Top 20 Fashion & Style from Sweden on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Fashion & Style Influencers in Sweden

4,233

Expected Reach

44.8M

Total Followers

178.6M

Avg Engagement

4.42%

Audience Analysis

Gender Distribution

Female57%
Male43%

Age Distribution

25-3445.2%
18-2427.9%
35-4416.3%
45-544.6%

Top Countries

Sweden22.1%
United States of America14.3%
United Kingdom5.5%
Germany4.2%
Italy3.6%

Top Languages

en56.2%
sv20.7%
es6.7%

Top Cities

Stockholm7.4%
Greater London2.2%
Gothenburg1.7%
New York City1.4%
Los Angeles1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sebastian Hammarberg
@stylebyseb
StylebySeb på youtube ♥️ Podcast @kanslipodden Boyfriends på SVT Play Samarbeten: Alexandra@kattenagency.se Styling: Sebastian@styledbyseb.com
Sweden
57.5K
Followers
11.54%
Engagement
+93.1%(+27.7K)
7.2
2
Issa Mussa-cloud112🇹🇿🇸🇪🎬
@cloud_issa_
Actor|Director|Film Producer CEO Of Aimus Entertainment Ltd. 🏆Best Male Actor Awards Ziff 2002 📌Dealing With Mc🎙️ ☎️Advertisements +255715165566
Stockholm, Sweden
368.4K
Followers
0.13%
Engagement
+7.6%(+26.2K)
5.4
3
Vazira "Vavi" John
@vazirajohn
From Uzbekistan 🇺🇿 living in EU 🇪🇺 MA: @nnmodelagency 🇸🇪: @selectmodelstockholm 🇫🇷: @citymodels 🇧🇷: @fordmodelsbrasil
Sweden
249.1K
Followers
2.78%
Engagement
+11.5%(+25.7K)
8.1
4
ᗰ O ᑎ O I ᗰ ᗩ ᑎ I I Amela Zetterberg
@monoimanii
Fashion/Interior Designer & Music🌙 @monoimanii.talks Artist Empowering Foundation & Support System
Stockholm, Sweden
265.7K
Followers
0.01%
Engagement
+7.7%(+19.1K)
3.8
5
Mona Alaktaa || منى الأكتع
@monaalaktaa
Founder @monaylas Lifestyle | Modest Fashion | Makeup Collab: monaalaktaa@outlook.com
Sweden
178.0K
Followers
4.18%
Engagement
+11.4%(+18.3K)
8.9
6
Melak Hassan 🇦🇪
@melakhassan1
💌 melaksinbox@gmail.com Snap: melakhassan1 Tiktok: melakhassan_
Sweden
222.4K
Followers
7.41%
Engagement
+8.7%(+17.8K)
8.4
7
Rama Goukhadar ✨
@rmshe.jou
من سوريا الحُرّة 🇸🇪 Sweden📍🇸🇾 أخصائية اجتماعية/ Social worker👩🏻‍🎓 Married 💍 Saeed 📥: rama.goukhadar@gmail.com Shein code: KSrmshejou3101🇩🇪
Sweden
320.3K
Followers
2.01%
Engagement
+5.8%(+17.6K)
8.7
8
EMELIE VON HOFSTEN
@emvonhofsten
Mom to Hugo ♥️ For collaborations contact: Amanda@duverellcollective.com Em.von.hofsten@gmail.com
Stockholm, Sweden
274.2K
Followers
3.62%
Engagement
+6.3%(+16.3K)
8.2
9
KARL FRID | Executive Lifestyle Coach
@karl.frid
♛ LIFESTYLE ACADEMY ♛ C𝗼𝗮𝗰𝗵𝗮𝗿 för 𝗮𝘁𝘁 𝘀𝗸𝗮𝗽𝗮 𝗺𝗲𝗿 𝗲𝗻𝗲𝗿𝗴𝗶, 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻 & 𝗸𝗹𝗮𝗿𝗵𝗲𝘁-𝗴𝗲𝗻𝗼𝗺 𝗵ä𝗹𝘀𝗮, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 & 𝘀𝗷ä𝗹𝘃𝗹𝗲𝗱𝗮𝗿𝘀𝗸𝗮𝗽. ⇩ANMÄLAN TILL COACHNING⇩
Stockholm, Sweden
103.4K
Followers
1.37%
Engagement
+15.1%(+13.6K)
7.9
10
ام عسل ✨💎 thurfaya
@p.l_yt
thurfaya 🤍 كربلائية From:lraq 🇮🇶_karabalaa 🔹 @royl.house حساب الشوب للاعلان وتغطيه 💌💌 My Diaries/lifestyle/travel/cooking
Sweden
257.5K
Followers
0.00%
Engagement
+5.2%(+12.8K)
7.2
11
CAROLINA GYNNING
@carolinagynning
Free Spirit ARTIST IBIZA-STH FOUNDER @GYNNINGDESIGN & @GYNNINGJEWELRY Samarbeten: Viktor@collabri.se New Gynning Jewelry
Sweden
818.2K
Followers
0.78%
Engagement
+1.5%(+11.9K)
7.3
12
Julia Dang
@juliaadang
STOCKHOLM, SWEDEN business inquiries: julia@tlustudios.com • creative - @dang__ho • tiktok - dang.julia • yt - thelineup
Stockholm, Sweden
223.9K
Followers
4.14%
Engagement
+5.2%(+11.1K)
8.7
13
FELICIA
@f.officiiall
EDM / Pop Artist Your new pop obsession 💋 Follow for music & drops ↓
Sweden
206.9K
Followers
5.31%
Engagement
+5.2%(+10.2K)
7.9
14
Vida Nilsson
@vidanilsson
📍stockholm, sweden collaborations & PR: nikki@presskontakterna.se contact@vidanilsson.com
Stockholm, Sweden
208.8K
Followers
4.05%
Engagement
+4.6%(+9.2K)
8.7
15
Michael & Frisörerna
@michaelofrisorerna
🥇Color specialist Balayage 🥇@lorealpro ambassadör 🥇@kerastase_official ambassadör 🥇@bhbd ambassadör
Stockholm, Sweden
255.3K
Followers
0.12%
Engagement
+3.7%(+9.1K)
6.7
16
ISAC ERICSSON
@isacericssons
Mister Universe Sweden 👻 isac.ericsson
Sweden
74.8K
Followers
1.73%
Engagement
+13.8%(+9.1K)
5.0
17
Yasin Ayari
@yasin_ayari
@officialbhafc @adidasfootball 📨 Enquiries @44sportsagency
Stockholm, Sweden
146.8K
Followers
10.32%
Engagement
+6.3%(+8.7K)
7.7
18
D A V I D
@unrulynigerian
Stockholm
Stockholm, Sweden
75.8K
Followers
4.50%
Engagement
+12.1%(+8.2K)
9.2
19
MILA JABER
@beby_mil_1
Sweden
285.0K
Followers
0.00%
Engagement
+2.9%(+7.9K)
8.1
20
niklas hallberg
@niklashallberg
• dm/email for inquiries/collabs, and to join email list for new pieces • hoodie drop 25/9 ⬇️ • bookingchat ⬇️ (dec-spots) • webshop ⬇️
Stockholm, Sweden
96.3K
Followers
5.20%
Engagement
+8.1%(+7.2K)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Sweden with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 44.8M potential impressions across all ranked influencers
  • Total Audience: 178.6M followers collectively following these creators
  • Average Engagement Rate: 4.42% - above industry average
  • Market Coverage: 4,233 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, United Kingdom
  • Gender Distribution: 57% Female, 43% Male
  • Primary Age Group: 25-34 years (45.2% of audience)
  • Languages: English, sv, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Sweden on Instagram?

Sebastian Hammarberg (@stylebyseb) is, as of November 2026, the fastest‑growing Fashion & Style creator in Sweden on Instagram, with +93.1% monthly growth (+27.7K followers).

How many followers did Sebastian Hammarberg (@stylebyseb) gain last month?

Sebastian Hammarberg (@stylebyseb) gained about 27.7K followers last month (+93.1%).

Who grew more: Sebastian Hammarberg (@stylebyseb) or Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_)?

Sebastian Hammarberg (@stylebyseb) grew more than Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) (27.7K vs 26.2K).

How is Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) performing right now?

Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) is growing at +7.6% (+26.2K) per month, with a Profile Score of 5.4 and average engagement of 0.13%.

How is Vazira "Vavi" John (@vazirajohn) performing right now?

Vazira "Vavi" John (@vazirajohn) is growing at +11.5% (+25.7K) per month, with a Profile Score of 8.1 and average engagement of 2.78%.

How is ᗰ O ᑎ O I ᗰ ᗩ ᑎ I I Amela Zetterberg (@monoimanii) performing right now?

ᗰ O ᑎ O I ᗰ ᗩ ᑎ I I Amela Zetterberg (@monoimanii) is growing at +7.7% (+19.1K) per month, with a Profile Score of 3.8 and average engagement of 0.01%.

How is Mona Alaktaa || منى الأكتع (@monaalaktaa) performing right now?

Mona Alaktaa || منى الأكتع (@monaalaktaa) is growing at +11.4% (+18.3K) per month, with a Profile Score of 8.9 and average engagement of 4.18%.

Who had the higher percentage growth: Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) or Vazira "Vavi" John (@vazirajohn)?

Vazira "Vavi" John (@vazirajohn) leads (11.5% vs Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) 7.6%).

What is the absolute follower gain of Sebastian Hammarberg (@stylebyseb)?

Sebastian Hammarberg (@stylebyseb) gained about 27.7K followers last month (+93.1%).

What is the absolute follower gain of Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_)?

Issa Mussa-cloud112🇹🇿🇸🇪🎬 (@cloud_issa_) gained about 26.2K followers last month (+7.6%).

What is the absolute follower gain of Vazira "Vavi" John (@vazirajohn)?

Vazira "Vavi" John (@vazirajohn) gained about 25.7K followers last month (+11.5%).

What is the absolute follower gain of ᗰ O ᑎ O I ᗰ ᗩ ᑎ I I Amela Zetterberg (@monoimanii)?

ᗰ O ᑎ O I ᗰ ᗩ ᑎ I I Amela Zetterberg (@monoimanii) gained about 19.1K followers last month (+7.7%).

What is the absolute follower gain of Mona Alaktaa || منى الأكتع (@monaalaktaa)?

Mona Alaktaa || منى الأكتع (@monaalaktaa) gained about 18.3K followers last month (+11.4%).

Is Sebastian Hammarberg (@stylebyseb) still a relevant creator?

Yes — Sebastian Hammarberg (@stylebyseb) has a Profile Score of 7.2, average engagement of 11.54%, and +93.1% (+27.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Sweden?

The average engagement rate for this category is 4.42%. Generally, rates above 5.3% are considered excellent, while rates above 3.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sweden?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.