The Brand Value tab (available for Instagram and TikTok profiles) shows a creator's brand collaborations of the last 365 days: which brands were tagged, how many content pieces were created per partnership and how long the collaboration ran. A timeline visualizes when and how often the creator posted for each brand — click a data point to open the underlying content. The branded-content grid lists the individual sponsored posts with likes, comments and estimated reach and can be sorted by reach or recency.
The section also sums up the Earned Media Value (EMV): an estimate based on our Smart Media Value (CPM) and the reach of the branded content pieces of the last 12 months. On brand profiles, the same tab works in reverse: it shows which creators mentioned the brand, broken down by creator size (nano to mega), influData score, partnership type (one-off, long-term, brand ambassadors), locations, languages and gender — useful for analyzing competitor strategies. The data can be exported as CSV or as a PDF report.