Top 20 Lifestyle from Australia on Instagram Influencers by Follower Growth

Last updated: June 08, 2026

Total Lifestyle Influencers in Australia

177

Expected Reach

1.0M

Total Followers

4.2M

Avg Engagement

3.80%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Georgia & Charlie 🐻
@bettysbungalow_
Perth🏡 Solo mum renovating her 1970s home & garden 🥕 DIY, budgeting, ADHD, lifestyle 🔨 Also a photographer @yoursacredstills talent@neuralle.com
Perth, Australia
130.5K
Followers
5.83%
Engagement
+7.5%(+9.1K)
8.4
2
Tom Ma | Online Fitness Coach
@tma_fit
I help busy Asians get jacked w/o giving up their lifestyle 💪 DM me “TMA” for more info ✉️ thomasma7887@gmail.com 👇 Apply for 1-1 coaching 👇
Sydney, Australia
30.2K
Followers
1.99%
Engagement
+12.9%(+3.5K)
8.0
3
Ambra | Vita in Australia
@ambraluparello
In 🇦🇺 dal 2023 Lavoro in #miniera 👷🏼‍♀️+ Mentore per la tua vita in #Australia 👩🏼‍💻 Vuoi partire? Inizia da qui ⬇️ NO DM 🙅🏼‍♀️
Australia
66.3K
Followers
1.77%
Engagement
+4.0%(+2.6K)
6.9
4
Alli Geers Art 👩🏻‍🎨
@alligeers.art
🤘🏻 Coffee addict with a painting habit & a pun addiction. 📍Artist in Rural Australia 📦 AUS & International shipping ⬇️ ⬇️ ORIGINALS & PRINTS ⬇️ ⬇️
Australia
36.3K
Followers
4.36%
Engagement
+5.7%(+2.0K)
7.2
5
Tiffany Donaldson
@home.style.by.tiff
Just a mumma of two sharing what I love! Interior Styling | Home Finds | Lifestyle | Motherhood MGMT - @envisionagency.co obelina@envisionagency.co
Australia
165.5K
Followers
0.21%
Engagement
+1.2%(+1.9K)
6.9
6
Brooke Dunford | Travel Creator 🌎
@brooke_dunford
~ Living a story worth telling Currently in Australia 🇦🇺 📩 UGC + Collabs ~ brookedunfordtravel@gmail.com
Australia
43.5K
Followers
9.21%
Engagement
+4.1%(+1.7K)
7.8
7
Rubi Majkut 🐠
@rubitennnis
#TeamHEAD Passing the love of tennis on 🎾 Founder @certifiedtennisaddict 💌 rubitennnis@gmail.com
Australia
17.8K
Followers
1.22%
Engagement
+10.1%(+1.6K)
7.1
8
Ashley Clarke
@ashley___clarke
I help women build a body they can effortlessly maintain following no "diets". Helping you quit emotional eating & silence food noise 🔗 Work with me
Melbourne, Australia
40.6K
Followers
0.11%
Engagement
+3.7%(+1.5K)
5.7
9
𝐌𝐚𝐫𝐲-𝐉𝐚𝐧𝐞 𝐎𝐯𝐞𝐫𝐚𝐥𝐥
@mj_confidential
Fitness • Bodybuilding • Food • Lifestyle 🎓 Bachelor of Multimedia Studies
Mackay, Australia
26.3K
Followers
1.00%
Engagement
+5.0%(+1.2K)
7.0
10
Sara | Fashion Model
@saralifestyle.au
🇦🇺Brisbane • Fashion & Lifestyle Model 🎥UGC Creator for beauty & fashion 📩 Bookings/Collabs: DM ⬇️ Shop my beauty page
Brisbane, Australia
18.0K
Followers
14.09%
Engagement
+6.3%(+1.1K)
8.9
11
tastethistastethat
@tastethistastethat
🍔 Traveling, Food & Lifestyle Blog 🎥 Digital Media & Content Creators 📧 Invite/Collabs/email or DM 📍Sydney & Brisbane 🏡
Brisbane, Australia
36.6K
Followers
0.32%
Engagement
+2.6%(+942)
6.5
12
Nazanin Rouhbakhsh
@elite.carryon
Step into my world of LUXURY . TRAVEL . MINDFULNESS Engineer | Founder | Master’s in Psychotherapy (current) 40M+ views on TikTok
Australia
19.0K
Followers
0.00%
Engagement
+5.2%(+935)
5.1
13
One Empire
@oneempiresleep
Lingerie for the main character. Let your story unfold… Australian based 🤎 Find us on @nordstrom @theiconicau
Australia
48.6K
Followers
0.87%
Engagement
+1.8%(+839)
5.8
14
CINDY GIRL BOSS | ซินดี้ เกิร์ล บอส
@cindygirlboss
🥂CEO & Lux Creator 🤎🎠 Beauty | Lifestyle | Credit card 📩 Collabs DM 🎓 CU | 🇦🇺UQ | 🇬🇧UCL 👸🏻 @kemrex.official @promp.haircare
Australia
45.4K
Followers
0.44%
Engagement
+1.8%(+822)
5.7
15
Tereza & Felix 🇨🇿🇩🇪 | life in Australia
@terezafelixjourney
🇦🇺We moved to Australia from Europe in our late 30s 🌊Life in Perth | Western Australia Travels | Slow Living 📚Get my guides “moving to Australia”👇🏻
Perth, Australia
11.6K
Followers
7.74%
Engagement
+7.3%(+795)
8.4
16
Charlie | Fitness & Growth
@cchang_cali
📍🇦🇺 🤸🏻 Fitness | Lifestyle | Mindset 📩 cchang.lifestyle@gmail.com
Australia
41.2K
Followers
1.84%
Engagement
+1.9%(+751)
7.1
17
Jessica Anne Wood
@jessicaannewood
Mama to Aria + Theo Capturing & savouring every moment 🤍 Motherhood • Marriage • Newborn life BNE, Australia 🐚🌴
Australia
35.3K
Followers
0.86%
Engagement
+2.1%(+740)
6.6
18
Lena Baumgartner
@lena_b_art
Abstract Artist ✖️Now taking commission for 2026 Sign up to 📩 for new releases Originals/Commissions DM for Worldwide shipping 🌏
Australia
34.0K
Followers
0.00%
Engagement
+2.2%(+727)
7.2
19
Keiryn Hart
@horn.___
This is how I choose to life my life every day. . My friends call me Horn :) ⬇️ Join The Routine - Mind, Body, Soul ⬇️
Sydney, Australia
14.5K
Followers
2.25%
Engagement
+5.0%(+688)
8.1
20
The Rolls Royce Influencer
@therollsroyceinfluencer
Real estate agent, social media influencer, classic car collector & trader & passionate provider of 7 ⭐️ services. Rolls owner and Private Driver. 🇦🇺
Australia
15.6K
Followers
1.25%
Engagement
+4.3%(+650)
7.9

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 990.7K potential impressions across all ranked influencers
  • Total Audience: 4.2M followers collectively following these creators
  • Average Engagement Rate: 3.80% - above industry average
  • Market Coverage: 177 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through June 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in Australia on Instagram?

Georgia & Charlie 🐻 (@bettysbungalow_) is, as of June 2026, the fastest‑growing Lifestyle creator in Australia on Instagram, with +7.5% monthly growth (+9.1K followers).

How many followers did Georgia & Charlie 🐻 (@bettysbungalow_) gain last month?

Georgia & Charlie 🐻 (@bettysbungalow_) gained about 9.1K followers last month (+7.5%).

Who grew more: Georgia & Charlie 🐻 (@bettysbungalow_) or Tom Ma | Online Fitness Coach (@tma_fit)?

Georgia & Charlie 🐻 (@bettysbungalow_) grew more than Tom Ma | Online Fitness Coach (@tma_fit) (9.1K vs 3.5K).

How is Tom Ma | Online Fitness Coach (@tma_fit) performing right now?

Tom Ma | Online Fitness Coach (@tma_fit) is growing at +12.9% (+3.5K) per month, with a Profile Score of 8.0 and average engagement of 1.99%.

How is Ambra | Vita in Australia (@ambraluparello) performing right now?

Ambra | Vita in Australia (@ambraluparello) is growing at +4.0% (+2.6K) per month, with a Profile Score of 6.9 and average engagement of 1.77%.

How is Alli Geers Art 👩🏻‍🎨 (@alligeers.art) performing right now?

Alli Geers Art 👩🏻‍🎨 (@alligeers.art) is growing at +5.7% (+2.0K) per month, with a Profile Score of 7.2 and average engagement of 4.36%.

How is Tiffany Donaldson (@home.style.by.tiff) performing right now?

Tiffany Donaldson (@home.style.by.tiff) is growing at +1.2% (+1.9K) per month, with a Profile Score of 6.9 and average engagement of 0.21%.

Who had the higher percentage growth: Tom Ma | Online Fitness Coach (@tma_fit) or Ambra | Vita in Australia (@ambraluparello)?

Tom Ma | Online Fitness Coach (@tma_fit) leads (12.9% vs Ambra | Vita in Australia (@ambraluparello) 4.0%).

What is the absolute follower gain of Georgia & Charlie 🐻 (@bettysbungalow_)?

Georgia & Charlie 🐻 (@bettysbungalow_) gained about 9.1K followers last month (+7.5%).

What is the absolute follower gain of Tom Ma | Online Fitness Coach (@tma_fit)?

Tom Ma | Online Fitness Coach (@tma_fit) gained about 3.5K followers last month (+12.9%).

What is the absolute follower gain of Ambra | Vita in Australia (@ambraluparello)?

Ambra | Vita in Australia (@ambraluparello) gained about 2.6K followers last month (+4.0%).

What is the absolute follower gain of Alli Geers Art 👩🏻‍🎨 (@alligeers.art)?

Alli Geers Art 👩🏻‍🎨 (@alligeers.art) gained about 2.0K followers last month (+5.7%).

What is the absolute follower gain of Tiffany Donaldson (@home.style.by.tiff)?

Tiffany Donaldson (@home.style.by.tiff) gained about 1.9K followers last month (+1.2%).

Is Georgia & Charlie 🐻 (@bettysbungalow_) still a relevant creator?

Yes — Georgia & Charlie 🐻 (@bettysbungalow_) has a Profile Score of 8.4, average engagement of 5.83%, and +7.5% (+9.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in Australia?

The average engagement rate for this category is 3.80%. Generally, rates above 4.6% are considered excellent, while rates above 3.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.