Top 20 Home & Interior Design from New York on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Home & Interior Design Influencers in New York, United States of America

3,477

Expected Reach

24.5M

Total Followers

107.0M

Avg Engagement

4.03%

Audience Analysis

Gender Distribution

Female72%
Male28%

Age Distribution

25-3440.2%
18-2426.1%
35-4417.8%
45-547.2%

Top Countries

United States of America42.3%
United Kingdom4.6%
Canada3.6%
Brazil3.0%
Italy2.5%

Top Languages

en73.1%
es8.4%
pt4.3%

Top Cities

New York3.2%
New York City3.0%
Los Angeles2.2%
Greater London1.0%
Chicago0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Winnie | Jewelry & Design
@itswinj13
architecture's eldest daughter 🖤 jewelry, design lore & curious questions NYC • building @roughtranslations ⊿
New York, United States of America
369.1K
Followers
0.09%
Engagement
+12.2%(+40.2K)
6.2
2
Ally Lee | Professional Home Organizer
@organizingbyally
🗽 NYC home organizer specializing in 1-day transformations 💌 Apply for in-home organizing! ⤵️
New York, United States of America
206.7K
Followers
0.00%
Engagement
+15.6%(+28.0K)
8.9
3
House of Viridian
@houseof.viridian
DIY miniatures | Taylor | NYC Commissions & inquiries: 💌 houseofviridian@gmail.com Join my monthly mail club ⤵️
New York, United States of America
493.4K
Followers
0.00%
Engagement
+4.8%(+22.8K)
8.7
4
Julissa Valerio
@ju1izza
This is my ONLY Account Tarot + astrology readings for love & life Intuitive guidance with no fluff 🇩🇴🧿 NY 180K+ community @youtube ⬇️⬇️⬇️
New York, United States of America
323.9K
Followers
0.83%
Engagement
+5.1%(+15.8K)
7.3
5
LaShana Diaz | DIY & Home Design
@homestyledbylahlah
Sharing budget-friendly ways to love your home 🏡 Moody Cozy vibes• DIYs • Decor Finds • Home Hacks NJ📍📧Info@lahlahlandhomedecor.com
New York, United States of America
298.1K
Followers
0.02%
Engagement
+5.0%(+14.3K)
6.8
6
Nabela Noor Martin
@nabela
Designer, Author + Host Founder @nabelanoorhome + @studionabelanoor Host of @hostedbynabela
New York, United States of America
3.0M
Followers
1.82%
Engagement
+0.5%(+14.3K)
7.6
7
Aden Wang
@adenwang
home • design • gadgets • DIY • tech nyc | aden@dead.center
New York, United States of America
700.8K
Followers
0.42%
Engagement
+2.0%(+14.1K)
7.3
8
juan marquez
@homewithjuan
home decor & diys for the divas 📍nyc | 🇸🇻 salvadoreño withjuan@thesociablesociety.com
New York, United States of America
571.7K
Followers
0.15%
Engagement
+2.5%(+13.9K)
5.9
9
Nathan Kwon
@nkwon.fitss
NYC🌃 —> 📍ATX alter ego: @nkwon.too @yiruda.official EMAIL✉️: nkwon.fits@gmail.com
New York, United States of America
390.3K
Followers
18.99%
Engagement
+3.4%(+13.0K)
9.5
10
The Kitchen Guy
@thekitchenguy
I design and build custom kitchens. Showrooms in NYC, MIA & LI For partnerships and media inquiries: partnerships@thekitchenguy.pro
New York, United States of America
568.7K
Followers
0.70%
Engagement
+2.1%(+11.9K)
5.1
11
Darren Henault
@darrenhenault
NYC & Millbrook-based interior designer & product designer, enlivening spaces w/ high-end, high-energy design for luxurious comfort. Shop @TentNewYork
New York, United States of America
196.7K
Followers
4.27%
Engagement
+5.5%(+10.2K)
6.2
12
Leave Some Character
@leavesomecharacter
Not a realtor. Removals/submissions visit loganbanx.com/contact (DMs closed)
New York, United States of America
427.6K
Followers
0.99%
Engagement
+2.1%(+9.0K)
6.4
13
Clare Sullivan
@clare.sull
Creating beauty at home- always on a budget. 🫶 interior designer, antiques enthusiast, artist, mother & author of your new DIY Bible, Budget Luxury!
New York, United States of America
279.2K
Followers
1.54%
Engagement
+3.1%(+8.4K)
7.8
14
Mr. Mayell
@bennybroker
CEO - Mayell Real Estate @mayellre Leasing / Sales / Concierge Servicing 📍NYC / MIA
New York, United States of America
76.0K
Followers
14.30%
Engagement
+10.2%(+8.0K)
5.4
15
Zillow Gone Wild 🏡
@zillowgonewild
Join the zillionaires! 🏡 Brand inquiries: hi@zillowgonewild.com Zillow is a trademark of MFTB HOLDCO. INC used under license Listings👇👇
New York, United States of America
2.3M
Followers
0.56%
Engagement
+0.3%(+7.7K)
6.6
16
10x2 Studio
@10x2studio
Hi, I’m Vickey. Welcome to my sewing space, I hope you find inspiration here. 🥰
New York, United States of America
122.7K
Followers
0.20%
Engagement
+6.4%(+7.4K)
6.2
17
Analisse Taft
@altforliving
Founder of ALT For Living Co-Founder of @the1818collective Interior Design & Lifestyle Showrooms
New York, United States of America
286.5K
Followers
0.47%
Engagement
+2.6%(+7.2K)
5.8
18
Veerta Motiani
@veertamotiani
From NYC to Cape Town, the leap that changed it all Bringing a 300 year old Cape Dutch manor back to life one room at a time
New York, United States of America
112.1K
Followers
0.75%
Engagement
+6.8%(+7.1K)
7.9
19
alexandra gater
@alexandragater
🌸 Helping you decorate your tiny rental apartment 🏠 Small space makeovers on YT! ✨ Forbes’ Top 50 Home Improvement Creators 📖 Author of OWN YOUR SPACE
New York, United States of America
262.1K
Followers
1.51%
Engagement
+2.5%(+6.5K)
7.7
20
Anna Page
@annawpage
Cozy home, classic style 🏡 Founder of The Page Edit www.thepageedit.com Shop here 👇🏼
New York, United States of America
590.9K
Followers
1.24%
Engagement
+1.1%(+6.4K)
8.2

About This Instagram Influencer Ranking

Discover the most influential creators in New York with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 24.5M potential impressions across all ranked influencers
  • Total Audience: 107.0M followers collectively following these creators
  • Average Engagement Rate: 4.03% - above industry average
  • Market Coverage: 3,477 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Canada
  • Gender Distribution: 72% Female, 28% Male
  • Primary Age Group: 25-34 years (40.2% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in New York on Instagram?

Winnie | Jewelry & Design (@itswinj13) is, as of November 2026, the fastest‑growing Home & Interior Design creator in New York on Instagram, with +12.2% monthly growth (+40.2K followers).

How many followers did Winnie | Jewelry & Design (@itswinj13) gain last month?

Winnie | Jewelry & Design (@itswinj13) gained about 40.2K followers last month (+12.2%).

Who grew more: Winnie | Jewelry & Design (@itswinj13) or Ally Lee | Professional Home Organizer (@organizingbyally)?

Winnie | Jewelry & Design (@itswinj13) grew more than Ally Lee | Professional Home Organizer (@organizingbyally) (40.2K vs 28.0K).

How is Ally Lee | Professional Home Organizer (@organizingbyally) performing right now?

Ally Lee | Professional Home Organizer (@organizingbyally) is growing at +15.6% (+28.0K) per month, with a Profile Score of 8.9 and average engagement of 0.00%.

How is House of Viridian (@houseof.viridian) performing right now?

House of Viridian (@houseof.viridian) is growing at +4.8% (+22.8K) per month, with a Profile Score of 8.7 and average engagement of 0.00%.

How is Julissa Valerio (@ju1izza) performing right now?

Julissa Valerio (@ju1izza) is growing at +5.1% (+15.8K) per month, with a Profile Score of 7.3 and average engagement of 0.83%.

How is LaShana Diaz | DIY & Home Design (@homestyledbylahlah) performing right now?

LaShana Diaz | DIY & Home Design (@homestyledbylahlah) is growing at +5.0% (+14.3K) per month, with a Profile Score of 6.8 and average engagement of 0.02%.

Who had the higher percentage growth: Ally Lee | Professional Home Organizer (@organizingbyally) or House of Viridian (@houseof.viridian)?

Ally Lee | Professional Home Organizer (@organizingbyally) leads (15.6% vs House of Viridian (@houseof.viridian) 4.8%).

What is the absolute follower gain of Winnie | Jewelry & Design (@itswinj13)?

Winnie | Jewelry & Design (@itswinj13) gained about 40.2K followers last month (+12.2%).

What is the absolute follower gain of Ally Lee | Professional Home Organizer (@organizingbyally)?

Ally Lee | Professional Home Organizer (@organizingbyally) gained about 28.0K followers last month (+15.6%).

What is the absolute follower gain of House of Viridian (@houseof.viridian)?

House of Viridian (@houseof.viridian) gained about 22.8K followers last month (+4.8%).

What is the absolute follower gain of Julissa Valerio (@ju1izza)?

Julissa Valerio (@ju1izza) gained about 15.8K followers last month (+5.1%).

What is the absolute follower gain of LaShana Diaz | DIY & Home Design (@homestyledbylahlah)?

LaShana Diaz | DIY & Home Design (@homestyledbylahlah) gained about 14.3K followers last month (+5.0%).

Is Winnie | Jewelry & Design (@itswinj13) still a relevant creator?

Yes — Winnie | Jewelry & Design (@itswinj13) has a Profile Score of 6.2, average engagement of 0.09%, and +12.2% (+40.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 4.03%. Generally, rates above 4.8% are considered excellent, while rates above 3.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New York?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.