Top 20 Beauty & Cosmetics from Vietnam on Instagram Influencers by Follower Growth

Last updated: October 22, 2026

Total Beauty & Cosmetics Influencers in Vietnam

1,981

Expected Reach

45.5M

Total Followers

171.8M

Avg Engagement

5.41%

Audience Analysis

Gender Distribution

Female65%
Male35%

Age Distribution

25-3439.8%
18-2438.9%
13-179.2%
35-448.1%

Top Countries

Vietnam48.9%
United States of America9.0%
Thailand4.4%
India3.3%
Indonesia2.1%

Top Languages

vi52.3%
en30.8%
es3.7%

Top Cities

Ho Chi Minh City10.4%
Ba Đình10.2%
Trang3.2%
Ho Chi Minh3.0%
Hanoi2.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
최유주
@uzoo_c
Vietnam
190.8K
Followers
6.90%
Engagement
+11.7%(+19.9K)
6.0
2
Anastasi Mai 💎
@anastasi_mai_blog
🔥Honest psychologist. Two divorces. Two kids. One big mission❤️ A woman for women. Follow for truth, healing & power. Grab your online workbook ↓
Vietnam
170.0K
Followers
8.60%
Engagement
+13.0%(+19.6K)
7.5
3
Stella
@stellaimmersive
👋 Hello everyone! All the products featured in this link beacons ⬇️
Vietnam
195.3K
Followers
0.00%
Engagement
+10.2%(+18.1K)
7.8
4
Respira TaiChi
@respira_taichi
🌬 TaiChi desde la respiración y la calma. 🧘 Movimiento suave. Energía interior. ✨ Respira. Fluye. Transforma.
Vietnam
278.5K
Followers
0.00%
Engagement
+6.5%(+17.1K)
8.0
5
𝒥𝑀 🧸
@baelovejasmine
@tiktok (live): baelovejasmine shop at @jmbefit @jmjmwear 🧸 business inquiries: dm @jmsoffice store link below ⤵
Vietnam
287.2K
Followers
N/A
Engagement
+5.8%(+15.9K)
7.4
6
Jessica Diễm
@jessdiem2088
Yoga • Fitness • Wellness Mom rebuilding her body with grace @olaben.official | my baby @bellalolem Follow my journey to get real result✨ DM for work
Ho Chi Minh, Vietnam
300.2K
Followers
0.12%
Engagement
+5.4%(+15.5K)
4.1
7
Trần Trung Nhân
@tran_trung_nhanbodybuilder
Điêu Khắc Body Hoa Hậu Celeb và Nam vương - Độ Body 6 múi. Độ mông siêu vòng 3 . Thực phẩm chức năng .
Vietnam
507.6K
Followers
0.01%
Engagement
+3.1%(+15.2K)
6.2
8
Anh Khoa Goai Tu Cây
@ahhkaa___
dm for job | photophone - Ho Chi Minh City
Ho Chi Minh, Vietnam
180.9K
Followers
13.84%
Engagement
+7.5%(+12.6K)
9.0
9
Jieese Lee
@jieeselee
Art · Fashion Model · Magazine
Vietnam
245.8K
Followers
0.11%
Engagement
+5.2%(+12.2K)
5.9
10
Nguyễn Bảo Trân
@baotran.311
Vietnam
141.4K
Followers
5.39%
Engagement
+9.4%(+12.2K)
8.6
11
ThuHuong
@babyroseoutfits
1M68/55KG All the products I use are available here. 👇🛒Sale All 30%🛍️
Vietnam
91.8K
Followers
0.00%
Engagement
+15.0%(+11.9K)
9.0
12
jenny
@tgiangya
@xjenttl
Vietnam
646.0K
Followers
16.02%
Engagement
+1.7%(+11.0K)
9.2
13
Huelley Rose
@huelleyrose
Worldwide Shipping 214 HAI BÀ TRƯNG, TÂN ĐỊNH, Q1, HCMC, VIETNAM 📞: 089 8866 164 pr@huelleyrose.com Sales@huelleyrose.com
Vietnam
221.2K
Followers
9.72%
Engagement
+4.7%(+10.0K)
8.1
14
Thanh Thủy
@thanhthuy.hhvn
MISS INTERNATIONAL 2024 🇻🇳@missinternationalofficial MISS VIETNAM 2022 Contact for work: Email: Talents@senvangvn.com Ms. An An +84 86 2066799
Vietnam
577.7K
Followers
4.86%
Engagement
+1.7%(+9.4K)
7.6
15
Nguyễn Hùng
@gnuh.9
Vietnam
76.6K
Followers
15.37%
Engagement
+11.1%(+8.8K)
9.0
16
Tina Như Phan 🦋
@issatiina
just a Viet girl on her self development journey 🫶🏼 @itswillandtina (tiktok 200K+) @hieu.experiment ❤️ work: hellotina@wt-media.com
Ho Chi Minh, Vietnam
69.5K
Followers
23.47%
Engagement
+14.2%(+8.6K)
8.6
17
ELLE
@_ellevillanueva
💼 work with me: bengsuarez@gmail.com
Ho Chi Minh, Vietnam
221.3K
Followers
1.38%
Engagement
+3.6%(+7.7K)
7.5
18
Thanh Nhàn Nguyễn
@th.nhan.ng
Dr for work ❤️ @nhenof3
Vietnam
485.2K
Followers
0.98%
Engagement
+1.6%(+7.7K)
4.9
19
Minh Tân - YDS 👨‍⚕️ 🏸
@minhtan.thtr
Contact for work 📩: @minhtanyds Pass đồ @minhtanpassdo
Ho Chi Minh, Vietnam
161.5K
Followers
3.12%
Engagement
+4.9%(+7.5K)
8.2
20
Reemmohrez
@reemmohrezz
🇲🇾🇮🇩🇻🇳🇸🇾🇲🇻 Snap:ramosha7r
Vietnam
540.2K
Followers
2.48%
Engagement
+1.4%(+7.3K)
7.9

About This Instagram Influencer Ranking

Discover the most influential creators in Vietnam with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 45.5M potential impressions across all ranked influencers
  • Total Audience: 171.8M followers collectively following these creators
  • Average Engagement Rate: 5.41% - significantly above industry average
  • Market Coverage: 1,981 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Vietnam, United States of America, Thailand
  • Gender Distribution: 65% Female, 35% Male
  • Primary Age Group: 25-34 years (39.8% of audience)
  • Languages: vi, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Vietnam on Instagram?

최유주 (@uzoo_c) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Vietnam on Instagram, with +11.7% monthly growth (+19.9K followers).

How many followers did 최유주 (@uzoo_c) gain last month?

최유주 (@uzoo_c) gained about 19.9K followers last month (+11.7%).

Who grew more: 최유주 (@uzoo_c) or Anastasi Mai 💎 (@anastasi_mai_blog)?

최유주 (@uzoo_c) grew more than Anastasi Mai 💎 (@anastasi_mai_blog) (19.9K vs 19.6K).

How is Anastasi Mai 💎 (@anastasi_mai_blog) performing right now?

Anastasi Mai 💎 (@anastasi_mai_blog) is growing at +13.0% (+19.6K) per month, with a Profile Score of 7.5 and average engagement of 8.60%.

How is Stella (@stellaimmersive) performing right now?

Stella (@stellaimmersive) is growing at +10.2% (+18.1K) per month, with a Profile Score of 7.8 and average engagement of 0.00%.

How is Respira TaiChi (@respira_taichi) performing right now?

Respira TaiChi (@respira_taichi) is growing at +6.5% (+17.1K) per month, with a Profile Score of 8.0 and average engagement of 0.00%.

How is 𝒥𝑀 🧸 (@baelovejasmine) performing right now?

𝒥𝑀 🧸 (@baelovejasmine) is growing at +5.8% (+15.9K) per month, with a Profile Score of 7.4 and average engagement of N/A.

Who had the higher percentage growth: Anastasi Mai 💎 (@anastasi_mai_blog) or Stella (@stellaimmersive)?

Anastasi Mai 💎 (@anastasi_mai_blog) leads (13.0% vs Stella (@stellaimmersive) 10.2%).

What is the absolute follower gain of 최유주 (@uzoo_c)?

최유주 (@uzoo_c) gained about 19.9K followers last month (+11.7%).

What is the absolute follower gain of Anastasi Mai 💎 (@anastasi_mai_blog)?

Anastasi Mai 💎 (@anastasi_mai_blog) gained about 19.6K followers last month (+13.0%).

What is the absolute follower gain of Stella (@stellaimmersive)?

Stella (@stellaimmersive) gained about 18.1K followers last month (+10.2%).

What is the absolute follower gain of Respira TaiChi (@respira_taichi)?

Respira TaiChi (@respira_taichi) gained about 17.1K followers last month (+6.5%).

What is the absolute follower gain of 𝒥𝑀 🧸 (@baelovejasmine)?

𝒥𝑀 🧸 (@baelovejasmine) gained about 15.9K followers last month (+5.8%).

Is 최유주 (@uzoo_c) still a relevant creator?

Yes — 최유주 (@uzoo_c) has a Profile Score of 6.0, average engagement of 6.90%, and +11.7% (+19.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Vietnam?

The average engagement rate for this category is 5.41%. Generally, rates above 6.5% are considered excellent, while rates above 4.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vietnam?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.