Top 20 Home & Interior Design from Philadelphia on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Philadelphia, United States of America

283

Expected Reach

2.0M

Total Followers

8.7M

Avg Engagement

2.96%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
rainbowloft
@rainbowloft
My happy place✨ DIYing my Dreamworld🦋 @blush.daisy HQ by @ayedankk💝Philly📍 💌heyrainbowloft@gmail.com
Philadelphia, United States of America
181.2K
Followers
20.72%
Engagement
+7.2%(+12.2K)
8.0
2
The Knotty Boss - Anna Leyzina
@theknottyboss
✦ printables / crochet patterns / tutorials ✦ video creator for Yarnspirations ✦ author: Crochet Secrets From TheKnottyBoss
Philadelphia, United States of America
493.7K
Followers
0.15%
Engagement
+1.1%(+5.2K)
6.5
3
Alyssa Vilardi | DIY + FLIPS
@the_things_we_built
🏡 Designing and DIYing our abandoned home 🖤Mother and Milspo 📍Philadelphia, PA alyssavilardi@thethingswebuilt.com Shop my home and projects ⬇️
Philadelphia, United States of America
295.0K
Followers
0.37%
Engagement
+1.7%(+5.0K)
6.4
4
ovuud
@ovuud
Lighting Objects by Benjamin Gillespie Philadelphia, PA, USA Email for Inquiries (no DMs)
Philadelphia, United States of America
466.6K
Followers
0.64%
Engagement
+0.9%(+4.4K)
7.5
5
Cara
@girlgonecity
✨ Romanticizing life in my 30s 🌆 City living •Solo adventures• Lifestyle ✈️ Homebody with a passport 💌 hello@girlgonecity.com 📍Philly & NYC
Philadelphia, United States of America
147.4K
Followers
1.17%
Engagement
+1.7%(+2.5K)
7.4
6
Dan Langan
@bakedbydan
Helping you bake like a pro at home! My Cookbook BAKE YOUR HEART OUT⤵️
Philadelphia, United States of America
272.4K
Followers
0.00%
Engagement
+0.8%(+2.1K)
7.0
7
zach & hugh 👬
@thisyunkyhouse
{formerly} restoring an 1812 farmhouse in the PA countryside🏡 DIY antics 🛠️ gardening 🌻 small-scale farming 🐓🐑 inquiries: yunkyhouse@outlook.com 📫
Philadelphia, United States of America
105.0K
Followers
3.52%
Engagement
+2.0%(+2.0K)
8.1
8
Kellie Brown | Interiors, Style, Life
@deeplymadlymodern
Home Finds + Decorating + DIYS + Thrifting in cute outfits kellie.brown@gb-dm.com Best Selling Substack | links🔗 | all good things👇🏾
Philadelphia, United States of America
142.0K
Followers
0.69%
Engagement
+1.1%(+1.6K)
7.0
9
Crystal
@prissychrissy__
Content Creator 🎥 Philly 📍 📩chrissybullock19@gmail.com @daretobedifferent_la
Philadelphia, United States of America
60.1K
Followers
2.22%
Engagement
+2.4%(+1.4K)
4.4
10
Madison Conroy
@madisonconroyy
Annapolis, MD 🤍 sharing routines + things i love! madison@lemondropagency.com @mrralphthegolden
Philadelphia, United States of America
47.8K
Followers
1.49%
Engagement
+2.7%(+1.3K)
8.0
11
Sean Collinsgru
@premieroutdoor
Owner - Premier Outdoor Living Cohost - @hardworkinghappyhour FOLLOW ALONG AND LEARN WITH US!
Philadelphia, United States of America
246.2K
Followers
0.15%
Engagement
+0.5%(+1.2K)
5.7
12
ᴋ ʏ ʟ ɪ ᴇ ᴡ ʜ ɪ ᴛ ᴇ
@kyliewhitespace
🏠 I don’t build dollhouses, I build dream houses 🤍 Interior inspo, big & small ✨ Tutorials and all things miniature! ✉️ kyliewhitespace@gmail.com
Philadelphia, United States of America
61.1K
Followers
0.36%
Engagement
+1.8%(+1.1K)
4.6
13
Old House on the Rox
@oldhouseontherox
↞ ROX-MNYK, Philadelphia ✧ Hutten + Aubrey ✧ sharing the (mostly) chaotic and (sometimes) curated moments of restoring our 115-year old home
Philadelphia, United States of America
47.0K
Followers
2.94%
Engagement
+2.3%(+1.1K)
7.5
14
Djamon Dupree
@djamon.d
You still here, huh?🤷🏾‍♂️ Creative Director | Stylist | Model 📩 : djamon.dup@gmail.com PHL
Philadelphia, United States of America
30.1K
Followers
2.74%
Engagement
+3.6%(+1.0K)
4.5
15
Haldon House
@haldonhousedesign
Iconic Homes & Experiences Philadelphia Based Feat: AD | NYT | Homes & Gardens
Philadelphia, United States of America
53.2K
Followers
0.61%
Engagement
+1.9%(+1.0K)
6.4
16
Paradise Lake
@paradiselakeohio
Follow along as we build 5 airbnb’s on 95 acres in New Philadelphia, Ohio, at Paradise Lake! 🛶 Book and stay now! ⬇️ @brandywinegrove
Philadelphia, United States of America
153.6K
Followers
0.46%
Engagement
+0.6%(+947)
5.5
17
South Philly Time Capsules
@s.philly.time.capsules
Celebrating vintage style in South Philadelphia (and occasionally beyond). PA Realtor too! 👀
Philadelphia, United States of America
48.1K
Followers
12.46%
Engagement
+1.9%(+892)
7.8
18
Landon Dickerson
@landondickerson69
Inquiries: landondickersonbusiness@gmail.com Florida State University Alumni 2019 The University of Alabama Alumni 2021 Follow us on @dickerson_diys
Philadelphia, United States of America
228.4K
Followers
3.40%
Engagement
+0.3%(+783)
7.4
19
JAS HAMILTON
@jashamilton_
〰️ philadelphia | drew’s mom ! the noteworthy stuff + elevating the day to day 💌 jasminewin36@gmail.com
Philadelphia, United States of America
21.3K
Followers
0.00%
Engagement
+3.4%(+701)
6.7
20
John Pomp
@johnpompstudios
John Pomp is a designer artist brand creating sculptural furniture, lighting and objects. CDA Award Winner 2024, 2 x Interior Design
Philadelphia, United States of America
45.1K
Followers
0.00%
Engagement
+1.5%(+667)
5.7

About This Instagram Influencer Ranking

Discover the most influential creators in Philadelphia with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.0M potential impressions across all ranked influencers
  • Total Audience: 8.7M followers collectively following these creators
  • Average Engagement Rate: 2.96% - competitive engagement levels
  • Market Coverage: 283 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Philadelphia on Instagram?

rainbowloft (@rainbowloft) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Philadelphia on Instagram, with +7.2% monthly growth (+12.2K followers).

How many followers did rainbowloft (@rainbowloft) gain last month?

rainbowloft (@rainbowloft) gained about 12.2K followers last month (+7.2%).

Who grew more: rainbowloft (@rainbowloft) or The Knotty Boss - Anna Leyzina (@theknottyboss)?

rainbowloft (@rainbowloft) grew more than The Knotty Boss - Anna Leyzina (@theknottyboss) (12.2K vs 5.2K).

How is The Knotty Boss - Anna Leyzina (@theknottyboss) performing right now?

The Knotty Boss - Anna Leyzina (@theknottyboss) is growing at +1.1% (+5.2K) per month, with a Profile Score of 6.5 and average engagement of 0.15%.

How is Alyssa Vilardi | DIY + FLIPS (@the_things_we_built) performing right now?

Alyssa Vilardi | DIY + FLIPS (@the_things_we_built) is growing at +1.7% (+5.0K) per month, with a Profile Score of 6.4 and average engagement of 0.37%.

How is ovuud (@ovuud) performing right now?

ovuud (@ovuud) is growing at +0.9% (+4.4K) per month, with a Profile Score of 7.5 and average engagement of 0.64%.

How is Cara (@girlgonecity) performing right now?

Cara (@girlgonecity) is growing at +1.7% (+2.5K) per month, with a Profile Score of 7.4 and average engagement of 1.17%.

Who had the higher percentage growth: The Knotty Boss - Anna Leyzina (@theknottyboss) or Alyssa Vilardi | DIY + FLIPS (@the_things_we_built)?

Alyssa Vilardi | DIY + FLIPS (@the_things_we_built) leads (1.7% vs The Knotty Boss - Anna Leyzina (@theknottyboss) 1.1%).

What is the absolute follower gain of rainbowloft (@rainbowloft)?

rainbowloft (@rainbowloft) gained about 12.2K followers last month (+7.2%).

What is the absolute follower gain of The Knotty Boss - Anna Leyzina (@theknottyboss)?

The Knotty Boss - Anna Leyzina (@theknottyboss) gained about 5.2K followers last month (+1.1%).

What is the absolute follower gain of Alyssa Vilardi | DIY + FLIPS (@the_things_we_built)?

Alyssa Vilardi | DIY + FLIPS (@the_things_we_built) gained about 5.0K followers last month (+1.7%).

What is the absolute follower gain of ovuud (@ovuud)?

ovuud (@ovuud) gained about 4.4K followers last month (+0.9%).

What is the absolute follower gain of Cara (@girlgonecity)?

Cara (@girlgonecity) gained about 2.5K followers last month (+1.7%).

Is rainbowloft (@rainbowloft) still a relevant creator?

Yes — rainbowloft (@rainbowloft) has a Profile Score of 8.0, average engagement of 20.72%, and +7.2% (+12.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.96%. Generally, rates above 3.5% are considered excellent, while rates above 2.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Philadelphia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.