Top 20 Home & Interior Design from Nashville on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Nashville, United States of America

552

Expected Reach

5.0M

Total Followers

22.2M

Avg Engagement

2.65%

Audience Analysis

Gender Distribution

Female72%
Male28%

Age Distribution

25-3440.3%
18-2422.2%
35-4421.7%
45-548.2%

Top Countries

United States of America70.0%
Canada3.2%
United Kingdom2.5%
Brazil2.0%
India1.4%

Top Languages

en87.0%
es6.4%
pt2.7%

Top Cities

Nashville4.6%
Los Angeles1.8%
New York City1.7%
Atlanta0.6%
Chicago0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sasser House
@sasserhouse
@emilyann_music & @chrissasserr 👩🏼‍❤️‍👨🏼 Where a little goes a long way 🏡 SasserHouse@unitedtalent.com The links you are looking for!👇🏽
Nashville, United States of America
1.3M
Followers
5.00%
Engagement
+6.4%(+77.0K)
8.6
2
Makayla Smucker
@makaylasmucker
cooking👩🏼‍🍳 | clean living🫧 | wellness🍊 📍Nashville ✉️ makaylasmucker@gmail.com All my links⬇️
Nashville, United States of America
193.7K
Followers
2.82%
Engagement
+10.4%(+18.3K)
8.5
3
KK
@klub.kaylah
I found my library card 🥹 📖books, lifestyle, comedy, chaos 🌱 📧 kaylah@socialxtalent.com 📍Nashville, TN welcome to the klub 🪩
Nashville, United States of America
373.2K
Followers
0.20%
Engagement
+3.0%(+10.8K)
6.9
4
nature + nurture
@natureaddnurture
be the nurture in our nature
Nashville, United States of America
56.0K
Followers
0.06%
Engagement
+15.3%(+7.4K)
7.5
5
Kimberly Holdaway
@lemonleafhomeinteriors
🍋INTERIOR DESIGN | AMAZON HOME FINDS Helping you create a well designed home for LESS SHOP here ⬇️ Work with me here ⬇️
Nashville, United States of America
734.2K
Followers
0.86%
Engagement
+0.7%(+5.3K)
6.6
6
Emily | TN Travel, Mom Life and Deals
@emilyunscripted
expensive taste, mom budget 🤍 looks for less you’ll actually wear home + style finds ⬇️ daily deals + links Nashville, TN ✉️ emilywoods81@gmail.com
Nashville, United States of America
144.0K
Followers
0.20%
Engagement
+3.5%(+4.9K)
7.2
7
CHLOE WEN
@bychloewen
Petite Style - I’m 5’2” for reference! 🌼everyday outfit ideas on the feed & everyday life in stories! LINKS TO EVERYTHING ⬇️
Nashville, United States of America
210.6K
Followers
0.00%
Engagement
+2.0%(+4.1K)
7.4
8
Jennifer Jewett
@thesouthernsourdoughco
Hi, I'm Jenn 🫶🏻 Sourdough for Beginners | Recipes + Real Life 🌾 💌jenn@thesouthernsourdoughco.com
Nashville, United States of America
283.2K
Followers
0.23%
Engagement
+1.4%(+4.0K)
6.7
9
Realtor.com
@realtordotcom
Obsessed with homes, too? ❤️ Follow for: 🏡Homebuying tips 💡Real estate updates ✨Home inspo 🤪 Wild listings + more!
Nashville, United States of America
678.9K
Followers
0.26%
Engagement
+0.6%(+3.9K)
5.2
10
Lauren Makk l Your Interior Refiner ✨
@laurenmakk
✨Clarity. Courage. Comeback. ❤️‍🩹 Healing heartbreak out loud 🦢Raw truth. Real tools. Radical transformation ⬇️ Start Here ⬇️
Nashville, United States of America
288.9K
Followers
3.01%
Engagement
+1.2%(+3.5K)
6.1
11
Ali Long
@themodernmaeve
Create a home you’ll want to cancel plans for DIY • Outdoor Living • Gardening Learning the hard way so you don’t have to 📩themodernmaeve@gmail.com
Nashville, United States of America
27.3K
Followers
0.42%
Engagement
+11.0%(+2.7K)
8.0
12
Claire
@polishandpowertools
📍nashville 💻 digital marketing 🌿 custom carpentry
Nashville, United States of America
37.3K
Followers
0.00%
Engagement
+6.0%(+2.1K)
6.9
13
Lindsay Lane - Family Travel & Adventure • Homeschool
@laneslesstraveled
Life with teens + family travel 5 kids | 20 yrs homeschooling How we travel, homeschool, & afford both 👇🏼 Info@laneslesstraveled.com DFW to Nashville
Nashville, United States of America
109.3K
Followers
1.46%
Engagement
+1.8%(+1.9K)
7.6
14
Lori Paranjape
@mrsparanjape
NASHVILLE —> 🌎 Interior Design. Luxury new construction. Kip's Bay. Luxe Gold List. @luxemagazine @housebeautiful @traditionalhome @southernlivingmag
Nashville, United States of America
142.5K
Followers
0.29%
Engagement
+1.3%(+1.9K)
5.5
15
Cameron Hinkle • Nashville Real Estate Agent
@itscameronhinkle
I’m either selling houses or traveling ✈️ Relocation expert Realtor with bespoke brokerage, Tyler York Brokers Making Nashville home? Let’s connect👇🏼
Nashville, United States of America
36.6K
Followers
3.59%
Engagement
+5.0%(+1.8K)
7.0
16
Nikki B
@nikkiburdine
Down-to-earth + boujee motherhood | style | beauty | skincare Host: @notthenewsshow Author @livelikegrunt Creator @allboysareknuckleheads 🍊Nashville
Nashville, United States of America
93.6K
Followers
1.65%
Engagement
+1.6%(+1.5K)
7.0
17
BEHR® Paint
@behrpaint
Yes, the color chips are free
Nashville, United States of America
320.1K
Followers
0.03%
Engagement
+0.5%(+1.5K)
4.6
18
Caitlin Lucia
@nashvillewithcaitlin
🤠 your guide to life in nashville! 💌 caitlinluciacollabs@gmail.com
Nashville, United States of America
169.2K
Followers
N/A
Engagement
+0.9%(+1.4K)
7.1
19
Richie Martinez - Drummer
@richiethedrummer
Nashville Drums w/@archechoband + more Cobra Kai (Netflix), Jacob Collier, YFN Spider-Man (Disney) Get My Free Warm Up! ⬇️
Nashville, United States of America
74.2K
Followers
1.26%
Engagement
+1.9%(+1.4K)
7.8
20
Sarah Frémont
@campfremont
Life on our 46 acre TN farm believer • homeschooling • gardening cozy home and peaceful rhythms ❤️
Nashville, United States of America
91.9K
Followers
0.07%
Engagement
+1.4%(+1.3K)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in Nashville with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.0M potential impressions across all ranked influencers
  • Total Audience: 22.2M followers collectively following these creators
  • Average Engagement Rate: 2.65% - competitive engagement levels
  • Market Coverage: 552 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, Canada, United Kingdom
  • Gender Distribution: 72% Female, 28% Male
  • Primary Age Group: 25-34 years (40.3% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Nashville on Instagram?

Sasser House (@sasserhouse) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Nashville on Instagram, with +6.4% monthly growth (+77.0K followers).

How many followers did Sasser House (@sasserhouse) gain last month?

Sasser House (@sasserhouse) gained about 77.0K followers last month (+6.4%).

Who grew more: Sasser House (@sasserhouse) or Makayla Smucker (@makaylasmucker)?

Sasser House (@sasserhouse) grew more than Makayla Smucker (@makaylasmucker) (77.0K vs 18.3K).

How is Makayla Smucker (@makaylasmucker) performing right now?

Makayla Smucker (@makaylasmucker) is growing at +10.4% (+18.3K) per month, with a Profile Score of 8.5 and average engagement of 2.82%.

How is KK (@klub.kaylah) performing right now?

KK (@klub.kaylah) is growing at +3.0% (+10.8K) per month, with a Profile Score of 6.9 and average engagement of 0.20%.

How is nature + nurture (@natureaddnurture) performing right now?

nature + nurture (@natureaddnurture) is growing at +15.3% (+7.4K) per month, with a Profile Score of 7.5 and average engagement of 0.06%.

How is Kimberly Holdaway (@lemonleafhomeinteriors) performing right now?

Kimberly Holdaway (@lemonleafhomeinteriors) is growing at +0.7% (+5.3K) per month, with a Profile Score of 6.6 and average engagement of 0.86%.

Who had the higher percentage growth: Makayla Smucker (@makaylasmucker) or KK (@klub.kaylah)?

Makayla Smucker (@makaylasmucker) leads (10.4% vs KK (@klub.kaylah) 3.0%).

What is the absolute follower gain of Sasser House (@sasserhouse)?

Sasser House (@sasserhouse) gained about 77.0K followers last month (+6.4%).

What is the absolute follower gain of Makayla Smucker (@makaylasmucker)?

Makayla Smucker (@makaylasmucker) gained about 18.3K followers last month (+10.4%).

What is the absolute follower gain of KK (@klub.kaylah)?

KK (@klub.kaylah) gained about 10.8K followers last month (+3.0%).

What is the absolute follower gain of nature + nurture (@natureaddnurture)?

nature + nurture (@natureaddnurture) gained about 7.4K followers last month (+15.3%).

What is the absolute follower gain of Kimberly Holdaway (@lemonleafhomeinteriors)?

Kimberly Holdaway (@lemonleafhomeinteriors) gained about 5.3K followers last month (+0.7%).

Is Sasser House (@sasserhouse) still a relevant creator?

Yes — Sasser House (@sasserhouse) has a Profile Score of 8.6, average engagement of 5.00%, and +6.4% (+77.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 2.65%. Generally, rates above 3.2% are considered excellent, while rates above 2.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Nashville?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.