Top 20 Home & Interior Design from Germany on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Home & Interior Design Influencers in Germany

20,089

Expected Reach

86.0M

Total Followers

352.4M

Avg Engagement

5.05%

Audience Analysis

Gender Distribution

Female77%
Male23%

Age Distribution

25-3440.5%
35-4422.7%
18-2421.2%
45-548.3%

Top Countries

Germany47.2%
United States of America6.2%
Italy4.8%
Austria3.3%
France2.6%

Top Languages

de50.3%
en30.1%
es4.5%

Top Cities

Berlin4.1%
Hamburg3.7%
Cologne1.8%
Munich1.5%
Greater London0.4%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Chris® 🪰
@chriswesly
your favorite self taught designer 📨 chriswesly@web.de
Berlin, Germany
1.4M
Followers
0.00%
Engagement
+67.6%(+568.8K)
4.2
2
⠀ Mohamed ∞ Veronika
@mo.ve__
▫ Libanese 🇱🇧 ▫ Russia 🇷🇺 📍🇩🇪 ▫ Projekt Hausbau 2025 - 2026 🏡 ▫ vorher/nachher - tipps/tricks ⚒ ▫ TikTok mo.ve1 - 3.4 Mio 🎥 ▫ move@labs.management 📩
Germany
3.5M
Followers
0.00%
Engagement
+6.5%(+215.8K)
8.7
3
Kevin Reinl | Putzen & Haushalt
@putzenmitkevin
🧹 Der Papa, der gerne putzt 🧼 Tipps & Hacks für einen stressfreien Haushalt 🌪️ Zwischen Kind, Hund & Alltag 📧 kevin@creatorplace.de
Germany
436.7K
Followers
0.01%
Engagement
+10.7%(+42.2K)
7.8
4
Victor Haisch
@victorhaisch
founder @shavethefuture / expert @superpublic.space GNIG - Good News ist geil 📧 victor@betterworldagency.de
Germany
226.6K
Followers
0.00%
Engagement
+22.4%(+41.5K)
9.6
5
Laura | DIY Ideen & Rezepte
@trytrytrydiy
📍Berlin | DIY-Expertin & Mama 👧🏼 📸 Content für Marken 🎨DIYs: von Geschenken bis Möbel-Hacks 🍽 Rezepte & Food-Geschenke 👶 Für Kinder & Erwachsene
Berlin, Germany
417.9K
Followers
0.73%
Engagement
+8.7%(+33.6K)
8.3
6
Mr. Unreal Estate
@mr.unrealestate
Wannaseesomethingunreal? Kooperationen für Immobilien & Brands ➡️ per Mail: info@unreal-estate.de
Berlin, Germany
637.6K
Followers
1.86%
Engagement
+5.4%(+32.7K)
8.6
7
Sophia Winkler
@sophiashirinwinkler
🌲 Zuhause im Waldhäuschen 🛋️ als Wohnzimmerfamilie lieben wir: 🪩 Kunst, Design & kreative Projekte mit 💘 1% mehr Mut als Angst 💋küsse @chezwinkler
Mannheim, Germany
564.9K
Followers
0.63%
Engagement
+5.4%(+29.1K)
7.9
8
Krimi 🧚🏼‍♀️
@amy_nll
Berlin / 🇸🇪Småland Ich renoviere gerade mein 100 Jahre altes Haus in Schweden (ohne Plan:) @krimi.tattoo zu hause im weltall 🛸
Berlin, Germany
57.9K
Followers
0.33%
Engagement
+80.1%(+25.8K)
7.4
9
Peri Perry
@periperryart
Artist in Germany ✨Feminine Energy • Bold & Unique Art ❤️ Your Photos, My Artistic Vision 💌 Custom Artworks| DM to Order 👇 Explore My Art
Erlangen, Germany
457.7K
Followers
1.93%
Engagement
+5.9%(+25.5K)
7.2
10
Stefanie Schwarz
@diy.mamis
Wohnen auf 125m2 mit 🧑‍🧑‍🧒‍🧒&🐶 DIY | Heimwerker | INTERIOR YouTube 138 k TikTok @diy_mamis (133k) Link zu den Rollen 👇🏻
Bern, Germany
308.4K
Followers
0.00%
Engagement
+8.6%(+24.5K)
7.8
11
Agnes Rode
@agnes.a.rode
Deutschlands ehrlichste Bauherrin. Hochglanz außen. Klartext innen. 2 Töchter, 1 Andreas, 1 Carlo – 0 Filter.
Paderborn, Germany
326.1K
Followers
1.51%
Engagement
+7.5%(+22.8K)
8.6
12
Jana | Interior & Organizing
@minimal.wohnen
🤍 Ordnung & Ruhe für dein Zuhause ✨ Alltagshelfer für mehr Klarheit 👇 Meine Favoriten & Links für dich
Hamburg, Germany
326.9K
Followers
4.60%
Engagement
+7.2%(+21.9K)
8.0
13
Thái Công Quách
@thaicongquach
Interior Designer @thaicong_official • Saigon - Hamburg
Hamburg, Germany
302.3K
Followers
0.23%
Engagement
+7.5%(+21.2K)
7.6
14
Burim Badalli
@burimaussenanlagen
Kooperationsanfrage nur per E-Mail Burim@aussenanlagen-bau.de
Germany
315.5K
Followers
0.42%
Engagement
+6.8%(+20.3K)
6.6
15
Laura Jungen
@laura.jungen
🌵INTERIOR & DIY‘s zum nachmachen 👢 FASHION Inspo 🍿CAMPING & POOLBAU loading 🪩 FEEL GOOD Fun 🎙️ PODCAST @liebmichspaeter
London, Germany
192.5K
Followers
1.60%
Engagement
+11.7%(+20.2K)
9.1
16
Lisa Erhart
@lisa_erhart
Dekoideen zu jeder Jahreszeit, Tipps für die Gartenarbeit und alles was mir Spaß macht 🫶🏻
Vechta , Germany
190.9K
Followers
0.70%
Engagement
+11.2%(+19.2K)
7.8
17
Narges Sadeghi
@cleaning.asmrr
📍Hamburg, Germany 🧼 satisfying deep cleans & resets 📩 collabs: cleaningasmr.biz@gmail.com ↓ tools I actually use
Hamburg, Germany
181.2K
Followers
0.00%
Engagement
+11.8%(+19.1K)
8.5
18
🏕️ Khadija | Natur.Travel.Photo
@khadija.hajjoo
✨ Lifestyle & Product Creator 🪴 Home • Beauty • Fashion • Plants 📍 Germany 🇩🇪 NRW 🤝 PR & Collabs → DM
Germany
62.4K
Followers
0.13%
Engagement
+41.7%(+18.4K)
7.2
19
Ioannis
@ioannis.interior
Ja, auch Männer dürfen bunte Tassen haben <3 🏡 schöne Räume mit einfachen Tipps 💡 ich richte mit dir meine Wohnung ein ☕️ Miete genießen in 96qm
Germany
60.5K
Followers
0.00%
Engagement
+42.9%(+18.2K)
7.8
20
Hannes
@shft.sips
lifestyle & interior between motion and stillness 🌀 @ryzon_apparel (Hannes10) 📌 Düsseldorf ✉️ hello@shft-sips.com
Dusseldorf, Germany
100.1K
Followers
2.35%
Engagement
+20.4%(+16.9K)
7.8

About This Instagram Influencer Ranking

Discover the most influential creators in Germany with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 86.0M potential impressions across all ranked influencers
  • Total Audience: 352.4M followers collectively following these creators
  • Average Engagement Rate: 5.05% - significantly above industry average
  • Market Coverage: 20,089 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Italy
  • Gender Distribution: 77% Female, 23% Male
  • Primary Age Group: 25-34 years (40.5% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Germany on Instagram?

Chris® 🪰 (@chriswesly) is, as of November 2026, the fastest‑growing Home & Interior Design creator in Germany on Instagram, with +67.6% monthly growth (+568.8K followers).

How many followers did Chris® 🪰 (@chriswesly) gain last month?

Chris® 🪰 (@chriswesly) gained about 568.8K followers last month (+67.6%).

Who grew more: Chris® 🪰 (@chriswesly) or ⠀ Mohamed ∞ Veronika (@mo.ve__)?

Chris® 🪰 (@chriswesly) grew more than ⠀ Mohamed ∞ Veronika (@mo.ve__) (568.8K vs 215.8K).

How is ⠀ Mohamed ∞ Veronika (@mo.ve__) performing right now?

⠀ Mohamed ∞ Veronika (@mo.ve__) is growing at +6.5% (+215.8K) per month, with a Profile Score of 8.7 and average engagement of 0.00%.

How is Kevin Reinl | Putzen & Haushalt (@putzenmitkevin) performing right now?

Kevin Reinl | Putzen & Haushalt (@putzenmitkevin) is growing at +10.7% (+42.2K) per month, with a Profile Score of 7.8 and average engagement of 0.01%.

How is Victor Haisch (@victorhaisch) performing right now?

Victor Haisch (@victorhaisch) is growing at +22.4% (+41.5K) per month, with a Profile Score of 9.6 and average engagement of 0.00%.

How is Laura | DIY Ideen & Rezepte (@trytrytrydiy) performing right now?

Laura | DIY Ideen & Rezepte (@trytrytrydiy) is growing at +8.7% (+33.6K) per month, with a Profile Score of 8.3 and average engagement of 0.73%.

Who had the higher percentage growth: ⠀ Mohamed ∞ Veronika (@mo.ve__) or Kevin Reinl | Putzen & Haushalt (@putzenmitkevin)?

Kevin Reinl | Putzen & Haushalt (@putzenmitkevin) leads (10.7% vs ⠀ Mohamed ∞ Veronika (@mo.ve__) 6.5%).

What is the absolute follower gain of Chris® 🪰 (@chriswesly)?

Chris® 🪰 (@chriswesly) gained about 568.8K followers last month (+67.6%).

What is the absolute follower gain of ⠀ Mohamed ∞ Veronika (@mo.ve__)?

⠀ Mohamed ∞ Veronika (@mo.ve__) gained about 215.8K followers last month (+6.5%).

What is the absolute follower gain of Kevin Reinl | Putzen & Haushalt (@putzenmitkevin)?

Kevin Reinl | Putzen & Haushalt (@putzenmitkevin) gained about 42.2K followers last month (+10.7%).

What is the absolute follower gain of Victor Haisch (@victorhaisch)?

Victor Haisch (@victorhaisch) gained about 41.5K followers last month (+22.4%).

What is the absolute follower gain of Laura | DIY Ideen & Rezepte (@trytrytrydiy)?

Laura | DIY Ideen & Rezepte (@trytrytrydiy) gained about 33.6K followers last month (+8.7%).

Is Chris® 🪰 (@chriswesly) still a relevant creator?

Yes — Chris® 🪰 (@chriswesly) has a Profile Score of 4.2, average engagement of 0.00%, and +67.6% (+568.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Germany?

The average engagement rate for this category is 5.05%. Generally, rates above 6.1% are considered excellent, while rates above 4.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Germany?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.