Top 20 Lifestyle from New York on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Lifestyle Influencers in New York, United States of America

341

Expected Reach

2.4M

Total Followers

10.3M

Avg Engagement

6.47%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Natalia & Evgen
@nataliaandevgen
A couple who turned “us” into a lifestyle 💫 Official Account Business inquiries: DM
New York, United States of America
760.8K
Followers
0.00%
Engagement
+4.0%(+29.3K)
8.3
2
Muse App 🕊️ Reels & Carousels Editor
@muse.templates
Aesthetic Reels & Carousels in seconds 🤍 Cutouts, collages & viral effects 🔥 Elevate your feed - try Muse 👇
New York, United States of America
354.8K
Followers
0.61%
Engagement
+7.9%(+25.9K)
6.0
3
ani 🇩🇪 | everyday locals in NYC 🗽
@yourdailydoseofani
Ani from 🇩🇪 living in new york city 🇺🇸 • local NYC spots for you 🗽🙋🏼‍♀️ • daily dreams, lifestyle & selfcare ✨ 💌 yourdailydoseofani@gmail.com
New York, United States of America
55.7K
Followers
4.24%
Engagement
+37.7%(+15.2K)
9.0
4
Aris Yeager
@theeuropeankid
Rich kid Comedy 🤌🏼 Based in NYC Founder @storytimecreators
New York, United States of America
1.4M
Followers
0.49%
Engagement
+1.0%(+14.5K)
6.8
5
Vineeta Bhardwaj | NYC Fashion | Lifestyle
@official.vineeta_fashion
Fashion . Food . Lifestyle . UGC Style Inspiration + Curated Dining Spots Your daily dose of style & bites 📍 New York / New Jersey
New York, United States of America
119.9K
Followers
1.71%
Engagement
+12.6%(+13.4K)
8.4
6
Gabrielle Bernstein
@gabbybernstein
📘#1 NYT bestseller, speaker 🙏Spiritual teacher 🪽Gabby coaching membership app Join the 21-day Abundance Challenge👇
New York, United States of America
1.6M
Followers
0.31%
Engagement
+0.3%(+5.3K)
6.0
7
Laurie Cooper
@laurie_cooper_realty
I am an icon, everyone knows who I am.Get personalized service from the real estate broker to the rich & famous. Email: contact@glauriecooper.com
New York, United States of America
171.1K
Followers
16.23%
Engagement
+2.0%(+3.4K)
6.1
8
Afrodance nation
@afrodance_nation
Gather here for the World of dance #afrodancenation to the world 🌎
New York, United States of America
400.2K
Followers
0.00%
Engagement
+0.7%(+2.9K)
6.3
9
Jeff Choi | NYC & Travel
@nomadjeffy
🙋🏻‍♂️ NYC Tips • Food • Hidden Gems 🌎 Ditch the tourist traps. Find the real city. 📩 jeffreychoi1213@gmail.com 📺 YouTube + more 👇🏼
New York, United States of America
49.5K
Followers
0.00%
Engagement
+5.8%(+2.7K)
8.9
10
Kenneth Castillo
@kennethcastillomoi
🐺
New York, United States of America
34.4K
Followers
3.75%
Engagement
+7.8%(+2.5K)
7.8
11
Lica Paludo
@licapaludo
Produção/Cenografia/Decor de Eventos/festas/lifestyle/viagens/prazeres da vida! @casascomalma_ @cabanadossonhos_floripa @licapaludoproducoes
New York, United States of America
71.5K
Followers
1.76%
Engagement
+2.5%(+1.8K)
5.2
12
jerica | nyc foodie
@jerica.feasts
📍nyc + asia travels! food, home cafes, volleyball✨ living life to the fullest (quite literally)🫶 raised in 🇨🇳🇨🇭 building @uglyduckling.nyc
New York, United States of America
81.9K
Followers
1.29%
Engagement
+1.9%(+1.5K)
7.2
13
Eric Stephon
@eric.stephon
Fashion•Lifestyle•Fitness Just going to work 📍 NY | NJ For business inquiries eric@hillermediagroup.com
New York, United States of America
91.2K
Followers
6.89%
Engagement
+1.6%(+1.5K)
8.8
14
L U X E I F Y D
@luxeifyd
Learn how creators grow & earn online Real strategies. Real results
New York, United States of America
195.2K
Followers
0.00%
Engagement
+0.6%(+1.2K)
6.8
15
JoAnna Pallante
@joannapallante
✨ Wellness • Motherhood • Elevated Living 🌴 Luxury Real Estate @thebeverlyhillsestates 🌸 Check out my blog 👇🏻 📩 joanna@intheknowjo.com
New York, United States of America
121.5K
Followers
0.26%
Engagement
+0.9%(+1.2K)
6.4
16
connor tuohy
@connor_tuohy
LA
New York, United States of America
48.9K
Followers
1.86%
Engagement
+1.9%(+903)
4.3
17
Sara Gerardini
@itsaragerardini
Hair | Beauty | Lifestyle 🎀 Between Italy & NYC Creating content that feels real 🧘🏼‍♀️ TikTok (100k+) 📩 sara@futuramanagement.ch in elenco AGCOM
New York, United States of America
43.8K
Followers
2.40%
Engagement
+2.0%(+843)
7.7
18
Adarlenne
@adarlennee
Ada | NYC 📍 Lifestyle • Real life • Beauty Making the ordinary feel worth sharing ✨ 📧 Adarlennej@gmail.com
New York, United States of America
14.7K
Followers
0.98%
Engagement
+5.6%(+780)
7.8
19
TT SHANELL 🎤🏳️‍🌈
@tt_shanell
YouTuber + (🎶)+😅Street Journalist 🎥 +I post random sh*T &News (@tt_shanellnews 🗞️)🫶 YouTube channel 📺▶️⤵️
New York, United States of America
51.8K
Followers
0.07%
Engagement
+1.3%(+677)
5.7
20
Journeys by Ale Garza
@journeysbyalegarza
Luxury Travel Planning Virtuoso Member | Powered by NUBA Curated travel experiences Because every great story begins with a check-in —
New York, United States of America
20.8K
Followers
18.98%
Engagement
+3.2%(+654)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in New York with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.4M potential impressions across all ranked influencers
  • Total Audience: 10.3M followers collectively following these creators
  • Average Engagement Rate: 6.47% - significantly above industry average
  • Market Coverage: 341 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in New York on Instagram?

Natalia & Evgen (@nataliaandevgen) is, as of October 2026, the fastest‑growing Lifestyle creator in New York on Instagram, with +4.0% monthly growth (+29.3K followers).

How many followers did Natalia & Evgen (@nataliaandevgen) gain last month?

Natalia & Evgen (@nataliaandevgen) gained about 29.3K followers last month (+4.0%).

Who grew more: Natalia & Evgen (@nataliaandevgen) or Muse App 🕊️ Reels & Carousels Editor (@muse.templates)?

Natalia & Evgen (@nataliaandevgen) grew more than Muse App 🕊️ Reels & Carousels Editor (@muse.templates) (29.3K vs 25.9K).

How is Muse App 🕊️ Reels & Carousels Editor (@muse.templates) performing right now?

Muse App 🕊️ Reels & Carousels Editor (@muse.templates) is growing at +7.9% (+25.9K) per month, with a Profile Score of 6.0 and average engagement of 0.61%.

How is ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani) performing right now?

ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani) is growing at +37.7% (+15.2K) per month, with a Profile Score of 9.0 and average engagement of 4.24%.

How is Aris Yeager (@theeuropeankid) performing right now?

Aris Yeager (@theeuropeankid) is growing at +1.0% (+14.5K) per month, with a Profile Score of 6.8 and average engagement of 0.49%.

How is Vineeta Bhardwaj | NYC Fashion | Lifestyle (@official.vineeta_fashion) performing right now?

Vineeta Bhardwaj | NYC Fashion | Lifestyle (@official.vineeta_fashion) is growing at +12.6% (+13.4K) per month, with a Profile Score of 8.4 and average engagement of 1.71%.

Who had the higher percentage growth: Muse App 🕊️ Reels & Carousels Editor (@muse.templates) or ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani)?

ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani) leads (37.7% vs Muse App 🕊️ Reels & Carousels Editor (@muse.templates) 7.9%).

What is the absolute follower gain of Natalia & Evgen (@nataliaandevgen)?

Natalia & Evgen (@nataliaandevgen) gained about 29.3K followers last month (+4.0%).

What is the absolute follower gain of Muse App 🕊️ Reels & Carousels Editor (@muse.templates)?

Muse App 🕊️ Reels & Carousels Editor (@muse.templates) gained about 25.9K followers last month (+7.9%).

What is the absolute follower gain of ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani)?

ani 🇩🇪 | everyday locals in NYC 🗽 (@yourdailydoseofani) gained about 15.2K followers last month (+37.7%).

What is the absolute follower gain of Aris Yeager (@theeuropeankid)?

Aris Yeager (@theeuropeankid) gained about 14.5K followers last month (+1.0%).

What is the absolute follower gain of Vineeta Bhardwaj | NYC Fashion | Lifestyle (@official.vineeta_fashion)?

Vineeta Bhardwaj | NYC Fashion | Lifestyle (@official.vineeta_fashion) gained about 13.4K followers last month (+12.6%).

Is Natalia & Evgen (@nataliaandevgen) still a relevant creator?

Yes — Natalia & Evgen (@nataliaandevgen) has a Profile Score of 8.3, average engagement of 0.00%, and +4.0% (+29.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in United States of America?

The average engagement rate for this category is 6.47%. Generally, rates above 7.8% are considered excellent, while rates above 5.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New York?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.