Top 20 Beauty & Cosmetics from Sweden on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Sweden

2,634

Expected Reach

22.5M

Total Followers

95.8M

Avg Engagement

3.83%

Audience Analysis

Gender Distribution

Female66%
Male34%

Age Distribution

25-3441.1%
18-2433.9%
35-4412.6%
13-176.1%

Top Countries

Sweden37.3%
United States of America10.9%
United Kingdom3.1%
Brazil2.6%
Spain2.4%

Top Languages

sv38.3%
en38.1%
es5.9%

Top Cities

Stockholm10.0%
Gothenburg2.9%
Greater London0.9%
Jönköping0.8%
Malmö0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sara Al Haj
@saraal_hajj
سارة الحاج 💕 Contact 📩: sara._alhaj@hotmail.com
Sweden
630.9K
Followers
0.00%
Engagement
+12.2%(+68.7K)
8.5
2
DANJAL
@danjalxclusive
📺 TV Star & Agent 🇸🇪🥷🧿🇦🇪 🪪 Licensed content creator 💼 Serial Entrepreneur 🏆 Crystal Award 2020,2021,2022, 2023, 2024 & 2025 🏆 Winner Guldtuben 2017
Dubai, Sweden
528.9K
Followers
1.49%
Engagement
+10.9%(+52.2K)
6.8
3
Kind Patches™
@kind.patches
Wellness, made easy. No pills. No powders. Just patches. Also available at @target @cvspharmacy @walmart @superdrug @bootsuk Ovuli is now LIVE ↓💜
Sweden
386.7K
Followers
0.04%
Engagement
+5.9%(+21.4K)
5.1
4
Malaki Benshi
@malaki_benshi
🇸🇪🇸🇾 Wherever life places you, shine☀️ •TikTok:1.6M •Youtube:458k •Snapchat:Malaki-benshi ✉️business:benshifafi@gmail.com
Sweden
1.1M
Followers
0.00%
Engagement
+1.9%(+20.3K)
7.0
5
aisha potter
@aishapotter
modeling @wilhelminamodels socials @digitaliconagency
Sweden
808.2K
Followers
4.66%
Engagement
+2.5%(+20.1K)
8.8
6
Mariana Correa Dermatologista Brasília
@dramaricorrea
Médica Dermatologista SBD Palestrante Internacional Técnica Embelezamento MC:natural e elegante Amor+Fé Speaker Clique⤵️
Stockholm, Sweden
408.0K
Followers
0.13%
Engagement
+5.1%(+19.9K)
7.1
7
Vida Nilsson
@vidanilsson
📍stockholm, sweden collaborations & PR: nikki@presskontakterna.se contact@vidanilsson.com
Stockholm, Sweden
194.1K
Followers
4.62%
Engagement
+10.5%(+18.4K)
8.8
8
Melak Hassan 🇦🇪
@melakhassan1
💌 melaksinbox@gmail.com Snap: melakhassan1 Tiktok: melakhassan_
Sweden
222.4K
Followers
7.41%
Engagement
+8.7%(+17.8K)
8.4
9
Maram Boudir
@maram_bodir_
‏ ᴹᴬᴿᴬᴹ | Beauty & Lifestyle 📍Sweden TikTok: 166k+ (maram_saleh8) 📩 Business inquiries: marambodir12@gmail.com
Sweden
112.9K
Followers
0.02%
Engagement
+13.1%(+13.1K)
7.5
10
ام عسل ✨💎 thurfaya
@p.l_yt
thurfaya 🤍 كربلائية From:lraq 🇮🇶_karabalaa 🔹 @royl.house حساب الشوب للاعلان وتغطيه 💌💌 My Diaries/lifestyle/travel/cooking
Sweden
257.5K
Followers
0.00%
Engagement
+5.2%(+12.8K)
7.2
11
Ryan Alaswad Abdulahovic
@ryanalaswad4
Nursing student Couple content & lifestyle💍 💌 : ryanalaswad9@gmail.com 📍Sweden
Sweden
95.5K
Followers
6.35%
Engagement
+14.3%(+12.0K)
8.3
12
FELICIA
@f.officiiall
EDM / Pop Artist Your new pop obsession 💋 Follow for music & drops ↓
Sweden
206.9K
Followers
5.31%
Engagement
+5.2%(+10.2K)
7.9
13
Michael & Frisörerna
@michaelofrisorerna
🥇Color specialist Balayage 🥇@lorealpro ambassadör 🥇@kerastase_official ambassadör 🥇@bhbd ambassadör
Stockholm, Sweden
255.3K
Followers
0.12%
Engagement
+3.7%(+9.1K)
6.7
14
ꜱᴀᴊᴀ ᴀʟᴢᴜʜᴀɪʀɪ 🍒
@saja.alz
𝐻𝓊𝓂𝒶𝓃𝒾𝓉𝓎 𝒾𝓈 𝓂𝓎 𝓇𝑒𝓁𝒾𝑔𝒾𝑜𝓃 🕊 @fillersbysano 💉
Sweden
789.3K
Followers
4.13%
Engagement
+1.1%(+8.4K)
5.4
15
MILA JABER
@beby_mil_1
Sweden
285.0K
Followers
0.00%
Engagement
+2.9%(+7.9K)
8.1
16
Mathilda Haroun
@mathildaharoun
Sweden Work @mathildasbrows TikTok & Youtube Info@tingshagen.com
Sweden
175.2K
Followers
0.00%
Engagement
+3.7%(+6.3K)
8.0
17
Dr Rebecka Gardell
@dr.rebecka.gardell
👩🏻‍⚕️ MD • Aesthetic Physician ✨ Creator of Swedish Lip™ 🌍 International lecturer | 300K+ across platforms 🎓 Join my Patreon to learn my techniques ⤵️
Stockholm, Sweden
275.4K
Followers
0.16%
Engagement
+2.3%(+6.3K)
6.0
18
edvarda dina alva antonette
@edvarda_
stockholm watch this space @edvarda_official Collab: @iconic.sthlm
Stockholm, Sweden
53.3K
Followers
10.97%
Engagement
+12.7%(+6.0K)
8.6
19
Agnes J. Mollel - life abroad | Tanzania, Zanzibar
@agnesjmollel
Slow living in Tanzania | Currently in Zanzibar🦋 Mama of three 🌺 🎙️: @homeawayfromhome.pod 🦒: @lifetimesafaris_tz
Sweden
83.7K
Followers
1.79%
Engagement
+6.9%(+5.4K)
8.1
20
Jessica & Malin
@bitterbalkongen
KUL, KAOS, SKAVANKER! Fuck Perfektionism - Good Enough är vårt motto! Bitterbalkongen är Vår plats. Svetta, Gnäll, Skratta & Svär utan filter!
Sweden
65.9K
Followers
0.00%
Engagement
+7.5%(+4.6K)
8.5

About This Instagram Influencer Ranking

Discover the most influential creators in Sweden with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 22.5M potential impressions across all ranked influencers
  • Total Audience: 95.8M followers collectively following these creators
  • Average Engagement Rate: 3.83% - above industry average
  • Market Coverage: 2,634 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, United Kingdom
  • Gender Distribution: 66% Female, 34% Male
  • Primary Age Group: 25-34 years (41.1% of audience)
  • Languages: sv, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Sweden on Instagram?

Sara Al Haj (@saraal_hajj) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Sweden on Instagram, with +12.2% monthly growth (+68.7K followers).

How many followers did Sara Al Haj (@saraal_hajj) gain last month?

Sara Al Haj (@saraal_hajj) gained about 68.7K followers last month (+12.2%).

Who grew more: Sara Al Haj (@saraal_hajj) or DANJAL (@danjalxclusive)?

Sara Al Haj (@saraal_hajj) grew more than DANJAL (@danjalxclusive) (68.7K vs 52.2K).

How is DANJAL (@danjalxclusive) performing right now?

DANJAL (@danjalxclusive) is growing at +10.9% (+52.2K) per month, with a Profile Score of 6.8 and average engagement of 1.49%.

How is Kind Patches™ (@kind.patches) performing right now?

Kind Patches™ (@kind.patches) is growing at +5.9% (+21.4K) per month, with a Profile Score of 5.1 and average engagement of 0.04%.

How is Malaki Benshi (@malaki_benshi) performing right now?

Malaki Benshi (@malaki_benshi) is growing at +1.9% (+20.3K) per month, with a Profile Score of 7.0 and average engagement of 0.00%.

How is aisha potter (@aishapotter) performing right now?

aisha potter (@aishapotter) is growing at +2.5% (+20.1K) per month, with a Profile Score of 8.8 and average engagement of 4.66%.

Who had the higher percentage growth: DANJAL (@danjalxclusive) or Kind Patches™ (@kind.patches)?

DANJAL (@danjalxclusive) leads (10.9% vs Kind Patches™ (@kind.patches) 5.9%).

What is the absolute follower gain of Sara Al Haj (@saraal_hajj)?

Sara Al Haj (@saraal_hajj) gained about 68.7K followers last month (+12.2%).

What is the absolute follower gain of DANJAL (@danjalxclusive)?

DANJAL (@danjalxclusive) gained about 52.2K followers last month (+10.9%).

What is the absolute follower gain of Kind Patches™ (@kind.patches)?

Kind Patches™ (@kind.patches) gained about 21.4K followers last month (+5.9%).

What is the absolute follower gain of Malaki Benshi (@malaki_benshi)?

Malaki Benshi (@malaki_benshi) gained about 20.3K followers last month (+1.9%).

What is the absolute follower gain of aisha potter (@aishapotter)?

aisha potter (@aishapotter) gained about 20.1K followers last month (+2.5%).

Is Sara Al Haj (@saraal_hajj) still a relevant creator?

Yes — Sara Al Haj (@saraal_hajj) has a Profile Score of 8.5, average engagement of 0.00%, and +12.2% (+68.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Sweden?

The average engagement rate for this category is 3.83%. Generally, rates above 4.6% are considered excellent, while rates above 3.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sweden?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.