Top 20 Home & Interior Design from United Kingdom on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in United Kingdom

16,697

Expected Reach

154.1M

Total Followers

691.7M

Avg Engagement

3.18%

Audience Analysis

Gender Distribution

Female82%
Male17%

Age Distribution

25-3444.2%
18-2422.4%
35-4420.3%
45-546.8%

Top Countries

United Kingdom43.8%
United States of America14.3%
Spain3.0%
France2.4%
Russia2.2%

Top Languages

en82.3%
es7.2%
ru3.0%

Top Cities

Greater London8.1%
New York City1.0%
Manchester0.9%
Los Angeles0.6%
Paris0.4%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Bea Elton
@cleanwithbeax
Deep Cleaning for FREE! 🧤🧼🧴 cleanwithbea@outreachtalentgroup.com 📧 Apply for a FREE Clean Here ⬇️
Greater London, United Kingdom
2.3M
Followers
1.56%
Engagement
+4.3%(+94.4K)
8.6
2
Ida Julia | cleaning & home
@cleaningwithida
🙋🏼‍♀️ your cleaning bestie 🩷 ambassador @cleanwithpinkstuff @sinicleaning @scrubdaddy ⭣ my fav cleaning products ⭣
United Kingdom
1.8M
Followers
1.67%
Engagement
+4.9%(+84.9K)
8.4
3
Jack Kinsey [Interior Design Masters]
@jackkinsey
🇬🇧Norfolk UK 💒Renovating a chapel into my dream home 🪚Follow for DIY Hacks & interior inspo 📧 hello@jackkinsey.co.uk
Norwich, United Kingdom
1.5M
Followers
0.00%
Engagement
+5.7%(+79.8K)
8.9
4
Dean Commodore | DIY, Home, Garden & Lifestyle
@casadelacommodore
👑Your new DIY Dad 🛠️Easy Tips Tricks & Hacks 🏡DIY▫️Home▫️Lifestyle▫️Garden 📍Suffolk, UK | 📧hello@matchstick.com
Greater London, United Kingdom
816.5K
Followers
0.40%
Engagement
+10.0%(+74.3K)
7.4
5
Jonathan Paul Balchandani
@thebeardedplantaholic
TheBeardedPlantaholic | Rare Houseplants UK Featured BBC • RHS • Gardener’s World • Published Author Plant Care Workshops Plant Shop Buy My Book ⬇️
Malvern Hills, United Kingdom
630.2K
Followers
N/A
Engagement
+7.4%(+43.4K)
7.9
6
Easy_Crafts
@easy_crafts.official
Easy Crafts Ideas for everyone 🎨 Welcome to my World 🫶🏼 For collaboration easycrafts1313@gmail.com 📨
United Kingdom
2.1M
Followers
0.00%
Engagement
+2.1%(+42.9K)
7.6
7
Josie Irons
@josieldn
Content Creator based in The Cotswolds, England 🌳 Seasonal Living & Perennial Style 🏡 Lives at @oldhouseourhome
Greater London, United Kingdom
487.2K
Followers
0.59%
Engagement
+9.3%(+41.6K)
8.1
8
Pucci Upholstery | Lara Birley
@pucciupholstery
Upholsterer Footstool Course Coming soon.. Get my FREE Toolkit ↓ Upholstery: info@pucci-upholstery.com Collaborations: michael@housetalent.co.uk
Greater London, United Kingdom
1.0M
Followers
0.10%
Engagement
+4.1%(+41.2K)
6.3
9
Eloise Preen
@eloisepreen
Interiors | Lifestyle Contact + requests: mgmt@eloisepreen.com
United Kingdom
400.3K
Followers
1.71%
Engagement
+11.3%(+40.8K)
7.9
10
Jonny Hincks
@gardenwithjonny
Me and my garden. Author of ‘Garden Yourself Happy’ Garden hints & tips | Comedy reels | Fitness | Days out and travel 🌍🚒 MGMT - @encantatalentmgmt
London, United Kingdom
1.9M
Followers
0.00%
Engagement
+2.1%(+38.9K)
6.8
11
jack callaghan
@jack.designs
Making my happy space 🙂‍↔️ ✉️ samantha@dopaminestudios.co.uk ☕️ Sign up to my newsletter @sipclubsocial NEWish YOUTUBE VIDEO👇
Greater London, United Kingdom
1.7M
Followers
2.14%
Engagement
+2.2%(+36.1K)
8.0
12
Celia Sawyer
@celiasawyer
Luxury fashion • travel • lifestyle • Quiet glamour for women 45+ London
Poole, United Kingdom
1.1M
Followers
2.65%
Engagement
+3.3%(+35.8K)
5.5
13
Mark Marshall
@markmarshall_lsh
Landscaper, F1 Fan, pushing to change peoples lives one garden at a time For all Brand and Media Enquiries contact jacob@hd-management.co.uk
United Kingdom
1.2M
Followers
0.11%
Engagement
+3.0%(+34.5K)
6.6
14
Liam & Nici Linley | DIY’ing two houses into one
@two.houses.into.one
We’re DIY’ing two terraced houses into one and raising three young kids 🏠🏠 send help! 😱 & coffee 😴 📭 hello@thio.co.uk Collab: jenny@ontheboxtalent.com
United Kingdom
767.9K
Followers
1.33%
Engagement
+4.7%(+34.1K)
8.2
15
Kerry Kellett
@klk.interiors
📍UK Yorkshire Home Reno🏡 Achievable DIY Budget friendly home renovations with a bespoke look 📧 Kerry.K@86talent.com Amazon storefront ⬇️
Greater London, United Kingdom
1.2M
Followers
0.14%
Engagement
+2.7%(+32.1K)
6.9
16
Holland Cooper
@hollandcooperclothing
Championing British Made Tailoring. Founder @jadehollandcooper Discover @hollandcooperequestrian
Cheltenham, United Kingdom
690.8K
Followers
0.32%
Engagement
+4.4%(+29.0K)
5.4
17
My move to the Devon Coast 🧜‍♀️
@stasiabuckle
🧜🏻‍♀️ solo life by the sea ⚓️ Home makeover 🌊 Contact me: Stasia@maximumtalent.co.uk 📚Featured in @metro.co.uk @apartmenttherapy @dominomag
United Kingdom
185.4K
Followers
0.00%
Engagement
+17.7%(+27.9K)
6.2
18
Judy Stafford
@cobblestones_and_wells
Two homes. Two views. One place to pause✨ 🌳 English countryside 🌊 Welsh coastline Sharing moments I think you’d like Collabs - email ⬇️
Edinburgh, United Kingdom
651.4K
Followers
0.63%
Engagement
+4.5%(+27.8K)
8.2
19
Matthew Marciniak
@mmplumber
🔥 Plumber 🎥 Content Creator 👊 XPRO Brand Ambassador 👍 Derblaue Brand Ambassador 🤟 Techers Brand Ambassador
United Kingdom
976.5K
Followers
0.00%
Engagement
+2.9%(+27.3K)
7.9
20
✨Kate ✨Colourful Home Decor ✨
@kate_rose_morgan
✨ Welcome to my colourful corner ✨ Author of Dopamine Decor ✨ Just a girly playing house 🏡 Collabs💌 amy@farq-media.com
London, United Kingdom
968.2K
Followers
1.35%
Engagement
+2.9%(+27.1K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in United Kingdom with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 154.1M potential impressions across all ranked influencers
  • Total Audience: 691.7M followers collectively following these creators
  • Average Engagement Rate: 3.18% - above industry average
  • Market Coverage: 16,697 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Spain
  • Gender Distribution: 82% Female, 17% Male
  • Primary Age Group: 25-34 years (44.2% of audience)
  • Languages: English, Spanish, ru

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in United Kingdom on Instagram?

Bea Elton (@cleanwithbeax) is, as of October 2026, the fastest‑growing Home & Interior Design creator in United Kingdom on Instagram, with +4.3% monthly growth (+94.4K followers).

How many followers did Bea Elton (@cleanwithbeax) gain last month?

Bea Elton (@cleanwithbeax) gained about 94.4K followers last month (+4.3%).

Who grew more: Bea Elton (@cleanwithbeax) or Ida Julia | cleaning & home (@cleaningwithida)?

Bea Elton (@cleanwithbeax) grew more than Ida Julia | cleaning & home (@cleaningwithida) (94.4K vs 84.9K).

How is Ida Julia | cleaning & home (@cleaningwithida) performing right now?

Ida Julia | cleaning & home (@cleaningwithida) is growing at +4.9% (+84.9K) per month, with a Profile Score of 8.4 and average engagement of 1.67%.

How is Jack Kinsey [Interior Design Masters] (@jackkinsey) performing right now?

Jack Kinsey [Interior Design Masters] (@jackkinsey) is growing at +5.7% (+79.8K) per month, with a Profile Score of 8.9 and average engagement of 0.00%.

How is Dean Commodore | DIY, Home, Garden & Lifestyle (@casadelacommodore) performing right now?

Dean Commodore | DIY, Home, Garden & Lifestyle (@casadelacommodore) is growing at +10.0% (+74.3K) per month, with a Profile Score of 7.4 and average engagement of 0.40%.

How is Jonathan Paul Balchandani (@thebeardedplantaholic) performing right now?

Jonathan Paul Balchandani (@thebeardedplantaholic) is growing at +7.4% (+43.4K) per month, with a Profile Score of 7.9 and average engagement of N/A.

Who had the higher percentage growth: Ida Julia | cleaning & home (@cleaningwithida) or Jack Kinsey [Interior Design Masters] (@jackkinsey)?

Jack Kinsey [Interior Design Masters] (@jackkinsey) leads (5.7% vs Ida Julia | cleaning & home (@cleaningwithida) 4.9%).

What is the absolute follower gain of Bea Elton (@cleanwithbeax)?

Bea Elton (@cleanwithbeax) gained about 94.4K followers last month (+4.3%).

What is the absolute follower gain of Ida Julia | cleaning & home (@cleaningwithida)?

Ida Julia | cleaning & home (@cleaningwithida) gained about 84.9K followers last month (+4.9%).

What is the absolute follower gain of Jack Kinsey [Interior Design Masters] (@jackkinsey)?

Jack Kinsey [Interior Design Masters] (@jackkinsey) gained about 79.8K followers last month (+5.7%).

What is the absolute follower gain of Dean Commodore | DIY, Home, Garden & Lifestyle (@casadelacommodore)?

Dean Commodore | DIY, Home, Garden & Lifestyle (@casadelacommodore) gained about 74.3K followers last month (+10.0%).

What is the absolute follower gain of Jonathan Paul Balchandani (@thebeardedplantaholic)?

Jonathan Paul Balchandani (@thebeardedplantaholic) gained about 43.4K followers last month (+7.4%).

Is Bea Elton (@cleanwithbeax) still a relevant creator?

Yes — Bea Elton (@cleanwithbeax) has a Profile Score of 8.6, average engagement of 1.56%, and +4.3% (+94.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United Kingdom?

The average engagement rate for this category is 3.18%. Generally, rates above 3.8% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in United Kingdom?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.