Top 20 Beauty & Cosmetics from Auckland on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Beauty & Cosmetics Influencers in Auckland, New Zealand

321

Expected Reach

2.0M

Total Followers

9.3M

Avg Engagement

3.31%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Amiee Marie | Face Sculpting Massage & Jaw Release Auckland
@amieemarieface
Face Sculpting Massage & Jaw Release Fascia • Cranial • Nervous System Work Reiki healing integrated 💫
Auckland, New Zealand
102.4K
Followers
0.17%
Engagement
+5.2%(+5.0K)
6.0
2
Gem Bradley
@gemmaleebradley
🎀☕️🫧🍓🏹🎞️ mum of 3, running on coffee + chaos raising a brave T1D warrior princess 💌 @visiblycreative laura@visiblycreative.co.nz 📍 rural auckland, nz
Auckland, New Zealand
47.3K
Followers
12.05%
Engagement
+10.3%(+4.4K)
7.5
3
• JOELLE LEGG •
@joelle_legg
The hype girl you didn’t know you needed. The wife @mikeandjoelle • Mum • Health Coach Reminding you to care for YOU. ⚡️Founder @madeformore.world
Auckland, New Zealand
165.2K
Followers
0.93%
Engagement
+2.2%(+3.6K)
6.8
4
Nikita Chaithoo
@nikitachaithoo
👩🏾‍🎨 Makeup Artist | NZ 💌 nikita@nosadcowboys.com
Auckland, New Zealand
67.7K
Followers
0.98%
Engagement
+1.9%(+1.3K)
7.1
5
Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand
@browngirlcertified
Your brown girl beauty compass No more “will this work on me?” moments Real Reviews • Lipstick Swatches • Skincare that delivers Varshaslife@gmail.com
Auckland, New Zealand
46.3K
Followers
0.14%
Engagement
+2.0%(+915)
6.1
6
Aleph Beauty
@aleph.beauty
"Ahh-lef" | Clean Beauty. Clear Conscience. Skincare-infused multi-function makeup. Natural | Vegan | Cruelty-Free | Micro-Plastic-free | BCorp
Auckland, New Zealand
52.4K
Followers
0.08%
Engagement
+1.6%(+815)
5.6
7
Kylee De Thier 🍯
@kyleedethier
🪩 Māori, 23 🤠 📍 Tāmaki Makaurau, Aotearoa 🇳🇿 💌 kylee@nosadcowboys.com SHE’S EVERYTHING 🤍 BUY NOW👇🏽
Auckland, New Zealand
220.4K
Followers
0.00%
Engagement
+0.3%(+650)
6.8
8
Poppy Iona
@lentilmum
keyboard cowboy 🪩🍸💋🎱🇵🇸
Auckland, New Zealand
28.6K
Followers
2.67%
Engagement
+2.3%(+645)
8.7
9
JULIA
@for_everju
Registered nurse @aesthetics__byjulia Real estate @julialiu_re
Auckland, New Zealand
15.7K
Followers
5.34%
Engagement
+3.9%(+587)
7.7
10
Erika Sheffer Auckland
@erikaauckland
Left the city for 50 acres in TN Raising two country boys + 🤰🏻 Clean living • mom fashion • cozy home — erika@thenorthmanagement.com
Auckland, New Zealand
99.2K
Followers
2.34%
Engagement
+0.6%(+559)
8.1
11
Ella Monnery
@ellamonnery
nz 🎤🪩 socials: pr@ellamonnery.co.nz music: bookings@ellamonnery.co.nz
Auckland, New Zealand
33.8K
Followers
0.09%
Engagement
+1.6%(+534)
8.1
12
Jungwon Jo
@jungwonjo
NZ 🐉 hello@jungwonjo.com
Auckland, New Zealand
178.7K
Followers
0.25%
Engagement
+0.3%(+513)
6.5
13
Caroline Lorinet Skincare
@carolinelorinetskincare
Luxury Skincare for sensitive skin 💎🍃 Superior cosmeceutical, natural and organic ingredients, safe for all skin types.
Auckland, New Zealand
30.2K
Followers
0.00%
Engagement
+1.7%(+504)
3.9
14
Lanreé Aesthetics
@lanreeaesthetics
💥BOOK via Instagram 【DIRECT MESSAGE 】💬 Pigmentation Laser|Acne Scar |Face Lifting|Fat Freezing|Body Contouring|Botox Fillers|Mesotherapy|TattooRemoval
Auckland, New Zealand
40.0K
Followers
0.01%
Engagement
+1.1%(+418)
4.8
15
Hazel | UGC creator
@hazelskinglows
✨ UGC Creator ✨ - blanchesarcilla@gmail.com - Makeup, Skincare, & Fragrance enthusiast 💋💄 - 👉🏼 Ask before reposting 👈🏼
Auckland, New Zealand
25.1K
Followers
N/A
Engagement
+1.6%(+396)
5.2
16
Mama Ree 🕷
@mama.reeree
Tits, Tatts and Big Macs ✨
Auckland, New Zealand
11.0K
Followers
8.32%
Engagement
+3.5%(+369)
7.8
17
Hera Couture by Katie Yeung
@heracouture
Featured in @fashionmagazinenyc @wwd @togetherjournal @vogueweddings @theknot @capsule_nz @voguespain @onefabday @fashionnetworkcom @thewed
Auckland, New Zealand
34.3K
Followers
0.08%
Engagement
+1.1%(+366)
5.1
18
EMILY MANEY | mum, wife & life | NZ
@emily___maney
Mum | Wifey | Beauty & Disney Obsessed 💫 🌸 Honest Reviews & Hauls 🍔 Big Foodie 🛍️ Shopping Vlogs 🎬 Movie Buff 💌 emily@nosadcowboys.com
Auckland, New Zealand
9.4K
Followers
7.39%
Engagement
+4.0%(+363)
6.5
19
Emma Lewisham
@emmalewisham
Beauty with intelligence. @meccabeauty @spacenk @libertylondon @harrods @bluemercury & more
Auckland, New Zealand
77.5K
Followers
0.08%
Engagement
+0.4%(+300)
5.3
20
Sujata Singh Raju
@sujatasinghraju
📍NZ Fashion • Beauty • Lifestyle •Makeup and Hair Artist @makeupbysujatasinghraju • TikTok @sujatasinghraju contactme@petiteperspectives.com
Auckland, New Zealand
22.4K
Followers
4.64%
Engagement
+1.3%(+289)
7.0

About This Instagram Influencer Ranking

Discover the most influential creators in Auckland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 2.0M potential impressions across all ranked influencers
  • Total Audience: 9.3M followers collectively following these creators
  • Average Engagement Rate: 3.31% - above industry average
  • Market Coverage: 321 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Auckland on Instagram, with +5.2% monthly growth (+5.0K followers).

How many followers did Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) gain last month?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) gained about 5.0K followers last month (+5.2%).

Who grew more: Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) or Gem Bradley (@gemmaleebradley)?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) grew more than Gem Bradley (@gemmaleebradley) (5.0K vs 4.4K).

How is Gem Bradley (@gemmaleebradley) performing right now?

Gem Bradley (@gemmaleebradley) is growing at +10.3% (+4.4K) per month, with a Profile Score of 7.5 and average engagement of 12.05%.

How is • JOELLE LEGG • (@joelle_legg) performing right now?

• JOELLE LEGG • (@joelle_legg) is growing at +2.2% (+3.6K) per month, with a Profile Score of 6.8 and average engagement of 0.93%.

How is Nikita Chaithoo (@nikitachaithoo) performing right now?

Nikita Chaithoo (@nikitachaithoo) is growing at +1.9% (+1.3K) per month, with a Profile Score of 7.1 and average engagement of 0.98%.

How is Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) performing right now?

Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) is growing at +2.0% (+915) per month, with a Profile Score of 6.1 and average engagement of 0.14%.

Who had the higher percentage growth: Gem Bradley (@gemmaleebradley) or • JOELLE LEGG • (@joelle_legg)?

Gem Bradley (@gemmaleebradley) leads (10.3% vs • JOELLE LEGG • (@joelle_legg) 2.2%).

What is the absolute follower gain of Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface)?

Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) gained about 5.0K followers last month (+5.2%).

What is the absolute follower gain of Gem Bradley (@gemmaleebradley)?

Gem Bradley (@gemmaleebradley) gained about 4.4K followers last month (+10.3%).

What is the absolute follower gain of • JOELLE LEGG • (@joelle_legg)?

• JOELLE LEGG • (@joelle_legg) gained about 3.6K followers last month (+2.2%).

What is the absolute follower gain of Nikita Chaithoo (@nikitachaithoo)?

Nikita Chaithoo (@nikitachaithoo) gained about 1.3K followers last month (+1.9%).

What is the absolute follower gain of Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified)?

Varsha Reddy | Your Brown Beauty Guide📍Auckland, New Zealand (@browngirlcertified) gained about 915 followers last month (+2.0%).

Is Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) still a relevant creator?

Yes — Amiee Marie | Face Sculpting Massage & Jaw Release Auckland (@amieemarieface) has a Profile Score of 6.0, average engagement of 0.17%, and +5.2% (+5.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in New Zealand?

The average engagement rate for this category is 3.31%. Generally, rates above 4.0% are considered excellent, while rates above 2.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Auckland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.