Top 20 Home & Interior Design from Nashville on Instagram Influencers by Follower Growth

Last updated: May 29, 2026

Total Home & Interior Design Influencers in Nashville, United States of America

446

Expected Reach

5.0M

Total Followers

23.5M

Avg Engagement

2.52%

Audience Analysis

Gender Distribution

Female73%
Male28%

Age Distribution

25-3437.9%
35-4421.7%
18-2421.5%
45-549.8%

Top Countries

United States of America71.9%
Canada3.7%
United Kingdom3.3%
Australia1.6%
Brazil1.5%

Top Languages

en89.2%
es4.5%
pt1.8%

Top Cities

Nashville3.8%
Los Angeles2.0%
New York1.4%
New York City1.3%
Chicago0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sasser House
@sasserhouse
@emilyann_music & @chrissasserr 👩🏼‍❤️‍👨🏼 Where a little goes a long way 🏡 SasserHouse@unitedtalent.com The links you are looking for!👇🏽
Nashville, United States of America
1.3M
Followers
5.00%
Engagement
+6.4%(+77.0K)
8.6
2
Makayla Smucker
@makaylasmucker
cooking👩🏼‍🍳 | clean living🫧 | wellness🍊 📍Nashville ✉️ makaylasmucker@gmail.com All my links⬇️
Nashville, United States of America
193.7K
Followers
2.82%
Engagement
+10.4%(+18.3K)
8.5
3
Lauren Makk l Your Interior Refiner ✨
@laurenmakk
✨Clarity. Courage. Comeback. ❤️‍🩹 Healing heartbreak out loud 🦢Raw truth. Real tools. Radical transformation ⬇️ Start Here ⬇️
Nashville, United States of America
275.7K
Followers
0.13%
Engagement
+6.0%(+15.7K)
4.4
4
nature + nurture
@natureaddnurture
be the nurture in our nature
Nashville, United States of America
56.0K
Followers
0.06%
Engagement
+15.3%(+7.4K)
7.5
5
Melissa Meares | Vintage Home
@melissaashleymeares
Fixing up an A-Frame Cabin in the PNW Woods 🌲🍁 Inspiring your next home project 💗🛠️ DIYs | decorating | woodworking | antiques
Nashville, United States of America
205.3K
Followers
0.32%
Engagement
+2.8%(+5.6K)
7.5
6
CHLOE WEN
@bychloewen
Petite Style - I’m 5’2” for reference! 🌼everyday outfit ideas on the feed & everyday life in stories! 👇🏼ALL OF MY OUTFIT LINKS & DISCOUNT CODES
Nashville, United States of America
184.9K
Followers
N/A
Engagement
+3.0%(+5.4K)
2.9
7
The Peach Truck
@thepeachtruck
We bring you fresh peaches, and we deliver joy - all summer long! 🍑🛻
Nashville, United States of America
224.6K
Followers
0.07%
Engagement
+2.4%(+5.3K)
5.6
8
Kimberly Holdaway
@lemonleafhomeinteriors
🍋INTERIOR DESIGN | AMAZON HOME FINDS Helping you create a well designed home for LESS SHOP here ⬇️ Work with me here ⬇️
Nashville, United States of America
734.2K
Followers
0.86%
Engagement
+0.7%(+5.3K)
6.6
9
Jennifer Jewett
@thesouthernsourdoughco
Hi, I'm Jenn 🫶🏻 Sourdough for Beginners | Recipes + Real Life 🌾 💌jenn@thesouthernsourdoughco.com
Nashville, United States of America
283.2K
Followers
0.23%
Engagement
+1.4%(+4.0K)
6.7
10
Realtor.com
@realtordotcom
Obsessed with homes, too? ❤️ Follow for: 🏡Homebuying tips 💡Real estate updates ✨Home inspo 🤪 Wild listings + more!
Nashville, United States of America
678.9K
Followers
0.26%
Engagement
+0.6%(+3.9K)
5.2
11
HUNTER PREMO
@hunterpremo
🌙 Fashion, motherhood, & everyday life 🗺 Nashville⁣ 💌 hello@hunterpremo.com 💍 @cameronpremo ⁣ 👦 Remy 👶 Radnor 🎀 Frankie
Nashville, United States of America
462.4K
Followers
1.55%
Engagement
+0.5%(+2.4K)
7.1
12
Claire
@polishandpowertools
📍nashville 💻 digital marketing 🌿 custom carpentry
Nashville, United States of America
37.3K
Followers
0.00%
Engagement
+6.0%(+2.1K)
6.9
13
amanda oleri | diy home reno
@amandaoleri
making a builder grade home feel custom ✨ slow living in Nashville, TN ✨ featured in @apartmenttherapy 📩 jessica@pearpop.com
Nashville, United States of America
75.9K
Followers
0.28%
Engagement
+2.6%(+1.9K)
3.5
14
KARLY KREATIVE | Nashville Photographer
@karlykreative
photographer + creative director for athletes, brands + artists inquiries ✉️ karlykreative@gmail.com 👇🏼presets + education
Nashville, United States of America
59.7K
Followers
16.30%
Engagement
+3.1%(+1.8K)
8.2
15
Sarah Frémont
@campfremont
Believer | Homeschooler | Gardener | Banjo player |46 acre farm in Nashville ❤️ @beasts.of.birdin
Nashville, United States of America
82.6K
Followers
0.00%
Engagement
+2.1%(+1.7K)
7.5
16
Sophia Rudy
@sophiaarudy
head coach @alignherwellness listen to me yap @bestiechats.podcast my dog is funny @miss.gemmalou NASM CPT + PN CNC MY FITNESS APP + PODCAST👇🏼
Nashville, United States of America
158.6K
Followers
7.94%
Engagement
+1.0%(+1.5K)
8.0
17
BEHR® Paint
@behrpaint
Yes, the color chips are free
Nashville, United States of America
320.1K
Followers
0.03%
Engagement
+0.5%(+1.5K)
4.6
18
Caitlin Lucia
@nashvillewithcaitlin
🤠 your guide to life in nashville! 💌 caitlinluciacollabs@gmail.com
Nashville, United States of America
169.2K
Followers
N/A
Engagement
+0.9%(+1.4K)
7.1
19
Melanie Collins
@melanie_collins
• NFL Sideline Reporter | @nfloncbs @cbssports • Interior Designer | @melaniecollinsinteriors • Penn State Alum | @pennstate 📍Nashville
Nashville, United States of America
173.7K
Followers
3.97%
Engagement
+0.8%(+1.3K)
7.7
20
Jessica Garvin
@jlgarvin
Cozy home, comfy style, chaotic everything else. ➕ @onholidayloungewear 🎵 Nashville, TN
Nashville, United States of America
182.7K
Followers
4.04%
Engagement
+0.6%(+1.2K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Nashville with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.0M potential impressions across all ranked influencers
  • Total Audience: 23.5M followers collectively following these creators
  • Average Engagement Rate: 2.52% - competitive engagement levels
  • Market Coverage: 446 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Canada, United Kingdom
  • Gender Distribution: 73% Female, 28% Male
  • Primary Age Group: 25-34 years (37.9% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Nashville on Instagram?

Sasser House (@sasserhouse) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Nashville on Instagram, with +6.4% monthly growth (+77.0K followers).

How many followers did Sasser House (@sasserhouse) gain last month?

Sasser House (@sasserhouse) gained about 77.0K followers last month (+6.4%).

Who grew more: Sasser House (@sasserhouse) or Makayla Smucker (@makaylasmucker)?

Sasser House (@sasserhouse) grew more than Makayla Smucker (@makaylasmucker) (77.0K vs 18.3K).

How is Makayla Smucker (@makaylasmucker) performing right now?

Makayla Smucker (@makaylasmucker) is growing at +10.4% (+18.3K) per month, with a Profile Score of 8.5 and average engagement of 2.82%.

How is Lauren Makk l Your Interior Refiner ✨ (@laurenmakk) performing right now?

Lauren Makk l Your Interior Refiner ✨ (@laurenmakk) is growing at +6.0% (+15.7K) per month, with a Profile Score of 4.4 and average engagement of 0.13%.

How is nature + nurture (@natureaddnurture) performing right now?

nature + nurture (@natureaddnurture) is growing at +15.3% (+7.4K) per month, with a Profile Score of 7.5 and average engagement of 0.06%.

How is Melissa Meares | Vintage Home (@melissaashleymeares) performing right now?

Melissa Meares | Vintage Home (@melissaashleymeares) is growing at +2.8% (+5.6K) per month, with a Profile Score of 7.5 and average engagement of 0.32%.

Who had the higher percentage growth: Makayla Smucker (@makaylasmucker) or Lauren Makk l Your Interior Refiner ✨ (@laurenmakk)?

Makayla Smucker (@makaylasmucker) leads (10.4% vs Lauren Makk l Your Interior Refiner ✨ (@laurenmakk) 6.0%).

What is the absolute follower gain of Sasser House (@sasserhouse)?

Sasser House (@sasserhouse) gained about 77.0K followers last month (+6.4%).

What is the absolute follower gain of Makayla Smucker (@makaylasmucker)?

Makayla Smucker (@makaylasmucker) gained about 18.3K followers last month (+10.4%).

What is the absolute follower gain of Lauren Makk l Your Interior Refiner ✨ (@laurenmakk)?

Lauren Makk l Your Interior Refiner ✨ (@laurenmakk) gained about 15.7K followers last month (+6.0%).

What is the absolute follower gain of nature + nurture (@natureaddnurture)?

nature + nurture (@natureaddnurture) gained about 7.4K followers last month (+15.3%).

What is the absolute follower gain of Melissa Meares | Vintage Home (@melissaashleymeares)?

Melissa Meares | Vintage Home (@melissaashleymeares) gained about 5.6K followers last month (+2.8%).

Is Sasser House (@sasserhouse) still a relevant creator?

Yes — Sasser House (@sasserhouse) has a Profile Score of 8.6, average engagement of 5.00%, and +6.4% (+77.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.52%. Generally, rates above 3.0% are considered excellent, while rates above 2.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Nashville?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.