Top 20 Beauty & Cosmetics from Lisbon on Instagram Influencers by Follower Growth

Last updated: May 21, 2026

Total Beauty & Cosmetics Influencers in Lisbon, Portugal

1,011

Expected Reach

8.3M

Total Followers

32.9M

Avg Engagement

4.54%

Audience Analysis

Gender Distribution

Female62%
Male37%

Age Distribution

25-3440.8%
18-2430.5%
35-4414.8%
13-177.0%

Top Countries

Portugal52.1%
Brazil15.0%
United States of America5.4%
France3.2%
Spain1.9%

Top Languages

pt66.2%
en21.7%
fr2.9%

Top Cities

Lisbon10.0%
Porto4.7%
Rio de Janeiro0.8%
Praia0.7%
Sao Paulo0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Giulia Werner
@giuliawernerr
Singer | Lifestyle | Hair 🎙️Participante @thevoicebrasil
Lisbon, Portugal
134.3K
Followers
1.78%
Engagement
+9.8%(+12.0K)
7.9
2
O maya / empresário/educador
@thiagomayafree
⚜️Referência internacional ⚜️atendimento vip dia do noivo ⚜️Premiado 2x o melhor na Europa ⚜️workshops e parcerias via direct ⚜️ CEO BARBEARIA MAYA
Lisbon, Portugal
103.0K
Followers
0.51%
Engagement
+7.4%(+7.1K)
5.5
3
Belém Silva
@belembsilva
Dia-a-dia numa família de 7 🤰 Podcast @parttimemilfs 🎙 ana.patricia@talents.pt 📩
Lisbon, Portugal
156.8K
Followers
13.21%
Engagement
+3.4%(+5.2K)
8.3
4
Maria Botelho Moniz
@mariabotelhomoniz
• Actress. TV Host. Cool Chick. ♡ • Self Proclaimed Ninja. 🤺 • @mais.que.uma
Lisbon, Portugal
679.1K
Followers
11.82%
Engagement
+0.8%(+5.1K)
7.7
5
𝕵𝖔𝖆𝖓𝖆 𝕾𝖍𝖎𝖓𝖔
@joanashino
Chief of Odd at @thatsoddbeauty Digital @influenza.pt Creative cat lady 📍Lisbon, PT
Lisbon, Portugal
58.5K
Followers
16.87%
Engagement
+6.8%(+3.7K)
9.1
6
Liliana Filipa
@lilianafilipa__
beauty & fashion @lafemme_brand_ & @lafemme_swim Porque Ela Pod(cast)🎙️🎀 Forbes 30 under 30 📩 info@lilianafilipa.com @whataboutagency
Lisbon, Portugal
871.5K
Followers
3.02%
Engagement
+0.4%(+3.5K)
7.2
7
Sandrina Sousa Pratas
@sandrinaspratas
💍 | @lucassantoss15_ 🤱 | @arielmpsantos10 📺 | TV Personality @bigbrothertvi / @tvioficial 📱| Manager & Adv : @marcodias.insta 📲 ⤵️
Lisbon, Portugal
202.5K
Followers
1.15%
Engagement
+1.7%(+3.3K)
5.3
8
Sephora Portugal
@sephoraportugal
We Belong To Something Beautiful.
Lisbon, Portugal
361.0K
Followers
0.12%
Engagement
+0.9%(+3.2K)
5.2
9
Мария Архипова
@wander_life_style
Мне 48🔥 Моя жизнь, как сериал, от которого ты не оторвешься 😅 Возвращаю молодость, путешествую , хожу на свидания и пишу об этом 👇
Lisbon, Portugal
134.9K
Followers
N/A
Engagement
+2.4%(+3.2K)
5.6
10
✨Mhani Looks ✨
@mhanilooks
Elegant & Aesthetic Fashion ✨ Modest Style | Outfit Inspo 600K+ Community 🤍 Collabs & PR: beautymhani@gmail.com
Lisbon, Portugal
636.9K
Followers
2.80%
Engagement
+0.4%(+2.8K)
5.4
11
Kate Khalimonnikova
@kate_klime
Workout • Healthy recipes• Wellness lifestyle Creating the best version of my life every day🧘‍♀️🏃‍♀️📚 My workouts on YouTube 👇🏻
Lisbon, Portugal
33.6K
Followers
3.27%
Engagement
+8.5%(+2.6K)
7.3
12
Maria Madalena Mateus
@mariamadalenamateus
I'm just a girl 🎀🍓🦙(e mãe de 3 girlies) 📖 Desde Sempre Tua - já disponível 💕 🎙 @parttimemilfs 💌 ana.patricia@talents.pt
Lisbon, Portugal
165.2K
Followers
5.89%
Engagement
+1.5%(+2.5K)
8.1
13
Liliana Alves | Beleza | Maquilhagem
@alilianaalves
A Tua Guia de Beleza Favorita ✨ 📍 Lisboa 📩 alvesrliliana@gmail.com
Lisbon, Portugal
35.3K
Followers
N/A
Engagement
+7.5%(+2.5K)
8.4
14
Rita Mota
@ritasmota
Lisbon, Portugal
112.0K
Followers
16.54%
Engagement
+2.1%(+2.4K)
7.9
15
Tiago Graça
@tiagoroquegraca
Founder @breezysensation Represented by @whataboutagency 📩 info.tiagograca@gmail.com
Lisbon, Portugal
73.0K
Followers
4.54%
Engagement
+3.1%(+2.2K)
8.2
16
Katarina Mitić
@povampirena_divljakusa
for the girls who get it 📍Lisbon | 🎓M.S. in Information Technology #30under30 in Serbia PR & collabs: 📥 mitickatarina@icloud.com
Lisbon, Portugal
32.3K
Followers
16.01%
Engagement
+6.2%(+1.9K)
8.6
17
Cătălina Dumitran IFBB PRO
@dumitran.catalina.ifbbpro
IFBB Wellness PRO 📩Personal trainer/online prep/nutritional advicer 🔝Bestcoach @johnny_cut33 ❤️
Lisbon, Portugal
79.9K
Followers
3.65%
Engagement
+2.4%(+1.9K)
8.1
18
Liliana Marques
@lilianamarques750
Mãe da Matilde 👸🏼 Defensora dos direitos da maternidade e dos direitos das crianças 👪
Lisbon, Portugal
75.7K
Followers
2.50%
Engagement
+2.3%(+1.7K)
8.3
19
PEDRO PAULO LOUREIRO
@pedropaulo.ag
PR | Comunicação & Influência para presença global de pessoas e marcas. ___powered by @pipepress | Lisbon — São Paulo
Lisbon, Portugal
30.3K
Followers
0.00%
Engagement
+5.6%(+1.6K)
7.9
20
CÊ.EFE
@ceefebrand
Lisbon born. Globally inspired. Fashion for every story.
Lisbon, Portugal
20.0K
Followers
0.89%
Engagement
+8.4%(+1.5K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Lisbon with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 8.3M potential impressions across all ranked influencers
  • Total Audience: 32.9M followers collectively following these creators
  • Average Engagement Rate: 4.54% - above industry average
  • Market Coverage: 1,011 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Portugal, Brazil, United States of America
  • Gender Distribution: 62% Female, 37% Male
  • Primary Age Group: 25-34 years (40.8% of audience)
  • Languages: Portuguese, English, French

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Lisbon on Instagram?

Giulia Werner (@giuliawernerr) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Lisbon on Instagram, with +9.8% monthly growth (+12.0K followers).

How many followers did Giulia Werner (@giuliawernerr) gain last month?

Giulia Werner (@giuliawernerr) gained about 12.0K followers last month (+9.8%).

Who grew more: Giulia Werner (@giuliawernerr) or O maya / empresário/educador (@thiagomayafree)?

Giulia Werner (@giuliawernerr) grew more than O maya / empresário/educador (@thiagomayafree) (12.0K vs 7.1K).

How is O maya / empresário/educador (@thiagomayafree) performing right now?

O maya / empresário/educador (@thiagomayafree) is growing at +7.4% (+7.1K) per month, with a Profile Score of 5.5 and average engagement of 0.51%.

How is Belém Silva (@belembsilva) performing right now?

Belém Silva (@belembsilva) is growing at +3.4% (+5.2K) per month, with a Profile Score of 8.3 and average engagement of 13.21%.

How is Maria Botelho Moniz (@mariabotelhomoniz) performing right now?

Maria Botelho Moniz (@mariabotelhomoniz) is growing at +0.8% (+5.1K) per month, with a Profile Score of 7.7 and average engagement of 11.82%.

How is 𝕵𝖔𝖆𝖓𝖆 𝕾𝖍𝖎𝖓𝖔 (@joanashino) performing right now?

𝕵𝖔𝖆𝖓𝖆 𝕾𝖍𝖎𝖓𝖔 (@joanashino) is growing at +6.8% (+3.7K) per month, with a Profile Score of 9.1 and average engagement of 16.87%.

Who had the higher percentage growth: O maya / empresário/educador (@thiagomayafree) or Belém Silva (@belembsilva)?

O maya / empresário/educador (@thiagomayafree) leads (7.4% vs Belém Silva (@belembsilva) 3.4%).

What is the absolute follower gain of Giulia Werner (@giuliawernerr)?

Giulia Werner (@giuliawernerr) gained about 12.0K followers last month (+9.8%).

What is the absolute follower gain of O maya / empresário/educador (@thiagomayafree)?

O maya / empresário/educador (@thiagomayafree) gained about 7.1K followers last month (+7.4%).

What is the absolute follower gain of Belém Silva (@belembsilva)?

Belém Silva (@belembsilva) gained about 5.2K followers last month (+3.4%).

What is the absolute follower gain of Maria Botelho Moniz (@mariabotelhomoniz)?

Maria Botelho Moniz (@mariabotelhomoniz) gained about 5.1K followers last month (+0.8%).

What is the absolute follower gain of 𝕵𝖔𝖆𝖓𝖆 𝕾𝖍𝖎𝖓𝖔 (@joanashino)?

𝕵𝖔𝖆𝖓𝖆 𝕾𝖍𝖎𝖓𝖔 (@joanashino) gained about 3.7K followers last month (+6.8%).

Is Giulia Werner (@giuliawernerr) still a relevant creator?

Yes — Giulia Werner (@giuliawernerr) has a Profile Score of 7.9, average engagement of 1.78%, and +9.8% (+12.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Portugal?

The average engagement rate for this category is 4.54%. Generally, rates above 5.5% are considered excellent, while rates above 3.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Lisbon?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.