Top 20 Home & Interior Design from Minneapolis on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Home & Interior Design Influencers in Minneapolis, United States of America

119

Expected Reach

1.7M

Total Followers

6.4M

Avg Engagement

6.60%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
JP Strate
@therehablife
DIY Tutorials & House Rehabs M.A. in Biology/Conservation Minneapolis, MN All links/social/channels:
Minneapolis, United States of America
331.7K
Followers
N/A
Engagement
+1.5%(+5.0K)
7.3
2
Kaleb Weber
@budderscopes
Kaleidoscope Wizard 💎 Creating Original & Unique Designs! Minneapolis Minnesota ❄ Website is LIVE!🔹️
Minneapolis, United States of America
508.8K
Followers
0.08%
Engagement
+0.8%(+3.9K)
5.2
3
Geevie Wood
@geeviesplace
🏡 Home design + mindful living 🛠️ Making our 1903 house in Mpls a home 👭 @sustainyrself 💌 geeviesplace@gmail.com
Minneapolis, United States of America
18.6K
Followers
1.46%
Engagement
+24.6%(+3.7K)
7.9
4
Taylor Jo Hildreth | Minnesota Based, Travel & Unique Stays
@taytakesatrip
☕️ helping you discover the best coffee, brews, stays & views in the Midwest+ 🏔️ 42/63 national parks 📧 Taylorjohildreth@gmail.com
Minneapolis, United States of America
123.3K
Followers
N/A
Engagement
+2.7%(+3.3K)
7.2
5
Sarah Gonzalez | DIY Home Projects
@swayandsarahbuild
+ Husband and Wife DIYers Renovating our 1970’s home in MN + First time parents Contact: hello@swayandsarahbuild.com + Shop our home 👇🏻
Minneapolis, United States of America
155.6K
Followers
0.10%
Engagement
+1.1%(+1.7K)
6.4
6
Ann Wood @Woodlucker/paper art
@woodlucker
Paper flower botanical artist …….experimenting with what paper can become
Minneapolis, United States of America
377.8K
Followers
2.18%
Engagement
+0.3%(+1.1K)
7.8
7
Molly Dolly’s Cleaning | Professional Cleaner and Home Organizer
@molly_dollys_cleaning
✨Cleaning Specialist ✨Minneapolis, MN ✨Lifestyle hacks ✨all glory to Him
Minneapolis, United States of America
19.9K
Followers
0.15%
Engagement
+5.7%(+1.1K)
6.3
8
Oho Interiors | Melissa Oholendt
@oho_interiors
Based in MN & CO. Working on projects Nationwide. As seen in Architectural Digest & WSJ. @housebeautiful Next Wave Designer 2025 ✨
Minneapolis, United States of America
42.4K
Followers
0.00%
Engagement
+1.8%(+755)
7.7
9
𝘢.𝘫.
@anabel.johnson
☆ design ☆ photo ☆ whatever i want ☆ mpls, mn
Minneapolis, United States of America
14.7K
Followers
1.22%
Engagement
+4.3%(+612)
6.6
10
Interior Design Studio
@kiplinghouseinteriors
Thoughtfully tailored & rooted in classic architecture Mpls based + projects nationwide *All images are our own work
Minneapolis, United States of America
55.5K
Followers
1.12%
Engagement
+1.1%(+600)
6.1
11
ANNE MCDONALD DESIGN
@anne_mcdonald_design
Nothing to see here but a middle aged interior designer trying new social channels WATCHOUT
Minneapolis, United States of America
3.7K
Followers
N/A
Engagement
+2.3%(+587)
4.6
12
Emily Lothert
@livingwithlotherts
Sharing Homesteading & Preparedness • Non-Toxic Living • Renovating our Farm • Giving moms the freedom to focus on raising their children from home
Minneapolis, United States of America
155.6K
Followers
0.10%
Engagement
+0.3%(+498)
4.9
13
Sandra Herzog | Decor Finds & Design Tips
@tuxedofarmhouse
All things home, plus unique finds and deals. Shop my links. ⤵️
Minneapolis, United States of America
166.0K
Followers
0.45%
Engagement
+0.3%(+477)
6.5
14
Caitlin | Fashion, Beauty & Home
@caitlinzintl
Sharing my favorites 🫶🏻 Easy Elevated Outfits + Beauty + Home 📍MN | Boy Mom x 2 Shop ⬇️ | Collab: caitlinzintl@gmail.com
Minneapolis, United States of America
15.7K
Followers
2.04%
Engagement
+3.0%(+459)
5.4
15
Claire Johnston | MN REALTOR®
@minncenturymod
helping you build wealth through real estate ❤️ for old homes in the twin cities 🏠 investor 🛠️ diy renovations 🌊 Lakes Area Realty ↓ BOOK A CONSULT ↓
Minneapolis, United States of America
26.2K
Followers
0.50%
Engagement
+1.6%(+419)
6.2
16
Miranda 🎃🖤✨
@spookylittlehalloween
The magazine celebrating October 31st all year 🎃 Publishes 4x per year 🎧 Listen to my podcast, @bypumpkinslight 📍Minneapolis, MN
Minneapolis, United States of America
45.6K
Followers
1.07%
Engagement
+0.9%(+411)
5.3
17
Geevie & Sophia
@sustainyrself
👭 Twins (Geevie’s apt on @geeviesplace) 🌱 Sustainable Living & Home Design ✨ Founders @sustainyourselfshop 💌 sustainyourselfblog@gmail.com
Minneapolis, United States of America
113.2K
Followers
4.39%
Engagement
+0.3%(+405)
7.7
18
Hannah Ellingson
@hannah_ellingson
UX Designer • Minneapolis
Minneapolis, United States of America
63.7K
Followers
10.34%
Engagement
+0.4%(+252)
6.8
19
Kimberly Niosi
@niosidesign
Award-winning, Allied ASID, exclusive, full-service, luxe interior design firm. Sometimes (Ok always sassy) #niosidesign See us for your furnishings.
Minneapolis, United States of America
11.9K
Followers
0.23%
Engagement
+2.1%(+251)
5.8
20
Bench Pressed
@benchpressed
A mom n’ pop letterpress, design & retail shop in MPLS by Jane & Andy S/M 10-4, Tu-Sa 10-6 Custom? @goodlookinprintco
Minneapolis, United States of America
16.9K
Followers
1.69%
Engagement
+1.3%(+223)
7.3

About This Instagram Influencer Ranking

Discover the most influential creators in Minneapolis with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 1.7M potential impressions across all ranked influencers
  • Total Audience: 6.4M followers collectively following these creators
  • Average Engagement Rate: 6.60% - significantly above industry average
  • Market Coverage: 119 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Minneapolis on Instagram?

JP Strate (@therehablife) is, as of September 2025, the fastest‑growing Home & Interior Design creator in Minneapolis on Instagram, with +1.5% monthly growth (+5.0K followers).

How many followers did JP Strate (@therehablife) gain last month?

JP Strate (@therehablife) gained about 5.0K followers last month (+1.5%).

Who grew more: JP Strate (@therehablife) or Kaleb Weber (@budderscopes)?

JP Strate (@therehablife) grew more than Kaleb Weber (@budderscopes) (5.0K vs 3.9K).

How is Kaleb Weber (@budderscopes) performing right now?

Kaleb Weber (@budderscopes) is growing at +0.8% (+3.9K) per month, with a Profile Score of 5.2 and average engagement of 0.08%.

How is Geevie Wood (@geeviesplace) performing right now?

Geevie Wood (@geeviesplace) is growing at +24.6% (+3.7K) per month, with a Profile Score of 7.9 and average engagement of 1.46%.

How is Taylor Jo Hildreth | Minnesota Based, Travel & Unique Stays (@taytakesatrip) performing right now?

Taylor Jo Hildreth | Minnesota Based, Travel & Unique Stays (@taytakesatrip) is growing at +2.7% (+3.3K) per month, with a Profile Score of 7.2 and average engagement of N/A.

How is Sarah Gonzalez | DIY Home Projects (@swayandsarahbuild) performing right now?

Sarah Gonzalez | DIY Home Projects (@swayandsarahbuild) is growing at +1.1% (+1.7K) per month, with a Profile Score of 6.4 and average engagement of 0.10%.

Who had the higher percentage growth: Kaleb Weber (@budderscopes) or Geevie Wood (@geeviesplace)?

Geevie Wood (@geeviesplace) leads (24.6% vs Kaleb Weber (@budderscopes) 0.8%).

What is the absolute follower gain of JP Strate (@therehablife)?

JP Strate (@therehablife) gained about 5.0K followers last month (+1.5%).

What is the absolute follower gain of Kaleb Weber (@budderscopes)?

Kaleb Weber (@budderscopes) gained about 3.9K followers last month (+0.8%).

What is the absolute follower gain of Geevie Wood (@geeviesplace)?

Geevie Wood (@geeviesplace) gained about 3.7K followers last month (+24.6%).

What is the absolute follower gain of Taylor Jo Hildreth | Minnesota Based, Travel & Unique Stays (@taytakesatrip)?

Taylor Jo Hildreth | Minnesota Based, Travel & Unique Stays (@taytakesatrip) gained about 3.3K followers last month (+2.7%).

What is the absolute follower gain of Sarah Gonzalez | DIY Home Projects (@swayandsarahbuild)?

Sarah Gonzalez | DIY Home Projects (@swayandsarahbuild) gained about 1.7K followers last month (+1.1%).

Is JP Strate (@therehablife) still a relevant creator?

Yes — JP Strate (@therehablife) has a Profile Score of 7.3, average engagement of N/A, and +1.5% (+5.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United States of America?

The average engagement rate for this category is 6.60%. Generally, rates above 7.9% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Minneapolis?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.