Top 20 Home & Interior Design from Stockholm on Instagram Influencers by Follower Growth

Last updated: April 03, 2026

Total Home & Interior Design Influencers in Stockholm, Sweden

456

Expected Reach

4.7M

Total Followers

19.5M

Avg Engagement

2.95%

Audience Analysis

Gender Distribution

Female82%
Male18%

Age Distribution

25-3440.2%
35-4422.1%
18-2421.8%
45-548.5%

Top Countries

Sweden40.3%
United States of America9.0%
United Kingdom4.4%
Germany4.2%
Norway3.4%

Top Languages

sv43.0%
en36.5%
es3.8%

Top Cities

Stockholm10.7%
Gothenburg2.8%
Greater London1.3%
Malmö0.9%
New York City0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
EMELIE VON HOFSTEN
@emvonhofsten
Mom to Hugo ♥️ Content Creator & Founder of @teotoki For collaborations contact: Em.von.hofsten@gmail.com Collab@boffoagency.com
Stockholm, Sweden
175.4K
Followers
4.95%
Engagement
+8.6%(+13.9K)
6.8
2
Maja Karlsson
@majasmanufaktur
Creating knits from the heart of Sweden 🇸🇪 📚 Author of five knitting books ✨Head of Design @ Järbo 🌿 Slow running • Nordic living • coffee & yarn 🤍
Stockholm, Sweden
89.1K
Followers
2.53%
Engagement
+9.6%(+7.8K)
8.0
3
Mersina Karlsson
@mersinakarlsson
🏡| Inredning 👷🏼‍♀️| Renovering 👩‍🌾| Trädgård 📬| mersina.karlsson@gmail.com
Stockholm, Sweden
155.2K
Followers
0.48%
Engagement
+3.9%(+5.9K)
6.6
4
Gustaf Westman
@gustafwestman
Stockholm, Sweden
595.9K
Followers
3.41%
Engagement
+0.7%(+4.0K)
6.9
5
Sara 🍂Home & Garden
@mynewenglandhome
Välkommen till glimtar av min värld av hus och trädgård kryddad med lite annat. 🏡🌿👩🏼‍🍳
Stockholm, Sweden
140.2K
Followers
N/A
Engagement
+2.9%(+3.9K)
7.4
6
LINNÉA
@hemlikheter
Inredning • DIY • Trädgård • Loppis Bor på landet i nybyggt hus i gammaldags stil, inflytt 2024 🏡 Kontakt? hemlikheter@outlook.com 💌
Stockholm, Sweden
64.5K
Followers
1.95%
Engagement
+5.0%(+3.1K)
8.3
7
Victoria | DIY’s & Interior
@victoriasvenssonn
DIY’s, Makeovers, Inredning & loppisfynd 🤍 🔗 Mitt projekt hos HORNBACH ⤵️
Stockholm, Sweden
236.7K
Followers
N/A
Engagement
+1.3%(+3.1K)
7.8
8
Anna • Zuhause in Nordschweden 🇸🇪👩🏼‍🌾🫐
@anna.in.schweden
🤸🏼‍♀️Hej, ich bin Anna ☕️Ich schreibe gern & sag nie nein zu fika 🎞️Schwedenhaus & Liebe für die kleinen Dinge 🫐Lasst uns gemeinsam Schweden entdecken
Stockholm, Sweden
139.8K
Followers
6.85%
Engagement
+2.2%(+3.1K)
8.8
9
Marléne & Desirée Eriksson
@husmorstipset
Städ & husmorstips 🧹🪣✨ Ambassadör @sinicleaning Samarbeten marleneshusmorstips@gmail.com ✨ Ny bok! Husmorsbibeln - Din oumbärliga hjälpreda i hemmet
Stockholm, Sweden
398.1K
Followers
1.54%
Engagement
+0.7%(+2.7K)
7.2
10
SWEEF FURNITURE
@sweef_furniture
Bringing you personalized and carefully selected furniture that we love 🛋
Stockholm, Sweden
146.9K
Followers
0.08%
Engagement
+1.7%(+2.5K)
6.3
11
Tompa
@tompas_vvs_och_allservice_ab
Sveriges mest underskattade hantverkare. Häng på här det blir kul. Kontakt, gnugg eller cv'n. 📬 tompasvvsochallservice@gmail.com
Stockholm, Sweden
40.5K
Followers
6.79%
Engagement
+6.5%(+2.5K)
8.4
12
Myrsini Alexandridi
@myrsini_alexandridi
Visual artist & architect Tilles | Objects | Paintings Art Masterclass May 2026 @dearislandretreats Owner and curator of @ktema.skopelos
Stockholm, Sweden
146.6K
Followers
0.75%
Engagement
+1.6%(+2.4K)
6.1
13
Felix Lundin
@felkansnickrar
Följ mig för mera bygg inspo i ditt flöde @fristadsofficial @rentasverige @kiasweden @dropoff_byggmastartrall @systemedstrom_se @fast_fastening
Stockholm, Sweden
143.8K
Followers
0.17%
Engagement
+1.6%(+2.3K)
6.9
14
Victoria Skoglund
@victoriaskoglund
Gardener in Sweden🦋 Owner of @zetasgarden
Stockholm, Sweden
300.8K
Followers
0.98%
Engagement
+0.7%(+2.0K)
7.6
15
Tan By Klara🖤
@tanbyklara
💻 Business, klaraelvgren@gmail.com 🎥 Youtube: Tanbyklara
Stockholm, Sweden
290.4K
Followers
8.19%
Engagement
+0.6%(+1.9K)
8.1
16
Fabbis F
@fabbis_f
Mom of one | Pasta & sushi kind of soul Food, books & daydreams Based in Stockholm | owner of:@yallatavling.se DM för samarbeten/PR
Stockholm, Sweden
30.7K
Followers
0.61%
Engagement
+5.9%(+1.7K)
7.0
17
Ankarsrum Original
@ankarsrum
Made in Sweden since 1940 🇸🇪 True happiness is Home made . Find out more
Stockholm, Sweden
84.8K
Followers
0.19%
Engagement
+2.0%(+1.7K)
6.5
18
🍴Restauranger i Stockholm – mina bästa tips!
@restaurangistockholm
🍽️ Din guide till Stockholms bästa restauranger 💌 Restaurangistockholm@gmail.com 👇🏽Jag finns även på TikTok
Stockholm, Sweden
114.7K
Followers
0.25%
Engagement
+1.4%(+1.6K)
6.8
19
Patricia & Robert Elm
@livochstil
Love to share inspiration from all over the world. Owner of lifestyle boutique @auntietullinge Follow us and enjoy ♡
Stockholm, Sweden
59.9K
Followers
1.66%
Engagement
+2.5%(+1.4K)
7.4
20
Mari Magnusson
@anangelinmyhome
Fotograf som älskar trädgård, mat och inredning. Samarbeten: info@marimagnusson.se Pinterest: https://www.pinterest.se/marifotograf/
Stockholm, Sweden
366.6K
Followers
1.63%
Engagement
+0.4%(+1.4K)
7.3

About This Instagram Influencer Ranking

Discover the most influential creators in Stockholm with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.7M potential impressions across all ranked influencers
  • Total Audience: 19.5M followers collectively following these creators
  • Average Engagement Rate: 2.95% - competitive engagement levels
  • Market Coverage: 456 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, United Kingdom
  • Gender Distribution: 82% Female, 18% Male
  • Primary Age Group: 25-34 years (40.2% of audience)
  • Languages: sv, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Stockholm on Instagram?

EMELIE VON HOFSTEN (@emvonhofsten) is, as of April 2026, the fastest‑growing Home & Interior Design creator in Stockholm on Instagram, with +8.6% monthly growth (+13.9K followers).

How many followers did EMELIE VON HOFSTEN (@emvonhofsten) gain last month?

EMELIE VON HOFSTEN (@emvonhofsten) gained about 13.9K followers last month (+8.6%).

Who grew more: EMELIE VON HOFSTEN (@emvonhofsten) or Maja Karlsson (@majasmanufaktur)?

EMELIE VON HOFSTEN (@emvonhofsten) grew more than Maja Karlsson (@majasmanufaktur) (13.9K vs 7.8K).

How is Maja Karlsson (@majasmanufaktur) performing right now?

Maja Karlsson (@majasmanufaktur) is growing at +9.6% (+7.8K) per month, with a Profile Score of 8.0 and average engagement of 2.53%.

How is Mersina Karlsson (@mersinakarlsson) performing right now?

Mersina Karlsson (@mersinakarlsson) is growing at +3.9% (+5.9K) per month, with a Profile Score of 6.6 and average engagement of 0.48%.

How is Gustaf Westman (@gustafwestman) performing right now?

Gustaf Westman (@gustafwestman) is growing at +0.7% (+4.0K) per month, with a Profile Score of 6.9 and average engagement of 3.41%.

How is Sara 🍂Home & Garden (@mynewenglandhome) performing right now?

Sara 🍂Home & Garden (@mynewenglandhome) is growing at +2.9% (+3.9K) per month, with a Profile Score of 7.4 and average engagement of N/A.

Who had the higher percentage growth: Maja Karlsson (@majasmanufaktur) or Mersina Karlsson (@mersinakarlsson)?

Maja Karlsson (@majasmanufaktur) leads (9.6% vs Mersina Karlsson (@mersinakarlsson) 3.9%).

What is the absolute follower gain of EMELIE VON HOFSTEN (@emvonhofsten)?

EMELIE VON HOFSTEN (@emvonhofsten) gained about 13.9K followers last month (+8.6%).

What is the absolute follower gain of Maja Karlsson (@majasmanufaktur)?

Maja Karlsson (@majasmanufaktur) gained about 7.8K followers last month (+9.6%).

What is the absolute follower gain of Mersina Karlsson (@mersinakarlsson)?

Mersina Karlsson (@mersinakarlsson) gained about 5.9K followers last month (+3.9%).

What is the absolute follower gain of Gustaf Westman (@gustafwestman)?

Gustaf Westman (@gustafwestman) gained about 4.0K followers last month (+0.7%).

What is the absolute follower gain of Sara 🍂Home & Garden (@mynewenglandhome)?

Sara 🍂Home & Garden (@mynewenglandhome) gained about 3.9K followers last month (+2.9%).

Is EMELIE VON HOFSTEN (@emvonhofsten) still a relevant creator?

Yes — EMELIE VON HOFSTEN (@emvonhofsten) has a Profile Score of 6.8, average engagement of 4.95%, and +8.6% (+13.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Sweden?

The average engagement rate for this category is 2.95%. Generally, rates above 3.5% are considered excellent, while rates above 2.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Stockholm?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.