Top 20 Beauty & Cosmetics from Spain on TikTok Influencers by Follower Growth

Last updated: June 12, 2026

Total Beauty & Cosmetics Influencers in Spain

6,194

Expected Reach

78.3M

Total Followers

934.5M

Avg Engagement

7.06%

Audience Analysis

Gender Distribution

Female70%
Male30%

Age Distribution

18-2413.8%
17-2011.5%
13-1610.6%
21-256.4%

Top Countries

Spain40.0%
Mexico8.9%
Germany5.9%
United States of America5.1%
Argentina4.0%

Top Languages

es66.9%
en13.9%
de6.3%

Top Cities

Madrid8.1%
Barcelona4.0%
Valencia2.9%
Seville2.7%
Murcia2.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
samuu.barberr💈
@samuu.barberr
🌟El barbero de TikTok 📩 samu.barber@muganagency.com ⬇️ MI EBOOK donde reveló el sistema para crecer en redes sociales
Spain
3.4M
Followers
5.85%
Engagement
+7.8%(+242.8K)
6.1
2
Jesús Serrano
@gsusserranomua
🎥 Tu profe de maquillaje 💄 📩Gsus@b3hind.com
Madrid, Spain
4.8M
Followers
6.38%
Engagement
+4.3%(+197.7K)
4.0
3
༺natalie༻
@nataliestrobl
natalie@petillermanagement.com ig : nataliestrobll
Berlin, Spain
729.1K
Followers
7.82%
Engagement
+19.8%(+120.4K)
6.9
4
JLO
@jlo
OFFICE ROMANCE - Now Streaming on Netflix
New York, Spain
18.0M
Followers
6.47%
Engagement
+0.5%(+91.5K)
5.5
5
Kristina Galchenko
@descubriendocon_kris
Kristina ✨ Reto abdomen diario 🧘‍♀️ Unboxings & un poco de todo RUTINA COMPLETA DEL ABDOMEN 👇
Spain
586.1K
Followers
4.05%
Engagement
+14.2%(+72.7K)
3.4
6
Laura Hoff
@laura.hoff
Me sigam no insta: @_laurahoff 💌 Laurahoff@marketeam.cc
Spain
648.5K
Followers
21.62%
Engagement
+12.6%(+72.7K)
9.0
7
Carolina Herrera
@carolinaherreraofficial
Fashion and Beauty. Founded in New York in 1981.
New York, Spain
1.1M
Followers
6.21%
Engagement
+6.9%(+71.2K)
3.4
8
Carla Alvarez
@carlaalvarezz0
IG: carlaalvarez0 📩 carlaalvarez@goagency.site
Spain
1.9M
Followers
11.50%
Engagement
+3.5%(+63.2K)
5.3
9
Marwa Loud
@marwaloud
ONLY FUN HERE "INTRO" DISPO ☁️⬇️
Spain
1.9M
Followers
9.07%
Engagement
+3.3%(+60.6K)
6.5
10
Neatheaa
@neatheea
Cheetah girl in real life WOP WOP WOP 🐆🇿🇦 neathea@lolitamanager.es
Spain
601.6K
Followers
12.65%
Engagement
+10.7%(+58.2K)
7.6
11
🌸ⅈՏℍ𝔸Տ𝔸🌸
@ishasamkp
Luces📸💗MAQUILLAJE💄💗Cámara📹 Acción🎬 💌 ishasamkp@gmail.com 📍España 🇪🇸
Murcia, Spain
1.7M
Followers
0.91%
Engagement
+3.4%(+56.4K)
3.3
12
Paulita Ucranianita 🐦‍🔥
@paulitaucranianita
Mi cuenta oficial CUIDADO CON LAS CUENTAS FALSAS ‼️ Insta: paulitaucranianita
Spain
2.6M
Followers
9.64%
Engagement
+2.2%(+55.1K)
5.6
13
Paula Currás
@paulacurrass
Galicia, España ✉️ paulacurrassoficial@gmail.com
Spain
1.7M
Followers
7.66%
Engagement
+2.8%(+46.1K)
6.7
14
🌹belinda🌹
@belindacuentaoficial
CUENTA NUEVA @belindasegundacuenta
Spain
852.6K
Followers
4.79%
Engagement
+5.5%(+44.7K)
5.9
15
ɴᴏᴇ 🍒🎧
@noeliameendezz
Barcelona · soc una nena catalana ;) vivo a base de matcha y dramas pequeños 🍵 💌 noelia@viciousagency.com
Barcelona, Spain
573.8K
Followers
8.43%
Engagement
+7.5%(+40.1K)
7.5
16
Elena Gortari
@elenagortari
Sevilla miarma
Seville, Spain
2.1M
Followers
13.67%
Engagement
+1.9%(+39.7K)
7.4
17
Maria angelina🤍🏝️
@alishangelinax
Beauty | Fashion| livestream ☀️🏝️ penelopesanchez1200@gmail.com Living in marbella |spain🤍 Instagram |alishangelina
Marbella, Spain
142.4K
Followers
5.58%
Engagement
+31.4%(+34.0K)
6.0
18
Vogue España
@voguespain
Antes de estar de moda, está en el TikTok de Vogue
Spain
3.7M
Followers
6.85%
Engagement
+0.9%(+34.0K)
2.6
19
María Madrid
@themariamadrid
makeup | skincare | tips | beauty @GLOWSSIP 💌 mariamadrid@b3hind.com 💌
Madrid, Spain
639.4K
Followers
9.64%
Engagement
+5.5%(+33.2K)
6.7
20
oliverflorido
@oliver_florido
RAPATE
Spain
273.8K
Followers
3.90%
Engagement
+13.6%(+32.8K)
5.0

About This TikTok Influencer Ranking

Discover the most influential creators in Spain with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 78.3M potential impressions across all ranked influencers
  • Total Audience: 934.5M followers collectively following these creators
  • Average Engagement Rate: 7.06% - significantly above industry average
  • Market Coverage: 6,194 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Spain, Mexico, Germany
  • Gender Distribution: 70% Female, 30% Male
  • Primary Age Group: 18-24 years (13.8% of audience)
  • Languages: Spanish, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through June 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Spain on TikTok?

samuu.barberr💈 (@samuu.barberr) is, as of June 2026, the fastest‑growing Beauty & Cosmetics creator in Spain on TikTok, with +7.8% monthly growth (+242.8K followers).

How many followers did samuu.barberr💈 (@samuu.barberr) gain last month?

samuu.barberr💈 (@samuu.barberr) gained about 242.8K followers last month (+7.8%).

Who grew more: samuu.barberr💈 (@samuu.barberr) or Jesús Serrano (@gsusserranomua)?

samuu.barberr💈 (@samuu.barberr) grew more than Jesús Serrano (@gsusserranomua) (242.8K vs 197.7K).

How is Jesús Serrano (@gsusserranomua) performing right now?

Jesús Serrano (@gsusserranomua) is growing at +4.3% (+197.7K) per month, with a Profile Score of 4.0 and average engagement of 6.38%.

How is ༺natalie༻ (@nataliestrobl) performing right now?

༺natalie༻ (@nataliestrobl) is growing at +19.8% (+120.4K) per month, with a Profile Score of 6.9 and average engagement of 7.82%.

How is JLO (@jlo) performing right now?

JLO (@jlo) is growing at +0.5% (+91.5K) per month, with a Profile Score of 5.5 and average engagement of 6.47%.

How is Kristina Galchenko (@descubriendocon_kris) performing right now?

Kristina Galchenko (@descubriendocon_kris) is growing at +14.2% (+72.7K) per month, with a Profile Score of 3.4 and average engagement of 4.05%.

Who had the higher percentage growth: Jesús Serrano (@gsusserranomua) or ༺natalie༻ (@nataliestrobl)?

༺natalie༻ (@nataliestrobl) leads (19.8% vs Jesús Serrano (@gsusserranomua) 4.3%).

What is the absolute follower gain of samuu.barberr💈 (@samuu.barberr)?

samuu.barberr💈 (@samuu.barberr) gained about 242.8K followers last month (+7.8%).

What is the absolute follower gain of Jesús Serrano (@gsusserranomua)?

Jesús Serrano (@gsusserranomua) gained about 197.7K followers last month (+4.3%).

What is the absolute follower gain of ༺natalie༻ (@nataliestrobl)?

༺natalie༻ (@nataliestrobl) gained about 120.4K followers last month (+19.8%).

What is the absolute follower gain of JLO (@jlo)?

JLO (@jlo) gained about 91.5K followers last month (+0.5%).

What is the absolute follower gain of Kristina Galchenko (@descubriendocon_kris)?

Kristina Galchenko (@descubriendocon_kris) gained about 72.7K followers last month (+14.2%).

Is samuu.barberr💈 (@samuu.barberr) still a relevant creator?

Yes — samuu.barberr💈 (@samuu.barberr) has a Profile Score of 6.1, average engagement of 5.85%, and +7.8% (+242.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Spain?

The average engagement rate for this category is 7.06%. Generally, rates above 8.5% are considered excellent, while rates above 5.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.