Top 20 Fitness & Wellness from New Zealand on Instagram Influencers by Follower Growth

Last updated: September 10, 2025

Total Fitness & Wellness Influencers in New Zealand

629

Expected Reach

9.5M

Total Followers

35.2M

Avg Engagement

6.04%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Lily Adrianne ليلي
@lily.adrianne
Auckland, New Zealand info@lilyadrianneoffical.com @FashionNova ambassador 🇮🇷 🇹🇷
Auckland, New Zealand
8.1M
Followers
3.93%
Engagement
+0.9%(+70.6K)
6.5
2
Phoebe Harris
@phoebeharrisx
Swimmer 🏊🏼 Born in 🇬🇧 living in 🇳🇿 Business enquires - DM 📩
Auckland, New Zealand
249.8K
Followers
6.81%
Engagement
+5.7%(+13.4K)
8.3
3
David Letele 🙅🏽‍♂️
@daveletele_
AKA Brown Buttabean 🙅🏽‍♂️Founder of BBM Motivation 🎤 Keynote talks @celebrityspeakersnz 🎙️Podcast Host @unfilteredwithdave Links below ⬇️
Auckland, New Zealand
466.5K
Followers
2.46%
Engagement
+2.6%(+12.0K)
6.9
4
Alena Winter • Naturopath & Nutritionist (BNHM, MNMHNZ)
@alenawinternaturalhealth
😌 Reduce stress, anxiety & overwhelm 🙌 Simple, effective, no-nonsense tips & tools 💛 FREE nervous system regulation guide ⤵
New Zealand
139.4K
Followers
1.06%
Engagement
+7.6%(+9.9K)
7.4
5
Sara | Yoga & Pilates Teacher
@s.z.movement
Helping you get a strong and flexible body 🧘‍♀️ Move with me - FREE 7 Day Trial 👇
New Zealand
267.6K
Followers
1.23%
Engagement
+3.8%(+9.8K)
6.5
6
روانشناس | تینا پارسا
@tinaparsa
روانشناس رتبه ٦ كنكور دكترا کلینیک آنلاین رواندرمانی : 📩 وقت‌دهی دایرکت روانشناسی بالینی و ارشد ژنتیک از دانشگاه بهشتی و اوکلند نيوزيلند
New Zealand
356.9K
Followers
1.29%
Engagement
+2.7%(+9.4K)
7.4
7
Nicola Skinner ⋒ Paed RN & Health Coach
@nourished_and_vibrant
⋒ nurse gone natural 👉I teach holistic health & lowtox living minus the overwhelm ⋒ on a mission to empower a healer in every home ⋒ join me👇📍NZ
Auckland, New Zealand
287.8K
Followers
0.19%
Engagement
+3.3%(+9.1K)
6.7
8
RYAN PURVIS
@ryanspurvis
Someone called me “the Ted Lasso of snowboarding” 📩: ryanpurvisproductions@gmail.com 👇Get your Ikon Pass now when it’s the cheapest it’ll be! 👇
New Zealand
669.0K
Followers
N/A
Engagement
+1.3%(+8.9K)
8.1
9
Berdina Magda
@berdina_magdalena
This is my only account Sculpt and Strengthen 8 wk🍑↓
New Zealand
278.0K
Followers
6.16%
Engagement
+3.3%(+8.8K)
7.7
10
Brittany | Online fat loss coach
@brittanymccrystal
🇳🇿🇹🇭NZ | high protein low calorie recipes ♱ All for his glory 💅🏻 @britfitcoaching 🎙️HOT GIRLS EAT CARBS POD ⇩1:1 Weight Loss Coaching⇩
Canterbury, New Zealand
215.2K
Followers
0.51%
Engagement
+2.8%(+5.9K)
3.8
11
Darren Ellis
@darrenellis.coach
Train less, live more 🤯 ⬇️Minimalist, real world programs & coaching.
New Zealand
280.5K
Followers
0.10%
Engagement
+1.6%(+4.5K)
5.7
12
🌿 Solo Mum of 2 | Inspiring Epic Outdoor Adventures
@shoshannah.nz
🏕️ Hiking | Camping | Outdoor Motherhood 🌍 Empowering families to explore the wild ✨ Collabs: Shoshannahshand@gmail.com 📸 @shoshannahnz.photography
New Zealand
83.9K
Followers
2.05%
Engagement
+4.4%(+3.5K)
7.1
13
coachlifetennis
@coachlifetennis
The TENNIS education that YOU deserve📚 For players, coaches & parents💪🏼 500+ videos, 29 world class coaches🔥 like Netflix but for tennis!🤩 Start here👇
New Zealand
40.7K
Followers
N/A
Engagement
+7.9%(+3.0K)
8.7
14
Ava Middleton
@ava.middletxn
New Zealand 15 5,10
New Zealand
170.6K
Followers
N/A
Engagement
+1.6%(+2.7K)
8.3
15
Rachel Henley | Online Fitness Coach
@henleyfitness
I help peeps feel confident in the gym with a dose of foul language Coaching 👉 @henleyfitness_liftingclub Join my training app for £0.26 a day ⬇️
New Zealand
730.7K
Followers
1.33%
Engagement
+0.3%(+2.6K)
7.1
16
Horse Riding in New Zealand 🐴🐴
@nzmares
Horse riding & connection ♥️ Juno (Quarterhorse) ♥️ Trinny (Friesiansporthorse) Beach gallops, freeriding, jumping & trails. NZMARES10 discounts ⬇️
Canterbury, New Zealand
117.5K
Followers
0.79%
Engagement
+2.0%(+2.3K)
6.8
17
Louise Whyte 🐎
@louisewhyyte
23 🇳🇿 always leg day @ehplabs LEGS10
New Zealand
158.0K
Followers
10.61%
Engagement
+1.2%(+1.8K)
7.6
18
Schmoe Pesci
@schmoe.pesci
Sharing much love for female bodybuilders, strong women & fbb muscle models, as only a schmoe can. 💪🤩 📸 Media is property of their respective owners.
New Zealand
69.1K
Followers
13.55%
Engagement
+2.5%(+1.7K)
7.0
19
Sam Cameron
@samcam____
Fitness but also not fitness @yk.move
Auckland, New Zealand
47.0K
Followers
6.17%
Engagement
+3.7%(+1.7K)
8.2
20
Dr Sarah Nicholls BSc BMBS | Burnout coach
@drsarahnicholls
🚀 Burnout coach (and former NHS doctor) Free masterclass 👇👇👇
New Zealand
67.8K
Followers
2.44%
Engagement
+2.5%(+1.7K)
5.8

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Fitness & Wellness content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 9.5M potential impressions across all ranked influencers
  • Total Audience: 35.2M followers collectively following these creators
  • Average Engagement Rate: 6.04% - significantly above industry average
  • Market Coverage: 629 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fitness & Wellness niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Frequently Asked Questions

Who is the fastest‑growing Fitness & Wellness creator in New Zealand on Instagram?

Lily Adrianne ليلي (@lily.adrianne) is, as of September 2025, the fastest‑growing Fitness & Wellness creator in New Zealand on Instagram, with +0.9% monthly growth (+70.6K followers).

How many followers did Lily Adrianne ليلي (@lily.adrianne) gain last month?

Lily Adrianne ليلي (@lily.adrianne) gained about 70.6K followers last month (+0.9%).

Who grew more: Lily Adrianne ليلي (@lily.adrianne) or Phoebe Harris (@phoebeharrisx)?

Lily Adrianne ليلي (@lily.adrianne) grew more than Phoebe Harris (@phoebeharrisx) (70.6K vs 13.4K).

How is Phoebe Harris (@phoebeharrisx) performing right now?

Phoebe Harris (@phoebeharrisx) is growing at +5.7% (+13.4K) per month, with a Profile Score of 8.3 and average engagement of 6.81%.

How is David Letele 🙅🏽‍♂️ (@daveletele_) performing right now?

David Letele 🙅🏽‍♂️ (@daveletele_) is growing at +2.6% (+12.0K) per month, with a Profile Score of 6.9 and average engagement of 2.46%.

How is Alena Winter • Naturopath & Nutritionist (BNHM, MNMHNZ) (@alenawinternaturalhealth) performing right now?

Alena Winter • Naturopath & Nutritionist (BNHM, MNMHNZ) (@alenawinternaturalhealth) is growing at +7.6% (+9.9K) per month, with a Profile Score of 7.4 and average engagement of 1.06%.

How is Sara | Yoga & Pilates Teacher (@s.z.movement) performing right now?

Sara | Yoga & Pilates Teacher (@s.z.movement) is growing at +3.8% (+9.8K) per month, with a Profile Score of 6.5 and average engagement of 1.23%.

Who had the higher percentage growth: Phoebe Harris (@phoebeharrisx) or David Letele 🙅🏽‍♂️ (@daveletele_)?

Phoebe Harris (@phoebeharrisx) leads (5.7% vs David Letele 🙅🏽‍♂️ (@daveletele_) 2.6%).

What is the absolute follower gain of Lily Adrianne ليلي (@lily.adrianne)?

Lily Adrianne ليلي (@lily.adrianne) gained about 70.6K followers last month (+0.9%).

What is the absolute follower gain of Phoebe Harris (@phoebeharrisx)?

Phoebe Harris (@phoebeharrisx) gained about 13.4K followers last month (+5.7%).

What is the absolute follower gain of David Letele 🙅🏽‍♂️ (@daveletele_)?

David Letele 🙅🏽‍♂️ (@daveletele_) gained about 12.0K followers last month (+2.6%).

What is the absolute follower gain of Alena Winter • Naturopath & Nutritionist (BNHM, MNMHNZ) (@alenawinternaturalhealth)?

Alena Winter • Naturopath & Nutritionist (BNHM, MNMHNZ) (@alenawinternaturalhealth) gained about 9.9K followers last month (+7.6%).

What is the absolute follower gain of Sara | Yoga & Pilates Teacher (@s.z.movement)?

Sara | Yoga & Pilates Teacher (@s.z.movement) gained about 9.8K followers last month (+3.8%).

Is Lily Adrianne ليلي (@lily.adrianne) still a relevant creator?

Yes — Lily Adrianne ليلي (@lily.adrianne) has a Profile Score of 6.5, average engagement of 3.93%, and +0.9% (+70.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fitness & Wellness in New Zealand?

The average engagement rate for this category is 6.04%. Generally, rates above 7.2% are considered excellent, while rates above 4.8% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.