Top 20 Beauty & Cosmetics from Bucharest on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Beauty & Cosmetics Influencers in Bucharest, Romania

2,171

Expected Reach

14.7M

Total Followers

62.8M

Avg Engagement

3.68%

Audience Analysis

Gender Distribution

Female65%
Male35%

Age Distribution

25-3441.5%
18-2436.2%
35-4411.3%
13-176.9%

Top Countries

Romania62.0%
United States of America3.5%
United Kingdom3.4%
Italy3.1%
Germany2.3%

Top Languages

ro50.2%
en37.8%
es2.2%

Top Cities

Bucharest13.4%
Cluj-Napoca2.4%
Timișoara1.0%
Brașov1.0%
Constanta1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Dr. Morad iancu 🔪💉✂️
@dr_morad_iancu
Plastic & Aesthetic Surgeon
Bucharest, Romania
416.9K
Followers
0.08%
Engagement
+9.0%(+34.4K)
6.5
2
Antonia Nicolae
@antoni.belle
Luxury Realtor | Lifestyle Influencer Educated at University of Economic Studies & Faculty of Law @northbucharestinvestments.ro
Bucharest, Romania
250.9K
Followers
0.00%
Engagement
+7.3%(+17.0K)
6.7
3
NADD HU
@naddhu
empowering humans & fueling dreams 🌸 host of @thegroupchat.show 💬 cosmin@kimidigital.ro
Bucharest, Romania
212.5K
Followers
1.92%
Engagement
+3.5%(+7.2K)
7.5
4
SheIsMada
@d.madaa15
B’day: 15 Iuly ♋️ 📍Bucharest, Romania 🇹🇩. La shay’ bidun ALLAH/ لا شيء بدون الله . Highlights 🔵⚪️.
Bucharest, Romania
100.7K
Followers
2.33%
Engagement
+7.1%(+6.6K)
7.0
5
Marian Capet
@capet.ro
📍Haircare Expert / 🅱️eauty Enthusiast📍VIP Hairstylist📍🌍Traveller 📍Hairartist @salonette_ Contestant @tecunoscdeundeva.oficial @poftitipelanoiantena1
Bucharest, Romania
181.1K
Followers
0.99%
Engagement
+3.2%(+5.7K)
8.3
6
Alex Trif
@alextrif7
my curated chaos Lifestyle, Fashion & The Culture Around Them Collabs: geanina@squadinfluencers.ro
Bucharest, Romania
73.7K
Followers
1.12%
Engagement
+7.0%(+4.8K)
8.0
7
zain kamil
@zm95z
Pentru colaborare👉🏼👉🏼 razvannitu@elitemediaunited.com
Bucharest, Romania
184.8K
Followers
0.00%
Engagement
+2.1%(+3.9K)
6.7
8
Theo Zeciu
@theozeciu
⚡️
Bucharest, Romania
926.8K
Followers
4.02%
Engagement
+0.4%(+3.8K)
8.2
9
Alexandra Dobricã
@alexandradobrica
@ugcgoldd 👑Miss Globe Romania 2026•🦂Journalism•UGC 🇹🇩Bucharest
Bucharest, Romania
68.6K
Followers
0.04%
Engagement
+5.8%(+3.8K)
7.5
10
Rebecca Toma
@rebeccaatoma
ʏᴏᴜʀ ᴏᴘɪɴɪᴏɴ ɪꜱ ɴᴏᴛ ᴍʏ ʀᴇᴀʟɪᴛʏ. @insulaiubirii_oficial ispită sezonul 10. 📩 for collabs: tomarebecca2001@icloud.com 📍Bucuresti
Bucharest, Romania
105.7K
Followers
10.24%
Engagement
+3.4%(+3.5K)
8.8
11
𝐎𝐀𝐍𝐀 𝐑𝐀𝐋𝐔𝐂𝐀 𝐈𝐕𝐀𝐍
@oanador_
📌 Cosmetologie & Dermofarmacie UMFST 📌 Nutrition Science Stanford University 👩🏼‍⚕️ Specialist skincare & dermo-cosmetologie 📍 @amoo.klinik
Bucharest, Romania
68.6K
Followers
1.55%
Engagement
+5.2%(+3.4K)
7.1
12
Crina Maria 🍭
@crinamariacm
@partywithcm we shall dance soon 🍭 KISSLAND PRIVATE XO PARTY 👇🏽
Bucharest, Romania
81.9K
Followers
2.91%
Engagement
+3.3%(+2.6K)
6.4
13
Elena Martin
@dr.elenamartin
🇪🇺Fellow of European Board Of Plastic Surgery 🇺🇸Member of the American Society of Plastic surgery @elenamartinbody ☎️0219094
Bucharest, Romania
289.9K
Followers
0.14%
Engagement
+0.9%(+2.6K)
5.5
14
FARMACIST ANDREEA ROMAN
@farmacistulonline
Pharmacist & Happy Mom | Health Educator 💫Trying to keep ONLINE a safe place! 💊📚 👥 750k+ Online @FarmacistulOnline 📧: farmacistulonline@gmail.com
Bucharest, Romania
140.2K
Followers
1.38%
Engagement
+1.9%(+2.6K)
7.7
15
Ulmeanu Florentina
@tinaulmeanu
Commercial Model | Fashion & Beauty Model | Content Creator 🌎 @burlaciifocinparadis @voyo.ro 🌹
Bucharest, Romania
55.9K
Followers
4.63%
Engagement
+4.8%(+2.6K)
8.1
16
Ramona Nicoleta Olaru
@ramonna_olaru
Stay humble! Host at @neatzacurazvansidani_oficial Founder of: @sitaraclothing.official
Bucharest, Romania
565.0K
Followers
2.02%
Engagement
+0.4%(+2.5K)
6.4
17
Iustin Chiroiu
@iustinchiroiu
Management: vlad.parvulescu@wtalent.ro
Bucharest, Romania
194.4K
Followers
5.00%
Engagement
+1.3%(+2.5K)
7.9
18
Sanziana
@sanziananegru
• based on a true story •✉️ team@sanziananegru.ro
Bucharest, Romania
461.6K
Followers
1.99%
Engagement
+0.5%(+2.4K)
7.9
19
Liliana Apostol Official
@lily_apostol_
Public Person | Digital Creator Marketing specialist & social media manager CuzaPirates 🤍 Colabb ✉️ apostollili25@gmail.com
Bucharest, Romania
171.8K
Followers
0.22%
Engagement
+1.3%(+2.1K)
6.0
20
LiubaD
@liuba.dedin
𝔅𝔦𝔤𝔤𝔢𝔰𝔱 𝔥𝔲𝔰𝔱𝔩𝔢𝔯 𝔦 𝔨𝔫𝔬𝔴. Security Studies 📚. You see me at @lajumadekilmihaibravu Owner ⬇️
Bucharest, Romania
10.0K
Followers
5.00%
Engagement
+27.0%(+2.1K)
8.4

About This Instagram Influencer Ranking

Discover the most influential creators in Bucharest with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 14.7M potential impressions across all ranked influencers
  • Total Audience: 62.8M followers collectively following these creators
  • Average Engagement Rate: 3.68% - above industry average
  • Market Coverage: 2,171 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Romania, United States of America, United Kingdom
  • Gender Distribution: 65% Female, 35% Male
  • Primary Age Group: 25-34 years (41.5% of audience)
  • Languages: ro, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Bucharest on Instagram?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Bucharest on Instagram, with +9.0% monthly growth (+34.4K followers).

How many followers did Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) gain last month?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) gained about 34.4K followers last month (+9.0%).

Who grew more: Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) or Antonia Nicolae (@antoni.belle)?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) grew more than Antonia Nicolae (@antoni.belle) (34.4K vs 17.0K).

How is Antonia Nicolae (@antoni.belle) performing right now?

Antonia Nicolae (@antoni.belle) is growing at +7.3% (+17.0K) per month, with a Profile Score of 6.7 and average engagement of 0.00%.

How is NADD HU (@naddhu) performing right now?

NADD HU (@naddhu) is growing at +3.5% (+7.2K) per month, with a Profile Score of 7.5 and average engagement of 1.92%.

How is SheIsMada (@d.madaa15) performing right now?

SheIsMada (@d.madaa15) is growing at +7.1% (+6.6K) per month, with a Profile Score of 7.0 and average engagement of 2.33%.

How is Marian Capet (@capet.ro) performing right now?

Marian Capet (@capet.ro) is growing at +3.2% (+5.7K) per month, with a Profile Score of 8.3 and average engagement of 0.99%.

Who had the higher percentage growth: Antonia Nicolae (@antoni.belle) or NADD HU (@naddhu)?

Antonia Nicolae (@antoni.belle) leads (7.3% vs NADD HU (@naddhu) 3.5%).

What is the absolute follower gain of Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu)?

Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) gained about 34.4K followers last month (+9.0%).

What is the absolute follower gain of Antonia Nicolae (@antoni.belle)?

Antonia Nicolae (@antoni.belle) gained about 17.0K followers last month (+7.3%).

What is the absolute follower gain of NADD HU (@naddhu)?

NADD HU (@naddhu) gained about 7.2K followers last month (+3.5%).

What is the absolute follower gain of SheIsMada (@d.madaa15)?

SheIsMada (@d.madaa15) gained about 6.6K followers last month (+7.1%).

What is the absolute follower gain of Marian Capet (@capet.ro)?

Marian Capet (@capet.ro) gained about 5.7K followers last month (+3.2%).

Is Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) still a relevant creator?

Yes — Dr. Morad iancu 🔪💉✂️ (@dr_morad_iancu) has a Profile Score of 6.5, average engagement of 0.08%, and +9.0% (+34.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Romania?

The average engagement rate for this category is 3.68%. Generally, rates above 4.4% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Bucharest?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.