Top 20 Beauty & Cosmetics from Edinburgh on Instagram Influencers by Follower Growth

Last updated: April 05, 2026

Total Beauty & Cosmetics Influencers in Edinburgh, United Kingdom

239

Expected Reach

2.3M

Total Followers

7.6M

Avg Engagement

4.45%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ellie Wilson
@elliewilsonofficial
content creator, writer, speaker mindset & empowerment, elegant style, luxury travel for my activism: @ellie.speaks.out email for enquiries/collabs
Edinburgh, United Kingdom
97.4K
Followers
3.48%
Engagement
+5.9%(+5.4K)
7.7
2
Samantha Richard
@samanthajorichard
Here to ENCOURAGE you, not influence you! Live simply. Be intentional. Love deeply Abiding in Him Edinburgh, Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿
Edinburgh, United Kingdom
19.3K
Followers
0.00%
Engagement
+10.2%(+1.8K)
3.7
3
ɥ ʇ ǝ q
@apostatte
𝖋𝖔𝖗𝖌𝖊𝖙 𝖙𝖍𝖊 𝖍𝖔𝖗𝖗𝖔𝖗 𝖍𝖊𝖗𝖊 Edinburgh, Scotland ♡ vegan ✖️ straight edge
Edinburgh, United Kingdom
110.8K
Followers
7.71%
Engagement
+1.1%(+1.2K)
5.9
4
Dr. Kayla Teh
@drkaylateh
Hello!😍I’m your Friendly Dentist!🤗 BDS(Malaya)•MFDS RCS(Edinburgh) 🦷Aesthetic Dentistry | Smile Makeover Enquiries➡️ @albadental_my @albasmiles_my
Edinburgh, United Kingdom
112.7K
Followers
4.10%
Engagement
+1.0%(+1.1K)
7.8
5
Joanna Windram
@joannawindrammua
I like to post lip combos 🎀 PR/COLLABS : @thebloggeragent lianaplastiras@thebloggeragent.co.uk
Edinburgh, United Kingdom
156.2K
Followers
0.56%
Engagement
+0.7%(+1.1K)
5.8
6
𑁍 𝕊𝕥𝕖𝕡𝕙 𝔹𝕖𝕒𝕥𝕥𝕪 𝕋𝕒𝕥𝕥𝕠𝕠 𑁍
@stephbeattytattoo
🤍 Junior Tattoo Artist @taleofyoutattoostudio 🖤 Black & Grey • Ornamental • Fineline ✨ Sponsored by @yayofamilia 📍 Edinburgh | DM to book
Edinburgh, United Kingdom
19.3K
Followers
1.01%
Engagement
+5.4%(+997)
6.6
7
Neurospicy
@neurospicy_smutt
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scottish | 30 ✨ Body positive and beautifully chaotic 🕊️ Unapologetically real 💌 Neurospicy.smutt@gmail.com
Edinburgh, United Kingdom
19.7K
Followers
2.71%
Engagement
+4.5%(+860)
8.3
8
Brooke Lilias | UK + Europe Bridal Make Up Artist
@brookeliliasmakeup
Intentional, skin-forward makeup for brides Artist & Educator | Member of @thewed UK · Europe · Destination 2027 Enquiries + All Links ↓
Edinburgh, United Kingdom
19.0K
Followers
2.95%
Engagement
+3.8%(+704)
8.1
9
✟ 詩 ✟
@rosaliesheen
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Pour ce vieux corps sans âme et mort parmi les morts #freepalestine #iceout #stopasianhate
Edinburgh, United Kingdom
37.4K
Followers
36.98%
Engagement
+1.8%(+673)
7.4
10
Izzy
@isabellasummer
i’m about to monologue son 🎙️ film & tv lover 🍿 Edinburgh 📍 Isabellaevans016@gmail.com 💌
Edinburgh, United Kingdom
171.1K
Followers
0.28%
Engagement
+0.4%(+636)
3.4
11
Gabriels Andrejs Olehnovics
@x.gab.1
E❤️26.11.24
Edinburgh, United Kingdom
1.0M
Followers
8.59%
Engagement
+0.1%(+543)
7.8
12
Frances Maddin
@frankielilyy
📍Edinburgh, Scotland. Singer | Fashion | Wellness | The Spa & Staycation girl ✉️ info@frankielilyentertainment.com 🎥Tiktok | FrankieFindss
Edinburgh, United Kingdom
16.3K
Followers
0.00%
Engagement
+3.4%(+535)
4.4
13
Ailish Buckley | Edinburgh Lifestyle | My Little Life ✨
@allthingsailish
💫 Let me tell you about… my little life: boy mum, food reviews, travel, beauty + all the in between (AKA allthingsedinburgh) 👩🏼‍💻@theedinburghgrowthco
Edinburgh, United Kingdom
35.8K
Followers
0.65%
Engagement
+1.2%(+424)
5.2
14
Keysia Meo
@keysiameo
Ta p'tite créatrice belge 🎀 ꜰʀᴏᴍ ᴋᴇᴋᴇ ᴛᴏ ꜱᴜᴘᴇʀꜱᴛᴀʀ 🪩 ⭐️Video YouTube chaque dimanche —> contactkeysia@icloud.com
Edinburgh, United Kingdom
13.5K
Followers
6.11%
Engagement
+2.9%(+376)
8.9
15
Tanisha xx
@tanisha.gorey
@coronationstreet 🔅xx
Edinburgh, United Kingdom
97.5K
Followers
3.21%
Engagement
+0.4%(+367)
8.4
16
Jacqueline K
@50plusqueenager
A full time Trade Union Steward for the workers within the NHS Labour Party Member A believer in “Chasing Your Dreams” 🇬🇧 Over 55 content creator
Edinburgh, United Kingdom
147.4K
Followers
0.03%
Engagement
+0.2%(+312)
2.8
17
. ℝ 𝔼 𝔹 𝔼 ℂ ℂ 𝔸 x 𝕊 𝕋 𝔸 ℝ 𝕂👄
@rebeccastarkk
🏴󠁧󠁢󠁳󠁣󠁴󠁿 💌-rebeccastarkcollabs@yahoo.com 🍉 @supremetan code - rebeccastark10
Edinburgh, United Kingdom
30.3K
Followers
12.32%
Engagement
+0.9%(+277)
8.4
18
TAYRA ANGHEL ^
@tayraanghel
🏴󠁧󠁢󠁳󠁣󠁴󠁿📍
Edinburgh, United Kingdom
18.5K
Followers
0.00%
Engagement
+1.4%(+247)
7.2
19
Diana Pikus
@dianapikus_tattooartist
Scotland @okeydokeytattooedinburgh 19 Bread Street Edinburgh EH3 9AL Sponsored by @yayofamilia After work @diana_pikus_ 🐾 @minibullterrier_devi
Edinburgh, United Kingdom
10.7K
Followers
0.37%
Engagement
+2.3%(+245)
6.3
20
Zach
@zachtaylorfit_
Chasing more. 🇬🇧 @coloursagency @saintvirgostore | code SVZACH
Edinburgh, United Kingdom
8.1K
Followers
0.00%
Engagement
+2.8%(+224)
7.6

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.3M potential impressions across all ranked influencers
  • Total Audience: 7.6M followers collectively following these creators
  • Average Engagement Rate: 4.45% - above industry average
  • Market Coverage: 239 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Edinburgh on Instagram?

Ellie Wilson (@elliewilsonofficial) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Edinburgh on Instagram, with +5.9% monthly growth (+5.4K followers).

How many followers did Ellie Wilson (@elliewilsonofficial) gain last month?

Ellie Wilson (@elliewilsonofficial) gained about 5.4K followers last month (+5.9%).

Who grew more: Ellie Wilson (@elliewilsonofficial) or Samantha Richard (@samanthajorichard)?

Ellie Wilson (@elliewilsonofficial) grew more than Samantha Richard (@samanthajorichard) (5.4K vs 1.8K).

How is Samantha Richard (@samanthajorichard) performing right now?

Samantha Richard (@samanthajorichard) is growing at +10.2% (+1.8K) per month, with a Profile Score of 3.7 and average engagement of 0.00%.

How is ɥ ʇ ǝ q (@apostatte) performing right now?

ɥ ʇ ǝ q (@apostatte) is growing at +1.1% (+1.2K) per month, with a Profile Score of 5.9 and average engagement of 7.71%.

How is Dr. Kayla Teh (@drkaylateh) performing right now?

Dr. Kayla Teh (@drkaylateh) is growing at +1.0% (+1.1K) per month, with a Profile Score of 7.8 and average engagement of 4.10%.

How is Joanna Windram (@joannawindrammua) performing right now?

Joanna Windram (@joannawindrammua) is growing at +0.7% (+1.1K) per month, with a Profile Score of 5.8 and average engagement of 0.56%.

Who had the higher percentage growth: Samantha Richard (@samanthajorichard) or ɥ ʇ ǝ q (@apostatte)?

Samantha Richard (@samanthajorichard) leads (10.2% vs ɥ ʇ ǝ q (@apostatte) 1.1%).

What is the absolute follower gain of Ellie Wilson (@elliewilsonofficial)?

Ellie Wilson (@elliewilsonofficial) gained about 5.4K followers last month (+5.9%).

What is the absolute follower gain of Samantha Richard (@samanthajorichard)?

Samantha Richard (@samanthajorichard) gained about 1.8K followers last month (+10.2%).

What is the absolute follower gain of ɥ ʇ ǝ q (@apostatte)?

ɥ ʇ ǝ q (@apostatte) gained about 1.2K followers last month (+1.1%).

What is the absolute follower gain of Dr. Kayla Teh (@drkaylateh)?

Dr. Kayla Teh (@drkaylateh) gained about 1.1K followers last month (+1.0%).

What is the absolute follower gain of Joanna Windram (@joannawindrammua)?

Joanna Windram (@joannawindrammua) gained about 1.1K followers last month (+0.7%).

Is Ellie Wilson (@elliewilsonofficial) still a relevant creator?

Yes — Ellie Wilson (@elliewilsonofficial) has a Profile Score of 7.7, average engagement of 3.48%, and +5.9% (+5.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United Kingdom?

The average engagement rate for this category is 4.45%. Generally, rates above 5.3% are considered excellent, while rates above 3.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.