Top 20 Home & Interior Design from United Kingdom on Instagram Influencers by Follower Growth

Last updated: April 01, 2026

Total Home & Interior Design Influencers in United Kingdom

11,755

Expected Reach

118.7M

Total Followers

535.6M

Avg Engagement

3.46%

Audience Analysis

Gender Distribution

Female83%
Male17%

Age Distribution

25-3442.7%
35-4422.0%
18-2421.0%
45-547.3%

Top Countries

United Kingdom44.4%
United States of America17.5%
Australia2.6%
Italy2.3%
France2.3%

Top Languages

en84.7%
es4.9%
ru2.5%

Top Cities

Greater London9.2%
New York City1.2%
Los Angeles0.8%
Manchester0.6%
Paris0.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Jonny Hincks
@gardenwithjonny
Me and my garden. Author of ‘Garden Yourself Happy’ Garden hints & tips | Comedy reels | Fitness | Days out and travel 🌍 MGMT - @encantatalentmgmt
Greater London, United Kingdom
1.7M
Followers
1.52%
Engagement
+4.7%(+74.5K)
7.1
2
Pucci Upholstery | Lara Birley
@pucciupholstery
West Sussex Upholsterer Workroom Vlogs | Bespoke Upholstery👩🏼‍🔧 Collaborations: lara@housetalent.co.uk Upholstery: info@pucci-upholstery.com
Greater London, United Kingdom
798.6K
Followers
0.30%
Engagement
+8.6%(+63.4K)
7.8
3
theabandonedbungalow
@theabandonedbungalow
I bought an abandoned bungalow that's been empty for 16 years! 🏡 👷‍♀️🔨 ...P.s. I'm also the narrator!
United Kingdom
410.4K
Followers
N/A
Engagement
+15.2%(+54.1K)
9.2
4
Easy_Crafts
@easy_crafts.official
Easy Crafts Ideas for everyone 🎨 Welcome to my World 🫶🏼 For collaboration easycrafts1313@gmail.com 📨
United Kingdom
1.8M
Followers
N/A
Engagement
+2.9%(+51.1K)
8.0
5
Lauren Elizabeth
@1laurenelizabeth
British girl 🇬🇧
United Kingdom
1.1M
Followers
0.00%
Engagement
+4.8%(+50.3K)
4.8
6
Cara Sutherland
@carasuthers
Outfit ideas, running and all the life inbetween. 🤎 Fashion in my 40’s. Work with me - itscara@hotmail.co.uk
Greater London, United Kingdom
434.9K
Followers
1.72%
Engagement
+12.6%(+48.6K)
7.3
7
Genevieve Turley
@genevieveturleymua
Expert MUA•Ex Nurse•Sometimes Silly. Simpler beauty guides for smarter purchases! Home: @countrylifeliving Rep: @dashtalentagency
Greater London, United Kingdom
846.5K
Followers
N/A
Engagement
+6.0%(+47.9K)
7.6
8
Dean Commodore | DIY, Home, Garden & Lifestyle
@casadelacommodore
👑Your new DIY Dad 🛠️Easy Tips Tricks & Hacks 🏡DIY▫️Home▫️Lifestyle▫️Garden 📍Suffolk, UK | 📧hello@matchstick.com
United Kingdom
370.9K
Followers
0.97%
Engagement
+14.3%(+46.3K)
7.5
9
Eloise Preen
@eloisepreen
Interiors | Lifestyle Contact + requests: mgmt@eloisepreen.com
United Kingdom
400.3K
Followers
1.71%
Engagement
+11.3%(+40.8K)
7.9
10
Gemma Markland
@themarklandhome
🤍DIY | Home | Travel | Lifestyle 🤍PR | Collaborations - email themarklandhome@hotmail.com SHOP MY REELS HERE👇🏻✨
Manchester, United Kingdom
1.3M
Followers
N/A
Engagement
+3.2%(+40.7K)
7.1
11
Liam & Nici Linley | DIY’ing two houses into one
@two.houses.into.one
We’re DIY knocking two terraced houses into one 🏠🏠 send help! 😱 & coffee 😴☕️ 📭 twohousesintoone@gmail.com Collabs - jenny@ontheboxtalent.com
United Kingdom
563.2K
Followers
1.33%
Engagement
+7.4%(+38.6K)
7.8
12
Kerry Kellett
@klk.interiors
📍UK Yorkshire Home Reno🏡 Achievable DIY Budget friendly home renovations with a bespoke look 📧 Kerry.K@86talent.com Amazon storefront ⬇️
Greater London, United Kingdom
1.0M
Followers
0.14%
Engagement
+3.9%(+37.7K)
6.2
13
Eni Blushi
@glamour_girlz_usa
ᴍᴀᴋᴇ ɪᴛ ʜᴀᴘᴘᴇɴ ɢɪʀʟ, ꜱʜᴏᴄᴋ ᴇᴠᴇʀʏᴏɴᴇ| ᴍᴏᴍ ᴏꜰ 2 ʟɪᴛᴛʟᴇ ɪɴꜰʟᴜᴇɴᴄᴇʀꜱ| & 🐶 ᴅᴍ ꜰᴏʀ ᴄᴏʟʟᴀʙᴏʀᴀᴛɪᴏɴ ᴀɴᴅ ᴀᴅᴠᴇʀᴛɪꜱɪɴɢ 📩 glmr.girlz.usa@gmail.com
London, United Kingdom
453.2K
Followers
N/A
Engagement
+9.0%(+37.4K)
5.2
14
Jonathan Paul Balchandani
@thebeardedplantaholic
TheBeardedPlantaholic | Rare Houseplants UK Featured BBC • RHS • Gardener’s World • Published Author Plant Care Workshops Plant Shop Buy My Book ⬇️
Malvern Hills, United Kingdom
616.0K
Followers
N/A
Engagement
+6.4%(+37.3K)
7.9
15
Adam Kirtland 🌱 Garden Tips, Tricks and Ideas
@viewfromthepottingbench
👍🏻 Gardening…Made Easy! 🌱 Practical Tips, Hacks + Advice 🎤 Presenter, Writer and Author 👀 👇🏻 Collabs? Hit me up! ✉️ Adamkirtland@3cousinsagency.com
Greater London, United Kingdom
643.4K
Followers
0.00%
Engagement
+5.8%(+35.5K)
5.3
16
Leanne Kilroy
@goodboneslondon
GOOD BONES • an over-sharing designer & homebody doing up a Victorian house in London with good bones ▫️much more in the links 👇 ▫️rep x @crumbagency
London, United Kingdom
458.8K
Followers
1.30%
Engagement
+8.0%(+34.1K)
6.8
17
Faye
@faye.gela
☕️ home cafe breakfasts & brunch 🌼 lifestyle + wellness 💌 faye.gelaa@gmail.com
United Kingdom
234.8K
Followers
15.86%
Engagement
+15.9%(+32.3K)
8.8
18
Daniel | MrMurals
@mrmurals
𝐇𝐚𝐧𝐝𝐏𝐚𝐢𝐧𝐭𝐞𝐝 𝐌𝐮𝐫𝐚𝐥𝐬 🇬🇧
Birmingham, United Kingdom
880.7K
Followers
3.62%
Engagement
+3.5%(+29.9K)
5.8
19
Eloise Renouf
@eloiserenouf
A R T • D E S I G N • C R A F T • T E X T I L E S UK Also @eloiserenouf_colour Website and NEW online course link below ⬇️
United Kingdom
241.6K
Followers
0.00%
Engagement
+13.7%(+29.1K)
5.8
20
Carla Isolano
@locationhouseofbeau
🔨 DIY | Makeovers | Styling 🏡 UK Victorian home 📧 carla.isolano@outreachtalentgroup.com 🛠️ Next Project | Boys Room pt2
Worcester, United Kingdom
742.7K
Followers
N/A
Engagement
+3.8%(+27.4K)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in United Kingdom with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 118.7M potential impressions across all ranked influencers
  • Total Audience: 535.6M followers collectively following these creators
  • Average Engagement Rate: 3.46% - above industry average
  • Market Coverage: 11,755 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Australia
  • Gender Distribution: 83% Female, 17% Male
  • Primary Age Group: 25-34 years (42.7% of audience)
  • Languages: English, Spanish, ru

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in United Kingdom on Instagram?

Jonny Hincks (@gardenwithjonny) is, as of April 2026, the fastest‑growing Home & Interior Design creator in United Kingdom on Instagram, with +4.7% monthly growth (+74.5K followers).

How many followers did Jonny Hincks (@gardenwithjonny) gain last month?

Jonny Hincks (@gardenwithjonny) gained about 74.5K followers last month (+4.7%).

Who grew more: Jonny Hincks (@gardenwithjonny) or Pucci Upholstery | Lara Birley (@pucciupholstery)?

Jonny Hincks (@gardenwithjonny) grew more than Pucci Upholstery | Lara Birley (@pucciupholstery) (74.5K vs 63.4K).

How is Pucci Upholstery | Lara Birley (@pucciupholstery) performing right now?

Pucci Upholstery | Lara Birley (@pucciupholstery) is growing at +8.6% (+63.4K) per month, with a Profile Score of 7.8 and average engagement of 0.30%.

How is theabandonedbungalow (@theabandonedbungalow) performing right now?

theabandonedbungalow (@theabandonedbungalow) is growing at +15.2% (+54.1K) per month, with a Profile Score of 9.2 and average engagement of N/A.

How is Easy_Crafts (@easy_crafts.official) performing right now?

Easy_Crafts (@easy_crafts.official) is growing at +2.9% (+51.1K) per month, with a Profile Score of 8.0 and average engagement of N/A.

How is Lauren Elizabeth (@1laurenelizabeth) performing right now?

Lauren Elizabeth (@1laurenelizabeth) is growing at +4.8% (+50.3K) per month, with a Profile Score of 4.8 and average engagement of 0.00%.

Who had the higher percentage growth: Pucci Upholstery | Lara Birley (@pucciupholstery) or theabandonedbungalow (@theabandonedbungalow)?

theabandonedbungalow (@theabandonedbungalow) leads (15.2% vs Pucci Upholstery | Lara Birley (@pucciupholstery) 8.6%).

What is the absolute follower gain of Jonny Hincks (@gardenwithjonny)?

Jonny Hincks (@gardenwithjonny) gained about 74.5K followers last month (+4.7%).

What is the absolute follower gain of Pucci Upholstery | Lara Birley (@pucciupholstery)?

Pucci Upholstery | Lara Birley (@pucciupholstery) gained about 63.4K followers last month (+8.6%).

What is the absolute follower gain of theabandonedbungalow (@theabandonedbungalow)?

theabandonedbungalow (@theabandonedbungalow) gained about 54.1K followers last month (+15.2%).

What is the absolute follower gain of Easy_Crafts (@easy_crafts.official)?

Easy_Crafts (@easy_crafts.official) gained about 51.1K followers last month (+2.9%).

What is the absolute follower gain of Lauren Elizabeth (@1laurenelizabeth)?

Lauren Elizabeth (@1laurenelizabeth) gained about 50.3K followers last month (+4.8%).

Is Jonny Hincks (@gardenwithjonny) still a relevant creator?

Yes — Jonny Hincks (@gardenwithjonny) has a Profile Score of 7.1, average engagement of 1.52%, and +4.7% (+74.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in United Kingdom?

The average engagement rate for this category is 3.46%. Generally, rates above 4.2% are considered excellent, while rates above 2.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in United Kingdom?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.