Top 20 Beauty & Cosmetics from Auckland on Instagram Influencers by Follower Growth

Last updated: April 01, 2026

Total Beauty & Cosmetics Influencers in Auckland, New Zealand

195

Expected Reach

1.7M

Total Followers

7.4M

Avg Engagement

3.69%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ella Monnery
@ellamonnery
nz 🎤🪩 socials: pr@ellamonnery.co.nz music: bookings@ellamonnery.co.nz
Auckland, New Zealand
30.5K
Followers
0.00%
Engagement
+6.0%(+1.7K)
8.3
2
Erika Sheffer Auckland
@erikaauckland
Left the city to start a homestead on 50 acres Crafting farm-inspired provisions @heirloomtn Probably in the kitchen 🔪 — hello@erikaauckland.com
Auckland, New Zealand
95.1K
Followers
3.19%
Engagement
+1.8%(+1.7K)
7.7
3
Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand
@browngirlcertified
Your brown girl beauty compass No more “will this work on me?” moments Real Reviews • Lipstick Swatches • Skincare that delivers Varshaslife@gmail.com
Auckland, New Zealand
46.3K
Followers
0.14%
Engagement
+2.0%(+915)
6.1
4
Aki Curtis
@thesleekavenue
Fashion • DIY • Lifestyle Home of the viral tennis-ball heels 🎾 📍Auckland, NZ hello@thesleekavenue.com
Auckland, New Zealand
19.9K
Followers
1.85%
Engagement
+3.1%(+606)
8.0
5
Jungwon Jo
@jungwonjo
NZ hello@jungwonjo.com @jungwon.eats
Auckland, New Zealand
175.6K
Followers
0.22%
Engagement
+0.3%(+480)
5.7
6
Tania Dawson
@tpdgurl
👩🏻‍🏫Dean & Secondary #teacher 👸🏽Former Miss Universe NZ 2016 🇳🇿🇵🇭📍AKL, NZ 👇🏼UGC Creator
Auckland, New Zealand
29.5K
Followers
N/A
Engagement
+1.6%(+456)
7.7
7
Mama Ree 🕷
@mama.reeree
Tits, Tatts and Big Macs ✨
Auckland, New Zealand
11.0K
Followers
8.32%
Engagement
+3.5%(+369)
7.8
8
Karen Walker
@karenwalker
Auckland, New Zealand
247.5K
Followers
0.01%
Engagement
+0.1%(+328)
4.5
9
Sujata Singh Raju
@sujatasinghraju
📍NZ Fashion • Beauty • Lifestyle •Makeup and Hair Artist @makeupbysujatasinghraju • TikTok @sujatasinghraju contactme@petiteperspectives.com
Auckland, New Zealand
20.6K
Followers
4.57%
Engagement
+1.6%(+317)
7.3
10
Zoë & Morgan
@zoeandmorgan
Consciously created bespoke and contemporary jewellery available online and through our London and Auckland showrooms.
Auckland, New Zealand
63.1K
Followers
0.09%
Engagement
+0.5%(+283)
6.2
11
Alyshia Jones-Mathie
@alyshiajoness
Makeup Artistry👩🏼‍🎨 Life 🦋 Travel 🌍✈️ NZ📍Owner @ajmsocial👩🏼‍💻 Model, Actress, TVC @kam_models @kamtalent 🎬 📧 alyshia@nosadcowboys.com 96K on YT👇🏼
Auckland, New Zealand
67.4K
Followers
11.63%
Engagement
+0.4%(+248)
6.4
12
JUDY
@j.uuuuudy
⟢ auckland, nz 🎥 youtube.com/@j.uuuuudy (210k) 🎶 tiktok @j.uuuuudy (135k) 💌 judy@vybemgmt.com
Auckland, New Zealand
41.8K
Followers
1.32%
Engagement
+0.5%(+226)
7.3
13
NAILS BY T | AUCKLAND NAIL TECH
@nailsssbyttt
@tiffanyear 📍 mt wellington, auckland 🇳🇿 book using link below ⬇️
Auckland, New Zealand
12.6K
Followers
7.48%
Engagement
+1.6%(+193)
7.7
14
Wolf
@win_wolf
Video diary | Travel, Food, Culture & Life📍🇳🇿 ✉️win@nosadcowboys.com
Auckland, New Zealand
16.0K
Followers
0.00%
Engagement
+1.1%(+176)
6.6
15
Ruzan| Skincare Reviews & Fragrance Memes
@ruzanforrest
7 years in beauty content & still obsessed Skincare • Fragrance • Aesthetics 📍Auckland, NZ 💌 Collabs: ruzan.forrest@outlook.com
Auckland, New Zealand
14.8K
Followers
0.76%
Engagement
+1.2%(+173)
8.0
16
Gem Bradley
@gemmaleebradley
mum of 3 era, running on chaos + caffeine raising a brave T1D warrior princess 🎀☕️🫧🍓🏹🎞️ represented by @visiblycreative 💌 laura@visiblycreative.co.nz
Auckland, New Zealand
20.7K
Followers
19.10%
Engagement
+0.8%(+159)
7.6
17
jane joo
@imjanejoo
auckland, nz☁️ engineering, lifestyle & personal finance @thedressrentalnz work@liquorice.co.nz
Auckland, New Zealand
85.9K
Followers
72.89%
Engagement
+0.2%(+138)
8.5
18
Sia Art Jewellery
@siaartjewellery
Signature Statement jewellery complimenting since 1995. 🌟There's a piece for every woman🌟 Shipping worldwide 🌍 EOSS is live!
Auckland, New Zealand
13.0K
Followers
0.03%
Engagement
+1.0%(+130)
5.1
19
Jessica Owen
@jess___owen
Sadie’s mom 🎀 SAHM life, recipes, real chat and life in between ❣️ 📍 canterbury NZ ✨ represented by: @johnson_laird ☁️ emily@johnsonlaird.co.nz
Auckland, New Zealand
40.0K
Followers
1.49%
Engagement
+0.3%(+129)
7.3
20
KIRI NATHAN
@kirinathan
Fashion from a cultural & natural perspective | 100% Aotearoa NZ Made | KN Atelier 6 Te Ara Tāhuhu Domain Walkway Britomart | KN OP 260 Apirana Ave GI
Auckland, New Zealand
13.8K
Followers
0.00%
Engagement
+0.9%(+126)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Auckland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.7M potential impressions across all ranked influencers
  • Total Audience: 7.4M followers collectively following these creators
  • Average Engagement Rate: 3.69% - above industry average
  • Market Coverage: 195 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram?

Ella Monnery (@ellamonnery) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram, with +6.0% monthly growth (+1.7K followers).

How many followers did Ella Monnery (@ellamonnery) gain last month?

Ella Monnery (@ellamonnery) gained about 1.7K followers last month (+6.0%).

Who grew more: Ella Monnery (@ellamonnery) or Erika Sheffer Auckland (@erikaauckland)?

Ella Monnery (@ellamonnery) grew more than Erika Sheffer Auckland (@erikaauckland) (1.7K vs 1.7K).

How is Erika Sheffer Auckland (@erikaauckland) performing right now?

Erika Sheffer Auckland (@erikaauckland) is growing at +1.8% (+1.7K) per month, with a Profile Score of 7.7 and average engagement of 3.19%.

How is Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) performing right now?

Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) is growing at +2.0% (+915) per month, with a Profile Score of 6.1 and average engagement of 0.14%.

How is Aki Curtis (@thesleekavenue) performing right now?

Aki Curtis (@thesleekavenue) is growing at +3.1% (+606) per month, with a Profile Score of 8.0 and average engagement of 1.85%.

How is Jungwon Jo (@jungwonjo) performing right now?

Jungwon Jo (@jungwonjo) is growing at +0.3% (+480) per month, with a Profile Score of 5.7 and average engagement of 0.22%.

Who had the higher percentage growth: Erika Sheffer Auckland (@erikaauckland) or Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified)?

Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) leads (2.0% vs Erika Sheffer Auckland (@erikaauckland) 1.8%).

What is the absolute follower gain of Ella Monnery (@ellamonnery)?

Ella Monnery (@ellamonnery) gained about 1.7K followers last month (+6.0%).

What is the absolute follower gain of Erika Sheffer Auckland (@erikaauckland)?

Erika Sheffer Auckland (@erikaauckland) gained about 1.7K followers last month (+1.8%).

What is the absolute follower gain of Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified)?

Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) gained about 915 followers last month (+2.0%).

What is the absolute follower gain of Aki Curtis (@thesleekavenue)?

Aki Curtis (@thesleekavenue) gained about 606 followers last month (+3.1%).

What is the absolute follower gain of Jungwon Jo (@jungwonjo)?

Jungwon Jo (@jungwonjo) gained about 480 followers last month (+0.3%).

Is Ella Monnery (@ellamonnery) still a relevant creator?

Yes — Ella Monnery (@ellamonnery) has a Profile Score of 8.3, average engagement of 0.00%, and +6.0% (+1.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 3.69%. Generally, rates above 4.4% are considered excellent, while rates above 3.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Auckland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.