Top 20 Home & Interior Design from Florence on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Florence, Italy

367

Expected Reach

1.7M

Total Followers

7.7M

Avg Engagement

3.59%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
DuToscani
@du.toscani
Il FAI DA TE alla portata di tutti!❤️‍🔥🛠️ dutoscani.info@gmail.com 📥 in elenco AGCOM Link utili👇🏻
Florence, Italy
597.6K
Followers
1.88%
Engagement
+3.7%(+21.4K)
8.8
2
Officina Profumo-Farmaceutica di Santa Maria Novella
@santamarianovella1221
Firenze 1221
Florence, Italy
377.2K
Followers
0.28%
Engagement
+4.9%(+17.6K)
6.7
3
𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇
@iffaizzn
Visual Artist | Calm Art Painter 🎨 🌍 Exploring art beyond borders 📍 [Florence/Italy] 📩 DM for Custom Canvas painting
Florence, Italy
79.5K
Followers
0.61%
Engagement
+10.3%(+7.4K)
6.7
4
Florence Sweryda
@florence.sweryda
Making, Stitching, Painting, Printing, Paper miniatures. East Sussex, England Work available below
Florence, Italy
215.7K
Followers
0.50%
Engagement
+2.9%(+6.1K)
6.8
5
KAY + CO. | Kayla
@kaytco_
inspiring you to build a life you love 🕊 home | motherhood | lifestyle let’s chat: kaylatco@socialaxisagency.com 💌
Florence, Italy
119.0K
Followers
1.05%
Engagement
+2.8%(+3.2K)
7.5
6
Anxhela Coha
@francesco_nathaly
•𝔽𝕒𝕤𝕙𝕚𝕠𝕟•𝔹𝕖𝕒𝕦𝕥𝕪 •ℍ𝕠𝕞𝕖 𝕀𝕟𝕤𝕡𝕠• 𝔸𝕞𝕓𝕒𝕤𝕤𝕒𝕕𝕠𝕣 𝕠𝕗 @sheinofficial codice sconto su shein 👇 📌 ITKIDSfrancesconathaly735 📌 📍🇮🇹 🇺🇸 🇬🇧
Florence, Italy
70.3K
Followers
0.00%
Engagement
+4.7%(+3.2K)
4.1
7
FRAMA
@framacph
Forming sensory human connection through the lens of objects and spatial works.
Florence, Italy
533.0K
Followers
0.16%
Engagement
+0.5%(+2.9K)
5.5
8
Ann Lacouture
@annlacouture6
Helping you incorporate color into your home and into your life. 🧡💜💙 Featured @doityourselfmagazine @hgtvmagazine
Florence, Italy
37.7K
Followers
1.02%
Engagement
+8.1%(+2.8K)
7.5
9
Batiik Studio
@batiikstudio
Architecture d’intérieur et mobilier. Rebecca Benichou & Florence Jallet. Paris & Nice.
Florence, Italy
69.1K
Followers
0.68%
Engagement
+3.6%(+2.4K)
6.3
10
Robert Colangeli
@colangelihomes
🤵‍♂️ Realtor 🏘 Investor & #FLIPRRR 🏚>🏠 🏡 Building a Future & Legacy ➡️ Real Estate 🎙 Host of @norolemodels.podcast
Florence, Italy
32.1K
Followers
1.65%
Engagement
+8.0%(+2.4K)
4.3
11
Débora Nardelli Arquitetura
@deboranardelli
ARQUITETURA+MATERNIDADE Tudo junto misturado • Interior Design pela Accademia de Firenze ITÁLIA e MESTRA • Mãe do Leo
Florence, Italy
57.2K
Followers
1.28%
Engagement
+4.1%(+2.2K)
7.2
12
Loisse Herger
@loisseherger
Husband & Wife team building, designing & operating boutique hotels & villas. Hospitality Visionaries | 15+ Years Crafting Luxury Experiences
Florence, Italy
65.7K
Followers
2.58%
Engagement
+3.1%(+2.0K)
7.8
13
thehumbledapper
@thehumbledapper
Collector of Vintage overcoats (1930's-1990's) Passionate about well-made timeless things 🎩 DJ & Events @viberationlive
Florence, Italy
46.8K
Followers
4.08%
Engagement
+4.4%(+2.0K)
7.6
14
Rocío Pérez | Travel • Hotels • Experiences
@rocioprezg
Capturing travel and hotel stories 📍Based in Copenhagen
Florence, Italy
26.2K
Followers
3.87%
Engagement
+7.6%(+1.8K)
8.9
15
Lorena Sofia Baiamonte
@lorenasofiabaiamontee
しょうが ない ✨youcancallmeNami✨ . Florence Decorator for @ginori1735
Florence, Italy
22.1K
Followers
2.71%
Engagement
+8.6%(+1.8K)
7.8
16
Rebecca Nardi
@mayberebecca_
🕵🏻‍♀️An insider’s guide to Florence places, tables, daily rituals mostly Florence, sometimes elsewhere ✍🏻Co-founder @lacuriosa.club
Florence, Italy
50.6K
Followers
2.63%
Engagement
+3.4%(+1.7K)
5.5
17
Formichella Fabio
@artdesign2.0_
Non creiamo solo superfici,ma emozioni. Dal cemento alla resina,ogni dettaglio racconta una storia di design. ArtDesign2.0|Lusso artigianale su misura
Florence, Italy
50.3K
Followers
0.15%
Engagement
+2.0%(+987)
5.5
18
Jenny Cai | Oil Painter
@jennycai.art
Canadian artist based in Florence Paintings & commission form available below
Florence, Italy
17.9K
Followers
16.15%
Engagement
+5.4%(+919)
8.3
19
Edoardo Lietti
@edoardo.lietti
Designed, crafted and built by © Edoardo Lietti Studio.
Florence, Italy
30.0K
Followers
5.16%
Engagement
+3.1%(+912)
7.0
20
Marcella Murgia•Ricamo creativo e corsi
@mu.ricama
Corsi di ricamo e creazioni personalizzate🪡 Il ricamo come arte di calma e bellezza✨ 🤍Una Sarda tra le colline Toscane🌾 Scopri cosa offro👇🏻
Florence, Italy
12.9K
Followers
0.30%
Engagement
+6.0%(+726)
7.8

About This Instagram Influencer Ranking

Discover the most influential creators in Florence with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.7M potential impressions across all ranked influencers
  • Total Audience: 7.7M followers collectively following these creators
  • Average Engagement Rate: 3.59% - above industry average
  • Market Coverage: 367 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Florence on Instagram?

DuToscani (@du.toscani) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Florence on Instagram, with +3.7% monthly growth (+21.4K followers).

How many followers did DuToscani (@du.toscani) gain last month?

DuToscani (@du.toscani) gained about 21.4K followers last month (+3.7%).

Who grew more: DuToscani (@du.toscani) or Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221)?

DuToscani (@du.toscani) grew more than Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) (21.4K vs 17.6K).

How is Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) performing right now?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) is growing at +4.9% (+17.6K) per month, with a Profile Score of 6.7 and average engagement of 0.28%.

How is 𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn) performing right now?

𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn) is growing at +10.3% (+7.4K) per month, with a Profile Score of 6.7 and average engagement of 0.61%.

How is Florence Sweryda (@florence.sweryda) performing right now?

Florence Sweryda (@florence.sweryda) is growing at +2.9% (+6.1K) per month, with a Profile Score of 6.8 and average engagement of 0.50%.

How is KAY + CO. | Kayla (@kaytco_) performing right now?

KAY + CO. | Kayla (@kaytco_) is growing at +2.8% (+3.2K) per month, with a Profile Score of 7.5 and average engagement of 1.05%.

Who had the higher percentage growth: Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) or 𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn)?

𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn) leads (10.3% vs Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) 4.9%).

What is the absolute follower gain of DuToscani (@du.toscani)?

DuToscani (@du.toscani) gained about 21.4K followers last month (+3.7%).

What is the absolute follower gain of Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221)?

Officina Profumo-Farmaceutica di Santa Maria Novella (@santamarianovella1221) gained about 17.6K followers last month (+4.9%).

What is the absolute follower gain of 𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn)?

𝗠𝘂𝗵𝗮𝗺𝗺𝗲𝗱 𝗳𝗮𝗶𝘇 (@iffaizzn) gained about 7.4K followers last month (+10.3%).

What is the absolute follower gain of Florence Sweryda (@florence.sweryda)?

Florence Sweryda (@florence.sweryda) gained about 6.1K followers last month (+2.9%).

What is the absolute follower gain of KAY + CO. | Kayla (@kaytco_)?

KAY + CO. | Kayla (@kaytco_) gained about 3.2K followers last month (+2.8%).

Is DuToscani (@du.toscani) still a relevant creator?

Yes — DuToscani (@du.toscani) has a Profile Score of 8.8, average engagement of 1.88%, and +3.7% (+21.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Italy?

The average engagement rate for this category is 3.59%. Generally, rates above 4.3% are considered excellent, while rates above 2.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Florence?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.