Top 20 Home & Interior Design from Netherlands on Instagram Influencers by Follower Growth

Last updated: April 03, 2026

Total Home & Interior Design Influencers in Netherlands

2,453

Expected Reach

15.2M

Total Followers

64.4M

Avg Engagement

5.03%

Audience Analysis

Gender Distribution

Female78%
Male22%

Age Distribution

25-3438.0%
35-4423.1%
18-2419.7%
45-5410.4%

Top Countries

Netherlands31.7%
United States of America8.9%
Germany8.0%
Turkey4.4%
United Kingdom4.0%

Top Languages

en36.5%
nl31.9%
de8.2%

Top Cities

Amsterdam4.4%
Rotterdam2.3%
Istanbul1.2%
Tehran1.0%
Bestuur Regio Utrecht0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
product designer
@steven_de_groot
Product designer | the Netherlands no reposting without permission Business Inquiries / commissions: stevendegroot.commissions@gmail.com
Netherlands
812.8K
Followers
N/A
Engagement
+5.4%(+41.7K)
7.8
2
Nurcan Donmez
@nurcandonmez81
Doğallık, emek ve lezzetle dolu bir yaşam 🌿 Tariflerim 🍲 Dekorasyon 🏡 Bahçe & Bitkiler 🌱 Ailem ❤️ 📩 İşbirlikleri için: donmeznurcan834@gmail.com
Netherlands
1.6M
Followers
5.06%
Engagement
+2.3%(+36.5K)
8.4
3
Dave Roelvink
@daveroelvink
📩 Management: juriaan@bombersandlemonade.com
Netherlands
731.6K
Followers
0.00%
Engagement
+1.6%(+11.3K)
7.7
4
Siobhán Aideen Kaufman
@siobhankaufmanart
📍Breda, Netherlands ✨ @chouffevon contact@siobhankaufman-fine-art.com ⬇️Prints available⬇️
Netherlands
278.7K
Followers
1.76%
Engagement
+3.9%(+10.6K)
7.6
5
Pien Hersman
@pienhersman
21 y/o speedskater pien.hersman@double-m.nl
Netherlands
703.8K
Followers
0.70%
Engagement
+1.4%(+9.8K)
6.4
6
Loet van der Straten
@loetvanderstraten
Vintage dealer & cooking enthusiast from Amsterdam Furniture, food and fragments of a considered lifestyle Collabs: loet@lagency.nl
Amsterdam, Netherlands
72.6K
Followers
0.15%
Engagement
+13.1%(+8.4K)
6.2
7
𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙞𝙡𝙡𝙪𝙨𝙩𝙧𝙖𝙩𝙞𝙤𝙣𝙨
@asuzava
♥ 𝙏𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙢𝙤𝙢𝙚𝙣𝙩𝙨 𝙞𝙣𝙩𝙤 𝙖𝙧𝙩; 𝙔𝙤𝙪𝙧 𝙥𝙝𝙤𝙩𝙤, 𝙢𝙮 𝙥𝙚𝙣𝙘𝙞𝙡 𝙨𝙩𝙧𝙤𝙠𝙚𝙨 ♥
Haarlem, Netherlands
99.0K
Followers
0.88%
Engagement
+8.6%(+7.8K)
7.1
8
DB Gardens
@dutch_belgium_gardens
​GARDEN IDEAS & DESIGN INSPIRATION Want to collaborate? Send us a DM or email: dutchbelgiumgardens@gmail.com
Netherlands
177.9K
Followers
4.63%
Engagement
+4.1%(+7.0K)
7.3
9
Peter van Delft
@petervandelft.flowers
*Creative Director at @vandelftfloralmedia *Creating reels for growers and breeders 🌎 *Ambassador at @hoekflowers, floral supplier for florists
Netherlands
376.7K
Followers
N/A
Engagement
+1.9%(+6.9K)
8.3
10
Arzu Yildiz
@action_tips
⚪️ Pagina voor de leukste shoptips en budgettips ⚪️ Producttester, link en DIY ⚪️ Collab DM Linkjes⬇️
Eindhoven, Netherlands
383.8K
Followers
0.28%
Engagement
+1.7%(+6.5K)
6.5
11
Micky Hoogendijk
@mickyhoogendijk
Bringing more imagination into the world through photography and sculptures @mickyhoogendijkportfolio
Amsterdam, Netherlands
88.5K
Followers
N/A
Engagement
+7.7%(+6.3K)
6.7
12
Coco Rachèl
@rachel.spanjersberg
head buyer @funkie_house ✉️ rachel@medeamgmt.com | @medeamgmt 📍the netherlands
Netherlands
160.9K
Followers
5.43%
Engagement
+3.8%(+5.9K)
4.8
13
CHARLIE MOON
@charliemoon.art
🌙 Dutch Artist Fusing Nature 🐞 & Tech 🤖 🌍 Collected In 25+ Countries 🐦‍🔥 Shop & Sign up for the Lucky Tee Collectible!⬇️
Netherlands
90.6K
Followers
4.55%
Engagement
+6.8%(+5.8K)
7.6
14
Renofaasie | DIY renovatie jaren 30 woning
@renofaasie
👷🏽‍♂️ @basfaas & @tomfaas 🪚 Wekelijkse klus video’s van onze verbouwing 👇🏼 Link naar onze eigen budgetplanner & XL video’s
Netherlands
100.2K
Followers
N/A
Engagement
+5.0%(+4.8K)
8.1
15
Trade Me Project
@trademeproject
Trading a single Bobby pin until I get a 🏠 4.5 million on TikTok
Netherlands
349.9K
Followers
0.50%
Engagement
+1.4%(+4.7K)
6.8
16
HEMA
@hemanederland
Iedere dag leuke dingen van #HEMA. Deel jouw leukste HEMA momenten met @hemanederland.
Netherlands
601.8K
Followers
2.50%
Engagement
+0.7%(+4.3K)
5.5
17
Kaylee | DIY Interieur & klussen
@casakaylee
🏠 Altijd aan het bouwen & verbouwen 🔨 Originele DIY projecten 🤍 Deel mijn passie voor interieur 📩 kaylee@mentionmanagement.com
Netherlands
71.0K
Followers
N/A
Engagement
+6.1%(+4.1K)
7.4
18
Philips Hue
@philipshue
💡The only smart lighting system you'll ever need 📸Share your Hue setup and tag @philipshue for a chance to be featured
Netherlands
230.8K
Followers
0.93%
Engagement
+1.8%(+4.1K)
6.1
19
Lisa Bal
@familiebaljansen
Gezin met zeven kids uit Rotterdam. Chaos, liefde en alles daar tussenin. Interieur, humor en het echte leven. Account by @lisa__bvdv
Netherlands
45.5K
Followers
15.68%
Engagement
+9.9%(+4.1K)
9.1
20
Zeg Maar Fem
@zegmaarfem
Femke, zeg maar Fem 🫶🏻 Ik maak graag video’s! 🎥❤️ Ook gezelligheid op TikTok (53k+) & YouTube (33K+) Zegmaarfem@hotmail.com
Netherlands
45.3K
Followers
4.01%
Engagement
+9.8%(+4.0K)
8.7

About This Instagram Influencer Ranking

Discover the most influential creators in Netherlands with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 15.2M potential impressions across all ranked influencers
  • Total Audience: 64.4M followers collectively following these creators
  • Average Engagement Rate: 5.03% - significantly above industry average
  • Market Coverage: 2,453 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Netherlands, United States of America, Germany
  • Gender Distribution: 78% Female, 22% Male
  • Primary Age Group: 25-34 years (38% of audience)
  • Languages: English, nl, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Netherlands on Instagram?

product designer (@steven_de_groot) is, as of April 2026, the fastest‑growing Home & Interior Design creator in Netherlands on Instagram, with +5.4% monthly growth (+41.7K followers).

How many followers did product designer (@steven_de_groot) gain last month?

product designer (@steven_de_groot) gained about 41.7K followers last month (+5.4%).

Who grew more: product designer (@steven_de_groot) or Nurcan Donmez (@nurcandonmez81)?

product designer (@steven_de_groot) grew more than Nurcan Donmez (@nurcandonmez81) (41.7K vs 36.5K).

How is Nurcan Donmez (@nurcandonmez81) performing right now?

Nurcan Donmez (@nurcandonmez81) is growing at +2.3% (+36.5K) per month, with a Profile Score of 8.4 and average engagement of 5.06%.

How is Dave Roelvink (@daveroelvink) performing right now?

Dave Roelvink (@daveroelvink) is growing at +1.6% (+11.3K) per month, with a Profile Score of 7.7 and average engagement of 0.00%.

How is Siobhán Aideen Kaufman (@siobhankaufmanart) performing right now?

Siobhán Aideen Kaufman (@siobhankaufmanart) is growing at +3.9% (+10.6K) per month, with a Profile Score of 7.6 and average engagement of 1.76%.

How is Pien Hersman (@pienhersman) performing right now?

Pien Hersman (@pienhersman) is growing at +1.4% (+9.8K) per month, with a Profile Score of 6.4 and average engagement of 0.70%.

Who had the higher percentage growth: Nurcan Donmez (@nurcandonmez81) or Dave Roelvink (@daveroelvink)?

Nurcan Donmez (@nurcandonmez81) leads (2.3% vs Dave Roelvink (@daveroelvink) 1.6%).

What is the absolute follower gain of product designer (@steven_de_groot)?

product designer (@steven_de_groot) gained about 41.7K followers last month (+5.4%).

What is the absolute follower gain of Nurcan Donmez (@nurcandonmez81)?

Nurcan Donmez (@nurcandonmez81) gained about 36.5K followers last month (+2.3%).

What is the absolute follower gain of Dave Roelvink (@daveroelvink)?

Dave Roelvink (@daveroelvink) gained about 11.3K followers last month (+1.6%).

What is the absolute follower gain of Siobhán Aideen Kaufman (@siobhankaufmanart)?

Siobhán Aideen Kaufman (@siobhankaufmanart) gained about 10.6K followers last month (+3.9%).

What is the absolute follower gain of Pien Hersman (@pienhersman)?

Pien Hersman (@pienhersman) gained about 9.8K followers last month (+1.4%).

Is product designer (@steven_de_groot) still a relevant creator?

Yes — product designer (@steven_de_groot) has a Profile Score of 7.8, average engagement of N/A, and +5.4% (+41.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Netherlands?

The average engagement rate for this category is 5.03%. Generally, rates above 6.0% are considered excellent, while rates above 4.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Netherlands?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.