Top 20 Fashion & Style from Melbourne on TikTok Influencers by Follower Growth

Last updated: October 22, 2026

Total Fashion & Style Influencers in Melbourne, Australia

166

Expected Reach

0.9M

Total Followers

19.2M

Avg Engagement

6.59%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Donya Badr
@donyabadrr
✨Beauty | Fashion | Lifestyle ✨ IG: donyabadr
Melbourne, Australia
364.5K
Followers
4.14%
Engagement
+2.5%(+9.1K)
5.2
2
adobomochi
@adobomochi
hi my name is Cashmere :) 🇵🇭 based in 🇦🇺 FOR WORK/COLLABS 📩 adobomochi@gmail.com
Melbourne, Australia
115.2K
Followers
14.65%
Engagement
+4.6%(+5.1K)
7.9
3
innasya mackenzie
@innasyamackenzie
melbourne, aus 💌 innymackenzie12@gmail.com @Innasya Attire | Stylist 🖤
Melbourne, Australia
73.7K
Followers
6.50%
Engagement
+6.5%(+4.5K)
6.7
4
marissa
@marissalepps
your fav 40s findian fashion friend • also djs 📍naarm/melbourne 💌 roxanne@precisionmgmt.com.au
Melbourne, Australia
220.6K
Followers
9.83%
Engagement
+2.0%(+4.4K)
6.5
5
whispernickydaicos
@whispernickydaicos
🕺
Melbourne, Australia
69.5K
Followers
4.20%
Engagement
+4.3%(+2.9K)
7.4
6
Mia Somerville
@miasomerville1
CBR, AUS a space for real postpartum bodies no longer just a girl mum ✨ Business/UGC enquiries ⬇️ 💌 hello.miasomerville@gmail.com
Melbourne, Australia
46.1K
Followers
2.35%
Engagement
+5.0%(+2.2K)
5.1
7
Aleska Servian Laing
@aleska.servian
Marketeira na Austrália te inspirando a conseguir o seu emprego dos sonhos no exterior 💫 Lista de espera para cursos e mentorias ↓
Melbourne, Australia
69.7K
Followers
10.82%
Engagement
+2.7%(+1.9K)
7.5
8
tinta
@tiiinta
🌀📍melbourne, australia
Melbourne, Australia
132.3K
Followers
5.96%
Engagement
+1.3%(+1.7K)
7.7
9
Isabella Skocic
@isabellaskoc1c
fits, food + fitness melbourne, australia 💌 shania@mgmt.com.au
Melbourne, Australia
88.1K
Followers
6.33%
Engagement
+1.6%(+1.4K)
6.4
10
courtneecrews
@courtneecrews
Just happy to be here 💝 I have a nail polish line 💅🏼 📍melbourne
Melbourne, Australia
91.3K
Followers
9.72%
Engagement
+1.4%(+1.3K)
6.4
11
Rachana Kuncha Koorthy
@rachanakoorthy
melbourne / nyc outfits, makeup, life & dance 💌 rachana@flaremp.com
Melbourne, Australia
160.1K
Followers
8.72%
Engagement
+0.8%(+1.2K)
6.8
12
Ruby Sheohmelian
@rubyyydoobyy
the life of a 6th year law and commerce student x travel, outfits, beauty and fitness 📍Melbourne let's yap xx 💌ruby@vivemanagement.com.au🧚‍♀️
Melbourne, Australia
212.1K
Followers
5.92%
Engagement
+0.5%(+1.1K)
5.8
13
grace
@gracie.meredith
grwm • fashion • vlogs Geena@onedaydream.com.au
Melbourne, Australia
227.5K
Followers
6.70%
Engagement
+0.5%(+1.1K)
5.1
14
Scarlet & Sam
@scarletandsam
IG: @scarletandsam welcome to our world ◡̈
Melbourne, Australia
30.4K
Followers
4.54%
Engagement
+3.5%(+1.0K)
5.3
15
SHEENA
@sheenamarcina
📍Melb, AUS insta: @sheenamarcina for the girls 🎀👩🏽‍⚖️ 💌: sheena@cloutcommunications.com.au
Melbourne, Australia
70.3K
Followers
7.60%
Engagement
+1.3%(+930)
5.8
16
Imogen Livitsanis
@imogenlivitsanis
Diva in a robe Boss of @POOL BOY Melbourne, Australia management@imogenlivitsanis.com.au
Melbourne, Australia
59.4K
Followers
4.48%
Engagement
+1.2%(+707)
5.1
17
Jade Chiang
@jadeechiangg
📍melb | Australia Fashion-beauty-lifestyle Management- Jade@flaremp.com LTK- Jadechiang
Melbourne, Australia
111.1K
Followers
6.52%
Engagement
+0.6%(+689)
5.4
18
Jc
@jcsworld__
People call me JC, Melbourne/ Australia 🫶
Melbourne, Australia
47.5K
Followers
7.65%
Engagement
+1.3%(+625)
6.7
19
Francoise Draschler
@francoisedraschler
IG: @francoisedraschler @raphiethedobe 🐶 Fdraschler@gmail.com Melbourne, Aus
Melbourne, Australia
37.1K
Followers
2.78%
Engagement
+1.5%(+535)
4.7
20
Tj Junior Lavea
@tjlavea_
‧₊˚✧ A bad bitch who plays w makeup ✧˚₊‧ 🇼🇸🇦🇺
Melbourne, Australia
67.7K
Followers
19.49%
Engagement
+0.7%(+482)
8.2

About This TikTok Influencer Ranking

Discover the most influential creators in Melbourne with our comprehensive ranking of the top 20 influencers on TikTok who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 885.0K potential impressions across all ranked influencers
  • Total Audience: 19.2M followers collectively following these creators
  • Average Engagement Rate: 6.59% - significantly above industry average
  • Market Coverage: 166 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Melbourne on TikTok?

Donya Badr (@donyabadrr) is, as of October 2026, the fastest‑growing Fashion & Style creator in Melbourne on TikTok, with +2.5% monthly growth (+9.1K followers).

How many followers did Donya Badr (@donyabadrr) gain last month?

Donya Badr (@donyabadrr) gained about 9.1K followers last month (+2.5%).

Who grew more: Donya Badr (@donyabadrr) or adobomochi (@adobomochi)?

Donya Badr (@donyabadrr) grew more than adobomochi (@adobomochi) (9.1K vs 5.1K).

How is adobomochi (@adobomochi) performing right now?

adobomochi (@adobomochi) is growing at +4.6% (+5.1K) per month, with a Profile Score of 7.9 and average engagement of 14.65%.

How is innasya mackenzie (@innasyamackenzie) performing right now?

innasya mackenzie (@innasyamackenzie) is growing at +6.5% (+4.5K) per month, with a Profile Score of 6.7 and average engagement of 6.50%.

How is marissa (@marissalepps) performing right now?

marissa (@marissalepps) is growing at +2.0% (+4.4K) per month, with a Profile Score of 6.5 and average engagement of 9.83%.

How is whispernickydaicos (@whispernickydaicos) performing right now?

whispernickydaicos (@whispernickydaicos) is growing at +4.3% (+2.9K) per month, with a Profile Score of 7.4 and average engagement of 4.20%.

Who had the higher percentage growth: adobomochi (@adobomochi) or innasya mackenzie (@innasyamackenzie)?

innasya mackenzie (@innasyamackenzie) leads (6.5% vs adobomochi (@adobomochi) 4.6%).

What is the absolute follower gain of Donya Badr (@donyabadrr)?

Donya Badr (@donyabadrr) gained about 9.1K followers last month (+2.5%).

What is the absolute follower gain of adobomochi (@adobomochi)?

adobomochi (@adobomochi) gained about 5.1K followers last month (+4.6%).

What is the absolute follower gain of innasya mackenzie (@innasyamackenzie)?

innasya mackenzie (@innasyamackenzie) gained about 4.5K followers last month (+6.5%).

What is the absolute follower gain of marissa (@marissalepps)?

marissa (@marissalepps) gained about 4.4K followers last month (+2.0%).

What is the absolute follower gain of whispernickydaicos (@whispernickydaicos)?

whispernickydaicos (@whispernickydaicos) gained about 2.9K followers last month (+4.3%).

Is Donya Badr (@donyabadrr) still a relevant creator?

Yes — Donya Badr (@donyabadrr) has a Profile Score of 5.2, average engagement of 4.14%, and +2.5% (+9.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Australia?

The average engagement rate for this category is 6.59%. Generally, rates above 7.9% are considered excellent, while rates above 5.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current tiktok influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.