Top 20 Beauty & Cosmetics from Indonesia on TikTok Influencers by Follower Growth

Last updated: April 03, 2026

Total Beauty & Cosmetics Influencers in Indonesia

10,236

Expected Reach

185.9M

Total Followers

2.3B

Avg Engagement

6.83%

Audience Analysis

Gender Distribution

Female66%
Male34%

Age Distribution

13-165.5%
17-205.0%
21-254.9%
26-322.3%

Top Countries

Indonesia84.7%
Malaysia2.4%
Philippines1.5%
United States of America0.8%
Spain0.7%

Top Languages

id73.4%
en15.2%
in3.1%

Top Cities

Bandung6.0%
Jakarta4.5%
Medan2.7%
Palembang1.6%
Surabaya1.4%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Humphries family
@the_humphries_family
Endors IG NIKEN.HAVANA_
Indonesia
8.4M
Followers
7.39%
Engagement
+6.0%(+472.0K)
5.1
2
SHELLA SAUKIA
@shellasaukia
@ssskin.id @shellasaukia.co @SS Travel Indonesia @Your Make Up SS
Indonesia
12.6M
Followers
6.08%
Engagement
+3.7%(+447.5K)
5.5
3
YONI
@iindrayoni
Owner yoni skincare Akun cuman ini saja
Indonesia
9.5M
Followers
4.76%
Engagement
+3.9%(+355.9K)
5.5
4
Amanda Manopo
@agml612
Cp: Ais +62 821-8892-1134 Angel +62 812-8888-4960
Indonesia
10.1M
Followers
3.99%
Engagement
+3.1%(+308.4K)
5.0
5
OWNER DAVIENA SKINCARE
@melvinahusyanti96
FOUNDER OF @Daviena Skincare Official @davienaclinic @Murah Nian Store
Indonesia
10.6M
Followers
5.43%
Engagement
+2.8%(+286.4K)
5.4
6
Erika Carlina
@eri_carl
Que sera, sera.
Jakarta, Indonesia
4.2M
Followers
10.55%
Engagement
+5.5%(+218.7K)
6.3
7
Mamanya kamari
@jennifer.coppen
Bali @Jennskin.naturals @chewy Business inq +6281237352738 🫶🏼 VLOG
Paris, Indonesia
16.5M
Followers
10.02%
Engagement
+1.2%(+194.0K)
6.4
8
Rijasmine Bachsinar✨
@rijasmine.bachsinar
🌻𝓔𝓿𝓮𝓻𝔂𝓭𝓪𝔂 𝓲𝓼 𝓱𝓸𝓵𝓲𝓭𝓪𝔂🌻 Business inq: +62 812‑9410‑1332 (indah) 🍊TBL.ID / 0818-0886-7561 (inah)
Surabaya, Indonesia
2.7M
Followers
4.32%
Engagement
+7.4%(+185.3K)
4.5
9
Ren✨
@chrstn.var
Jeda dicariin mulu, aku ngga?👀 Endorsement: 0896-5656-5757(Manager) atau link di bawah👇🏻
New York, Indonesia
10.0M
Followers
3.46%
Engagement
+1.6%(+157.7K)
5.5
10
Hallowica
@hallowica
OWNERNYA HALOCA BEAUTY KOMPLAIN 082265318889 DAFTAR SAYEMBARA 1000BESTIE ONLINE👇🏻
Indonesia
1.6M
Followers
14.50%
Engagement
+9.2%(+136.7K)
5.1
11
LADY RARA
@lady_rara06
Cp 087786067150
Indonesia
8.3M
Followers
5.52%
Engagement
+1.6%(+130.3K)
5.8
12
Fujiiian
@fujiiian
No
Indonesia
38.5M
Followers
8.34%
Engagement
+0.3%(+127.6K)
6.6
13
Sinta Herlina Putri
@sintasomesss
@MORLAB INDONESIA Yg asli 👆🏻percaya diri tanpa make up @Sinta Morlab Office
Indonesia
4.6M
Followers
4.26%
Engagement
+2.7%(+120.5K)
4.7
14
mamifenfen
@thewinaldy
1 RATU 👸🏻 & 4 BODYGUARD 😎 for business inquiries 👇
Indonesia
1000.0K
Followers
4.75%
Engagement
+12.7%(+112.4K)
5.6
15
Meissieeee
@itsmeissie
ISINYA KEHIDUPAN RANDOM MEISSIE😆 bentar centong birunya belom... BUSINESS INQUIRY 👇
Indonesia
18.9M
Followers
4.27%
Engagement
+0.6%(+111.2K)
7.0
16
Mama&Ruby
@ruby_fain12
Account Managed By Parents Mom @shintafae (ig) Tiktok kedua : @Shintafae
Indonesia
3.6M
Followers
5.61%
Engagement
+3.1%(+108.8K)
1.6
17
ndshvv
@ndshvv
cp 0813-3535-1123 (admin) owner @Camille Beauty @beenboo
Indonesia
13.2M
Followers
10.83%
Engagement
+0.8%(+105.6K)
6.5
18
CANDERA
@candradewimaharani98kb
JOIN RESELLER KEDAS BEAUTY 085212222067
Indonesia
15.8M
Followers
5.74%
Engagement
+0.7%(+104.1K)
6.7
19
BAGUS ISTRI Shine Rusia
@nastasyashinee
Jakarta, Indonesia
9.3M
Followers
2.57%
Engagement
+1.1%(+98.2K)
4.8
20
Vina dorika
@mamanyarana
Dm for endorse
Indonesia
547.8K
Followers
1.90%
Engagement
+21.6%(+97.4K)
5.5

About This TikTok Influencer Ranking

Discover the most influential creators in Indonesia with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 185.9M potential impressions across all ranked influencers
  • Total Audience: 2.3B followers collectively following these creators
  • Average Engagement Rate: 6.83% - significantly above industry average
  • Market Coverage: 10,236 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Indonesia, Malaysia, Philippines
  • Gender Distribution: 66% Female, 34% Male
  • Primary Age Group: 13-16 years (5.5% of audience)
  • Languages: id, English, in

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Indonesia on TikTok?

Humphries family (@the_humphries_family) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Indonesia on TikTok, with +6.0% monthly growth (+472.0K followers).

How many followers did Humphries family (@the_humphries_family) gain last month?

Humphries family (@the_humphries_family) gained about 472.0K followers last month (+6.0%).

Who grew more: Humphries family (@the_humphries_family) or SHELLA SAUKIA (@shellasaukia)?

Humphries family (@the_humphries_family) grew more than SHELLA SAUKIA (@shellasaukia) (472.0K vs 447.5K).

How is SHELLA SAUKIA (@shellasaukia) performing right now?

SHELLA SAUKIA (@shellasaukia) is growing at +3.7% (+447.5K) per month, with a Profile Score of 5.5 and average engagement of 6.08%.

How is YONI (@iindrayoni) performing right now?

YONI (@iindrayoni) is growing at +3.9% (+355.9K) per month, with a Profile Score of 5.5 and average engagement of 4.76%.

How is Amanda Manopo (@agml612) performing right now?

Amanda Manopo (@agml612) is growing at +3.1% (+308.4K) per month, with a Profile Score of 5.0 and average engagement of 3.99%.

How is OWNER DAVIENA SKINCARE (@melvinahusyanti96) performing right now?

OWNER DAVIENA SKINCARE (@melvinahusyanti96) is growing at +2.8% (+286.4K) per month, with a Profile Score of 5.4 and average engagement of 5.43%.

Who had the higher percentage growth: SHELLA SAUKIA (@shellasaukia) or YONI (@iindrayoni)?

YONI (@iindrayoni) leads (3.9% vs SHELLA SAUKIA (@shellasaukia) 3.7%).

What is the absolute follower gain of Humphries family (@the_humphries_family)?

Humphries family (@the_humphries_family) gained about 472.0K followers last month (+6.0%).

What is the absolute follower gain of SHELLA SAUKIA (@shellasaukia)?

SHELLA SAUKIA (@shellasaukia) gained about 447.5K followers last month (+3.7%).

What is the absolute follower gain of YONI (@iindrayoni)?

YONI (@iindrayoni) gained about 355.9K followers last month (+3.9%).

What is the absolute follower gain of Amanda Manopo (@agml612)?

Amanda Manopo (@agml612) gained about 308.4K followers last month (+3.1%).

What is the absolute follower gain of OWNER DAVIENA SKINCARE (@melvinahusyanti96)?

OWNER DAVIENA SKINCARE (@melvinahusyanti96) gained about 286.4K followers last month (+2.8%).

Is Humphries family (@the_humphries_family) still a relevant creator?

Yes — Humphries family (@the_humphries_family) has a Profile Score of 5.1, average engagement of 7.39%, and +6.0% (+472.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Indonesia?

The average engagement rate for this category is 6.83%. Generally, rates above 8.2% are considered excellent, while rates above 5.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Indonesia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.