Top 20 Home & Interior Design from Italy on Instagram Influencers by Follower Growth

Last updated: May 28, 2026

Total Home & Interior Design Influencers in Italy

6,971

Expected Reach

41.6M

Total Followers

188.2M

Avg Engagement

3.29%

Audience Analysis

Gender Distribution

Female78%
Male22%

Age Distribution

25-3444.2%
35-4421.7%
18-2419.9%
45-547.5%

Top Countries

Italy66.5%
United States of America5.1%
United Kingdom2.4%
Germany1.8%
Hungary1.7%

Top Languages

it64.6%
en21.4%
es3.1%

Top Cities

Milan4.4%
Rome3.1%
Naples2.6%
Turin1.1%
Palermo0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Claudia Gal
@lacasadiclaudia2022
Qui troverai : 🌼DIY/FAI DA TE 😍 🌼Tantissimi PRIMA/DOPO 🌼Idee di arredamento in stile naturale. 🌼info DM/email ✉️ 🌼La mia vetrina Amazon:
Italy
511.8K
Followers
0.00%
Engagement
+9.0%(+42.3K)
8.0
2
Belkacem Ben Arous | KasoEst
@_kasoest_
🇮🇹 Ester & Belkacem 🇩🇿 Travel Content Creators | Fitness 🏋️‍♂️ 77 / 195 countries
Italy
1.4M
Followers
1.15%
Engagement
+2.6%(+36.0K)
6.2
3
Roma Harley
@romaharley
Krakow📍 Architect IT, founder wiringauto.com
Rome, Italy
1.2M
Followers
0.33%
Engagement
+3.0%(+35.1K)
3.7
4
Natalia Liberati | Lifestyle e Arredamento
@natalialiberati
☞ La tua inspo per BEAUTY, OUTFIT, LIFESTYLE e ARREDO 🤎 ☞ Canale YOUTUBE: natalialiberati ☞ @westwingcom Ambassador natalia.liberati@bang.it
Milan, Italy
366.7K
Followers
0.09%
Engagement
+9.8%(+32.8K)
3.6
5
Carlotta Cocins
@__situation__
Architect/UGC/Actress/Traveler/Pastalover/positiveenergy 💌 carlottacocins@gmail.com Find me on @netflix 😎 41 countries visited🗺️📍Italy
Italy
463.6K
Followers
1.85%
Engagement
+7.5%(+32.6K)
7.4
6
Steven Moore | Antiques. History. Venice. Culture
@mrstevenmoore
📕”The Stuff of History” out now ☕️”The David Attenborough of teacups”👉History/ antiques/Venice 🎥 Also on YouTube/TikTok 🏠Venice/ N Yorks
Venice, Italy
1.0M
Followers
0.21%
Engagement
+3.3%(+32.1K)
6.0
7
L'ESPERTO DI CASA
@comefare_cose
ᴛɪ ɪɴꜱᴇɢɴᴏ ᴀᴅ ᴏᴄᴄᴜᴘᴀʀᴛɪ ᴅᴇɪ ʟᴀᴠᴏʀɪ ᴅɪ ᴄᴀꜱᴀ ᴛᴜᴀ 🧑🏻‍🔧 ᴠɪᴅᴇᴏ ꜱᴇᴍᴘʟɪᴄɪ ᴇᴅ ᴇᴅᴜᴄᴀᴛɪᴠɪ 🏡 ⤵️ Scarica il nostro manuale pratico
Italy
479.7K
Followers
N/A
Engagement
+7.1%(+31.9K)
8.3
8
JaHan 🌷
@_jahan.creations
Paper crafts | Painting | Clay craft | DIY ✧˚.🎀༘⋆ 📍🇮🇹 Milan 100k+ family members on YouTube ❤️ 👇
Milan, Italy
303.3K
Followers
0.34%
Engagement
+11.5%(+31.3K)
6.8
9
Francesco Furlani ️️
@furlanifrancesco
🚗 In tenda direzione Capo Nord 🚐Vanlife 🚨Sponsored by: @ozracingwheels @forditalia @brunneroutdoorofficial @nokiantyreseurope In elenco AGCOM
Milan, Italy
559.1K
Followers
1.41%
Engagement
+5.2%(+27.5K)
5.6
10
Paquita Romano | 𝙻𝚊 𝙵𝚕𝚘𝚛 𝙰𝚣𝚞𝚕 | Jardineria
@paquitaromano
💙Talleres de jardinería 💕 🪴Te mostramos como lo hacemos acá 🫶🏻Cursos anuales y de una jornada 👇🏻Cursos Grabados
Rome, Italy
372.8K
Followers
0.52%
Engagement
+7.5%(+26.0K)
4.9
11
LA DONNA DI CASA
@donnadi_casa
ᴛɪ ɪɴꜱᴇɢɴᴏ ᴀᴅ ᴏᴄᴄᴜᴘᴀʀᴛɪ ᴅɪ ᴄᴀꜱᴀ ᴛᴜᴀ 💅🏻 ᴏɢɴɪ ɢɪᴏʀɴᴏ ɴᴜᴏᴠɪ ᴠɪᴅᴇᴏ 🏠🎥 Semplificati la vita, inizia da qui 👇
Italy
241.9K
Followers
N/A
Engagement
+9.7%(+21.4K)
7.9
12
losapevivero
@losapevivero
Emozioni silenziose. Umane. Fortissime. Racconto il mondo attraverso luoghi, oggetti e gesti. Lo sapevi vero? Collaborazioni → DM o Mail
Italy
163.9K
Followers
N/A
Engagement
+12.9%(+18.8K)
7.7
13
Helen | Italy📍 home & garden
@bloomnliving
Italian home renovation & garden 📍 Umbria, Italy | Visual slow living 💌bloomnliving@gmail.com Full-length films about olive&garden restoration:
Terni, Italy
96.9K
Followers
4.50%
Engagement
+23.1%(+18.2K)
8.4
14
dicamarcy
@dicamarcy
✨ Transformo ambientes com ideias simples e cheias de estilo 💡 🏠 Inspiração real de decoração e organização 💬 Dicas fáceis pra deixar sua casa linda!
Italy
127.8K
Followers
N/A
Engagement
+16.1%(+17.7K)
7.2
15
Daniel Murrell
@guhdehphillip
📍| LDN 📧 | MGMT: GUHDEHPHILLIP@DIGITALSTREAMERS.COM 💇‍♀️ | @HAIRBAEUK
Italy
215.8K
Followers
6.43%
Engagement
+8.0%(+16.0K)
5.0
16
Imóveis na Itália | Sua imobiliária na Itália 🇮🇹🇧🇷
@imoveisnaitalia
🏡 Alugue, compre ou invista sem burocracia e com atendimento na sua língua materna 🧑‍🧑‍🧒‍🧒 Mais de 1.000 famílias assessoradas 📍 Piemonte
Italy
164.2K
Followers
0.67%
Engagement
+10.7%(+15.9K)
7.0
17
Renovation Palazzo Puro by Roger and Mirella
@renovationpalazzopuro
Renovating an old Italian villa near sea. 📚FREE guide on buying and renovating & NOVEL Palazzo Puro - rating: 4,8 stars ✨
Italy
487.8K
Followers
2.29%
Engagement
+3.0%(+14.4K)
8.1
18
Baba Residences Dog Friendly
@babaresidences
Designed for dogs and humans Luxury accommodations•100% sea view N1 beach club dog friendly in Italy.No deposit,10% off,free upgrade and cancellation
Italy
182.4K
Followers
0.00%
Engagement
+8.4%(+14.1K)
6.1
19
Irene Foraboschi
@irene.foraboschi
🫶🏻 Exclusive murals for timeless childhood memories ♥️ Based in Italy - Creating magic worldwide 📧 studio.foraboschi@gmail.com
Treviso, Italy
242.8K
Followers
55.15%
Engagement
+6.0%(+13.8K)
8.6
20
Juliana santos 💖
@casinhajulianasantos
🩷 | LIFESTYLE | RECEITAS | DECORAÇÃO ✨ | ASMR DE LIMPEZA COM HUMOR ⬇️ | Parceria publicidade
Italy
1.1M
Followers
0.00%
Engagement
+1.2%(+13.5K)
5.2

About This Instagram Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 41.6M potential impressions across all ranked influencers
  • Total Audience: 188.2M followers collectively following these creators
  • Average Engagement Rate: 3.29% - above industry average
  • Market Coverage: 6,971 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, United Kingdom
  • Gender Distribution: 78% Female, 22% Male
  • Primary Age Group: 25-34 years (44.2% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Italy on Instagram?

Claudia Gal (@lacasadiclaudia2022) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Italy on Instagram, with +9.0% monthly growth (+42.3K followers).

How many followers did Claudia Gal (@lacasadiclaudia2022) gain last month?

Claudia Gal (@lacasadiclaudia2022) gained about 42.3K followers last month (+9.0%).

Who grew more: Claudia Gal (@lacasadiclaudia2022) or Belkacem Ben Arous | KasoEst (@_kasoest_)?

Claudia Gal (@lacasadiclaudia2022) grew more than Belkacem Ben Arous | KasoEst (@_kasoest_) (42.3K vs 36.0K).

How is Belkacem Ben Arous | KasoEst (@_kasoest_) performing right now?

Belkacem Ben Arous | KasoEst (@_kasoest_) is growing at +2.6% (+36.0K) per month, with a Profile Score of 6.2 and average engagement of 1.15%.

How is Roma Harley (@romaharley) performing right now?

Roma Harley (@romaharley) is growing at +3.0% (+35.1K) per month, with a Profile Score of 3.7 and average engagement of 0.33%.

How is Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) performing right now?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) is growing at +9.8% (+32.8K) per month, with a Profile Score of 3.6 and average engagement of 0.09%.

How is Carlotta Cocins (@__situation__) performing right now?

Carlotta Cocins (@__situation__) is growing at +7.5% (+32.6K) per month, with a Profile Score of 7.4 and average engagement of 1.85%.

Who had the higher percentage growth: Belkacem Ben Arous | KasoEst (@_kasoest_) or Roma Harley (@romaharley)?

Roma Harley (@romaharley) leads (3.0% vs Belkacem Ben Arous | KasoEst (@_kasoest_) 2.6%).

What is the absolute follower gain of Claudia Gal (@lacasadiclaudia2022)?

Claudia Gal (@lacasadiclaudia2022) gained about 42.3K followers last month (+9.0%).

What is the absolute follower gain of Belkacem Ben Arous | KasoEst (@_kasoest_)?

Belkacem Ben Arous | KasoEst (@_kasoest_) gained about 36.0K followers last month (+2.6%).

What is the absolute follower gain of Roma Harley (@romaharley)?

Roma Harley (@romaharley) gained about 35.1K followers last month (+3.0%).

What is the absolute follower gain of Natalia Liberati | Lifestyle e Arredamento (@natalialiberati)?

Natalia Liberati | Lifestyle e Arredamento (@natalialiberati) gained about 32.8K followers last month (+9.8%).

What is the absolute follower gain of Carlotta Cocins (@__situation__)?

Carlotta Cocins (@__situation__) gained about 32.6K followers last month (+7.5%).

Is Claudia Gal (@lacasadiclaudia2022) still a relevant creator?

Yes — Claudia Gal (@lacasadiclaudia2022) has a Profile Score of 8.0, average engagement of 0.00%, and +9.0% (+42.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 3.29%. Generally, rates above 4.0% are considered excellent, while rates above 2.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.