Top 20 Entertainment & Media from New Zealand on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Entertainment & Media Influencers in New Zealand

1,674

Expected Reach

31.6M

Total Followers

98.4M

Avg Engagement

5.54%

Audience Analysis

Gender Distribution

Female50%
Male50%

Age Distribution

25-3441.8%
18-2433.4%
35-4413.9%
13-175.7%

Top Countries

New Zealand23.8%
United States of America23.6%
Australia5.8%
United Kingdom4.9%
Brazil3.6%

Top Languages

en80.6%
es6.7%
pt3.6%

Top Cities

Auckland9.3%
Canterbury2.6%
Wellington1.5%
Los Angeles1.2%
Dunedin1.2%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Karl Urban
@karlurban
Auckland, New Zealand
5.8M
Followers
6.96%
Engagement
+3.6%(+201.8K)
9.0
2
Sarah Pidgeon
@sarah__pidgeon
New Zealand
668.9K
Followers
17.31%
Engagement
+14.8%(+86.2K)
9.7
3
Simeon Fiapule
@uce_gang
📧: ucegang@omgint.com Manager: @the_uce_o Agency: @orion_mgmt_group
New Zealand
2.3M
Followers
0.00%
Engagement
+2.8%(+62.0K)
8.1
4
SamNeillTheProp
@samneilltheprop
My only Insta account. Also on TikTok - SamNeillOfficial BEWARE of any accounts saying they are me , or represent me , these are fake & are a SCAM .
New Zealand
1.1M
Followers
5.77%
Engagement
+3.9%(+41.7K)
8.7
5
Cassie Henderson
@cassie__henderson
lots of panic, but more disco than originally thought footnotes EP out now 🩶
New Zealand
310.3K
Followers
1.79%
Engagement
+11.7%(+32.4K)
7.7
6
RYUJIN
@iamfinethankyouandryu
ITZY
Auckland, New Zealand
5.5M
Followers
9.37%
Engagement
+0.5%(+27.1K)
8.8
7
History thats useful
@historythatsuseful
-DM for credit/removal -DM for business enquires Get 40% off a Ground News subscription ⬇️
New Zealand
259.7K
Followers
N/A
Engagement
+10.2%(+24.1K)
8.2
8
Beat Street
@beatstreetdrummers
Bucket Drummers | NZ 🇳🇿 For Inquiries email - beatstreetdrummers@gmail.com
New Zealand
735.7K
Followers
0.00%
Engagement
+3.2%(+23.2K)
9.1
9
Drax Project
@draxproject
four-piece band. Started as buskers (drums + sax = Drax) we made @blindbeatofficial too
Auckland, New Zealand
191.5K
Followers
0.29%
Engagement
+9.1%(+16.0K)
6.6
10
𝖗𝖆𝖈𝖍𝖊𝖑 𝖘𝖔𝖔 𝖙𝖍𝖔𝖜
@thelitlist__
Writer, Reader, I Love You I Hate You on @substack 2026 Content Creator Of The Year @fashionquarterly Partnerships : thelitlist@nosadcowboys.com
Auckland, New Zealand
245.6K
Followers
6.12%
Engagement
+5.7%(+13.2K)
7.2
11
Tinariwen
@tinariwen
Auckland, New Zealand
207.1K
Followers
2.15%
Engagement
+5.3%(+10.4K)
7.9
12
Viva La Dirt League
@vivaladirtleague
A bunch of nerds who play games and make comedy sketches about games!
New Zealand
1.0M
Followers
0.50%
Engagement
+1.0%(+9.9K)
7.0
13
Rock Drive with Jay & Dunc
@therockdrive
The boys @duncanheyde & @thejayreeve 🤘🏻 we have a podcast @notforradiopodcast + stream live 3-7pm weekdays on @therockfm @rova.nz
New Zealand
595.1K
Followers
0.12%
Engagement
+1.7%(+9.8K)
8.0
14
Business | Mindset | inspiration
@millionaire.dream
#1 Page for hustlers & entrepreneurs Made over $10,000,000 from social media
New Zealand
1.2M
Followers
0.07%
Engagement
+0.8%(+9.5K)
4.5
15
Rhianna Schoeller
@theschoellerfamily
Family, Fun, and Travel 💙💜💓 32 Countries and Counting... Join Over 1 Million Subs on Youtube 👇
Auckland, New Zealand
352.3K
Followers
1.15%
Engagement
+2.1%(+7.3K)
8.2
16
STRONG COMMS
@strongcomms
Hosted by @tanisbosson & @klassickayz Sponsored by @risktakers_co 🔥 @pooeahnz 🧼 Full Episodes in the link below ⬇️
New Zealand
54.1K
Followers
0.84%
Engagement
+15.6%(+7.3K)
7.1
17
SHIT YOU SHOULD CARE ABOUT
@shityoushouldcareabout
✿ @lucyblakiston from new zealand ✿ ‪‪❤︎‬ partnership enquiries kim@divingbellgroup.com ❤︎‬ ☆ ORDER OUR BOOK ‘MAKE IT MAKE SENSE’ ☆
New Zealand
3.4M
Followers
0.75%
Engagement
+0.2%(+7.3K)
5.8
18
Harrison Keefe
@harrison.keefe
🍊 Patupaiarehe 📻 @theashlondonshow
New Zealand
290.6K
Followers
0.00%
Engagement
+2.5%(+7.2K)
7.9
19
Evie Lee
@evieleemikomin
Hi there 💕 I'm Evie!
New Zealand
955.4K
Followers
14.33%
Engagement
+0.8%(+7.2K)
8.3
20
Jerson Gómez
@viajeryto
Flow, Be, Unc Love 🌀 Travel with me @experienciamexico Ambassador @oppo New Zealand 🇳🇿
New Zealand
324.7K
Followers
0.00%
Engagement
+2.1%(+6.8K)
5.8

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Entertainment & Media content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 31.6M potential impressions across all ranked influencers
  • Total Audience: 98.4M followers collectively following these creators
  • Average Engagement Rate: 5.54% - significantly above industry average
  • Market Coverage: 1,674 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: New Zealand, United States of America, Australia
  • Gender Distribution: 50% Female, 50% Male
  • Primary Age Group: 25-34 years (41.8% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Entertainment & Media niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Entertainment & Media creator in New Zealand on Instagram?

Karl Urban (@karlurban) is, as of October 2026, the fastest‑growing Entertainment & Media creator in New Zealand on Instagram, with +3.6% monthly growth (+201.8K followers).

How many followers did Karl Urban (@karlurban) gain last month?

Karl Urban (@karlurban) gained about 201.8K followers last month (+3.6%).

Who grew more: Karl Urban (@karlurban) or Sarah Pidgeon (@sarah__pidgeon)?

Karl Urban (@karlurban) grew more than Sarah Pidgeon (@sarah__pidgeon) (201.8K vs 86.2K).

How is Sarah Pidgeon (@sarah__pidgeon) performing right now?

Sarah Pidgeon (@sarah__pidgeon) is growing at +14.8% (+86.2K) per month, with a Profile Score of 9.7 and average engagement of 17.31%.

How is Simeon Fiapule (@uce_gang) performing right now?

Simeon Fiapule (@uce_gang) is growing at +2.8% (+62.0K) per month, with a Profile Score of 8.1 and average engagement of 0.00%.

How is SamNeillTheProp (@samneilltheprop) performing right now?

SamNeillTheProp (@samneilltheprop) is growing at +3.9% (+41.7K) per month, with a Profile Score of 8.7 and average engagement of 5.77%.

How is Cassie Henderson (@cassie__henderson) performing right now?

Cassie Henderson (@cassie__henderson) is growing at +11.7% (+32.4K) per month, with a Profile Score of 7.7 and average engagement of 1.79%.

Who had the higher percentage growth: Sarah Pidgeon (@sarah__pidgeon) or Simeon Fiapule (@uce_gang)?

Sarah Pidgeon (@sarah__pidgeon) leads (14.8% vs Simeon Fiapule (@uce_gang) 2.8%).

What is the absolute follower gain of Karl Urban (@karlurban)?

Karl Urban (@karlurban) gained about 201.8K followers last month (+3.6%).

What is the absolute follower gain of Sarah Pidgeon (@sarah__pidgeon)?

Sarah Pidgeon (@sarah__pidgeon) gained about 86.2K followers last month (+14.8%).

What is the absolute follower gain of Simeon Fiapule (@uce_gang)?

Simeon Fiapule (@uce_gang) gained about 62.0K followers last month (+2.8%).

What is the absolute follower gain of SamNeillTheProp (@samneilltheprop)?

SamNeillTheProp (@samneilltheprop) gained about 41.7K followers last month (+3.9%).

What is the absolute follower gain of Cassie Henderson (@cassie__henderson)?

Cassie Henderson (@cassie__henderson) gained about 32.4K followers last month (+11.7%).

Is Karl Urban (@karlurban) still a relevant creator?

Yes — Karl Urban (@karlurban) has a Profile Score of 9.0, average engagement of 6.96%, and +3.6% (+201.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Entertainment & Media in New Zealand?

The average engagement rate for this category is 5.54%. Generally, rates above 6.6% are considered excellent, while rates above 4.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.