Top 20 Beauty & Cosmetics from San Diego on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in San Diego, United States of America

1,592

Expected Reach

12.1M

Total Followers

48.4M

Avg Engagement

3.66%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

25-3444.6%
18-2431.0%
35-4414.0%
13-175.1%

Top Countries

United States of America59.2%
Mexico4.2%
Brazil3.2%
United Kingdom2.7%
Canada2.3%

Top Languages

en78.5%
es11.3%
pt4.0%

Top Cities

San Diego4.1%
Los Angeles4.0%
New York City1.6%
New York0.6%
Chicago0.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Emily Alexis Ann Cheney
@toupeequeen
🌈 Inclusive Space 📍 La Jolla, CA For both booking and education information, please see my website👇
San Diego, United States of America
882.6K
Followers
0.00%
Engagement
+2.9%(+24.9K)
8.3
2
Vanessa Etheridge
@vanezznezz
confidence looks good on you 🤎 5ft10 size 14-16 outfits for where you are now ✨ san diego, california 🌞🌴 ✉️ hello@vanezznezz.com/ @trendmanagement
San Diego, United States of America
842.2K
Followers
0.59%
Engagement
+2.1%(+17.2K)
7.9
3
Amir M Karam, MD
@dramirkaram
Creator of Vertical Restore®, natural-looking facial rejuvenation, and Trifecta @karammdskin. Passion: Help people Look as Young as They Feel
San Diego, United States of America
956.3K
Followers
1.12%
Engagement
+1.5%(+14.4K)
6.4
4
Facial Surgeons ™
@facialsurgeons
VERIFIED! Discover & Connect w/ Expert Facial Surgeons | Deep Plane Facelift • Neck Lift • Eyelid Surgery • Botox • Fillers • Rhinoplasty & 👄 🌟
San Diego, United States of America
326.2K
Followers
0.00%
Engagement
+3.2%(+10.1K)
5.9
5
LATINA BARBIE 💋
@latinajesss
Scottsdale 📍San Diego @FashionNova Ambassador
San Diego, United States of America
635.5K
Followers
2.94%
Engagement
+1.4%(+9.1K)
6.9
6
Zaira Waded
@zairawaded
San Diego based ❤️ Feminine & lifestyle content 📩 Collabs: zairawadedcollab@gmail.com
San Diego, United States of America
73.8K
Followers
17.66%
Engagement
+11.7%(+7.7K)
8.2
7
ava ♡
@avashaw.ty
𑁍 𑁍 𑁍 San Diego ✉︎ Jules@theguardianmgmt.com 🧚‍♂️
San Diego, United States of America
60.4K
Followers
9.14%
Engagement
+12.8%(+6.9K)
8.6
8
Mia Wilson
@miawilsonn
📍san diego @vanderbiltu ☆ 💌 miaw@friendsinreality.com
San Diego, United States of America
74.7K
Followers
2.25%
Engagement
+8.7%(+6.0K)
7.7
9
ports
@ports.need
▪️|| Visual feast for your eyes
San Diego, United States of America
73.3K
Followers
3.62%
Engagement
+8.3%(+5.6K)
7.6
10
Elaine Park
@itselainepark
I know God is working so I s m i l e :) - OC/LA 🇰🇷🇺🇸🇧🇷 - YT (165K+) | TT (160K+) 💌: elaine@starlinemgmt.com
San Diego, United States of America
45.9K
Followers
0.06%
Engagement
+11.7%(+4.8K)
8.1
11
Kaelyn
@baeeeeelyn
San Diego ☀️ kaelyn@raai.co
San Diego, United States of America
410.5K
Followers
13.51%
Engagement
+1.2%(+4.8K)
7.9
12
maya lorimer
@mayalorimer
style, bridal, + life out west 🐎 ditching the leggings !!!! denver — san diego 💌 maya@upsidedowntalent.com
San Diego, United States of America
59.0K
Followers
4.14%
Engagement
+8.2%(+4.5K)
5.3
13
ANDREA MUÑOZ|HEALTH BLOGGER
@nutriishoficial
▫️collabs nutriish@gmail.com ▪️Wellness/beauty from the inside out 🌱🍃 ▫️creator of @nutriishwellness @reamethod ▪️📍SD/MX
San Diego, United States of America
167.7K
Followers
1.50%
Engagement
+2.7%(+4.5K)
6.8
14
AMBER MAMIAN
@global_munchkins
Families that PLAY together, Have More FUN✨ 🤍Family Games | Bonding | Travel amberm@globalmunchkins.com FREE Disney + Cruise Plans → @bestdayevervacay
San Diego, United States of America
675.9K
Followers
0.43%
Engagement
+0.7%(+4.5K)
5.9
15
Alex💕🌈🌍
@alexserves
👽 The Download & Decode HUB🛸 🤩I’m cool on Tiktok💫1.1M 🇵🇷 In San Diego, CA☀️ 🧿Book a reading👇🔮 🧠Join The AlexServes School📚
San Diego, United States of America
68.6K
Followers
0.25%
Engagement
+6.1%(+3.9K)
6.7
16
ali knutson
@ali.knutson
easy colorful outfits • travel days • romanticizing life ✨ san diego, ca 💌 createdbyaliknutson@gmail.com 🤍 @frontpaigetalent
San Diego, United States of America
170.8K
Followers
2.83%
Engagement
+2.3%(+3.9K)
8.6
17
Tay🍊
@taympala
girly tomboy life + style diary san diego, ca 💌 tay@upsidedowntalent.com
San Diego, United States of America
296.1K
Followers
5.32%
Engagement
+1.3%(+3.9K)
7.8
18
Shaina Richardson I Dating & Relationship Hypnotist
@hey.shainamarie
❤️Hypnotist for entrepreneurs & career women 💅From dead-end dating to feminine woman who dates an emotionally available man 💃Book a Discovery Call👇🏻
San Diego, United States of America
50.7K
Followers
0.39%
Engagement
+8.1%(+3.8K)
7.1
19
Valerie Adams • Love Coach For Single Women 🌹
@themindfulbabe
💗7 yrs exp. Certified Master Coach, NLP, & EFT 💎I help high value women attract the healthy relationship of their dreams COURSES + BOOK A SESSION🌹↴
San Diego, United States of America
79.1K
Followers
0.58%
Engagement
+4.7%(+3.6K)
5.8
20
Churros
@c_h_u_r_r_o_s
Stay Blessed 🙏✝️ Paid shoots & collabs only DM 📩 churros.inquiries@gmail.com @c_h_u_r_r_o_s_2.0
San Diego, United States of America
89.8K
Followers
0.93%
Engagement
+4.0%(+3.5K)
7.4

About This Instagram Influencer Ranking

Discover the most influential creators in San Diego with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 12.1M potential impressions across all ranked influencers
  • Total Audience: 48.4M followers collectively following these creators
  • Average Engagement Rate: 3.66% - above industry average
  • Market Coverage: 1,592 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Mexico, Brazil
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 25-34 years (44.6% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in San Diego on Instagram?

Emily Alexis Ann Cheney (@toupeequeen) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in San Diego on Instagram, with +2.9% monthly growth (+24.9K followers).

How many followers did Emily Alexis Ann Cheney (@toupeequeen) gain last month?

Emily Alexis Ann Cheney (@toupeequeen) gained about 24.9K followers last month (+2.9%).

Who grew more: Emily Alexis Ann Cheney (@toupeequeen) or Vanessa Etheridge (@vanezznezz)?

Emily Alexis Ann Cheney (@toupeequeen) grew more than Vanessa Etheridge (@vanezznezz) (24.9K vs 17.2K).

How is Vanessa Etheridge (@vanezznezz) performing right now?

Vanessa Etheridge (@vanezznezz) is growing at +2.1% (+17.2K) per month, with a Profile Score of 7.9 and average engagement of 0.59%.

How is Amir M Karam, MD (@dramirkaram) performing right now?

Amir M Karam, MD (@dramirkaram) is growing at +1.5% (+14.4K) per month, with a Profile Score of 6.4 and average engagement of 1.12%.

How is Facial Surgeons ™ (@facialsurgeons) performing right now?

Facial Surgeons ™ (@facialsurgeons) is growing at +3.2% (+10.1K) per month, with a Profile Score of 5.9 and average engagement of 0.00%.

How is LATINA BARBIE 💋 (@latinajesss) performing right now?

LATINA BARBIE 💋 (@latinajesss) is growing at +1.4% (+9.1K) per month, with a Profile Score of 6.9 and average engagement of 2.94%.

Who had the higher percentage growth: Vanessa Etheridge (@vanezznezz) or Amir M Karam, MD (@dramirkaram)?

Vanessa Etheridge (@vanezznezz) leads (2.1% vs Amir M Karam, MD (@dramirkaram) 1.5%).

What is the absolute follower gain of Emily Alexis Ann Cheney (@toupeequeen)?

Emily Alexis Ann Cheney (@toupeequeen) gained about 24.9K followers last month (+2.9%).

What is the absolute follower gain of Vanessa Etheridge (@vanezznezz)?

Vanessa Etheridge (@vanezznezz) gained about 17.2K followers last month (+2.1%).

What is the absolute follower gain of Amir M Karam, MD (@dramirkaram)?

Amir M Karam, MD (@dramirkaram) gained about 14.4K followers last month (+1.5%).

What is the absolute follower gain of Facial Surgeons ™ (@facialsurgeons)?

Facial Surgeons ™ (@facialsurgeons) gained about 10.1K followers last month (+3.2%).

What is the absolute follower gain of LATINA BARBIE 💋 (@latinajesss)?

LATINA BARBIE 💋 (@latinajesss) gained about 9.1K followers last month (+1.4%).

Is Emily Alexis Ann Cheney (@toupeequeen) still a relevant creator?

Yes — Emily Alexis Ann Cheney (@toupeequeen) has a Profile Score of 8.3, average engagement of 0.00%, and +2.9% (+24.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 3.66%. Generally, rates above 4.4% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in San Diego?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.