Top 20 Home & Interior Design from Italy on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Italy

9,735

Expected Reach

57.6M

Total Followers

265.6M

Avg Engagement

2.96%

Audience Analysis

Gender Distribution

Female73%
Male27%

Age Distribution

25-3443.6%
35-4421.8%
18-2420.7%
45-547.2%

Top Countries

Italy68.4%
United States of America4.8%
Germany4.6%
United Kingdom2.0%
Spain1.9%

Top Languages

it64.5%
en19.8%
de5.5%

Top Cities

Milan5.5%
Rome3.0%
Naples1.8%
Turin1.3%
Berlin0.5%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Cheap house italy
@cheaphouseitaly
🏆 No1 in Italy 🇮🇹 Real Italian property + grants 💰No BS | Daily deals + insider info 🎥 Featured on Help! We Bought a Village 📘 Avoid costly mistakes👇
Italy
671.5K
Followers
8.29%
Engagement
+8.0%(+49.7K)
9.0
2
JaHan 🌷
@_jahan.creations
Paper crafts | Painting | Clay craft | DIY ✧˚.🎀༘⋆ 📍🇮🇹 Milan 📩PR/collab: jahancreations1@gmail.com
Milan, Italy
599.6K
Followers
0.14%
Engagement
+9.0%(+49.4K)
6.9
3
Francesco Furlani ️️
@furlanifrancesco
Italia-CapoNord in Ape 🚨Sponsored by: @brunneroutdoorofficial @lipperteurope @ozracingwheels @fiamma__official In elenco AGCOM
Milan, Italy
813.1K
Followers
0.88%
Engagement
+5.5%(+42.3K)
7.2
4
Houda Dhanbri
@houdadhambri
🇮🇹 Italy 🎀Creatore #crafts #creation #creativity dhanbri.houda@gmail.com
Italy
374.4K
Followers
0.00%
Engagement
+10.5%(+35.5K)
8.5
5
R E S C H I O - Estate, Hotel & Houses
@reschio
A privately stewarded 3,850-acre Umbrian estate with bespoke houses, a hotel within a historic fortress, and estate-made objects @reschiocollections
Milan, Italy
1.7M
Followers
0.30%
Engagement
+2.1%(+34.3K)
6.5
6
Natalia Liberati | Lifestyle e Arredamento
@natalialiberati
☞ La tua inspo per BEAUTY, OUTFIT, LIFESTYLE e ARREDO 🤎 ☞ Canale YOUTUBE: natalialiberati ☞ @westwingcom Ambassador natalia.liberati@bang.it
Milan, Italy
366.7K
Followers
0.09%
Engagement
+9.8%(+32.8K)
3.6
7
Steven Moore | Antiques. History. Venice. Culture
@mrstevenmoore
📕”The Stuff of History” out now ☕️”The David Attenborough of teacups”👉History/ antiques/Venice 🎥 Also on YouTube/TikTok 🏠Venice/ N Yorks
Venice, Italy
1.0M
Followers
0.21%
Engagement
+3.3%(+32.1K)
6.0
8
HOMEatelier • laboratorio
@homeatelier.lab
➖ TENDE di alta qualità e onestà ➖ TESSUTI e BINARI per la casa
Padova, Italy
391.0K
Followers
0.00%
Engagement
+7.3%(+26.5K)
8.7
9
Paquita Romano | 𝙻𝚊 𝙵𝚕𝚘𝚛 𝙰𝚣𝚞𝚕 | Jardineria
@paquitaromano
💙Talleres de jardinería 💕 🪴Te mostramos como lo hacemos acá 🫶🏻Cursos anuales y de una jornada 👇🏻Cursos Grabados
Rome, Italy
372.8K
Followers
0.52%
Engagement
+7.5%(+26.0K)
4.9
10
Real Estate • Community • Funding • Hospitality
@cofunding.xyz
Find your dream home in Europe - 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 🏡 7 handpicked homes every week 🤝 See all the links & get agent contacts 𝐮𝐧𝐥𝐨𝐜𝐤𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬.𝐜𝐨𝐦
Italy
609.7K
Followers
2.27%
Engagement
+4.3%(+25.4K)
7.9
11
Irene Foraboschi
@irene.foraboschi
🫶🏻 Exclusive murals for timeless childhood memories ♥️ Based in Italy - Creating magic worldwide 📧 studio.foraboschi@gmail.com
Treviso, Italy
378.5K
Followers
23.12%
Engagement
+6.3%(+22.6K)
8.5
12
DuToscani
@du.toscani
Il FAI DA TE alla portata di tutti!❤️‍🔥🛠️ dutoscani.info@gmail.com 📥 in elenco AGCOM Link utili👇🏻
Florence, Italy
597.6K
Followers
1.88%
Engagement
+3.7%(+21.4K)
8.8
13
Helen | Italy📍 home & garden
@bloomnliving
Italian home renovation & garden 📍 Umbria, Italy | Visual slow living 💌bloomnliving@gmail.com Full-length films about olive&garden restoration:
Terni, Italy
96.9K
Followers
4.50%
Engagement
+23.1%(+18.2K)
8.4
14
Officina Profumo-Farmaceutica di Santa Maria Novella
@santamarianovella1221
Firenze 1221
Florence, Italy
377.2K
Followers
0.28%
Engagement
+4.9%(+17.6K)
6.7
15
Kelly & Boris Abroad
@kellyandborisabroad
made an Italian lake house our entire personality kellyandborisabroad@gmail.com Click Here 🔗🔽
Italy
153.5K
Followers
0.21%
Engagement
+12.8%(+17.4K)
5.8
16
Alessia Colonna
@ale.colonna
🏡 Trasformo spazi, creo oggetti e racconto la vita vera tra casa e passioni💡Creating @aalf_official 📩contact@alessiacolonna.com In elenco AGCOM
Milan, Italy
391.1K
Followers
6.80%
Engagement
+4.4%(+16.6K)
8.7
17
Daniel Murrell
@guhdehphillip
📍| LDN 📧 | MGMT: GUHDEHPHILLIP@DIGITALSTREAMERS.COM 💇‍♀️ | @HAIRBAEUK
Italy
215.8K
Followers
6.43%
Engagement
+8.0%(+16.0K)
5.0
18
Imóveis na Itália | Sua imobiliária na Itália 🇮🇹🇧🇷
@imoveisnaitalia
🏡 Alugue, compre ou invista sem burocracia e com atendimento na sua língua materna 🧑‍🧑‍🧒‍🧒 Mais de 1.000 famílias assessoradas 📍 Piemonte
Italy
164.2K
Followers
0.67%
Engagement
+10.7%(+15.9K)
7.0
19
DIY furniture & Apartments
@micol.fashionattack
Diary of a mom suffering from “I can do it myself syndrome” Ps: I have a design studio 🤫 @studio.micolz Partnerships: social@micolz.com
Rome, Italy
278.0K
Followers
0.12%
Engagement
+5.8%(+15.2K)
6.8
20
Dinara Jane - Invest Itália
@dinarajane
🔎Decisões imobiliárias na Itália exigem estratégia, não improviso. 🇮🇹Comprei uma Casa de 1€. 📧contato@dinarajane.com.br
Italy
124.4K
Followers
4.36%
Engagement
+13.5%(+14.8K)
7.2

About This Instagram Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 57.6M potential impressions across all ranked influencers
  • Total Audience: 265.6M followers collectively following these creators
  • Average Engagement Rate: 2.96% - competitive engagement levels
  • Market Coverage: 9,735 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Germany
  • Gender Distribution: 73% Female, 27% Male
  • Primary Age Group: 25-34 years (43.6% of audience)
  • Languages: Italian, English, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Italy on Instagram?

Cheap house italy (@cheaphouseitaly) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Italy on Instagram, with +8.0% monthly growth (+49.7K followers).

How many followers did Cheap house italy (@cheaphouseitaly) gain last month?

Cheap house italy (@cheaphouseitaly) gained about 49.7K followers last month (+8.0%).

Who grew more: Cheap house italy (@cheaphouseitaly) or JaHan 🌷 (@_jahan.creations)?

Cheap house italy (@cheaphouseitaly) grew more than JaHan 🌷 (@_jahan.creations) (49.7K vs 49.4K).

How is JaHan 🌷 (@_jahan.creations) performing right now?

JaHan 🌷 (@_jahan.creations) is growing at +9.0% (+49.4K) per month, with a Profile Score of 6.9 and average engagement of 0.14%.

How is Francesco Furlani ️️ (@furlanifrancesco) performing right now?

Francesco Furlani ️️ (@furlanifrancesco) is growing at +5.5% (+42.3K) per month, with a Profile Score of 7.2 and average engagement of 0.88%.

How is Houda Dhanbri (@houdadhambri) performing right now?

Houda Dhanbri (@houdadhambri) is growing at +10.5% (+35.5K) per month, with a Profile Score of 8.5 and average engagement of 0.00%.

How is R E S C H I O - Estate, Hotel & Houses (@reschio) performing right now?

R E S C H I O - Estate, Hotel & Houses (@reschio) is growing at +2.1% (+34.3K) per month, with a Profile Score of 6.5 and average engagement of 0.30%.

Who had the higher percentage growth: JaHan 🌷 (@_jahan.creations) or Francesco Furlani ️️ (@furlanifrancesco)?

JaHan 🌷 (@_jahan.creations) leads (9.0% vs Francesco Furlani ️️ (@furlanifrancesco) 5.5%).

What is the absolute follower gain of Cheap house italy (@cheaphouseitaly)?

Cheap house italy (@cheaphouseitaly) gained about 49.7K followers last month (+8.0%).

What is the absolute follower gain of JaHan 🌷 (@_jahan.creations)?

JaHan 🌷 (@_jahan.creations) gained about 49.4K followers last month (+9.0%).

What is the absolute follower gain of Francesco Furlani ️️ (@furlanifrancesco)?

Francesco Furlani ️️ (@furlanifrancesco) gained about 42.3K followers last month (+5.5%).

What is the absolute follower gain of Houda Dhanbri (@houdadhambri)?

Houda Dhanbri (@houdadhambri) gained about 35.5K followers last month (+10.5%).

What is the absolute follower gain of R E S C H I O - Estate, Hotel & Houses (@reschio)?

R E S C H I O - Estate, Hotel & Houses (@reschio) gained about 34.3K followers last month (+2.1%).

Is Cheap house italy (@cheaphouseitaly) still a relevant creator?

Yes — Cheap house italy (@cheaphouseitaly) has a Profile Score of 9.0, average engagement of 8.29%, and +8.0% (+49.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 2.96%. Generally, rates above 3.5% are considered excellent, while rates above 2.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.