Top 20 Entertainment & Media from Edinburgh on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Entertainment & Media Influencers in Edinburgh, United Kingdom

771

Expected Reach

8.7M

Total Followers

31.1M

Avg Engagement

5.62%

Audience Analysis

Gender Distribution

Female54%
Male46%

Age Distribution

25-3441.4%
18-2427.6%
35-4418.2%
45-545.6%

Top Countries

United Kingdom29.2%
United States of America20.4%
Brazil5.4%
Australia5.1%
Germany3.3%

Top Languages

en78.7%
es6.4%
pt5.7%

Top Cities

Greater London4.6%
Edinburgh3.4%
Glasgow2.2%
London1.0%
New York City1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
The Russo Brothers
@therussobrothers
Making movies for audiences.
Edinburgh, United Kingdom
3.1M
Followers
7.14%
Engagement
+1.6%(+47.9K)
9.2
2
Sugarcoated Sisters
@thesugarcoatedsisters
Tabby & Chloe 🎵 Award-Winning Musical Comedians 🎤✨ 3M followers across platforms thesugarcoatedsisters@gmail.com @sugarcoatedfamily
Edinburgh, United Kingdom
766.6K
Followers
0.07%
Engagement
+2.8%(+20.9K)
5.9
3
JAAD The Entertainer
@jaad_official1
Jaadraps@gmail.com - brands hmu💯 WORK WITH me? Click this link ⬇️
Edinburgh, United Kingdom
155.8K
Followers
0.96%
Engagement
+9.2%(+13.1K)
8.3
4
Rory o Hanlon
@roryohanloncomedy
Gaiety & Edinburgh Fringe & Mailing List 👇
Edinburgh, United Kingdom
142.4K
Followers
0.00%
Engagement
+7.0%(+9.3K)
5.8
5
Geoffrey Asmus
@geoffreyatm
America’s only comedian Deuteronomy 12:36 . Pt Pleasant NJ 7/19 Edinburgh 8/5-8/30 Bend OR 9/5 Eugene OR 9/6 . Get tix/watch my new special⬇️
Edinburgh, United Kingdom
288.8K
Followers
1.69%
Engagement
+3.2%(+8.9K)
7.5
6
Guy Williams
@guywilliamsguy
Host of New Zealand Today Stand up Touring NZ and EDINBURGH
Edinburgh, United Kingdom
142.0K
Followers
0.90%
Engagement
+6.5%(+8.7K)
6.1
7
ZIBBY ALLEN
@zibbyloo
Never in one place. Brie on @virginriverseries Netflix
Edinburgh, United Kingdom
296.2K
Followers
0.07%
Engagement
+3.0%(+8.5K)
7.9
8
Bruce Mouat
@brucemouat
Professional Curler🥌 2x Olympian Skip of @teammouat Captain of @northernunitedcurl Enquiries :- katie@goodvibesonlytalent.com @goodvibesonlytalent
Edinburgh, United Kingdom
55.9K
Followers
1.90%
Engagement
+13.5%(+6.7K)
8.2
9
Ali Woods
@aliwoodsgigs
Edinburgh Fringe 21-30 August tickets below 👇
Edinburgh, United Kingdom
419.6K
Followers
0.61%
Engagement
+1.4%(+5.7K)
8.0
10
Veronica
@rhonatheunicorn
🏰Helping travellers discover the best of Edinburgh 💌collabs@rhonatheunicorn.com ⬇️ Get my guides & start exploring!
Edinburgh, United Kingdom
382.8K
Followers
0.33%
Engagement
+1.4%(+5.4K)
7.4
11
Layth
@layth.avi
Cabin crew🛫 @laythbenrhazal Collab ?👇🏻 Benrhazallaith00@gmail.com
Edinburgh, United Kingdom
43.6K
Followers
3.68%
Engagement
+12.8%(+4.9K)
8.0
12
Ollie Jones
@olliemnjones
Painter from Edinburgh. ‘Producer’ print here 👇
Edinburgh, United Kingdom
56.7K
Followers
13.08%
Engagement
+9.0%(+4.7K)
8.4
13
Gabby Secomb Flegg
@scotlandmagic
📓 Main character in progress ⚔️ Side quests, Scotland & Romanticising everything ✨ Founder & Photographer @mccscotland
Edinburgh, United Kingdom
198.9K
Followers
3.81%
Engagement
+2.3%(+4.5K)
6.9
14
Georgie Carroll
@nurse_georgie_carroll
Nurse/comedian -what’s not to love? 😷😂🥰 📺 @hybpa , @theprojecttv, @wiltyau @bgt Georgiecarroll.com @alistcomedy
Edinburgh, United Kingdom
113.1K
Followers
0.13%
Engagement
+4.1%(+4.4K)
7.3
15
paramore
@paramore
Edinburgh, United Kingdom
3.9M
Followers
4.78%
Engagement
+0.1%(+4.4K)
4.3
16
Jamie Roy
@jamie.roy_
I will pet your dog
Edinburgh, United Kingdom
67.2K
Followers
13.84%
Engagement
+6.8%(+4.3K)
9.1
17
Connor Burns
@connorburnscomedy
FULL SPECIAL “Gallus” OUT NOW- link below Bookings: info@mza-artists.com
Edinburgh, United Kingdom
158.2K
Followers
0.25%
Engagement
+2.6%(+4.0K)
6.9
18
Lisa He 贺漓洒
@lisaluluhe
Cho Chang – Harry Potter audiobooks Trying to save my mum’s restaurant 3 months. No plan. 📍@chinastarrestaurant | Edinburgh
Edinburgh, United Kingdom
196.2K
Followers
0.21%
Engagement
+2.0%(+3.9K)
6.5
19
Hussam Al-Mayman
@hussammayman
WAN-IFRA Best Podcast ME,PRCA MENA Communications Campaign Awards Recipient & 5 Final Slates Nominee for People's Choice Podcast Awards @maymanshow
Edinburgh, United Kingdom
50.0K
Followers
0.47%
Engagement
+8.5%(+3.9K)
6.1
20
Robert Picardo
@robert_picardo
actor/collectible
Edinburgh, United Kingdom
155.1K
Followers
5.68%
Engagement
+2.6%(+3.9K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram who post Entertainment & Media content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 8.7M potential impressions across all ranked influencers
  • Total Audience: 31.1M followers collectively following these creators
  • Average Engagement Rate: 5.62% - significantly above industry average
  • Market Coverage: 771 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Brazil
  • Gender Distribution: 54% Female, 46% Male
  • Primary Age Group: 25-34 years (41.4% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Entertainment & Media niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Entertainment & Media creator in Edinburgh on Instagram?

The Russo Brothers (@therussobrothers) is, as of October 2026, the fastest‑growing Entertainment & Media creator in Edinburgh on Instagram, with +1.6% monthly growth (+47.9K followers).

How many followers did The Russo Brothers (@therussobrothers) gain last month?

The Russo Brothers (@therussobrothers) gained about 47.9K followers last month (+1.6%).

Who grew more: The Russo Brothers (@therussobrothers) or Sugarcoated Sisters (@thesugarcoatedsisters)?

The Russo Brothers (@therussobrothers) grew more than Sugarcoated Sisters (@thesugarcoatedsisters) (47.9K vs 20.9K).

How is Sugarcoated Sisters (@thesugarcoatedsisters) performing right now?

Sugarcoated Sisters (@thesugarcoatedsisters) is growing at +2.8% (+20.9K) per month, with a Profile Score of 5.9 and average engagement of 0.07%.

How is JAAD The Entertainer (@jaad_official1) performing right now?

JAAD The Entertainer (@jaad_official1) is growing at +9.2% (+13.1K) per month, with a Profile Score of 8.3 and average engagement of 0.96%.

How is Rory o Hanlon (@roryohanloncomedy) performing right now?

Rory o Hanlon (@roryohanloncomedy) is growing at +7.0% (+9.3K) per month, with a Profile Score of 5.8 and average engagement of 0.00%.

How is Geoffrey Asmus (@geoffreyatm) performing right now?

Geoffrey Asmus (@geoffreyatm) is growing at +3.2% (+8.9K) per month, with a Profile Score of 7.5 and average engagement of 1.69%.

Who had the higher percentage growth: Sugarcoated Sisters (@thesugarcoatedsisters) or JAAD The Entertainer (@jaad_official1)?

JAAD The Entertainer (@jaad_official1) leads (9.2% vs Sugarcoated Sisters (@thesugarcoatedsisters) 2.8%).

What is the absolute follower gain of The Russo Brothers (@therussobrothers)?

The Russo Brothers (@therussobrothers) gained about 47.9K followers last month (+1.6%).

What is the absolute follower gain of Sugarcoated Sisters (@thesugarcoatedsisters)?

Sugarcoated Sisters (@thesugarcoatedsisters) gained about 20.9K followers last month (+2.8%).

What is the absolute follower gain of JAAD The Entertainer (@jaad_official1)?

JAAD The Entertainer (@jaad_official1) gained about 13.1K followers last month (+9.2%).

What is the absolute follower gain of Rory o Hanlon (@roryohanloncomedy)?

Rory o Hanlon (@roryohanloncomedy) gained about 9.3K followers last month (+7.0%).

What is the absolute follower gain of Geoffrey Asmus (@geoffreyatm)?

Geoffrey Asmus (@geoffreyatm) gained about 8.9K followers last month (+3.2%).

Is The Russo Brothers (@therussobrothers) still a relevant creator?

Yes — The Russo Brothers (@therussobrothers) has a Profile Score of 9.2, average engagement of 7.14%, and +1.6% (+47.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Entertainment & Media in United Kingdom?

The average engagement rate for this category is 5.62%. Generally, rates above 6.7% are considered excellent, while rates above 4.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.