Top 20 Home & Interior Design from Jakarta on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Home & Interior Design Influencers in Jakarta, Indonesia

709

Expected Reach

12.5M

Total Followers

64.1M

Avg Engagement

1.48%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3450.7%
18-2423.8%
35-4417.8%
13-174.3%

Top Countries

Indonesia81.9%
Malaysia2.2%
United States of America1.9%
India1.1%
Brazil0.7%

Top Languages

id71.0%
en21.9%
es1.5%

Top Cities

Jakarta13.4%
Bandung4.7%
Surabaya2.9%
Yogyakarta2.5%
Bekasi1.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ida & Lukman | Home Living & Family
@asa_living
🏡 Jakarta | rumah yang isinya "rumah" 💬 CP: +62813-3838-3913 (Naza) 📐 Denah rumah, klik di sini:
Jakarta, Indonesia
686.0K
Followers
0.63%
Engagement
+2.1%(+14.5K)
7.1
2
Mom Irene & Viola
@irene.violiefie31
Reviews • Staycation • Family Moments✨ Open Endorse ⏩️ DM, 📍Jkt,Tgr part of @seo_community
Jakarta, Indonesia
162.3K
Followers
0.54%
Engagement
+3.9%(+6.1K)
6.9
3
RARA CEBUM
@tiranissya
DIY ✿ HOME DECOR ✿ LIFESTYLE YouTube 430K | TikTok 1.8M Bussiness Inq: 08-121314-0171 (Aul) ⤹ info link product
Jakarta, Indonesia
469.1K
Followers
0.02%
Engagement
+1.1%(+5.3K)
6.4
4
RUMAH SUMADI - Nico & Winny
@rumahsmd
💼 Home & Living Creator 👫 Nico @paksu.rumahsmd & Winny 🏡 6x20 m | Jakarta Barat ☎️ 08111332338 (Nico)
Jakarta, Indonesia
489.8K
Followers
2.03%
Engagement
+0.9%(+4.4K)
8.4
5
BOIYEN PESEK
@boiyenpesek
Singer,comedian,MC 🎤🎵🎭🎬🎥 Cp: 087888818013 085773009028
Jakarta, Indonesia
525.8K
Followers
5.63%
Engagement
+0.8%(+4.1K)
6.5
6
DEBELLIN | TOP BRAND 2021-2025
@debellin.premiumcookware
Buying cheap pans again and again? That’s not saving it’s leaking money 💸 Debellin lasts years, not months. 👇 Invest smart. Cook better.
Jakarta, Indonesia
296.8K
Followers
0.02%
Engagement
+1.4%(+4.0K)
5.8
7
Maria Karina
@mariakarinaa
💼 Content Creator | @curatedbymakar 💌 hi.mariakarina@gmail.com 🗝️ Brand ambassador of @crabus.id cp: +62 813 66316868 (jessica)
Jakarta, Indonesia
344.4K
Followers
1.56%
Engagement
+1.0%(+3.3K)
6.3
8
Genik Ayu
@genikayu
DM for Business Inquiries Tiktok : genikayu ⬇️
Jakarta, Indonesia
237.0K
Followers
0.18%
Engagement
+1.4%(+3.3K)
5.9
9
Poppy Putri
@poppyputri
•Masyaa Allah tabarakallah, wife of Dato’ Rahim & blessed mom of amazing 2 “Athar & Azza" 🇲🇾🇮🇩 •MC-TV Presenter-Influencer •Endorsement by DM ✨
Jakarta, Indonesia
145.7K
Followers
1.06%
Engagement
+2.2%(+3.2K)
6.0
10
Dwi Lestari Manullang
@dwilestarisimanullang
Home, Cooking , Baking, Ide bekal 📍 Tangerang Selatan
Jakarta, Indonesia
270.7K
Followers
0.00%
Engagement
+1.2%(+3.2K)
7.7
11
Interior Design Jakarta s.2010
@dbinterior
@dbinterior_project 📸project done portofolio @timeless.bydbinterior phone +62 819-322-52240 citra 8 ruko aerobliss c02e/16
Jakarta, Indonesia
101.3K
Followers
2.57%
Engagement
+3.1%(+3.1K)
5.2
12
Rumah Nano • Lusti
@rumah_nano
Home inspo • Product Review • Lifestyle Tiktok : rumah.nano ✨ Photo/videoshoot @studio.rumahnano DM for Business Inquiries or Collabs Where to buy ⬇️
Jakarta, Indonesia
385.7K
Followers
0.07%
Engagement
+0.8%(+3.0K)
6.2
13
Himalaya Abadi
@himalayaabadi
"Perfecting Design with Glass" 3 Factories & 17 Showrooms Nationwide Our Local Partners : @glassmart.id
Jakarta, Indonesia
128.8K
Followers
0.02%
Engagement
+2.2%(+2.8K)
4.8
14
Friska Trianda
@friskatrianda
A wife,a Daughter& a Mother 💕 @casacicaproject | @prelovedbychicaa ✨ On demand interior decorator 📲admin #cp: 081290355380 (Vania)
Jakarta, Indonesia
81.3K
Followers
0.51%
Engagement
+3.2%(+2.5K)
6.5
15
Livity Construction Consultant
@livity.build
Artisan Building Construction Consultant Honoring Vision, Enhancing Design. Jakarta - Bali - Bandung - Semarang
Jakarta, Indonesia
89.5K
Followers
0.00%
Engagement
+2.6%(+2.3K)
7.9
16
PT. MANDALA PILAR INDONESIA
@mandalapilar
PT. Mandala Pilar Indonesia Bangun & Renovasi Rumah | Interior & Furniture | Gudang | Pabrik | Kantor WA : 08131224436 | 021-80180001
Jakarta, Indonesia
43.0K
Followers
0.01%
Engagement
+5.2%(+2.1K)
6.7
17
Cinta Ruhama Amelz (Tara)
@cintaruhamaamelz
Mom of 3 Former Editor in Chief Writer of lived experience, from survival to sovereignty | Tattoo Artist Art•Music•Women’s Autonomy
Jakarta, Indonesia
62.0K
Followers
31.92%
Engagement
+3.3%(+2.0K)
6.7
18
omahlibrary
@omahlibrary
Omah Library Official 3 Libraries| @guhatheguild @guhaboboto @guhapiyandeling Riset @rumaharsitekturindonesia Visit⬇️ . . 🫶 by @rawarchitecture_best
Jakarta, Indonesia
73.7K
Followers
0.45%
Engagement
+2.7%(+2.0K)
5.7
19
PRIZA // Rumah PS
@dirumah.ps
Product review | Home inspo | Lifestyle | Travel 🤝Business/collab : 085121159941 📸Available rent for shooting @rumahps.studio 🎵TikTok : dirumah.ps
Jakarta, Indonesia
436.0K
Followers
1.15%
Engagement
+0.4%(+1.9K)
7.2
20
Layanan Taman Digital | Taman Rumah
@okegarden
Membantumu dengan responsif untuk terhubung dengan tukang taman kompeten dan tanaman dari petani berkualitas #beyondgardening @okegarden.portofolio
Jakarta, Indonesia
135.8K
Followers
2.33%
Engagement
+1.3%(+1.8K)
5.9

About This Instagram Influencer Ranking

Discover the most influential creators in Jakarta with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 12.5M potential impressions across all ranked influencers
  • Total Audience: 64.1M followers collectively following these creators
  • Average Engagement Rate: 1.48% - competitive engagement levels
  • Market Coverage: 709 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Indonesia, Malaysia, United States of America
  • Gender Distribution: 63% Female, 37% Male
  • Primary Age Group: 25-34 years (50.7% of audience)
  • Languages: id, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Jakarta on Instagram?

Ida & Lukman | Home Living & Family (@asa_living) is, as of October 2026, the fastest‑growing Home & Interior Design creator in Jakarta on Instagram, with +2.1% monthly growth (+14.5K followers).

How many followers did Ida & Lukman | Home Living & Family (@asa_living) gain last month?

Ida & Lukman | Home Living & Family (@asa_living) gained about 14.5K followers last month (+2.1%).

Who grew more: Ida & Lukman | Home Living & Family (@asa_living) or Mom Irene & Viola (@irene.violiefie31)?

Ida & Lukman | Home Living & Family (@asa_living) grew more than Mom Irene & Viola (@irene.violiefie31) (14.5K vs 6.1K).

How is Mom Irene & Viola (@irene.violiefie31) performing right now?

Mom Irene & Viola (@irene.violiefie31) is growing at +3.9% (+6.1K) per month, with a Profile Score of 6.9 and average engagement of 0.54%.

How is RARA CEBUM (@tiranissya) performing right now?

RARA CEBUM (@tiranissya) is growing at +1.1% (+5.3K) per month, with a Profile Score of 6.4 and average engagement of 0.02%.

How is RUMAH SUMADI - Nico & Winny (@rumahsmd) performing right now?

RUMAH SUMADI - Nico & Winny (@rumahsmd) is growing at +0.9% (+4.4K) per month, with a Profile Score of 8.4 and average engagement of 2.03%.

How is BOIYEN PESEK (@boiyenpesek) performing right now?

BOIYEN PESEK (@boiyenpesek) is growing at +0.8% (+4.1K) per month, with a Profile Score of 6.5 and average engagement of 5.63%.

Who had the higher percentage growth: Mom Irene & Viola (@irene.violiefie31) or RARA CEBUM (@tiranissya)?

Mom Irene & Viola (@irene.violiefie31) leads (3.9% vs RARA CEBUM (@tiranissya) 1.1%).

What is the absolute follower gain of Ida & Lukman | Home Living & Family (@asa_living)?

Ida & Lukman | Home Living & Family (@asa_living) gained about 14.5K followers last month (+2.1%).

What is the absolute follower gain of Mom Irene & Viola (@irene.violiefie31)?

Mom Irene & Viola (@irene.violiefie31) gained about 6.1K followers last month (+3.9%).

What is the absolute follower gain of RARA CEBUM (@tiranissya)?

RARA CEBUM (@tiranissya) gained about 5.3K followers last month (+1.1%).

What is the absolute follower gain of RUMAH SUMADI - Nico & Winny (@rumahsmd)?

RUMAH SUMADI - Nico & Winny (@rumahsmd) gained about 4.4K followers last month (+0.9%).

What is the absolute follower gain of BOIYEN PESEK (@boiyenpesek)?

BOIYEN PESEK (@boiyenpesek) gained about 4.1K followers last month (+0.8%).

Is Ida & Lukman | Home Living & Family (@asa_living) still a relevant creator?

Yes — Ida & Lukman | Home Living & Family (@asa_living) has a Profile Score of 7.1, average engagement of 0.63%, and +2.1% (+14.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Indonesia?

The average engagement rate for this category is 1.48%. Generally, rates above 1.8% are considered excellent, while rates above 1.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Jakarta?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.