Top 20 Beauty & Cosmetics from Berlin on Instagram Influencers by Follower Growth

Last updated: October 22, 2026

Total Beauty & Cosmetics Influencers in Berlin, Germany

6,583

Expected Reach

35.5M

Total Followers

127.7M

Avg Engagement

6.57%

Audience Analysis

Gender Distribution

Female66%
Male34%

Age Distribution

25-3441.8%
18-2432.3%
35-4414.5%
13-175.3%

Top Countries

Germany46.9%
United States of America7.9%
Ukraine3.5%
Turkey2.5%
Italy2.3%

Top Languages

en39.9%
de39.8%
ru6.3%

Top Cities

Berlin8.6%
Hamburg2.4%
Cologne1.9%
Kiev1.7%
Munich1.2%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
𝔍𝔬𝔢𝔫𝔞
@joena.st
Joena ✨ hot girl with attachment issues 🌈 girls & sometimes men 🌍 always boarding another flight 💌 collabs: joena@bettr-agency.de
Berlin, Germany
190.8K
Followers
7.22%
Engagement
+21.1%(+33.2K)
7.9
2
🦋 Kira Kane 🦋
@kirakanedotcom
Dein liebstes curvy Girl ✨
Berlin, Germany
261.0K
Followers
N/A
Engagement
+11.2%(+26.2K)
3.7
3
Marlene Bloem
@marlene_bloem
feminine wife in her 50s ✨ Outfits • Alltag • German ❤️ 👇🏻more in my 1st highlight
Berlin, Germany
195.4K
Followers
0.99%
Engagement
+12.1%(+21.1K)
6.9
4
riccarda greco
@riccardagreco
berlin podcast @hottiehotlin3 DJ @duotypeb represented by @attached.agency @attached.impressum E-Mail: riccarda@attachedagency.com
Berlin, Germany
271.4K
Followers
6.03%
Engagement
+7.2%(+18.3K)
7.8
5
Roxana Harris 💋
@dieroxanaharris
Frisch & frech aber immer süß dabei 🍯
Berlin, Germany
135.3K
Followers
1.52%
Engagement
+14.6%(+17.2K)
8.0
6
Melo Nsuka
@melo.sempai
Du liebst Filme & Serien? Dann sind meine Reels Perfekt für dich 🎬🌠 Koop/Business: melo@socialdragonmedia.de 332K TikTok
Berlin, Germany
165.6K
Followers
1.44%
Engagement
+8.5%(+12.9K)
8.8
7
Mia Pejic - Selbstbewusstsein
@mymiapage
Come for advice - stay for yourself ✨ Von Wunden zu Weisheit ✨ 💡 Für Menschen, die mehr wollen als „okay“ 🌙 Kurse, Masterclasses & Workshops👇🏽
Berlin, Germany
522.7K
Followers
0.00%
Engagement
+2.5%(+12.8K)
9.1
8
Luisa Junkes
@luisa.makeupartist
💄einfache & effektive Schminktipps 👩🏽‍🎨 seit über 6 Jahren Make-up Artist ✨ Brautstylings I Events I Shootings Portfolio @luisa.junkes.makeup
Berlin, Germany
152.8K
Followers
0.51%
Engagement
+9.0%(+12.7K)
8.2
9
Aivelina Johansson
@ai.velina
Studentin aus Berlin. Immer glücklich 🥰 ⬇️ Check my Highlights ☀️
Berlin, Germany
80.1K
Followers
3.18%
Engagement
+17.0%(+11.6K)
8.1
10
Adriana | Make-up Artist | Real Life & Real Talk
@adrianaaroeder
Adriana, 36 🔅 Make-up Pro seit über 10 Jahren 💄Dein Safe Space für Beauty & Make-up ab 35 🫶🏻 Ein Ort für Inspiration, Tutorials & Austausch
Berlin, Germany
67.1K
Followers
1.37%
Engagement
+20.2%(+11.3K)
8.6
11
geparke
@geparrke
🤍 Lipödem Journey ✨ Magenverkleinerung & ES 💪🏽 Hautstraffung & Body Transformation 🛍️ die Outfits hier ⬇️
Berlin, Germany
325.3K
Followers
2.73%
Engagement
+3.5%(+11.0K)
8.8
12
hannahbackupppppp
@hannahbackupppppp
@hannah.farmgirl32 - main, backup @hannahlandwirt32
Berlin, Germany
268.8K
Followers
2.70%
Engagement
+4.1%(+10.5K)
7.9
13
Mia cazzo
@mia.cazzo
Heyy ich bin Mia :) Schau mal in mein Highlight⤵️
Berlin, Germany
56.8K
Followers
1.01%
Engagement
+21.6%(+10.1K)
7.8
14
annika eckes
@annika.eks
🍂20 | near berlin | girls content 🧸makeup | outfits | gym | giveaways 🤎annika@gl-management.net impressum ↓ and links
Berlin, Germany
104.1K
Followers
7.11%
Engagement
+9.5%(+9.0K)
8.5
15
Laura Summer
@laurasummer.1
𝑀𝑜𝒹𝑒𝓁 | 𝟤𝟢𝓎✨ Thank you for following me❤️ 🤖𝒜𝐼 𝑔𝑒𝓃𝑒𝓇𝒶𝓉𝑒𝒹
Berlin, Germany
106.1K
Followers
0.97%
Engagement
+9.3%(+9.0K)
5.0
16
Kaja Celine Jacobs
@kajamooodtt
It’s Kaja not Katja 👩‍🦰✨ 👻 rockitkaja Business: kajamood.contact@gmail.com
Berlin, Germany
967.2K
Followers
1.38%
Engagement
+0.9%(+8.6K)
6.4
17
ꜱᴋᴇʟᴇᴛᴏɴ ꜰᴀᴄᴇ || ꜱᴋᴇʟʟʏ💀
@_skeleton.face_
ᴋɪɴɢ ᴏꜰ ᴛʜᴇ ꜱᴋᴇʟᴇᴛᴏɴꜱ💀|| ᴀʀᴛ: @skelly.visuals ——— 𝘵𝘪𝘬𝘵𝘰𝘬: _skeleton.face_ (600k+) 📥 collab@skeletonface.info
Berlin, Germany
182.9K
Followers
4.22%
Engagement
+4.9%(+8.6K)
8.8
18
Ailin Diaz🐨✨
@ailindiaz_05
. Cuenta de respaldo: @im_aylin.d .@_rafe_13_🧸💍 .💸 Para Publicidad y Colaboraciones al Dm o a mi Gmail: ailinmendez0504@gmail.com
Berlin, Germany
568.4K
Followers
1.60%
Engagement
+1.5%(+8.5K)
8.3
19
Domenik John Hotston
@domenikjohn
Berlin, Germany 📍 Model | Fitness | Lifestyle 📩 info@domenikjohn.com
Berlin, Germany
101.1K
Followers
3.35%
Engagement
+8.9%(+8.3K)
7.7
20
❖ 𝐍𝐢𝐠𝐡𝐭 𝐢𝐧 𝐒𝐡𝐚𝐧𝐠𝐡𝐚𝐢 ❖
@yang.lou
📍London 🇬🇧 and the digital world 🌐 X (twitter) nightinshngh 🔗 @missyanglou
Berlin, Germany
56.6K
Followers
1.15%
Engagement
+16.5%(+8.0K)
7.2

About This Instagram Influencer Ranking

Discover the most influential creators in Berlin with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 35.5M potential impressions across all ranked influencers
  • Total Audience: 127.7M followers collectively following these creators
  • Average Engagement Rate: 6.57% - significantly above industry average
  • Market Coverage: 6,583 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Ukraine
  • Gender Distribution: 66% Female, 34% Male
  • Primary Age Group: 25-34 years (41.8% of audience)
  • Languages: English, German, ru

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Berlin on Instagram?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) is, as of October 2026, the fastest‑growing Beauty & Cosmetics creator in Berlin on Instagram, with +21.1% monthly growth (+33.2K followers).

How many followers did 𝔍𝔬𝔢𝔫𝔞 (@joena.st) gain last month?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) gained about 33.2K followers last month (+21.1%).

Who grew more: 𝔍𝔬𝔢𝔫𝔞 (@joena.st) or 🦋 Kira Kane 🦋 (@kirakanedotcom)?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) grew more than 🦋 Kira Kane 🦋 (@kirakanedotcom) (33.2K vs 26.2K).

How is 🦋 Kira Kane 🦋 (@kirakanedotcom) performing right now?

🦋 Kira Kane 🦋 (@kirakanedotcom) is growing at +11.2% (+26.2K) per month, with a Profile Score of 3.7 and average engagement of N/A.

How is Marlene Bloem (@marlene_bloem) performing right now?

Marlene Bloem (@marlene_bloem) is growing at +12.1% (+21.1K) per month, with a Profile Score of 6.9 and average engagement of 0.99%.

How is riccarda greco (@riccardagreco) performing right now?

riccarda greco (@riccardagreco) is growing at +7.2% (+18.3K) per month, with a Profile Score of 7.8 and average engagement of 6.03%.

How is Roxana Harris 💋 (@dieroxanaharris) performing right now?

Roxana Harris 💋 (@dieroxanaharris) is growing at +14.6% (+17.2K) per month, with a Profile Score of 8.0 and average engagement of 1.52%.

Who had the higher percentage growth: 🦋 Kira Kane 🦋 (@kirakanedotcom) or Marlene Bloem (@marlene_bloem)?

Marlene Bloem (@marlene_bloem) leads (12.1% vs 🦋 Kira Kane 🦋 (@kirakanedotcom) 11.2%).

What is the absolute follower gain of 𝔍𝔬𝔢𝔫𝔞 (@joena.st)?

𝔍𝔬𝔢𝔫𝔞 (@joena.st) gained about 33.2K followers last month (+21.1%).

What is the absolute follower gain of 🦋 Kira Kane 🦋 (@kirakanedotcom)?

🦋 Kira Kane 🦋 (@kirakanedotcom) gained about 26.2K followers last month (+11.2%).

What is the absolute follower gain of Marlene Bloem (@marlene_bloem)?

Marlene Bloem (@marlene_bloem) gained about 21.1K followers last month (+12.1%).

What is the absolute follower gain of riccarda greco (@riccardagreco)?

riccarda greco (@riccardagreco) gained about 18.3K followers last month (+7.2%).

What is the absolute follower gain of Roxana Harris 💋 (@dieroxanaharris)?

Roxana Harris 💋 (@dieroxanaharris) gained about 17.2K followers last month (+14.6%).

Is 𝔍𝔬𝔢𝔫𝔞 (@joena.st) still a relevant creator?

Yes — 𝔍𝔬𝔢𝔫𝔞 (@joena.st) has a Profile Score of 7.9, average engagement of 7.22%, and +21.1% (+33.2K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 6.57%. Generally, rates above 7.9% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Berlin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.