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In Spotlight

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6 Brilliant Ways to Find Instagram Influencers in Your Niche

Finding Instagram Influencers is not a big deal. But finding the right ones for you is a different story! If you want to avoid a huge scatter loss in your influencer marketing campaigns, you need to do your due diligence. Discover with us the six best ways to find Instagram influencers in your niche.

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6 Influencer Search Tools for Finding and Analyzing Influencers

Finding brand-fit influencers can be a daunting task, often more challenging than it seems at first glance. You can spend hours (or even days) manually scouring through social media to find the right match. But you'll only get limited results that may not even fit the bill. An influencer search tool can make the job a lot easier for you.

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Nano Influencers: What are they and why are they important?

Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for.

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Why Do Micro-Influencers Make for a Winning Influencer Marketing Strategy?

Running micro-influencer campaigns has emerged as a highly effective strategy for brands to elevate awareness, foster trust, and drive sales without incurring exorbitant costs. If you find yourself grappling with the decision of whether to partner with micro-influencers, fret not – we've got you covered.

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7 Persistent Myths in Influencer Marketing – Time to Clear the Air

Although the influencer marketing market is growing steadily and is a multi-billion dollar business, there are still many persistent myths that prevent companies from investing in influencer marketing. Time to clear them up and shed some light on the subject.

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Advertising Correctly – How You Properly Handle Advertising Labeling

For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post.

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