Top 20 Beauty & Cosmetics from Sweden on Instagram Influencers by Follower Growth

Last updated: May 13, 2026

Total Beauty & Cosmetics Influencers in Sweden

2,011

Expected Reach

20.1M

Total Followers

82.2M

Avg Engagement

4.29%

Audience Analysis

Gender Distribution

Female64%
Male35%

Age Distribution

25-3441.3%
18-2429.3%
35-4415.8%
13-175.4%

Top Countries

Sweden33.4%
United States of America10.3%
Germany4.8%
United Kingdom4.1%
Brazil3.0%

Top Languages

en42.2%
sv33.2%
es4.6%

Top Cities

Stockholm10.5%
Gothenburg2.2%
Greater London1.2%
Jönköping0.8%
Malmö0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Sara Al Haj
@saraal_hajj
سارة الحاج 💕 Contact 📩: sara._alhaj@hotmail.com
Sweden
630.9K
Followers
0.00%
Engagement
+12.2%(+68.7K)
8.5
2
Israa 💗
@israa_alhaj_ar
‏إسراء 🫧 Sweden 📍 Snapchat - Israa.alhaj97 💛 Contact: Israa.alhay@gmail.com 📧
Sweden
1.4M
Followers
0.00%
Engagement
+3.4%(+45.1K)
7.4
3
Body & Mind Coach | Strength | Nutrition | Meditation
@angelojovic
Help driven people 30+ rebuild their body & mind 🧠 Lose fat. Build muscle. Control stress 🧘🏾 Stop training hard with no results 📈 👇🏽 Free 30-day reset
Stockholm, Sweden
87.7K
Followers
1.53%
Engagement
+35.2%(+22.8K)
7.8
4
aisha potter
@aishapotter
modeling @wilhelminamodels socials @digitaliconagency
Sweden
744.5K
Followers
2.89%
Engagement
+2.6%(+19.0K)
6.9
5
Vida Nilsson
@vidanilsson
📍stockholm, sweden collaborations: contact@vidanilsson.com
Stockholm, Sweden
89.7K
Followers
4.93%
Engagement
+17.9%(+13.6K)
8.6
6
Mariana Correa Dermatologista Brasília
@dramaricorrea
Dermatologista BRASÍLIA Board Certified Dermatologist SBD Técnica Embelezamento MC:natural e elegante Amor+Fé International Speaker Clique⤵️ Agende
Stockholm, Sweden
288.5K
Followers
0.19%
Engagement
+4.8%(+13.4K)
7.0
7
Hannes Mauritzson
@hannesmauritzson
Welcome to my cozy corner 💛 🏡 Based in Gothenburg with my partner & two dogs, where Scandinavian design meets hygge 🥰 💌 Collabs: collab@vynagency.com
Helsingborg, Sweden
663.5K
Followers
1.08%
Engagement
+2.0%(+12.9K)
8.0
8
EMELIE ANDRÉA
@mliandrea
Outfits, interior & beauty 🫶🏼 Mliandreabengtsson@gmail.com Podcast: @stokochstil 🎙️ @homebymliandrea 🏡 Mom of 👧🏼👱🏼‍♀️ 📍 Göteborg, Sweden
Goteborg, Sweden
84.2K
Followers
6.96%
Engagement
+11.2%(+8.5K)
5.3
9
Megan Forte Clarke Updates
@meganforteclarke.vogue
𝗠𝗲𝗴𝗮𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 ᴘᴏꜱᴛɪɴɢ ɴᴇᴡꜱ, ᴛʜʀᴏᴡʙᴀᴄᴋꜱ & ᴍᴏʀᴇ ᴏꜰ ᴍᴇɢᴀɴ ꜰᴏʀᴛᴇ ᴄʟᴀʀᴋᴇ 📸 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗝𝘂𝗻𝗲 𝟭𝟰 𝟮𝟬𝟮𝟱
Sweden
97.1K
Followers
1.11%
Engagement
+9.6%(+8.5K)
6.9
10
ꜱᴀᴊᴀ ᴀʟᴢᴜʜᴀɪʀɪ 🍒
@saja.alz
𝐻𝓊𝓂𝒶𝓃𝒾𝓉𝓎 𝒾𝓈 𝓂𝓎 𝓇𝑒𝓁𝒾𝑔𝒾𝑜𝓃 🕊 @fillersbysano 💉
Sweden
789.3K
Followers
4.13%
Engagement
+1.1%(+8.4K)
5.4
11
MILA JABER
@beby_mil_1
Sweden
237.6K
Followers
N/A
Engagement
+3.6%(+8.2K)
7.5
12
Malaki Benshi
@malaki_benshi
🇸🇪🇸🇾 Wherever life places you, shine☀️ •TikTok:1.6M •Youtube:458k •Snapchat:Malaki-benshi ✉️business:benshifafi@gmail.com
Sweden
963.3K
Followers
N/A
Engagement
+0.8%(+8.1K)
7.4
13
jemapplejin
@jemapplejin
Jin travel like swedish · eat like korean 🍎🐝
Sweden
167.9K
Followers
0.00%
Engagement
+4.9%(+7.9K)
7.4
14
Lisa Borg
@lisaborg
tv-personality | maximalist stylist | producer 🍿🌪️🔮🪐🍸🎁🎈☀️🫀👩🏼‍❤️‍💋‍👨🏻🫧 ✉️ lisa@lisaanckarman.se Podcast: Lika & Olika
Sweden
352.9K
Followers
6.32%
Engagement
+2.1%(+7.4K)
8.3
15
Maram Boudir
@maram_bodir_
‏ ᴹᴬᴿᴬᴹ | Beauty & Lifestyle 📍Sweden TikTok: 158k+ (maram_saleh8) 📩 Business inquiries: marambodir12@gmail.com
Sweden
67.7K
Followers
N/A
Engagement
+10.9%(+6.7K)
7.7
16
Victorya_fitness
@victorya_officialaccount
Mixed/model/fit/dancer @ariyana_wandas 🇸🇪 Cop/mail: account 188k deleted SNAPCHAT: @victorya_backup_ Backup: @victorya_backup_ Profilepic:@maxtwain
Sweden
98.9K
Followers
0.96%
Engagement
+7.1%(+6.6K)
7.4
17
Dina
@mzxydd
diinaxxy@gmail.com copenhagen | sweden @fashionnova
Sweden
93.4K
Followers
17.88%
Engagement
+7.0%(+6.1K)
8.3
18
Margarita Androsova 🧿
@m4rgar1ta
Stockholm, Sweden contact - malou@morchrohde.com
Stockholm, Sweden
131.8K
Followers
12.67%
Engagement
+4.8%(+6.0K)
8.1
19
Dr Rebecka Gardell
@dr.rebecka.gardell
👩🏻‍⚕️ MD • Aesthetic Doctor ✨ Creator of Swedish Lip™ 🌍 International lecturer | 280K+ across platforms ➡️ NEW Online course launch offer in linktree
Stockholm, Sweden
237.9K
Followers
0.23%
Engagement
+2.6%(+6.0K)
6.4
20
Andii 家安
@4ndii_921
🪽4ndii921@gmail.com 小時候蟑螂飛到我的膝蓋上,我沒有哭 從松山要開車去汐止結果開到中壢,我也沒有哭
Boras, Sweden
125.8K
Followers
1.95%
Engagement
+4.9%(+5.9K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Sweden with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 20.1M potential impressions across all ranked influencers
  • Total Audience: 82.2M followers collectively following these creators
  • Average Engagement Rate: 4.29% - above industry average
  • Market Coverage: 2,011 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Sweden, United States of America, Germany
  • Gender Distribution: 64% Female, 35% Male
  • Primary Age Group: 25-34 years (41.3% of audience)
  • Languages: English, sv, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Sweden on Instagram?

Sara Al Haj (@saraal_hajj) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Sweden on Instagram, with +12.2% monthly growth (+68.7K followers).

How many followers did Sara Al Haj (@saraal_hajj) gain last month?

Sara Al Haj (@saraal_hajj) gained about 68.7K followers last month (+12.2%).

Who grew more: Sara Al Haj (@saraal_hajj) or Israa 💗 (@israa_alhaj_ar)?

Sara Al Haj (@saraal_hajj) grew more than Israa 💗 (@israa_alhaj_ar) (68.7K vs 45.1K).

How is Israa 💗 (@israa_alhaj_ar) performing right now?

Israa 💗 (@israa_alhaj_ar) is growing at +3.4% (+45.1K) per month, with a Profile Score of 7.4 and average engagement of 0.00%.

How is Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic) performing right now?

Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic) is growing at +35.2% (+22.8K) per month, with a Profile Score of 7.8 and average engagement of 1.53%.

How is aisha potter (@aishapotter) performing right now?

aisha potter (@aishapotter) is growing at +2.6% (+19.0K) per month, with a Profile Score of 6.9 and average engagement of 2.89%.

How is Vida Nilsson (@vidanilsson) performing right now?

Vida Nilsson (@vidanilsson) is growing at +17.9% (+13.6K) per month, with a Profile Score of 8.6 and average engagement of 4.93%.

Who had the higher percentage growth: Israa 💗 (@israa_alhaj_ar) or Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic)?

Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic) leads (35.2% vs Israa 💗 (@israa_alhaj_ar) 3.4%).

What is the absolute follower gain of Sara Al Haj (@saraal_hajj)?

Sara Al Haj (@saraal_hajj) gained about 68.7K followers last month (+12.2%).

What is the absolute follower gain of Israa 💗 (@israa_alhaj_ar)?

Israa 💗 (@israa_alhaj_ar) gained about 45.1K followers last month (+3.4%).

What is the absolute follower gain of Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic)?

Body & Mind Coach | Strength | Nutrition | Meditation (@angelojovic) gained about 22.8K followers last month (+35.2%).

What is the absolute follower gain of aisha potter (@aishapotter)?

aisha potter (@aishapotter) gained about 19.0K followers last month (+2.6%).

What is the absolute follower gain of Vida Nilsson (@vidanilsson)?

Vida Nilsson (@vidanilsson) gained about 13.6K followers last month (+17.9%).

Is Sara Al Haj (@saraal_hajj) still a relevant creator?

Yes — Sara Al Haj (@saraal_hajj) has a Profile Score of 8.5, average engagement of 0.00%, and +12.2% (+68.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Sweden?

The average engagement rate for this category is 4.29%. Generally, rates above 5.2% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Sweden?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.