Top 20 from Australia on Instagram Influencers by Follower Growth

Last updated: October 17, 2026

Total Influencers in Australia

117,999

Expected Reach

987.5M

Total Followers

4.0B

Avg Engagement

4.18%

Audience Analysis

Gender Distribution

Female60%
Male40%

Age Distribution

25-3441.9%
18-2429.6%
35-4415.9%
13-175.3%

Top Countries

Australia23.6%
United States of America19.7%
United Kingdom7.1%
Germany4.6%
Brazil4.4%

Top Languages

en75.8%
es7.3%
pt5.6%

Top Cities

Melbourne4.5%
Sydney3.9%
Brisbane1.5%
Perth1.4%
Gold Coast1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Christian Watson | 1924us
@1924us
Design • Art • Animation • Storytelling Venture Onward™ Inquiries: info@1924.us Our new book is here! ☠️
Australia
6.5M
Followers
2.14%
Engagement
+2.9%(+181.3K)
8.5
2
Robert Irwin
@robertirwinphotography
Keep up with my latest adventures 🐊
Australia
9.5M
Followers
2.43%
Engagement
+1.8%(+164.8K)
6.8
3
Loui Burke
@louiburke
Your chic friend in home, hosting & put-together living. Occasionally fed up. Always helpful. 🦘contact@louiburke.com
Melbourne, Australia
1.3M
Followers
0.12%
Engagement
+14.5%(+161.5K)
6.9
4
Heidi Barlow 💗 Women’s Physio
@womenshealthwithheidi
👩🏼‍⚕️ Pelvic health physio @shirewomensphysio 🏆 TikTok Educator of the Year 2025 Collab 📧 tracy@brandalism.com.au Bookings here 👇 & links 👇
Australia
1.4M
Followers
0.04%
Engagement
+10.4%(+132.8K)
6.2
5
GLITCH
@glitch_prod
Here you'll find fun, colourful animated shows with occasional violence and existential breakdowns :D BUSINESS: business@glitchprod.com
Australia
2.7M
Followers
4.87%
Engagement
+5.1%(+130.9K)
9.1
6
Ben&Zara
@ben.and.zara
Account managed by Ben only. All enquiries 📧 benandzara@rmk.com.au
Australia
5.5M
Followers
2.07%
Engagement
+2.3%(+123.9K)
8.0
7
Scott Laurenson
@scottlaurenson
Australian Seascape Painter DM for Commissions Worldwide Shipping
Australia
1.7M
Followers
0.23%
Engagement
+7.2%(+114.0K)
7.9
8
Minki Minna
@minki_minna_
Probably Travelling Made in Aus I’ve already left the country
Gold Coast, Australia
943.0K
Followers
0.37%
Engagement
+13.7%(+113.9K)
6.7
9
Aryna Sabalenka
@arynasabalenka
On & off the court 🎾🐯 @thisisevolve
Australia
5.8M
Followers
3.95%
Engagement
+1.9%(+108.9K)
8.8
10
Simon Baker
@snappytoes
Sydney, Australia
1.3M
Followers
5.22%
Engagement
+9.1%(+107.7K)
10.0
11
emily gleeson
@wettmelons
welsh girl living in aus 💋 🎱 ❤️‍🔥 🍸 🍒 ⬇️check story highlight⬇️
Australia
2.0M
Followers
0.76%
Engagement
+5.1%(+96.0K)
7.2
12
Levi Neufeld
@itsdjlevi
PRE SAVE ‘GENIE IN A BOTTLE’ & ‘BABY, DO YOU MIND’ ⬇️ Aus-paul@proxyagency.co Europe & Asia-yap@yap-agency.com Americas-LEVIteam@unitedtalent.com
Australia
1.2M
Followers
2.07%
Engagement
+8.4%(+94.7K)
8.5
13
jessica lilly
@justjessicalilly
a positive girl with lots of emotions 🤸‍♀️ i hope you feel so loved here!!!! @justjoybyjess ⭐️ @happygirlchats 🎙️ @thechristiangirlgroup 💘
Australia
828.5K
Followers
1.37%
Engagement
+12.8%(+94.3K)
9.1
14
Ash Magic
@ashmagic
🔮World’s Most Followed Psychic - 16M 🖤ADHD can be your superpower A kid with a dream of his own tv show @readmymindshow Brands ➡️ team@ashmagic.com
Australia
1.7M
Followers
0.00%
Engagement
+5.8%(+93.3K)
6.6
15
Gavin Fleay
@sandy.tracks
⇄ Built for freedom ⇄ 📍 North West 📸 Me ➛ @gavin.fleay
Australia
966.7K
Followers
0.73%
Engagement
+10.6%(+92.8K)
8.4
16
Tame Impala
@tameimpala
Deadbeat out now.
Australia
4.5M
Followers
8.16%
Engagement
+2.0%(+87.6K)
9.4
17
Sooshi Mango
@sooshimango
🥖 @sangaweech 🍝 @johnnyvinceandsamsristorante 🎙 @sooshimangopodcast 👇🏼WORLD TOUR TICKETS & all other links
Melbourne, Australia
3.5M
Followers
0.16%
Engagement
+2.5%(+83.1K)
6.9
18
Pilipili
@alwayspilipili2
📍 Melbourne | Komando🌶️ 🎥 FB 5M• TikTok 5M• YT 1M 🐐 Seen On @snoopdogg x2 | @akon x2 📈 2.2B views in 28 days 📩 thonsplan7@gmail.com
Melbourne, Australia
2.0M
Followers
0.16%
Engagement
+4.2%(+81.5K)
5.7
19
CHAERYEONG
@chaerrry0
ITZY
Sydney, Australia
4.7M
Followers
11.72%
Engagement
+1.8%(+81.1K)
9.3
20
Jye Menzies
@jyemenzies
Sydney, Australia
601.0K
Followers
0.02%
Engagement
+14.9%(+78.2K)
3.8

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 987.5M potential impressions across all ranked influencers
  • Total Audience: 4.0B followers collectively following these creators
  • Average Engagement Rate: 4.18% - above industry average
  • Market Coverage: 117,999 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 60% Female, 40% Male
  • Primary Age Group: 25-34 years (41.9% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing creator in Australia on Instagram?

Christian Watson | 1924us (@1924us) is, as of October 2026, the fastest‑growing creator in Australia on Instagram, with +2.9% monthly growth (+181.3K followers).

How many followers did Christian Watson | 1924us (@1924us) gain last month?

Christian Watson | 1924us (@1924us) gained about 181.3K followers last month (+2.9%).

Who grew more: Christian Watson | 1924us (@1924us) or Robert Irwin (@robertirwinphotography)?

Christian Watson | 1924us (@1924us) grew more than Robert Irwin (@robertirwinphotography) (181.3K vs 164.8K).

How is Robert Irwin (@robertirwinphotography) performing right now?

Robert Irwin (@robertirwinphotography) is growing at +1.8% (+164.8K) per month, with a Profile Score of 6.8 and average engagement of 2.43%.

How is Loui Burke (@louiburke) performing right now?

Loui Burke (@louiburke) is growing at +14.5% (+161.5K) per month, with a Profile Score of 6.9 and average engagement of 0.12%.

How is Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) performing right now?

Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) is growing at +10.4% (+132.8K) per month, with a Profile Score of 6.2 and average engagement of 0.04%.

How is GLITCH (@glitch_prod) performing right now?

GLITCH (@glitch_prod) is growing at +5.1% (+130.9K) per month, with a Profile Score of 9.1 and average engagement of 4.87%.

Who had the higher percentage growth: Robert Irwin (@robertirwinphotography) or Loui Burke (@louiburke)?

Loui Burke (@louiburke) leads (14.5% vs Robert Irwin (@robertirwinphotography) 1.8%).

What is the absolute follower gain of Christian Watson | 1924us (@1924us)?

Christian Watson | 1924us (@1924us) gained about 181.3K followers last month (+2.9%).

What is the absolute follower gain of Robert Irwin (@robertirwinphotography)?

Robert Irwin (@robertirwinphotography) gained about 164.8K followers last month (+1.8%).

What is the absolute follower gain of Loui Burke (@louiburke)?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

What is the absolute follower gain of Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi)?

Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) gained about 132.8K followers last month (+10.4%).

What is the absolute follower gain of GLITCH (@glitch_prod)?

GLITCH (@glitch_prod) gained about 130.9K followers last month (+5.1%).

Is Christian Watson | 1924us (@1924us) still a relevant creator?

Yes — Christian Watson | 1924us (@1924us) has a Profile Score of 8.5, average engagement of 2.14%, and +2.9% (+181.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in Australia?

The average engagement rate for this category is 4.18%. Generally, rates above 5.0% are considered excellent, while rates above 3.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.