We classify content as sponsored when typical ad disclosures appear in the caption or hashtags — for example "Werbung", "Anzeige", "ad", "#ad", "sponsored", "paid partnership", "promo code" or "affiliate link". Content pieces that match these keywords are marked as confirmed ads in the Brand Value section, and the label "paid collaboration" is shown when such keywords were found.
This is a keyword-based heuristic, not proof of payment: it does not show whether or how the creator was compensated, and collaborations without any disclosure keywords are not flagged. Conversely, creators in countries with strict labeling rules look more "commercial" simply because they disclose consistently. Treat the classification as a strong hint, not a legal verification.