34 years (45.2% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Melbourne on Instagram?

Donya Badr 𓂀 (@donyabadr) is, as of September 2026, the fastest‑growing Beauty & Cosmetics creator in Melbourne on Instagram, with +3.5% monthly growth (+10.2K followers).

How many followers did Donya Badr 𓂀 (@donyabadr) gain last month?

Donya Badr 𓂀 (@donyabadr) gained about 10.2K followers last month (+3.5%).

Who grew more: Donya Badr 𓂀 (@donyabadr) or ADELLE PETROPOULOS (@adelle.petropoulos)?

Donya Badr 𓂀 (@donyabadr) grew more than ADELLE PETROPOULOS (@adelle.petropoulos) (10.2K vs 8.3K).

How is ADELLE PETROPOULOS (@adelle.petropoulos) performing right now?

ADELLE PETROPOULOS (@adelle.petropoulos) is growing at +11.1% (+8.3K) per month, with a Profile Score of 8.5 and average engagement of 3.83%.

How is Get styled by Sarah | Fashion Stylist (@getstyledbysarah) performing right now?

Get styled by Sarah | Fashion Stylist (@getstyledbysarah) is growing at +2.8% (+8.1K) per month, with a Profile Score of 7.1 and average engagement of 2.18%.

How is Makeup And Beauty (@glamcanvas2025) performing right now?

Makeup And Beauty (@glamcanvas2025) is growing at +37.6% (+7.8K) per month, with a Profile Score of 6.1 and average engagement of 3.86%.

How is Denis Merkas (@denismerkas) performing right now?

Denis Merkas (@denismerkas) is growing at +2.2% (+7.7K) per month, with a Profile Score of 7.6 and average engagement of 0.00%.

Who had the higher percentage growth: ADELLE PETROPOULOS (@adelle.petropoulos) or Get styled by Sarah | Fashion Stylist (@getstyledbysarah)?

ADELLE PETROPOULOS (@adelle.petropoulos) leads (11.1% vs Get styled by Sarah | Fashion Stylist (@getstyledbysarah) 2.8%).

What is the absolute follower gain of Donya Badr 𓂀 (@donyabadr)?

Donya Badr 𓂀 (@donyabadr) gained about 10.2K followers last month (+3.5%).

What is the absolute follower gain of ADELLE PETROPOULOS (@adelle.petropoulos)?

ADELLE PETROPOULOS (@adelle.petropoulos) gained about 8.3K followers last month (+11.1%).

What is the absolute follower gain of Get styled by Sarah | Fashion Stylist (@getstyledbysarah)?

Get styled by Sarah | Fashion Stylist (@getstyledbysarah) gained about 8.1K followers last month (+2.8%).

What is the absolute follower gain of Makeup And Beauty (@glamcanvas2025)?

Makeup And Beauty (@glamcanvas2025) gained about 7.8K followers last month (+37.6%).

What is the absolute follower gain of Denis Merkas (@denismerkas)?

Denis Merkas (@denismerkas) gained about 7.7K followers last month (+2.2%).

Is Donya Badr 𓂀 (@donyabadr) still a relevant creator?

Yes — Donya Badr 𓂀 (@donyabadr) has a Profile Score of 6.8, average engagement of 1.05%, and +3.5% (+10.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 3.81%. Generally, rates above 4.6% are considered excellent, while rates above 3.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.