Johannes Ruisinger Interview

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influData Interview Johannes Ruisinger for GoodFirms

Our goal is to position influData as the number one internationally recognized social media marketing software and become customers’ preference among the market leaders with our versatile feature set, broad utility, and value-based pricing.

– Johannes Ruisinger

Johannes Ruisinger, Founder, CEO, and CTO of influData, shares in his interview with GoodFirms how he and his team created this top-notch social media marketing software to fulfill the end-to-end social media marketing management needs of various businesses and industries with its innovative design, boundless features, and incredible functionality.

Headquartered in Austria, influData is a wide-array social media marketing software designed to streamline and control various aspects of social media marketing management for businesses of varied sizes. The software caters to a wide range of industries with the major target customers being agencies and companies that aim to do influencer marketing in-house. influData is a trusted product in over 5,000 campaigns, with numerous satisfied customers in top brands, including Kia, Purelei, Teufel, L’Osteria, Beiersdorf, Sky, Villeroy & Boch, Babor, MotelOne, Jägermeister, Flaconi, or Henkel.

The influData platform offers extensive social media marketing tools, including campaign management, influencer marketing monitoring, multi-account management, social analytics, and more.

The company allows a flexible, subscription-based pricing model for influData social media marketing software. Businesses can choose between multiple plans based on their size, feature requirements, and budget. Such need-based pricing options allow higher value and return on investment at nominal costs.

GoodFirms interviewed and discussed the detailed offerings of influData’s social media marketing software directly with Johannes Ruisinger, Founder, CEO, and CTO of weCreate Data GmbH, to learn more about the software.

Versatile Social Media Marketing Software

Initiating the interview, Johannes describes influData as a global social media marketing software that helps businesses find and analyze influencers for their company’s campaigns. The software has over 20 million influencers and 5 million brand accounts on its database. The clients can leverage and source these influencers and brands with influData. The software allows them to either analyze influencers they are already working with or those they want to work with, and even find new influencers for their campaigns. It enables search and analysis of the influencers and brand accounts on Instagram, TikTok, and YouTube/YouTube Shorts.

Johannes specifies that influData’s system offers three different packages, influData Cloud, influData Pro, and influData All-In. The influData Cloud enables search and rudimentary analysis on one of the three platforms. The Pro package offers additional functionalities, including analysis of the audience of the influencer. influData All-In offers all three platforms and additional functionalities. The company creates a customized, individual package for every customer, negotiated with the Sales team. The Sales team members onboard new prospects and are in constant contact with them until they sign up. Even after a customer signed up, they are not left alone. The Customer Success team is always there for the clients to deal with issues, help out whenever needed and keep the customers up-to-date with all the new functionalities that are constantly implemented to enhance the influData tool.

When asked what motivated him to create influData, Johannes adds that he developed the software intending to help companies in sourcing and analyzing influencers for their campaigns, save time, take better decisions, and prevent brands from falling for fakes.

Distinctive Features

Discussing the unique features and offerings of influData software, Johannes elaborates that the software facilitates the largest database of creators and brands on Instagram, TikTok, and YouTube with 20 million creators and more than 5 million brands. Johannes further clarifies that influData is the only tool to have YouTube Shorts creators and brands in their database. Moreover, the software provides self-service tools, allowing businesses to add creator and brand profiles on their own through the app, in case a creator or brand – which they would like to source or analyze – is missing. The influData social media marketing system offers over 50 metrics/analytics per creator/brand.

Johannes explains that among other significant features of influData, the content search functionality is one of the most useful for customers. Another very useful feature – maybe even the most prolific one –  is the campaign reporting functionality that will be launched very soon, in June 2023. Besides, the software enables API functionality and AI-powered category search & summaries for the search.

The software operates worldwide, saves time for the customers, delivers best-in-market results in less than a second, and is also one of the cheapest options in the industry.

Customer Satisfaction and Retention

Further, in the interview, Johannes elucidates that influData has a very good customer satisfaction rate. While they do not disclose the exact figures, most of their customers renew their subscriptions for the influData software. Johannes additionally details that this rate will continue to improve with the new key feature, campaign reporting, to be launched in June 2023. The company attributes the high customer satisfaction rate to the fact that they value their customers most highly and are in constant contact with them via their Customer Success department which routinely gathers feedback through email, phone, and chat.

Dedicated Customer Support

Talking about customer support, Johannes clarifies that the company offers friendly and responsive customer support through multiple modes, including live chat with human agents, phone, and email. The company also provides a contact form and an FAQ section on the website to help its customers.

Furthermore, Johannes discloses that the company has an intense 1:1 onboarding call for each customer, explaining all features, tools, and options in detail. Moreover, if any queries remain unsolved in the onboarding call or are not found on the FAQs, the customers can contact the company through chat, email, or phone. The influData team will respond frequently within 10 minutes (up to a maximum of 24 hours, depending on the complexity of the inquery).

Johannes adds that they also send out feedback questionnaires from time to time. Additionally, the company connects with its customers actively via phone or mail to discuss their status, satisfaction, and improvement suggestions.

influData – The Best Social Media Marketing Software

“In 10 years, our goal is to grow and expand around the world amidst the tough competition, and make influData the most trusted social media marketing tool worldwide,” says Johannes Ruisinger.

influData is emerging as a market leader and popular choice for businesses looking for influencer marketing software. GoodFirms researchers have endorsed influData as one of the best Social Media Marketing Tools for its versatile tools, user-friendly interface, multi-industry utility, and reasonable pricing. To know more about the offerings of influData, one can also go through the detailed interview published at GoodFirms.

About GoodFirms

GoodFirms is a Washington DC-based listing, rating, and review platform for software and services. GoodFirms empowers companies to choose the best software from its curated list of industry-leading software in various categories to enhance profits and grow beyond imagination. It performs extensive research and analysis to evaluate and rank the listed software on critical parameters like features, uniqueness, ratings, and verified user reviews. This diligently curated ranking highlights the top performers for every software category and boosts the buying credibility of the software.

About the Author

Lisa Brian is presently working as a Content Writer with GoodFirms, a Washington-based B2B review, listing, and ranking company well-known for its research methodology and listings of 60k+ software and services. Lisa has a strong background and passion for writing about emerging trends in the software industry and cutting-edge technologies. With expertise in researching, gathering information, and crafting engaging content, Lisa helps companies digitally communicate their vision and mission.