Audience reports, Engagement Overlaps and Creator Reports are all paid from one shared pool of report credits:
- Audience report: 1 credit per creator.
- Engagement Overlap: 1 credit for every creator in the comparison whose audience report is not unlocked yet. Already unlocked creators are free, and the comparison itself costs nothing.
- Creator Report (brand safety & risk and community analysis): 4 credits per creator.
Standard annual plans include a report-credit allowance for the year. Your contract and billing settings show your allowance, renewal date and the applicable expiry dates. Credits belong to your organization, so all team members draw from the same pool, and everything you unlock stays available for everyone in the account.
If the included allowance is not enough, account owners can buy additional credit packages at any time in the Admin Console under Billing or directly from a locked report. Packages start at 50 credits, and the price per credit falls with the package size (net €5.50 per credit for 50 credits down to €3.00 per credit for 1,000). Purchased credits are valid for 12 months and are only used once your included allowance is spent.
AI assistance, such as smart search and profile summaries, follows a separate fair-use policy and does not consume report credits. Tracking seats and Social API requests have separate allowances.