Top 20 Lifestyle from Australia on Instagram Influencers by Follower Growth

Last updated: September 25, 2026

Total Lifestyle Influencers in Australia

246

Expected Reach

1.5M

Total Followers

6.0M

Avg Engagement

5.21%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Georgia & Charlie 🐻
@bettysbungalow_
Perth🏡 Solo mum renovating her 1970s home & garden 🥕 DIY, budgeting, ADHD, lifestyle 🔨 Also a photographer @yoursacredstills talent@neuralle.com
Perth, Australia
130.5K
Followers
5.83%
Engagement
+7.5%(+9.1K)
8.4
2
Mon & Ryan | Adventure Travel Couple | Content Creator
@monryantravel
🌎 Lived in Europe for 5 years 🇩🇪 👇Get your FREE Europe Travel Planner 📍Melbourne / Geelong, Australia 🇦🇺🇵🇭 📩 contact@monryantravel.com
Melbourne, Australia
55.5K
Followers
0.33%
Engagement
+14.3%(+6.9K)
7.4
3
Raymund Mejorada
@raymundtravels
Managing Director @luxecarebyloveyourself 🧳 #RaymundTravels 🇵🇭 🇹🇭 🇲🇾 🇭🇰 🇸🇬 🇯🇵 🇦🇺 🇹🇼 🇬🇧 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇮🇪 🇩🇪 🇦🇹🇨🇭 🇫🇷 l 🇧🇪 🇳🇱 🇦🇪 🇱🇺🇰🇷🇲🇴🇻🇳🇨🇳🇺🇸🇮🇹🇱🇺🇻🇦
Sydney, Australia
164.2K
Followers
0.07%
Engagement
+3.6%(+5.7K)
6.5
4
Tom Ma | Online Fitness Coach
@tma_fit
I help busy Asians get jacked w/o giving up their lifestyle 💪 DM me “TMA” for more info ✉️ thomasma7887@gmail.com 👇 Apply for 1-1 coaching 👇
Sydney, Australia
30.2K
Followers
1.99%
Engagement
+12.9%(+3.5K)
8.0
5
Alli Geers | Australian Artist
@alligeers.art
📍 Rural NSW. Painting accordingly. Collected internationally. Original paintings & prints ↓
Australia
55.0K
Followers
2.69%
Engagement
+6.0%(+3.1K)
7.2
6
Tiffany Donaldson
@home.style.by.tiff
Just a mum of two sharing what I love! Home Styling | Affordable Finds | Fashion | Motherhood MGMT - @envisionagency.co obelina@envisionagency.co
Australia
183.9K
Followers
0.21%
Engagement
+1.7%(+3.1K)
7.2
7
Fran
@hqfran
F R A N Luxury Cars, Watches and Life ⚜️ 📧 hqfranofficial@gmail.com or DM me
Australia
38.5K
Followers
38.57%
Engagement
+8.3%(+3.0K)
8.9
8
Ambra | Vita in Australia
@ambraluparello
In 🇦🇺 dal 2023 Lavoro in #miniera 👷🏼‍♀️+ Mentore per la tua vita in #Australia 👩🏼‍💻 Vuoi partire? Inizia da qui ⬇️ NO DM 🙅🏼‍♀️
Australia
66.3K
Followers
1.77%
Engagement
+4.0%(+2.6K)
6.9
9
Jaice
@jaicetv
“She has a really expressive face” - commenter 🔴 LIVE on Twitch Tues/Thurs/Fri/Sun 📧 jaice@clickmgmt.com.au
Australia
47.0K
Followers
1.76%
Engagement
+5.1%(+2.3K)
8.3
10
Rubi Majkut 🐠
@rubitennnis
#TeamHEAD Passing the love of tennis on 🎾 Founder @certifiedtennisaddict 💌 rubitennnis@gmail.com
Australia
17.8K
Followers
1.22%
Engagement
+10.1%(+1.6K)
7.1
11
Ashley Clarke
@ashley___clarke
I help women build a body they can effortlessly maintain following no "diets". Helping you quit emotional eating & silence food noise 🔗 Work with me
Melbourne, Australia
40.6K
Followers
0.11%
Engagement
+3.7%(+1.5K)
5.7
12
Lily Sharp
@lilysharp__
gold coast, aus online fitness coach @csb code LILYS train with me ↓
Gold Coast, Australia
43.5K
Followers
6.39%
Engagement
+3.4%(+1.4K)
8.5
13
Matsen Jasch
@cooldadcollective_
Brisbane, AUS 📍 Just a dad, talking about dad things 🫡 Weekly dad chats on the Cool Dad Pod 🎧 📧: cooldadcollective@hotmail.com
Brisbane, Australia
92.1K
Followers
0.31%
Engagement
+1.5%(+1.4K)
5.6
14
𝐌𝐚𝐫𝐲-𝐉𝐚𝐧𝐞 𝐎𝐯𝐞𝐫𝐚𝐥𝐥
@mj_confidential
Fitness • Bodybuilding • Food • Lifestyle 🎓 Bachelor of Multimedia Studies
Mackay, Australia
26.3K
Followers
1.00%
Engagement
+5.0%(+1.2K)
7.0
15
Sara | Fashion Model
@saralifestyle.au
🇦🇺Brisbane • Fashion & Lifestyle Model 🎥UGC Creator for beauty & fashion 📩 Bookings/Collabs: DM ⬇️ Shop my beauty page
Brisbane, Australia
23.9K
Followers
5.79%
Engagement
+4.3%(+991)
7.9
16
tastethistastethat
@tastethistastethat
🍔 Traveling, Food & Lifestyle Blog 🎥 Digital Media & Content Creators 📧 Invite/Collabs/email or DM 📍Sydney & Brisbane 🏡
Brisbane, Australia
36.6K
Followers
0.32%
Engagement
+2.6%(+942)
6.5
17
Nazanin Rouhbakhsh
@elite.carryon
Step into my world of LUXURY . TRAVEL . MINDFULNESS Engineer | Founder | Master’s in Psychotherapy (current) 40M+ views on TikTok
Australia
19.0K
Followers
0.00%
Engagement
+5.2%(+935)
5.1
18
Lena Baumgartner
@lena_b_art
Abstract Artist in Adelaide, Australia ➕Sign up to 📩 for new releases Originals/Commissions DM for Worldwide shipping 🌏
Adelaide, Australia
38.9K
Followers
0.06%
Engagement
+2.1%(+818)
7.6
19
Brooke Dunford | Travel Creator 🌎
@brooke_dunford
~ Living a story worth telling Currently sailing the East Coast of Australia 🇦🇺 📩 UGC + Collabs ~ brookedunfordtravel@gmail.com
Australia
46.5K
Followers
6.48%
Engagement
+1.7%(+797)
7.8
20
Tereza & Felix 🇨🇿🇩🇪 | life in Australia
@terezafelixjourney
🇦🇺We moved to Australia from Europe in our late 30s 🌊Life in Perth | Western Australia Travels | Slow Living 📚Get my guides “moving to Australia”👇🏻
Perth, Australia
11.6K
Followers
7.74%
Engagement
+7.3%(+795)
8.4

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 1.5M potential impressions across all ranked influencers
  • Total Audience: 6.0M followers collectively following these creators
  • Average Engagement Rate: 5.21% - significantly above industry average
  • Market Coverage: 246 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in Australia on Instagram?

Georgia & Charlie 🐻 (@bettysbungalow_) is, as of September 2026, the fastest‑growing Lifestyle creator in Australia on Instagram, with +7.5% monthly growth (+9.1K followers).

How many followers did Georgia & Charlie 🐻 (@bettysbungalow_) gain last month?

Georgia & Charlie 🐻 (@bettysbungalow_) gained about 9.1K followers last month (+7.5%).

Who grew more: Georgia & Charlie 🐻 (@bettysbungalow_) or Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel)?

Georgia & Charlie 🐻 (@bettysbungalow_) grew more than Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) (9.1K vs 6.9K).

How is Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) performing right now?

Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) is growing at +14.3% (+6.9K) per month, with a Profile Score of 7.4 and average engagement of 0.33%.

How is Raymund Mejorada (@raymundtravels) performing right now?

Raymund Mejorada (@raymundtravels) is growing at +3.6% (+5.7K) per month, with a Profile Score of 6.5 and average engagement of 0.07%.

How is Tom Ma | Online Fitness Coach (@tma_fit) performing right now?

Tom Ma | Online Fitness Coach (@tma_fit) is growing at +12.9% (+3.5K) per month, with a Profile Score of 8.0 and average engagement of 1.99%.

How is Alli Geers | Australian Artist (@alligeers.art) performing right now?

Alli Geers | Australian Artist (@alligeers.art) is growing at +6.0% (+3.1K) per month, with a Profile Score of 7.2 and average engagement of 2.69%.

Who had the higher percentage growth: Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) or Raymund Mejorada (@raymundtravels)?

Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) leads (14.3% vs Raymund Mejorada (@raymundtravels) 3.6%).

What is the absolute follower gain of Georgia & Charlie 🐻 (@bettysbungalow_)?

Georgia & Charlie 🐻 (@bettysbungalow_) gained about 9.1K followers last month (+7.5%).

What is the absolute follower gain of Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel)?

Mon & Ryan | Adventure Travel Couple | Content Creator (@monryantravel) gained about 6.9K followers last month (+14.3%).

What is the absolute follower gain of Raymund Mejorada (@raymundtravels)?

Raymund Mejorada (@raymundtravels) gained about 5.7K followers last month (+3.6%).

What is the absolute follower gain of Tom Ma | Online Fitness Coach (@tma_fit)?

Tom Ma | Online Fitness Coach (@tma_fit) gained about 3.5K followers last month (+12.9%).

What is the absolute follower gain of Alli Geers | Australian Artist (@alligeers.art)?

Alli Geers | Australian Artist (@alligeers.art) gained about 3.1K followers last month (+6.0%).

Is Georgia & Charlie 🐻 (@bettysbungalow_) still a relevant creator?

Yes — Georgia & Charlie 🐻 (@bettysbungalow_) has a Profile Score of 8.4, average engagement of 5.83%, and +7.5% (+9.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in Australia?

The average engagement rate for this category is 5.21%. Generally, rates above 6.3% are considered excellent, while rates above 4.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.