Top 20 Beauty & Cosmetics from Austria on TikTok Influencers by Follower Growth

Last updated: November 12, 2026

Total Beauty & Cosmetics Influencers in Austria

681

Expected Reach

5.3M

Total Followers

69.3M

Avg Engagement

8.13%

Audience Analysis

Gender Distribution

Female72%
Male28%

Age Distribution

18-2445.1%
25-3419.0%
13-177.7%
35-444.4%

Top Countries

Germany37.2%
Austria14.1%
United States of America7.9%
Brazil2.6%
United Kingdom2.0%

Top Languages

de49.4%
en28.3%
es6.6%

Top Cities

Vienna2.1%
Berlin1.2%
Munich0.5%
Hamburg0.4%
Cologne0.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Valentina Kuechler
@valentinakuechler
Accidentally treating life like a cinematic fantasy side quest. 📸 Insta: @valentinakuechler
Austria
210.9K
Followers
0.38%
Engagement
+121.2%(+115.6K)
4.6
2
Sam
@trvstedsamy
Livestreamer🎥 📩trvstedsamy.business@gmail.com ⬇️My Links / Cooperation
Austria
494.3K
Followers
8.38%
Engagement
+14.5%(+62.8K)
6.8
3
Paula
@paula.plsi
𝗕𝗘𝗔𝗨𝗧𝗬 𝗠𝗘𝗘𝗧𝗦 𝗔𝗟𝗢𝗣𝗘𝗖𝗜𝗔👩🏻‍🦲 🇦🇹 ʙᴀꜱᴇᴅ | 𝟤𝟥 📩 ᴄᴏʟʟᴀʙꜱ: management@paulaplsi.com
Austria
1.9M
Followers
5.93%
Engagement
+1.3%(+25.2K)
5.2
4
Lili Waligorski
@liliwaligorski
ig : liliwaligorski business : lili@end-mgmt.com
Austria
601.6K
Followers
9.45%
Engagement
+3.5%(+20.3K)
7.4
5
Sam 🎀
@sam_zengin
Von allem ein bisschen. Von mir ganz viel 🎀 @Wolfgang Amadeus Mustafa 💌management@samzengin.com
Austria
180.7K
Followers
8.43%
Engagement
+11.9%(+19.3K)
6.8
6
💎✨Savage✨💎
@savageoyibo
I am who I am, who I'm not I'll never be!!!
Austria
117.2K
Followers
19.76%
Engagement
+10.8%(+11.4K)
6.5
7
isidora
@isidorasrc
xoxo 💋 your fav scorpio 💌 isidoraasrc@gmail.com ❤️CFAB code: ISIDORA Insta: isidorasrc
Vienna, Austria
57.5K
Followers
9.66%
Engagement
+20.2%(+9.7K)
7.7
8
Avva
@avva.ballerina3
your fav Ballerina🌶✨ do NOT check my page⬇️
Austria
824.9K
Followers
5.15%
Engagement
+1.1%(+9.3K)
6.2
9
🌟arwen🌟
@arwenn..iliaswelt
arwen/16 dream pet -> nfr turtle 🐢 💗 tanz-acc-> @arwen & celine prvt: @a.z.prvt
Vienna, Austria
164.2K
Followers
16.48%
Engagement
+5.8%(+9.1K)
8.6
10
Carolina Biehl
@n.orthcarolina
✨ CAROLINA ✨ 💌 management@carolinabiehl.com ALL MAKEUP EVERYTHING
Vienna, Austria
1.2M
Followers
6.98%
Engagement
+0.7%(+7.9K)
6.7
11
Mei
@meiaskformcflurry
Follow ig: my__829 :p
Austria
135.2K
Followers
21.16%
Engagement
+6.0%(+7.6K)
8.9
12
am.eliee1
@am.eliee1
pr&collabs are welcome🫶🏻 insta: amelie.krgl
Austria
21.6K
Followers
0.68%
Engagement
+54.3%(+7.6K)
5.1
13
M U K K i T W I S T A R
@mukkitwistar_
❤️‍🔥 Only Good Vibes ❤️‍🔥 ✅ THIS IS MY ONLY PROFILE ALL THE OTHERS ARE FAKE ✅
Austria
234.7K
Followers
6.62%
Engagement
+3.3%(+7.5K)
6.3
14
Lavinia
@laviniarusanda
Founder @nine2five 👩🏻‍🔬 @LoudTalk with Lavi Podcast 🎙️ Inquires: Lavi@iamsocial.la 🇨🇦🇷🇴
Halifax, Austria
500.7K
Followers
5.15%
Engagement
+1.3%(+6.6K)
5.0
15
carofiala
@carofiala
who likes olives? 🫒
Vienna, Austria
128.9K
Followers
10.04%
Engagement
+5.0%(+6.2K)
5.8
16
yesmin
@yesmin_fttm
grwm, beauty and more💋 💌 yesmin.fattoum@gmx.at
Austria
38.6K
Followers
6.23%
Engagement
+18.0%(+5.9K)
7.1
17
ALIYA LORIN
@lorinaliya
vienna☕️ makeup 💄|skincare🫧|fashion🛍️ 💌 aliya@mklusive.com
Vienna, Austria
68.0K
Followers
12.06%
Engagement
+6.7%(+4.3K)
7.8
18
boshi.therapy
@boshi.therapy
Boshi - Schmerzfrei ohne OP ✨ 📍in Salzburg Kontakt👇
Austria
288.0K
Followers
4.45%
Engagement
+1.3%(+3.8K)
4.9
19
Yagmur Aslan
@yas1an
vienna insta: yagmuuraln
Vienna, Austria
31.5K
Followers
2.52%
Engagement
+11.3%(+3.2K)
5.8
20
zeynaeun
@zeynaeun
vienna | @zeynaeun zeynaeun@gmail.com 💌
Austria
49.5K
Followers
13.28%
Engagement
+6.7%(+3.1K)
8.0

About This TikTok Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on TikTok who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 5.3M potential impressions across all ranked influencers
  • Total Audience: 69.3M followers collectively following these creators
  • Average Engagement Rate: 8.13% - significantly above industry average
  • Market Coverage: 681 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, Austria, United States of America
  • Gender Distribution: 72% Female, 28% Male
  • Primary Age Group: 18-24 years (45.1% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Austria on TikTok?

Valentina Kuechler (@valentinakuechler) is, as of November 2026, the fastest‑growing Beauty & Cosmetics creator in Austria on TikTok, with +121.2% monthly growth (+115.6K followers).

How many followers did Valentina Kuechler (@valentinakuechler) gain last month?

Valentina Kuechler (@valentinakuechler) gained about 115.6K followers last month (+121.2%).

Who grew more: Valentina Kuechler (@valentinakuechler) or Sam (@trvstedsamy)?

Valentina Kuechler (@valentinakuechler) grew more than Sam (@trvstedsamy) (115.6K vs 62.8K).

How is Sam (@trvstedsamy) performing right now?

Sam (@trvstedsamy) is growing at +14.5% (+62.8K) per month, with a Profile Score of 6.8 and average engagement of 8.38%.

How is Paula (@paula.plsi) performing right now?

Paula (@paula.plsi) is growing at +1.3% (+25.2K) per month, with a Profile Score of 5.2 and average engagement of 5.93%.

How is Lili Waligorski (@liliwaligorski) performing right now?

Lili Waligorski (@liliwaligorski) is growing at +3.5% (+20.3K) per month, with a Profile Score of 7.4 and average engagement of 9.45%.

How is Sam 🎀 (@sam_zengin) performing right now?

Sam 🎀 (@sam_zengin) is growing at +11.9% (+19.3K) per month, with a Profile Score of 6.8 and average engagement of 8.43%.

Who had the higher percentage growth: Sam (@trvstedsamy) or Paula (@paula.plsi)?

Sam (@trvstedsamy) leads (14.5% vs Paula (@paula.plsi) 1.3%).

What is the absolute follower gain of Valentina Kuechler (@valentinakuechler)?

Valentina Kuechler (@valentinakuechler) gained about 115.6K followers last month (+121.2%).

What is the absolute follower gain of Sam (@trvstedsamy)?

Sam (@trvstedsamy) gained about 62.8K followers last month (+14.5%).

What is the absolute follower gain of Paula (@paula.plsi)?

Paula (@paula.plsi) gained about 25.2K followers last month (+1.3%).

What is the absolute follower gain of Lili Waligorski (@liliwaligorski)?

Lili Waligorski (@liliwaligorski) gained about 20.3K followers last month (+3.5%).

What is the absolute follower gain of Sam 🎀 (@sam_zengin)?

Sam 🎀 (@sam_zengin) gained about 19.3K followers last month (+11.9%).

Is Valentina Kuechler (@valentinakuechler) still a relevant creator?

Yes — Valentina Kuechler (@valentinakuechler) has a Profile Score of 4.6, average engagement of 0.38%, and +121.2% (+115.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Austria?

The average engagement rate for this category is 8.13%. Generally, rates above 9.8% are considered excellent, while rates above 6.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.