Top 20 Beauty & Cosmetics from United States of America on TikTok Influencers by Follower Growth

Last updated: November 12, 2026

Total Beauty & Cosmetics Influencers in United States of America

70,088

Expected Reach

509.3M

Total Followers

8.7B

Avg Engagement

8.65%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

13-1617.8%
17-2013.7%
18-248.1%
21-257.2%

Top Countries

United States of America55.6%
United Kingdom7.2%
Canada3.0%
India1.9%
Germany1.5%

Top Languages

en81.9%
es5.9%
fr1.7%

Top Cities

New York8.1%
Chicago2.2%
Miami1.4%
Latina1.3%
Toronto0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Megan Thee Stallion
@theestallion
Milan, United States of America
21.4M
Followers
16.78%
Engagement
+6.9%(+1.4M)
8.6
2
Kylie 🐆
@itskylieebabyy
💗🫶🏼 LIVE 5 nights a week ↓ ↓ ↓
United States of America
798.7K
Followers
9.00%
Engagement
+54.8%(+282.9K)
6.8
3
Ciara
@ciara
Yes Out Now! Co-Owner of @qalo Co-Owner & Co-Founder of @DrinkFrosh
United States of America
6.5M
Followers
8.90%
Engagement
+3.8%(+241.1K)
7.3
4
Sofi Rose
@bobybraps
Based in Miami. FL✨ 💌 sofi@bobybraps.com You're beautiful 🩶
United States of America
824.9K
Followers
3.49%
Engagement
+29.5%(+187.9K)
6.7
5
Rihanna
@rihanna
United States of America
16.9M
Followers
14.41%
Engagement
+1.1%(+187.2K)
7.4
6
Elaine Herrle <3
@elainelavenaxoxx
24 Hottest milf @ the AA meeting<3 Backup account>> @Laineybabyy
United States of America
340.7K
Followers
25.10%
Engagement
+118.8%(+185.0K)
6.4
7
Shady Ritch
@shadyritch
IG: ShadyRitch Twitch: ShadyRitch_ Snapchat: ShadyRitch From Paris Living in L.A 📍
Miami, United States of America
396.4K
Followers
8.89%
Engagement
+59.4%(+147.7K)
5.9
8
Thedavisstandard
@thedavisstandard
beauty, anti-aging, women's health 📧: thedavisstandard@gmail.com Shop posts 👇
New York, United States of America
187.3K
Followers
2.80%
Engagement
+354.7%(+146.1K)
4.8
9
Selena Gomez
@selenagomez
Us, United States of America
58.7M
Followers
12.77%
Engagement
+0.2%(+137.7K)
7.0
10
Jenna Ortega
@jenna0rtega
United States of America
21.3M
Followers
N/A
Engagement
+0.6%(+137.3K)
8.7
11
Dolly Parton
@dollyparton
🦋 The Official TikTok of Dolly Parton 🦋
United States of America
7.9M
Followers
13.23%
Engagement
+1.7%(+133.2K)
6.5
12
zamyraaaa <3
@zamyraaaaaaaa
texas 🤠🌵 | daily lives & battles 💎| ms. took your diamonds💋💎join my liveee 🎀backup@zamyrajett ig: @zamyra.j
United States of America
941.5K
Followers
4.29%
Engagement
+16.2%(+131.3K)
6.7
13
CaShawn “Cookie” Sims
@cookieeedoughxo
Click the link to stay up to date with me on everything! #StrokeSurvivor
Los Angeles, United States of America
536.0K
Followers
1.75%
Engagement
+30.6%(+125.7K)
3.1
14
Randa Rosa
@randa.rosa
🎨Bringing art to life through beauty 💌randarosa@iso-ent.com 📍Dallas, Texas
Dallas, United States of America
3.0M
Followers
20.77%
Engagement
+3.9%(+112.1K)
7.2
15
lilly claire
@lillianclairee
📍Nash thrift, yap, giggle IG: lillianclaireee 💌lillian@lucky8collective.com
United States of America
2.7M
Followers
18.38%
Engagement
+3.7%(+98.1K)
6.3
16
gialoverr
@gialover_
Ig: gialoverrr Follow me for a kiss 🇲🇽🇲🇽 20
United States of America
2.3M
Followers
7.75%
Engagement
+4.0%(+87.3K)
7.2
17
savoury girl
@savourygirll
I'm The Savoury Girl, Duh 🫒🍸💋 influencers@optimalmanagement.us
United States of America
1.5M
Followers
12.07%
Engagement
+6.0%(+87.1K)
7.0
18
I am Tiff 🫶🏾
@dollybusiness
🩷 All Things Beauty and Fashion 🩷 Dollybusinessentt@gmail.com Tampa FL 🌴
United States of America
647.6K
Followers
7.55%
Engagement
+14.8%(+83.6K)
4.8
19
DEISY GARCIA
@deisycurvydoll
🇸🇻👇🏻🇺🇸 IG: @DEISYCURVYDOLL
Rio de Janeiro, United States of America
821.0K
Followers
6.14%
Engagement
+11.0%(+81.4K)
5.8
20
Emmy Combs
@emmycombss
Licensed Cosmetologist & Pro MUA with Alopecia🫶🏻💄 Founder & CEO @Beauty Beyond Barriers 📧emmycombs@weareverified.co
Los Angeles, United States of America
12.4M
Followers
10.07%
Engagement
+0.6%(+74.1K)
6.4

About This TikTok Influencer Ranking

Discover the most influential creators in United States of America with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 509.3M potential impressions across all ranked influencers
  • Total Audience: 8.7B followers collectively following these creators
  • Average Engagement Rate: 8.65% - significantly above industry average
  • Market Coverage: 70,088 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Canada
  • Gender Distribution: 71% Female, 29% Male
  • Primary Age Group: 13-16 years (17.8% of audience)
  • Languages: English, Spanish, French

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in United States of America on TikTok?

Megan Thee Stallion (@theestallion) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in United States of America on TikTok, with +6.9% monthly growth (+1.4M followers).

How many followers did Megan Thee Stallion (@theestallion) gain last month?

Megan Thee Stallion (@theestallion) gained about 1.4M followers last month (+6.9%).

Who grew more: Megan Thee Stallion (@theestallion) or Kylie 🐆 (@itskylieebabyy)?

Megan Thee Stallion (@theestallion) grew more than Kylie 🐆 (@itskylieebabyy) (1.4M vs 282.9K).

How is Kylie 🐆 (@itskylieebabyy) performing right now?

Kylie 🐆 (@itskylieebabyy) is growing at +54.8% (+282.9K) per month, with a Profile Score of 6.8 and average engagement of 9.00%.

How is Ciara (@ciara) performing right now?

Ciara (@ciara) is growing at +3.8% (+241.1K) per month, with a Profile Score of 7.3 and average engagement of 8.90%.

How is Sofi Rose (@bobybraps) performing right now?

Sofi Rose (@bobybraps) is growing at +29.5% (+187.9K) per month, with a Profile Score of 6.7 and average engagement of 3.49%.

How is Rihanna (@rihanna) performing right now?

Rihanna (@rihanna) is growing at +1.1% (+187.2K) per month, with a Profile Score of 7.4 and average engagement of 14.41%.

Who had the higher percentage growth: Kylie 🐆 (@itskylieebabyy) or Ciara (@ciara)?

Kylie 🐆 (@itskylieebabyy) leads (54.8% vs Ciara (@ciara) 3.8%).

What is the absolute follower gain of Megan Thee Stallion (@theestallion)?

Megan Thee Stallion (@theestallion) gained about 1.4M followers last month (+6.9%).

What is the absolute follower gain of Kylie 🐆 (@itskylieebabyy)?

Kylie 🐆 (@itskylieebabyy) gained about 282.9K followers last month (+54.8%).

What is the absolute follower gain of Ciara (@ciara)?

Ciara (@ciara) gained about 241.1K followers last month (+3.8%).

What is the absolute follower gain of Sofi Rose (@bobybraps)?

Sofi Rose (@bobybraps) gained about 187.9K followers last month (+29.5%).

What is the absolute follower gain of Rihanna (@rihanna)?

Rihanna (@rihanna) gained about 187.2K followers last month (+1.1%).

Is Megan Thee Stallion (@theestallion) still a relevant creator?

Yes — Megan Thee Stallion (@theestallion) has a Profile Score of 8.6, average engagement of 16.78%, and +6.9% (+1.4M) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 8.65%. Generally, rates above 10.4% are considered excellent, while rates above 6.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in United States of America?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.