Top 20 Beauty & Cosmetics from New Zealand on TikTok Influencers by Follower Growth

Last updated: October 22, 2026

Total Beauty & Cosmetics Influencers in New Zealand

250

Expected Reach

1.2M

Total Followers

18.0M

Avg Engagement

8.06%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
millie drury
@milliedruryy
🎀🧖🏼‍♀️🤍 @millie_drury on ig management@milliedrury.co.nz
Queenstown, New Zealand
551.3K
Followers
20.31%
Engagement
+3.3%(+17.4K)
8.1
2
afhamnadzree
@ammmoreyou
📍🇳🇿
New Zealand
189.0K
Followers
29.32%
Engagement
+6.2%(+11.0K)
8.8
3
Shawn
@shawnphii
insta: shawnphii
New Zealand
70.0K
Followers
7.45%
Engagement
+14.7%(+8.9K)
5.6
4
Jessie ⋆.ೃ࿔*:・
@jessiekirk__
Just a fashion girly and breast cancer survivor 👼☁️✨️ CHCH, NZ 🤍 💌 jessie@nosadcowboys.com
Auckland, New Zealand
149.5K
Followers
6.59%
Engagement
+2.1%(+3.1K)
4.7
5
Alicia Amin
@hangrii
Professional pretender
New Zealand
68.3K
Followers
4.05%
Engagement
+4.1%(+2.7K)
5.5
6
Avina St. Graves
@avina.stgraves
Dark Romance 🖤 Best Selling Author 🖤
New Zealand
75.5K
Followers
9.12%
Engagement
+1.9%(+1.5K)
6.9
7
alyshiajoness
@alyshiajoness
New Zealand📍 Makeup Artistry 🎨 SFX 👩🏼‍🎨 Life 🦋 Travel 🌍 Entrepreneur, Model, Actress 📧 alyshia@nosadcowboys.com Subscribe to my YouTube channel!👇🏼💫
Auckland, New Zealand
60.4K
Followers
4.27%
Engagement
+2.3%(+1.3K)
4.9
8
Jade-Demelza
@jade.demelza
POBOX 15090, Flaxmere, Hastings Unapologetically Me Your Fav Hurricane 🕊 life after loss | Healing | Everyday Life Founder | Sweet DreamZ, Second 2 None®️
New Zealand
76.5K
Followers
5.55%
Engagement
+1.1%(+862)
5.7
9
larataz
@larataz
follow my instagram: @laraataz nz
New Zealand
87.1K
Followers
7.87%
Engagement
+1.0%(+858)
6.4
10
Queen Tee 👑
@sagisis_tee
Confidence • Beauty • Vlogs • Dance • Mumlife • Collabs- teamsagisis@gmail.com
Hamilton, New Zealand
177.2K
Followers
6.74%
Engagement
+0.5%(+855)
5.8
11
Nikita Chaithoo
@nikitachaithoo
hello my beautiful friends 🧿 nikita@nosadcowboys.com
Auckland, New Zealand
248.2K
Followers
5.78%
Engagement
+0.3%(+810)
5.3
12
Alessia Allfree
@alessiaallfree
vic | aus lil bits of fun - fashion - makeup 🍓 @Creators Club Australia
Melbourne, New Zealand
84.1K
Followers
8.16%
Engagement
+0.9%(+780)
6.7
13
M Deen
@mohammadsaadaldeen1
New Zealand
32.1K
Followers
N/A
Engagement
+2.4%(+754)
2.9
14
Romika-New Zealand
@glamwithromika
For collab, Email:romz1990@gmail.com #Beauty Content creator. Mentalhealthnurse. NewZealand based#makeupfashionbeauty# Mum#not a makeup artist.
New Zealand
54.0K
Followers
6.09%
Engagement
+1.2%(+650)
6.2
15
keitumetsemmela
@keitumetsemmela
IG : keiitumetse.m_ 📧: leratommela16@gmail.com Auckland Park based Hairstylist Fashion and lifestyle content creator
Johannesburg, New Zealand
35.3K
Followers
10.70%
Engagement
+1.7%(+587)
7.3
16
Emily Maney 💫 NZ
@emily___maney
your NZ bestie for beauty, food & real life 🫶🏻 disney obsessed • honest reviews • shopping hauls posting daily ✨ emily@nosadcowboys.com
New Zealand
23.9K
Followers
4.33%
Engagement
+2.4%(+549)
5.3
17
Kayla Sylvia-Jayne
@kaylasylviajayne
pretending to have my life together vlogs, mum life & pregnancy brain 🧟‍♀️🫧 💌 kayla@nosadcowboys.com
Auckland, New Zealand
30.0K
Followers
7.41%
Engagement
+1.6%(+479)
6.7
18
kasiaastanicich
@kasiaastanicich
to summarise: 💄🏁🧴📺🏎️🥂💌🪩🛍️ (wear your spf) work@liquorice.co.nz
Christchurch, New Zealand
69.2K
Followers
5.53%
Engagement
+0.7%(+478)
5.9
19
Eden Coleman
@edencolemann
IG: @edencolemann edencollab@gmail.com
Los Angeles, New Zealand
261.6K
Followers
8.45%
Engagement
+0.2%(+418)
4.5
20
sanjumoktan93
@sanjumoktan93
#lifestyle ,beauty ,daily skincare ,nz creator Collaboration PR for Sanjulama650@gmail.com 📧 Sanjumoktan lamaFacebook
New Zealand
40.0K
Followers
18.77%
Engagement
+0.9%(+377)
7.8

About This TikTok Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.2M potential impressions across all ranked influencers
  • Total Audience: 18.0M followers collectively following these creators
  • Average Engagement Rate: 8.06% - significantly above industry average
  • Market Coverage: 250 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok?

millie drury (@milliedruryy) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in New Zealand on TikTok, with +3.3% monthly growth (+17.4K followers).

How many followers did millie drury (@milliedruryy) gain last month?

millie drury (@milliedruryy) gained about 17.4K followers last month (+3.3%).

Who grew more: millie drury (@milliedruryy) or afhamnadzree (@ammmoreyou)?

millie drury (@milliedruryy) grew more than afhamnadzree (@ammmoreyou) (17.4K vs 11.0K).

How is afhamnadzree (@ammmoreyou) performing right now?

afhamnadzree (@ammmoreyou) is growing at +6.2% (+11.0K) per month, with a Profile Score of 8.8 and average engagement of 29.32%.

How is Shawn (@shawnphii) performing right now?

Shawn (@shawnphii) is growing at +14.7% (+8.9K) per month, with a Profile Score of 5.6 and average engagement of 7.45%.

How is Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) performing right now?

Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) is growing at +2.1% (+3.1K) per month, with a Profile Score of 4.7 and average engagement of 6.59%.

How is Alicia Amin (@hangrii) performing right now?

Alicia Amin (@hangrii) is growing at +4.1% (+2.7K) per month, with a Profile Score of 5.5 and average engagement of 4.05%.

Who had the higher percentage growth: afhamnadzree (@ammmoreyou) or Shawn (@shawnphii)?

Shawn (@shawnphii) leads (14.7% vs afhamnadzree (@ammmoreyou) 6.2%).

What is the absolute follower gain of millie drury (@milliedruryy)?

millie drury (@milliedruryy) gained about 17.4K followers last month (+3.3%).

What is the absolute follower gain of afhamnadzree (@ammmoreyou)?

afhamnadzree (@ammmoreyou) gained about 11.0K followers last month (+6.2%).

What is the absolute follower gain of Shawn (@shawnphii)?

Shawn (@shawnphii) gained about 8.9K followers last month (+14.7%).

What is the absolute follower gain of Jessie ⋆.ೃ࿔*:・ (@jessiekirk__)?

Jessie ⋆.ೃ࿔*:・ (@jessiekirk__) gained about 3.1K followers last month (+2.1%).

What is the absolute follower gain of Alicia Amin (@hangrii)?

Alicia Amin (@hangrii) gained about 2.7K followers last month (+4.1%).

Is millie drury (@milliedruryy) still a relevant creator?

Yes — millie drury (@milliedruryy) has a Profile Score of 8.1, average engagement of 20.31%, and +3.3% (+17.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 8.06%. Generally, rates above 9.7% are considered excellent, while rates above 6.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.