Top 20 Beauty & Cosmetics from Adelaide on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Adelaide, Australia

290

Expected Reach

1.5M

Total Followers

6.7M

Avg Engagement

3.60%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Belinda Lee Mills
@belinda_lee_mills
Aussie Tour pt 1 Launched @jackyboystudio 📍Adelaide Enquiries - bel@belindaleemills.com @evohair @showponyhairextensions @ghdhair_anz @olaplexau
Adelaide, Australia
455.0K
Followers
0.66%
Engagement
+1.5%(+6.9K)
7.3
2
tyniesha hales
@tynieshahales
🇦🇺 melb based Madi@quemodels.com SOCIALS: harriet@socialeau.com
Adelaide, Australia
95.9K
Followers
6.43%
Engagement
+5.5%(+5.0K)
8.5
3
Alissa Fay | Official Account
@alissafay_
🎬 @MAFS S13 ⏰ TikTok 280k 🚗 @southernchery 💌 hello@alissafay.com
Adelaide, Australia
123.0K
Followers
1.83%
Engagement
+3.1%(+3.7K)
7.8
4
Emma Wilson - Haus of Vakai
@emma_hausofvakai
Master Colourist ⚡️ For collaborations - email me! 🫶🏻 Transformational Hair | GREY blending Emmawilsoncreative@gmail.com Book now | 95212816
Adelaide, Australia
117.2K
Followers
0.00%
Engagement
+3.1%(+3.5K)
8.6
5
FRAN DIAS RUFINO
@frandiasrufino
📍Adelaide-Australia🇭🇲🇧🇷 ✨Living a dream ✨Curlyhair |makup|Fashion|Austrália| Skincare|RealLife ✨@rufinobrunno❤️ ✨Brilhando desde 2013 COLLAB:DM/EMAIL👇
Adelaide, Australia
299.1K
Followers
0.03%
Engagement
+0.7%(+2.1K)
6.2
6
🌹ATUSA 🌹
@atusa.xox
Everything needs a touch of glam✨🏹 Not your typical Architetta🧜🏻‍♀️ My resume says it all 😉👷🏼‍♀️✈️ 💃🏼💅🏻🌊☀️🏝️🌅🧨❤️‍🔥👑
Adelaide, Australia
58.0K
Followers
0.00%
Engagement
+2.3%(+1.3K)
4.9
7
BLAKE BUTLER 🐝 Adelaide Makeup Artist
@blakebutlermakeup
Bridal • Events • Lessons • Hair Adelaide • Award Winning MUA 10+ Years Experience Contact: Blakebutlermua@outlook.com Voted SA Best MUA ❤️ Mon-Sun
Adelaide, Australia
57.9K
Followers
2.05%
Engagement
+2.2%(+1.2K)
7.3
8
Jade Addie - model
@jade_addie_model
Professional Model & Designer 📍Adelaide, South Australia 🇦🇺 📨DM for shoot, promo & ambassador bookings.
Adelaide, Australia
18.2K
Followers
0.93%
Engagement
+6.8%(+1.2K)
8.2
9
𝕵𝖆𝖈𝖊 𝕳𝖔𝖑𝖉𝖊𝖓 || Tattoo Artist
@jaceholdenart
Adelaide, Australia 🇦🇺 Now booking the end of 2026 jaceholden18@gmail.com ✖️ @fallenmusetattoo ✖️ @empireinks ✖️ @inkeeze
Adelaide, Australia
22.6K
Followers
58.36%
Engagement
+3.4%(+734)
7.7
10
Mavis Siow
@mavissiow
i like to get dressed basic sg📍| themodelsau
Adelaide, Australia
156.3K
Followers
4.33%
Engagement
+0.5%(+715)
7.9
11
LaserTat | Tattoo Removal | Adelaide
@lasertat
•ADELAIDE’S TATTOO REMOVAL EXPERTS •EST 2012. 30,000+ TREATMENTS •PICOSURE & REVLITE LASERS •BOOK YOUR APPOINTMENT BELOW
Adelaide, Australia
41.1K
Followers
0.12%
Engagement
+1.8%(+709)
6.6
12
MyClayCo - Polymer Clay, Air Dry Clay & Jewellery Supplies
@myclayco
✨Polymer clay, air-dry clay & findings ✨Cutters designed & 3D printed by us ✨100+ Free YouTube tutorials - @myclayco ✨International shipping
Adelaide, Australia
58.9K
Followers
0.04%
Engagement
+1.1%(+672)
5.2
13
Adelaide Blonde Specialist
@jennailiouhair
@redkenpro_anz Blonde Gloss Boss Winner 2026 🏆 Queen of transformations ~ Lived in blondes & brondes 🪄 For bookings dm for booking link
Adelaide, Australia
15.0K
Followers
1.31%
Engagement
+4.5%(+651)
8.3
14
Lucy Ryan
@thatgirl_lucyryan
❤️‍🔥 Body positive baddie on a journey to become the best version of myself ❤️‍🔥 @strong_modbury ambassador 💃 @nakedharvestsupplements LUCY15 🍓
Adelaide, Australia
22.2K
Followers
0.70%
Engagement
+2.6%(+572)
7.2
15
Amanda Wellington
@ajwellington
@powerplay_management 📧 Professional Cricketer 🏏 | Loves traveling the world ✈️ | Whiskey lover 🥃 | Animal lover 🐶🐮 YouTube channel ⤵️
Adelaide, Australia
103.0K
Followers
2.34%
Engagement
+0.5%(+517)
6.8
16
Portmans Australia | New Zealand
@portmans_official
Adelaide, Australia
172.1K
Followers
0.02%
Engagement
+0.2%(+428)
4.9
17
Adam Jones
@mrjonesbjj
2-0 UFC champ camps President of @scrapmats Black belt under @craigjonesbjj Host of @aquickrazz Head of @jonesjiujitsu
Adelaide, Australia
14.0K
Followers
1.01%
Engagement
+2.4%(+332)
7.2
18
Alyona | Photographer & UGC Creator Adelaide
@degtyar_alyona
Portraits • Maternity • Families • Brands Beauty, fashion & lifestyle content creator ✨ Moved to Australia for love 🤍 Adelaide, SA 📍
Adelaide, Australia
21.7K
Followers
2.17%
Engagement
+1.5%(+322)
8.3
19
SOPHIE (ノ◕ヮ◕)ノ*:・゚✧
@sophielollipop
FMG BIKINI PRO @glamfitbikinis dc: Sophie ✨
Adelaide, Australia
33.4K
Followers
0.73%
Engagement
+0.9%(+304)
6.7
20
Deepa Laiphrakpam
@thebohopsyche
🔮The Boho Psyche - Tarot Reader, Reiki Healer, Manifester 📍Adelaide | Guiding & Healing souls across the globe ✍🏽Author @deepalaiphrakpam
Adelaide, Australia
13.2K
Followers
12.60%
Engagement
+2.4%(+303)
8.4

About This Instagram Influencer Ranking

Discover the most influential creators in Adelaide with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.5M potential impressions across all ranked influencers
  • Total Audience: 6.7M followers collectively following these creators
  • Average Engagement Rate: 3.60% - above industry average
  • Market Coverage: 290 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Adelaide on Instagram?

Belinda Lee Mills (@belinda_lee_mills) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Adelaide on Instagram, with +1.5% monthly growth (+6.9K followers).

How many followers did Belinda Lee Mills (@belinda_lee_mills) gain last month?

Belinda Lee Mills (@belinda_lee_mills) gained about 6.9K followers last month (+1.5%).

Who grew more: Belinda Lee Mills (@belinda_lee_mills) or tyniesha hales (@tynieshahales)?

Belinda Lee Mills (@belinda_lee_mills) grew more than tyniesha hales (@tynieshahales) (6.9K vs 5.0K).

How is tyniesha hales (@tynieshahales) performing right now?

tyniesha hales (@tynieshahales) is growing at +5.5% (+5.0K) per month, with a Profile Score of 8.5 and average engagement of 6.43%.

How is Alissa Fay | Official Account (@alissafay_) performing right now?

Alissa Fay | Official Account (@alissafay_) is growing at +3.1% (+3.7K) per month, with a Profile Score of 7.8 and average engagement of 1.83%.

How is Emma Wilson - Haus of Vakai (@emma_hausofvakai) performing right now?

Emma Wilson - Haus of Vakai (@emma_hausofvakai) is growing at +3.1% (+3.5K) per month, with a Profile Score of 8.6 and average engagement of 0.00%.

How is FRAN DIAS RUFINO (@frandiasrufino) performing right now?

FRAN DIAS RUFINO (@frandiasrufino) is growing at +0.7% (+2.1K) per month, with a Profile Score of 6.2 and average engagement of 0.03%.

Who had the higher percentage growth: tyniesha hales (@tynieshahales) or Alissa Fay | Official Account (@alissafay_)?

tyniesha hales (@tynieshahales) leads (5.5% vs Alissa Fay | Official Account (@alissafay_) 3.1%).

What is the absolute follower gain of Belinda Lee Mills (@belinda_lee_mills)?

Belinda Lee Mills (@belinda_lee_mills) gained about 6.9K followers last month (+1.5%).

What is the absolute follower gain of tyniesha hales (@tynieshahales)?

tyniesha hales (@tynieshahales) gained about 5.0K followers last month (+5.5%).

What is the absolute follower gain of Alissa Fay | Official Account (@alissafay_)?

Alissa Fay | Official Account (@alissafay_) gained about 3.7K followers last month (+3.1%).

What is the absolute follower gain of Emma Wilson - Haus of Vakai (@emma_hausofvakai)?

Emma Wilson - Haus of Vakai (@emma_hausofvakai) gained about 3.5K followers last month (+3.1%).

What is the absolute follower gain of FRAN DIAS RUFINO (@frandiasrufino)?

FRAN DIAS RUFINO (@frandiasrufino) gained about 2.1K followers last month (+0.7%).

Is Belinda Lee Mills (@belinda_lee_mills) still a relevant creator?

Yes — Belinda Lee Mills (@belinda_lee_mills) has a Profile Score of 7.3, average engagement of 0.66%, and +1.5% (+6.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Australia?

The average engagement rate for this category is 3.60%. Generally, rates above 4.3% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Adelaide?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.