Top 20 Home & Interior Design from Stockholm on Instagram Influencers by Follower Growth

Last updated: November 09, 2026

Total Home & Interior Design Influencers in Stockholm, Sweden

592

Expected Reach

4.8M

Total Followers

19.9M

Avg Engagement

3.25%

Audience Analysis

Gender Distribution

Female81%
Male19%

Age Distribution

25-3439.8%
35-4423.3%
18-2420.0%
45-549.0%

Top Countries

Sweden36.1%
United States of America10.1%
Germany5.0%
United Kingdom4.6%
Norway3.2%

Top Languages

en40.4%
sv38.5%
de5.2%

Top Cities

Stockholm9.6%
Gothenburg2.4%
Greater London1.4%
Malmö0.9%
New York City0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
EMELIE VON HOFSTEN
@emvonhofsten
Mom to Hugo ♥️ For collaborations contact: Amanda@duverellcollective.com Em.von.hofsten@gmail.com
Stockholm, Sweden
274.2K
Followers
3.62%
Engagement
+6.3%(+16.3K)
8.2
2
Myrsini Alexandridi
@myrsini_alexandridi
Visual artist & architect Bienale of Contemporary Keramics 2026 @bckeramics Owner of @ktema.skopelos
Stockholm, Sweden
174.8K
Followers
0.42%
Engagement
+3.1%(+5.2K)
6.0
3
Anna˙ᵕ˙ Artist & Designer
@byannasienna
✎ Journey of a creative Swede
˙ᵕ˙ Safe space - kindness for all
☆ 5-star store rating
𓅭 Shop whimsical stickers, cute prints & profound originals ↓
Stockholm, Sweden
76.4K
Followers
1.73%
Engagement
+5.7%(+4.1K)
7.9
4
Therese Falk
@3res
Therese Falk 🌸👋🏼 gillar blommor, trädgård hem och inredning. Samarbetsförfrågningar 🌸 theresefalk3res@outlook.com
Stockholm, Sweden
208.8K
Followers
1.66%
Engagement
+1.7%(+3.4K)
8.6
5
Victoria Skoglund
@victoriaskoglund
Gardener in Sweden🦋 Owner of @zetasgarden
Stockholm, Sweden
319.7K
Followers
0.83%
Engagement
+1.0%(+3.1K)
7.8
6
Sara 🍂Home & Garden
@mynewenglandhome
Välkommen till glimtar av min värld av hus och trädgård kryddad med lite annat. 🏡🌿👩🏼‍🍳
Stockholm, Sweden
147.9K
Followers
0.47%
Engagement
+1.7%(+2.5K)
7.3
7
Charlotte Nicolin
@charlottenicolin
🐾 My Animal art on products for your Home & Lifestyle 🍀Eco certified & natural materials 🌍 Supplying retailers 📩 info@charlottenicolin.com
Stockholm, Sweden
36.8K
Followers
0.00%
Engagement
+6.8%(+2.4K)
6.8
8
Victoria | DIY’s & Interior
@victoriasvenssonn
DIY’s, Makeovers, Inredning & loppisfynd 🤍 Mer kreativt på @indero.official 🎨 🔗 Mina färger, guider & andra länkar⤵️
Stockholm, Sweden
250.1K
Followers
1.00%
Engagement
+0.9%(+2.2K)
8.1
9
🍴Restauranger i Stockholm – mina bästa tips!
@restaurangistockholm
🍽️ Din guide till Stockholms bästa restauranger 💌 Restaurangistockholm@gmail.com 👇🏽Jag finns även på TikTok
Stockholm, Sweden
135.8K
Followers
0.25%
Engagement
+1.6%(+2.1K)
6.8
10
Lisa Larsson
@lisalarsssson
Hi 👋🏻 consider me your pal Contactllapril@gmail.com
Stockholm, Sweden
33.9K
Followers
3.79%
Engagement
+6.6%(+2.1K)
8.2
11
Maja Karlsson
@majasmanufaktur
Creating knits from the heart of Sweden 🇸🇪 📚 Author of five knitting books ✨Head of Design @ Järbo 🌿 Slow running • Nordic living • coffee & yarn 🤍
Stockholm, Sweden
101.2K
Followers
1.53%
Engagement
+2.0%(+2.0K)
7.4
12
Louisa Catenacci
@whylessisnotmore
Spaces with soul Building @memora1937 🌙 Seen in @ad_spain @ellejapan @elledecorationse and more. Collaboration: ebba@heidenstamschreeb.com
Stockholm, Sweden
145.6K
Followers
1.19%
Engagement
+1.3%(+1.9K)
5.8
13
Felix Lundin
@felkansnickrar
Följ mig för mera bygg inspo i ditt flöde @rentasverige @kiasweden @fristadsofficial @dropoff_byggmastartrall
Stockholm, Sweden
170.8K
Followers
0.14%
Engagement
+1.1%(+1.8K)
6.9
14
Helena Lyth
@helenalyth.se
Välkommen! Här slevas det käk, pysslas i varje vrå & dukas upp med finporslinet varje dag. 👇🏼 Alltid mer mer på bloggen
Stockholm, Sweden
108.3K
Followers
0.26%
Engagement
+1.7%(+1.8K)
7.7
15
Anna Kubel
@annakubel
Photographer & stylist Blog- annakubel.elle.se Collab:collab@boffoagency.com Contact:annakubel.photo@gmail.com
Stockholm, Sweden
151.2K
Followers
2.76%
Engagement
+1.0%(+1.5K)
7.1
16
Tan By Klara🖤
@tanbyklara
💻 Business, klaraelvgren@gmail.com 🎥 Youtube: Tanbyklara 🎙️ Podd, vadfanhände & 2under2
Stockholm, Sweden
299.5K
Followers
6.95%
Engagement
+0.5%(+1.5K)
8.4
17
Mia 🍃🌸
@miakinoko
Pyssel, bakning, sömnad, trädgård, inredning, lilla affären @kinoko.se, finheter i vardag och fyra barn. Stockholm @small_home_and_tiny_things
Stockholm, Sweden
954.9K
Followers
0.42%
Engagement
+0.1%(+1.4K)
7.0
18
Mersina Karlsson
@mersinakarlsson
📍 Stockholm 🇸🇪 🏡 Inredning, renovering & trädgård ☕️ Vardagsliv i ett sekelskifteshus 👩‍💻 Marknad & PR @stadium_jointhemovement
Stockholm, Sweden
172.0K
Followers
0.52%
Engagement
+0.7%(+1.2K)
6.9
19
Tompa
@tompas_vvs_och_allservice_ab
Sveriges mest underskattade hantverkare. Häng på här det blir kul. Kontakt, gnugg eller cv'n. 📬 tompasvvsochallservice@gmail.com MERCH ↙️
Stockholm, Sweden
47.5K
Followers
5.71%
Engagement
+2.3%(+1.1K)
8.2
20
Louise Gordon
@louiseegordon
🧸🧚💕Din online bestie💕🧚🧸 💌contact.louiseegordon@gmail.com 🌸TikTok (96K+) / Snap: Louiseegordon
Stockholm, Sweden
28.4K
Followers
4.54%
Engagement
+3.8%(+1.0K)
8.7

About This Instagram Influencer Ranking

Discover the most influential creators in Stockholm with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.8M potential impressions across all ranked influencers
  • Total Audience: 19.9M followers collectively following these creators
  • Average Engagement Rate: 3.25% - above industry average
  • Market Coverage: 592 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, Germany
  • Gender Distribution: 81% Female, 19% Male
  • Primary Age Group: 25-34 years (39.8% of audience)
  • Languages: English, sv, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Stockholm on Instagram?

EMELIE VON HOFSTEN (@emvonhofsten) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Stockholm on Instagram, with +6.3% monthly growth (+16.3K followers).

How many followers did EMELIE VON HOFSTEN (@emvonhofsten) gain last month?

EMELIE VON HOFSTEN (@emvonhofsten) gained about 16.3K followers last month (+6.3%).

Who grew more: EMELIE VON HOFSTEN (@emvonhofsten) or Myrsini Alexandridi (@myrsini_alexandridi)?

EMELIE VON HOFSTEN (@emvonhofsten) grew more than Myrsini Alexandridi (@myrsini_alexandridi) (16.3K vs 5.2K).

How is Myrsini Alexandridi (@myrsini_alexandridi) performing right now?

Myrsini Alexandridi (@myrsini_alexandridi) is growing at +3.1% (+5.2K) per month, with a Profile Score of 6.0 and average engagement of 0.42%.

How is Anna˙ᵕ˙ Artist & Designer (@byannasienna) performing right now?

Anna˙ᵕ˙ Artist & Designer (@byannasienna) is growing at +5.7% (+4.1K) per month, with a Profile Score of 7.9 and average engagement of 1.73%.

How is Therese Falk (@3res) performing right now?

Therese Falk (@3res) is growing at +1.7% (+3.4K) per month, with a Profile Score of 8.6 and average engagement of 1.66%.

How is Victoria Skoglund (@victoriaskoglund) performing right now?

Victoria Skoglund (@victoriaskoglund) is growing at +1.0% (+3.1K) per month, with a Profile Score of 7.8 and average engagement of 0.83%.

Who had the higher percentage growth: Myrsini Alexandridi (@myrsini_alexandridi) or Anna˙ᵕ˙ Artist & Designer (@byannasienna)?

Anna˙ᵕ˙ Artist & Designer (@byannasienna) leads (5.7% vs Myrsini Alexandridi (@myrsini_alexandridi) 3.1%).

What is the absolute follower gain of EMELIE VON HOFSTEN (@emvonhofsten)?

EMELIE VON HOFSTEN (@emvonhofsten) gained about 16.3K followers last month (+6.3%).

What is the absolute follower gain of Myrsini Alexandridi (@myrsini_alexandridi)?

Myrsini Alexandridi (@myrsini_alexandridi) gained about 5.2K followers last month (+3.1%).

What is the absolute follower gain of Anna˙ᵕ˙ Artist & Designer (@byannasienna)?

Anna˙ᵕ˙ Artist & Designer (@byannasienna) gained about 4.1K followers last month (+5.7%).

What is the absolute follower gain of Therese Falk (@3res)?

Therese Falk (@3res) gained about 3.4K followers last month (+1.7%).

What is the absolute follower gain of Victoria Skoglund (@victoriaskoglund)?

Victoria Skoglund (@victoriaskoglund) gained about 3.1K followers last month (+1.0%).

Is EMELIE VON HOFSTEN (@emvonhofsten) still a relevant creator?

Yes — EMELIE VON HOFSTEN (@emvonhofsten) has a Profile Score of 8.2, average engagement of 3.62%, and +6.3% (+16.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Sweden?

The average engagement rate for this category is 3.25%. Generally, rates above 3.9% are considered excellent, while rates above 2.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Stockholm?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.