Top 20 Automotive & Vehicles from Melbourne on Instagram Influencers by Follower Growth

Last updated: April 03, 2026

Total Automotive & Vehicles Influencers in Melbourne, Australia

130

Expected Reach

1.5M

Total Followers

4.4M

Avg Engagement

6.59%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Rochelle
@stancebabe
🇲🇹🇪🇸 | Melbourne 📍main character energy Content creator and car collector 🔰 Founder - @whipped_4wd 📩 stancebaby@hotmail.com — collabs
Melbourne, Australia
113.4K
Followers
29.46%
Engagement
+6.9%(+7.3K)
7.9
2
Adrian Portelli
@adrian_portelli
Melbourne, Australia
540.3K
Followers
11.22%
Engagement
+1.4%(+7.3K)
9.0
3
IN YOUR FAYES
@inyourfayes
ᴄᴀʀꜱ [ᴘᴇᴏᴘʟᴇ] ᴘʟᴀᴄᴇꜱ // 📍now in Europe 🌏 between europe & melbourne 🔗 latest youtube video + preset pack 👇🏼 (: sɹɐɔ ǝɯos ʇooɥs oʇ uʍop sʎɐʍl∀
Melbourne, Australia
72.2K
Followers
6.32%
Engagement
+3.3%(+2.3K)
8.8
4
Ari Verrios
@ariverrios
Videography / Photography Business: ariverrios@gmail.com Presets/ Latest Video ⤵︎
Melbourne, Australia
109.9K
Followers
0.00%
Engagement
+2.0%(+2.2K)
8.5
5
Lincoln Morrey
@lincolnmorrey
📸 Teaching you Lightroom and Photoshop 🇦🇺 Melbourne, Australia 👇 Presets, tutorials, free wallpapers
Melbourne, Australia
191.2K
Followers
3.83%
Engagement
+0.9%(+1.6K)
7.4
6
Zack Hendershot
@itwitchdaily
I create stories through light. 🎥💡
Melbourne, Australia
69.6K
Followers
3.22%
Engagement
+1.3%(+901)
4.3
7
Pixzie 🖤
@pixzie.dustt
That ginger on a ninja ✞ 🏍️ Ninja 300 🇦🇺 Melbourne
Melbourne, Australia
146.7K
Followers
N/A
Engagement
+0.5%(+662)
6.7
8
CLAY WONG
@claywong
🎥 Aussie YouTube Creator (177.5K+) 🏝️ FBoy Island: Season 1 🚒 24/7 Transport @ClaysTowing ☎️ 🌏 @therealclayworld @congcrew 🦍
Melbourne, Australia
42.0K
Followers
12.63%
Engagement
+1.4%(+587)
7.8
9
Julian Townley
@evvo08
📍Melbourne, Victoria ○Tuned: @remotorsports ○Stock 356kw 477hp ○Ayla - Matteo 👨‍👩‍👧‍👦 @victoria_townley2023 💍 👇NEW YOUTUBE VIDEO 📹 👇
Melbourne, Australia
33.3K
Followers
N/A
Engagement
+1.3%(+432)
6.6
10
Joel Kelso
@joelkelso66
🏡 • Melbourne Australia •🇦🇺 🏍• Moto 3 • world championship @motogp • 🟠 Rider for @mlavracing
Melbourne, Australia
27.8K
Followers
3.47%
Engagement
+1.3%(+364)
7.8
11
San Brembo
@sanbrembo
La community dedicata al santo protettore delle staccate! Meme & news dal mondo del Motorsport. - in elenco AGCOM - Admin: @mario.cervone @carmelo_c93
Melbourne, Australia
89.0K
Followers
1.31%
Engagement
+0.3%(+310)
7.5
12
Simbas_moto_adventures
@simbas_moto_adventures
📍 Melbourne, 🇦🇺 AU * Slow drill ||skill enthusiast || Educator 🏍 * For lesson bookings ⬇️ *content creator ⬇️
Melbourne, Australia
34.9K
Followers
N/A
Engagement
+0.7%(+230)
7.8
13
Vinage Customs / The Signage Experts
@vinagecustoms
Australia’s signage specialists 💯🧿 Design, print, wrap, fabricate, install all under one roof! 📞 (03) 9077 7759 📍28 Garden Dr, Tullamarine 3043
Melbourne, Australia
26.2K
Followers
0.73%
Engagement
+0.9%(+225)
5.8
14
HARDPLASTIC
@hardpla5tic
Marc Dean 🛞 Drag Car Freak 🚘 Scale Realism 💵 Commission Work Available 📍Melbourne Australia/New Zealand
Melbourne, Australia
23.9K
Followers
3.98%
Engagement
+0.8%(+196)
8.2
15
Thomas T - Melbourne AU
@hacaosuka_works
DM FOR COMMISSIONS --Kaido Genkai/R REV car artist •26 •3D Cel shaded car renders and animations •Self-taught I use Sketchup and PaintTool SAI
Melbourne, Australia
17.2K
Followers
N/A
Engagement
+1.1%(+193)
7.5
16
Vtec Phillip
@vtecphillip
Melbourne | Straya 🇦🇺 2000 Integra Type R AUDM 1994 Honda Civic EG @haxs.detailing
Melbourne, Australia
7.0K
Followers
7.67%
Engagement
+1.2%(+84)
8.0
17
Brook James
@brookjames_
Spaces, Places Architecture & Interiors Digital / Analogue documentation Melbourne — Worldwide
Melbourne, Australia
21.6K
Followers
0.00%
Engagement
+0.3%(+69)
7.9
18
Mitch Bailey
@mitch_bailey
BIG LOVE PAINT Vintage Choppers Only. Melbourne - Australia
Melbourne, Australia
14.7K
Followers
5.52%
Engagement
+0.4%(+63)
7.8
19
mark
@parallleled
@drifteamboyfriend
Melbourne, Australia
6.3K
Followers
8.16%
Engagement
+0.8%(+54)
8.4
20
Matt Chaplin
@subielift.oz
Best quality Subaru lift kits on the market!! * OPTIMUM camber and caster correction * HEAVY DUTY * More R&D * Easy to install www.subieliftoz.com.au
Melbourne, Australia
11.3K
Followers
5.92%
Engagement
+0.4%(+44)
7.4

About This Instagram Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on Instagram who post Automotive & Vehicles content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.5M potential impressions across all ranked influencers
  • Total Audience: 4.4M followers collectively following these creators
  • Average Engagement Rate: 6.59% - significantly above industry average
  • Market Coverage: 130 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Automotive & Vehicles niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Automotive & Vehicles creator in Melbourne on Instagram?

Rochelle (@stancebabe) is, as of April 2026, the fastest‑growing Automotive & Vehicles creator in Melbourne on Instagram, with +6.9% monthly growth (+7.3K followers).

How many followers did Rochelle (@stancebabe) gain last month?

Rochelle (@stancebabe) gained about 7.3K followers last month (+6.9%).

Who grew more: Rochelle (@stancebabe) or Adrian Portelli (@adrian_portelli)?

Rochelle (@stancebabe) grew more than Adrian Portelli (@adrian_portelli) (7.3K vs 7.3K).

How is Adrian Portelli (@adrian_portelli) performing right now?

Adrian Portelli (@adrian_portelli) is growing at +1.4% (+7.3K) per month, with a Profile Score of 9.0 and average engagement of 11.22%.

How is IN YOUR FAYES (@inyourfayes) performing right now?

IN YOUR FAYES (@inyourfayes) is growing at +3.3% (+2.3K) per month, with a Profile Score of 8.8 and average engagement of 6.32%.

How is Ari Verrios (@ariverrios) performing right now?

Ari Verrios (@ariverrios) is growing at +2.0% (+2.2K) per month, with a Profile Score of 8.5 and average engagement of 0.00%.

How is Lincoln Morrey (@lincolnmorrey) performing right now?

Lincoln Morrey (@lincolnmorrey) is growing at +0.9% (+1.6K) per month, with a Profile Score of 7.4 and average engagement of 3.83%.

Who had the higher percentage growth: Adrian Portelli (@adrian_portelli) or IN YOUR FAYES (@inyourfayes)?

IN YOUR FAYES (@inyourfayes) leads (3.3% vs Adrian Portelli (@adrian_portelli) 1.4%).

What is the absolute follower gain of Rochelle (@stancebabe)?

Rochelle (@stancebabe) gained about 7.3K followers last month (+6.9%).

What is the absolute follower gain of Adrian Portelli (@adrian_portelli)?

Adrian Portelli (@adrian_portelli) gained about 7.3K followers last month (+1.4%).

What is the absolute follower gain of IN YOUR FAYES (@inyourfayes)?

IN YOUR FAYES (@inyourfayes) gained about 2.3K followers last month (+3.3%).

What is the absolute follower gain of Ari Verrios (@ariverrios)?

Ari Verrios (@ariverrios) gained about 2.2K followers last month (+2.0%).

What is the absolute follower gain of Lincoln Morrey (@lincolnmorrey)?

Lincoln Morrey (@lincolnmorrey) gained about 1.6K followers last month (+0.9%).

Is Rochelle (@stancebabe) still a relevant creator?

Yes — Rochelle (@stancebabe) has a Profile Score of 7.9, average engagement of 29.46%, and +6.9% (+7.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Automotive & Vehicles in Australia?

The average engagement rate for this category is 6.59%. Generally, rates above 7.9% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.