Top 20 Home & Interior Design from Russia on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Russia

11,910

Expected Reach

95.2M

Total Followers

498.5M

Avg Engagement

1.50%

Audience Analysis

Gender Distribution

Female74%
Male26%

Age Distribution

25-3438.4%
18-2424.9%
35-4420.1%
45-547.3%

Top Countries

Russia45.8%
Ukraine5.5%
United States of America4.8%
Kazakhstan4.7%
Brazil2.8%

Top Languages

ru60.6%
en18.2%
es5.1%

Top Cities

Moscow10.4%
Saint Petersburg3.0%
Baku2.5%
Almaty1.2%
Smolensk1.2%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Настя • Рецепты | распаковки | заготовки • Геленджик
@nasti_kitchen
Вкусные рецепты на каждый день 🤌 🏡🧺Находки для кухни и дома 📚Сборники заготовок и рецептов к ним 👇 Сотрудничество @nasti_kitchen.pr
Russia
561.6K
Followers
0.68%
Engagement
+13.8%(+67.9K)
7.1
2
Max Marka
@maxmarkaofficial
Fashion designer. Serial entrepreneur. Founder and chairman.
St. Petersburg, Russia
807.1K
Followers
0.12%
Engagement
+7.3%(+55.3K)
6.2
3
Лёгкий быт с Аидой ProДом
@aida_prodom
⠀ - я Аида, веду быт одной левой, и вы так сможете! - делюсь опытом из клининга - автор бестселлера о домоводстве - YouTube 424 к ⠀. заказ клининга ⬇️
Kazan, Russia
1.0M
Followers
0.68%
Engagement
+5.4%(+53.4K)
7.5
4
Катерина Ковалевская
@katerina.kovalevskaiia
эстетика | женственность | мотивация •Снимаю reels о своей жизни, домашнем уюте, уходе и красоте🌿 По рекламе писать на @katerina.kovalevskaiia_
Russia
1.6M
Followers
0.65%
Engagement
+3.0%(+45.2K)
6.2
5
ОЛЬГА 🤍 ФУДБЛОГЕР • Рецепты • Дом • Уют
@olga_food_blogger
Вкусно готовлю🍝🍷Создаю уют✨ Эстетика🕊️ Красивый быт☕️ Находки для дома🪴 Распаковки🧺 Home🏠 Recipe🍽️ Сотрудничество📩 @olga_food_blogger_pr
Moscow, Russia
649.3K
Followers
0.08%
Engagement
+7.4%(+44.7K)
6.1
6
Даша Каракулова, домовод
@daryadarya_ru
📣 Автор YT/VK-канала «Дом быта». 📺Телеведущая на «Домашнем» 🏡Снимаю видео, заряжающие на уют, ремонт и преображения дома Сотрудничество @daryadarya_pr
Moscow, Russia
518.7K
Followers
0.64%
Engagement
+9.4%(+44.6K)
7.6
7
Арус Галстян
@arysiakavkaz
Аруся Кавказ 🤗 Песни • Танцы • Рецепты ⚠️ Чтобы не потерять меня — я в MAX 👇 Сотрудничество: +7 931 777-75-23
Moscow, Russia
2.4M
Followers
N/A
Engagement
+1.8%(+43.1K)
8.4
8
I Z A B E L L A
@thealbor
cooperation: @thealbor_pr
Moscow, Russia
965.5K
Followers
7.23%
Engagement
+3.4%(+31.9K)
5.8
9
Ceyhun Məhərrəmov
@jeyhunmeherremoff
Russia
443.1K
Followers
0.06%
Engagement
+7.5%(+30.8K)
4.5
10
Momotova Katya 🤎 Рецепты | Уют | UGC
@momotova.katya
Санкт-Петербург 📍 Простые рецепты с красивой сервировкой✨ Сотрудничество💌: @momotova.katya.pr ИНТЕНСИВ 2.0 ПО СЪЕМКЕ РЕЦЕПТОВ⤵️
Russia
1.2M
Followers
N/A
Engagement
+2.4%(+27.3K)
5.8
11
Ульянов Дмитрий
@dmitry_ulianov_actor
Артист кино и театра🎭 Спектакль «Приличные люди»
Moscow, Russia
254.4K
Followers
0.00%
Engagement
+11.1%(+25.5K)
7.4
12
Марина Жукова, Домохозяйка, Эксперт, Блогер
@marina_zhukova_bloger
✨ Советы для дома 🏡 💡Лайфхаки💡 🔥 Уют & порядок 🧺 💡 Делаю уборку проще, быт — легче! 📌 Полезные фишки каждый день 🎥 Реклама: alzhuk.81@mail.ru
Russia
518.4K
Followers
0.01%
Engagement
+4.4%(+22.1K)
6.6
13
неКИСЛЫЙ ТАКОЙ ремонт
@artem_chiba
Г. Волгоград 👇👇👇 Tik Tok - ( 1,9 млн.) YouTube - (770 тыс.) VK - (190 тыс.)
Russia
1.2M
Followers
N/A
Engagement
+1.8%(+21.4K)
8.0
14
РЕМОНТ КВАРТИР И ДИЗАЙН с Кириллом Аксеновым
@axenovservice
Здесь всё о дизайне и ремонте 12 лет в деле 2000+ счастливых новоселов За дизайном и ремонтом в Директ📩 Или 📞 +7 (977) 625-75-72
Moscow, Russia
526.4K
Followers
0.09%
Engagement
+3.7%(+19.0K)
5.7
15
АСЯ ▪️ ПРИЯТНОСТИ ДЛЯ ДОМА
@asjasur
· Рассказываю про тренды в декоре · Показываю, как из деталей складывается уют · Основатель и Арт- директор @homelovers.shop 📍 Дом, вдохновение
Russia
232.7K
Followers
0.52%
Engagement
+8.8%(+18.9K)
7.2
16
DIANA SALMANOVNA
@diana_salmanovna
Создательница авторского коктейля 📍Moscow/Dubai Запись по ссылке
Russia
1.0M
Followers
1.01%
Engagement
+1.6%(+16.6K)
7.2
17
Декоративная штукатурка СПб 🇷🇺
@artcreatework
Евгений и Надежда✌️#artcreatework Нанесение любых декоративных покрытий Санкт-Петербург,Россия
Russia
497.6K
Followers
0.00%
Engagement
+3.4%(+16.5K)
7.7
18
Уютные идеи✂️рукоделие👗переделки
@irina_handmade_home
✂️Переделки с любовью 🏠 Идеи для дома своими руками 🪡 Шью, вяжу, творю — делюсь мастер-классам 👇Подробные мастер-классы на моем YouTube канале
Russia
317.7K
Followers
0.00%
Engagement
+5.4%(+16.3K)
5.3
19
ИОЛАНТА ФЕДОТОВА | IOLANTA FEDOTOVA
@design_byiolanta
Научу дизайну интерьера любого! Каждый день новые советы! Создатель @interior.shkola Беспл.курс «Как стать дизайнером с ИИ»⬇️
Moscow, Russia
2.2M
Followers
0.01%
Engagement
+0.7%(+15.8K)
4.7
20
Барельеф СПб - Елена Кова
@barelef_spb
🌌 Мне приснилось, что я мастер барельефа и живу в Санкт-Петербурге.
St. Petersburg, Russia
361.4K
Followers
0.54%
Engagement
+4.5%(+15.7K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Russia with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 95.2M potential impressions across all ranked influencers
  • Total Audience: 498.5M followers collectively following these creators
  • Average Engagement Rate: 1.50% - competitive engagement levels
  • Market Coverage: 11,910 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Russia, Ukraine, United States of America
  • Gender Distribution: 74% Female, 26% Male
  • Primary Age Group: 25-34 years (38.4% of audience)
  • Languages: ru, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Russia on Instagram?

Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Russia on Instagram, with +13.8% monthly growth (+67.9K followers).

How many followers did Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) gain last month?

Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) gained about 67.9K followers last month (+13.8%).

Who grew more: Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) or Max Marka (@maxmarkaofficial)?

Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) grew more than Max Marka (@maxmarkaofficial) (67.9K vs 55.3K).

How is Max Marka (@maxmarkaofficial) performing right now?

Max Marka (@maxmarkaofficial) is growing at +7.3% (+55.3K) per month, with a Profile Score of 6.2 and average engagement of 0.12%.

How is Лёгкий быт с Аидой ProДом (@aida_prodom) performing right now?

Лёгкий быт с Аидой ProДом (@aida_prodom) is growing at +5.4% (+53.4K) per month, with a Profile Score of 7.5 and average engagement of 0.68%.

How is Катерина Ковалевская (@katerina.kovalevskaiia) performing right now?

Катерина Ковалевская (@katerina.kovalevskaiia) is growing at +3.0% (+45.2K) per month, with a Profile Score of 6.2 and average engagement of 0.65%.

How is ОЛЬГА 🤍 ФУДБЛОГЕР • Рецепты • Дом • Уют (@olga_food_blogger) performing right now?

ОЛЬГА 🤍 ФУДБЛОГЕР • Рецепты • Дом • Уют (@olga_food_blogger) is growing at +7.4% (+44.7K) per month, with a Profile Score of 6.1 and average engagement of 0.08%.

Who had the higher percentage growth: Max Marka (@maxmarkaofficial) or Лёгкий быт с Аидой ProДом (@aida_prodom)?

Max Marka (@maxmarkaofficial) leads (7.3% vs Лёгкий быт с Аидой ProДом (@aida_prodom) 5.4%).

What is the absolute follower gain of Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen)?

Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) gained about 67.9K followers last month (+13.8%).

What is the absolute follower gain of Max Marka (@maxmarkaofficial)?

Max Marka (@maxmarkaofficial) gained about 55.3K followers last month (+7.3%).

What is the absolute follower gain of Лёгкий быт с Аидой ProДом (@aida_prodom)?

Лёгкий быт с Аидой ProДом (@aida_prodom) gained about 53.4K followers last month (+5.4%).

What is the absolute follower gain of Катерина Ковалевская (@katerina.kovalevskaiia)?

Катерина Ковалевская (@katerina.kovalevskaiia) gained about 45.2K followers last month (+3.0%).

What is the absolute follower gain of ОЛЬГА 🤍 ФУДБЛОГЕР • Рецепты • Дом • Уют (@olga_food_blogger)?

ОЛЬГА 🤍 ФУДБЛОГЕР • Рецепты • Дом • Уют (@olga_food_blogger) gained about 44.7K followers last month (+7.4%).

Is Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) still a relevant creator?

Yes — Настя • Рецепты | распаковки | заготовки • Геленджик (@nasti_kitchen) has a Profile Score of 7.1, average engagement of 0.68%, and +13.8% (+67.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Russia?

The average engagement rate for this category is 1.50%. Generally, rates above 1.8% are considered excellent, while rates above 1.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Russia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.