Top 20 Home & Interior Design from Spain on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Spain

6,335

Expected Reach

56.9M

Total Followers

274.7M

Avg Engagement

2.71%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

25-3441.0%
18-2425.4%
35-4419.7%
45-546.5%

Top Countries

Spain38.9%
Mexico6.0%
United States of America5.7%
Argentina5.3%
Brazil5.1%

Top Languages

es66.2%
en17.2%
pt6.9%

Top Cities

Madrid city2.7%
Barcelona City2.5%
Valencia1.1%
Buenos Aires1.0%
Lima1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Iuliia Velcheva
@by_velcheva
Perfumería niche para el hogar @kaori__store y @by_velcheva. ¡Fábrica en Valencia!
Valencia, Spain
7.0M
Followers
0.30%
Engagement
+3.7%(+250.9K)
6.7
2
Borolón
@canalborolon
Trucos e ideas para hacerte la vida más fácil ‼️🤭😱❌🤔🤯💯💥🏠
Spain
579.5K
Followers
0.00%
Engagement
+9.8%(+51.8K)
8.3
3
Carmita M
@carmita_tips2
💡La mejor cuenta de trucos y tips que te facilitan la vida 🤝Colaboraciones:📨DM…
Spain
324.5K
Followers
0.00%
Engagement
+16.3%(+45.6K)
7.4
4
María Fernández HOGAR • LIFESTYLE
@marianordichouse
Deco- Lifestyle- Hogar- Moda 📩 marianordichouse@agenciaolympia.com 📍 Barcelona 🏡✨🫧🫶🏻🧚‍♂️💡🍑
Barcelona City, Spain
2.0M
Followers
0.19%
Engagement
+2.3%(+44.6K)
6.0
5
ViajerosPiratas 🌍 Ofertas de viajes
@viajerospiratas
Explora el mundo a precios piratas 🌎⚓️ Buscamos las mejores ofertas para que tú puedas aprovecharlas 🦜. ‼️Aquí el link con las ofertas👇
Spain
1.1M
Followers
0.18%
Engagement
+4.3%(+44.0K)
6.6
6
MARÍA SÁNCHEZ
@airamdecor
DECO•MODA•BELLEZA ASESORA EN DECORACIÓN DE INTERIORES 🪚BRICO|TIPS|DIY ♥️HOGAR CON ESTILO PROPIO 📩airamdecor@hotmail.com 🇪🇸SALAMANCA 🔗Enlaces ⬇️
Salamanca, Spain
347.3K
Followers
0.00%
Engagement
+10.4%(+32.8K)
7.9
7
Natalia Sáez | Green lifestyle
@enabrilhojasmil
🌿 Cuido de tus plantas y de ti 📺 Presentadora @amcliving_tv “Tus plantas decoran”
🏡 Arquitecta y paisajista y 👶🐶 📚 3 libros 🙋🏼‍♀️ @thegreenhouse_mad
Madrid, Spain
680.3K
Followers
0.45%
Engagement
+5.0%(+32.4K)
6.2
8
Marta y Helena
@hogardiez
👩‍👧Madre e hija 🧼Ideas fáciles y rápidas para el día a día 👩🏻‍💻 Creación de contenidos para medios 📍Barcelona | Tarragona 👇 Enlaces 👇
Barcelona, Spain
589.6K
Followers
0.00%
Engagement
+5.0%(+28.0K)
8.1
9
Iker Senra
@ikersroom
Luxury Real Estate Advisor And Founder of @EuroHouse2207 Currently in Madrid 🇪🇸 Success And Entrepreneurship 2.0
Madrid, Spain
237.0K
Followers
0.16%
Engagement
+10.8%(+27.1K)
5.2
10
El Corte Inglés
@elcorteingles
@elcorteingleshome @elcorteinglesfood @elcorteinglesbeauty @elcorteinglescultura @elcorteinglessports @elcorteinglestech @elcorteinglesluxe
Spain
1.5M
Followers
0.10%
Engagement
+1.7%(+25.9K)
5.1
11
Alicia Martínez HOGAR•LIMPIEZA•ORDEN
@aly_deco_home
🫧Consejos de Limpieza, Organización y Trucos/Tips Hogar 💌hola@alydeco.com 📍Murcia 🇪🇸 Mis Recomendaciones 👇
Madrid city, Spain
2.3M
Followers
0.87%
Engagement
+1.1%(+25.6K)
6.8
12
Luis Güell
@almorzandoconluis
📩: almorzandoconluis@bushidotalent.com No soy chef, pero me gusta tanto comer que tuve que aprender a cocinar... y aquí sigo, aprendiendo. 🇪🇸
Spain
288.6K
Followers
0.00%
Engagement
+9.2%(+24.3K)
8.6
13
Las ideas de Araceli / withbrushandpaper
@lasideasdearaceli
Deco/ Tips / Brico/ Limpieza/ Lifestyle 🇪🇸 Comparto mis ideas contigo araceli@letsbeinfluenced.com 🛍️Mis favoritos de Amazon 👇🏻
Spain
1.1M
Followers
0.00%
Engagement
+2.1%(+23.3K)
7.8
14
★ JHOANNA ROLA ★
@jhoannarola
Tu amiga Petite de confianza🫶🏻 📩 hola@jhoannarola.com Guía para chicas bajitas ⬇️
Barcelona, Spain
373.3K
Followers
0.41%
Engagement
+5.8%(+20.4K)
6.8
15
Lima de Estepona • Karlos Granada
@karlos_granada
Actor, Producer, Director, Writer, Bullfighter, Painter, Lawyer @fundacionlimadeestepona @limadeestepona @jclfilms_us #málaga 🇺🇸🇮🇹🇪🇸🇵🇪 #estepona
Barcelona City, Spain
446.0K
Followers
2.38%
Engagement
+4.8%(+20.3K)
5.9
16
Villalegria
@villalegria2022
¡No es que tengamos poco tiempo, sino que perdemos mucho!
Spain
137.2K
Followers
2.55%
Engagement
+15.3%(+18.2K)
9.2
17
Ana Elena Simionescu
@organizo_tu_hogar
ORDEN | HOGAR | DECO | LIMPIEZA | UGC | •Organizadora profesional •Asesorías 📮 Colab:organizo_tu_hogar@icloud.com 📍Madrid #orden #limpieza
Madrid, Spain
480.2K
Followers
3.26%
Engagement
+3.9%(+18.1K)
7.1
18
✨ LUWCOCO ✨
@luwcoco
💖Hola, soy Lucía y quiero ser tu influencer de costura 🪡 Estudiando Patronaje y Confección 📐También soy Arquitecta 🙂 Mis patrones aquí ⬇️⬇️⬇️
Spain
250.4K
Followers
0.17%
Engagement
+6.9%(+16.3K)
6.0
19
Edurne Alba
@rebelattitude
Consejos para vestirte cada día Y fuera de IG, soy publicista 😉 🔘 Spain
Spain
1.1M
Followers
0.01%
Engagement
+1.5%(+15.8K)
4.7
20
Vivir Barcelona Hoy
@vivirbarcelonahoy
🔎 Donde comer, pasear y vivir en Barcelona 🍽️ Planes, gastronomía y arquitectura 🏡 Periodista | Real Estate 🏷️ -10% Fever - VIVIRBARCELONAHOY10
Barcelona, Spain
119.2K
Followers
0.00%
Engagement
+14.3%(+14.9K)
8.3

About This Instagram Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 56.9M potential impressions across all ranked influencers
  • Total Audience: 274.7M followers collectively following these creators
  • Average Engagement Rate: 2.71% - competitive engagement levels
  • Market Coverage: 6,335 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, United States of America
  • Gender Distribution: 71% Female, 29% Male
  • Primary Age Group: 25-34 years (41% of audience)
  • Languages: Spanish, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Spain on Instagram?

Iuliia Velcheva (@by_velcheva) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Spain on Instagram, with +3.7% monthly growth (+250.9K followers).

How many followers did Iuliia Velcheva (@by_velcheva) gain last month?

Iuliia Velcheva (@by_velcheva) gained about 250.9K followers last month (+3.7%).

Who grew more: Iuliia Velcheva (@by_velcheva) or Borolón (@canalborolon)?

Iuliia Velcheva (@by_velcheva) grew more than Borolón (@canalborolon) (250.9K vs 51.8K).

How is Borolón (@canalborolon) performing right now?

Borolón (@canalborolon) is growing at +9.8% (+51.8K) per month, with a Profile Score of 8.3 and average engagement of 0.00%.

How is Carmita M (@carmita_tips2) performing right now?

Carmita M (@carmita_tips2) is growing at +16.3% (+45.6K) per month, with a Profile Score of 7.4 and average engagement of 0.00%.

How is María Fernández HOGAR • LIFESTYLE (@marianordichouse) performing right now?

María Fernández HOGAR • LIFESTYLE (@marianordichouse) is growing at +2.3% (+44.6K) per month, with a Profile Score of 6.0 and average engagement of 0.19%.

How is ViajerosPiratas 🌍 Ofertas de viajes (@viajerospiratas) performing right now?

ViajerosPiratas 🌍 Ofertas de viajes (@viajerospiratas) is growing at +4.3% (+44.0K) per month, with a Profile Score of 6.6 and average engagement of 0.18%.

Who had the higher percentage growth: Borolón (@canalborolon) or Carmita M (@carmita_tips2)?

Carmita M (@carmita_tips2) leads (16.3% vs Borolón (@canalborolon) 9.8%).

What is the absolute follower gain of Iuliia Velcheva (@by_velcheva)?

Iuliia Velcheva (@by_velcheva) gained about 250.9K followers last month (+3.7%).

What is the absolute follower gain of Borolón (@canalborolon)?

Borolón (@canalborolon) gained about 51.8K followers last month (+9.8%).

What is the absolute follower gain of Carmita M (@carmita_tips2)?

Carmita M (@carmita_tips2) gained about 45.6K followers last month (+16.3%).

What is the absolute follower gain of María Fernández HOGAR • LIFESTYLE (@marianordichouse)?

María Fernández HOGAR • LIFESTYLE (@marianordichouse) gained about 44.6K followers last month (+2.3%).

What is the absolute follower gain of ViajerosPiratas 🌍 Ofertas de viajes (@viajerospiratas)?

ViajerosPiratas 🌍 Ofertas de viajes (@viajerospiratas) gained about 44.0K followers last month (+4.3%).

Is Iuliia Velcheva (@by_velcheva) still a relevant creator?

Yes — Iuliia Velcheva (@by_velcheva) has a Profile Score of 6.7, average engagement of 0.30%, and +3.7% (+250.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Spain?

The average engagement rate for this category is 2.71%. Generally, rates above 3.2% are considered excellent, while rates above 2.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.