The Watchlist is your daily monitoring list for a small, curated set of Instagram and TikTok creators — for example signed talents, active campaign creators or competitors. You find it in the main navigation under Watchlist, with two views: Creators (your roster with growth and activity signals) and Content (a reverse-chronological feed of new posts across the whole roster, filterable by platform, content type and timeframe).
When you add a creator, influData refreshes their profile and content about once a day, so new content keeps flowing in automatically — the freshness bar shows the last and next update. Each creator has a deep-dive page with follower growth (7/30/90-day deltas), a posting calendar, recent content, comment sentiment, a brand-mention timeline (which accounts the creator @-tags, shown as a weekly chart and a collab table), a location path built from geotagged posts, and top and flagged comments. Opening the Watchlist deep dive does not consume report credits. Watchlist, Campaigns and Social Listening share one tracking-seat pool across the teams in your account. One Watchlist person or linked creator group uses one seat; linked Instagram and TikTok accounts within the same group do not each use an additional seat. The available capacity depends on your plan and the seats already used across all three features.