Top 20 Fashion & Style from Australia on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Fashion & Style Influencers in Australia

17,826

Expected Reach

215.1M

Total Followers

868.3M

Avg Engagement

3.95%

Audience Analysis

Gender Distribution

Female59%
Male41%

Age Distribution

25-3443.9%
18-2434.1%
35-4411.7%
13-175.6%

Top Countries

Australia30.3%
United States of America18.2%
United Kingdom4.9%
Germany4.7%
New Zealand2.6%

Top Languages

en80.8%
es5.9%
pt3.4%

Top Cities

Melbourne5.6%
Sydney5.2%
Gold Coast3.0%
Perth2.4%
Brisbane2.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Loui Burke
@louiburke
Your chic friend in home, hosting & put-together living. Occasionally fed up. Always helpful. 🦘contact@louiburke.com
Melbourne, Australia
1.3M
Followers
0.12%
Engagement
+14.5%(+161.5K)
6.9
2
CHAERYEONG
@chaerrry0
ITZY
Sydney, Australia
4.7M
Followers
11.72%
Engagement
+1.8%(+81.1K)
9.3
3
Pia L-Z
@pial_z
Check my highlights 👀 📍QLD 🇦🇺
Australia
588.6K
Followers
0.38%
Engagement
+7.8%(+42.8K)
6.7
4
G
@ellaxalexandra
@ellaalexandra.x
Gold Coast, Australia
333.6K
Followers
2.23%
Engagement
+12.5%(+37.1K)
8.3
5
iyah may
@iyahmayhem
Independent artist Art for the people not the system New song at iyahmay.com Doctor (MD) Artistic expression only. Not medical advice.
Australia
671.2K
Followers
0.23%
Engagement
+5.7%(+36.0K)
6.5
6
Jess
@milkyrides
GC, Australia 🇦🇺 | 5'2 on a 450 SR-S 🏍️
Australia
664.4K
Followers
2.15%
Engagement
+5.6%(+35.4K)
6.7
7
Jade Harper
@jadehubx
25 year old Aussie girl 🌞
Brisbane, Australia
420.7K
Followers
4.47%
Engagement
+8.7%(+33.8K)
7.8
8
Xavier Kelly - Health & Fitness Coach
@xavier__kelly
I’ll help you cut 10kg/25lbs of fat without giving up the foods you love. 🚀 500+ Lives Transformed DM ME “READY” TO APPLY FOR 1-1 COACHING.
Sydney, Australia
263.5K
Followers
0.36%
Engagement
+14.5%(+33.4K)
5.8
9
hana_brave_official
@hana_brave_official
HANA Official Instagram CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, MAHINA
Sydney, Australia
2.6M
Followers
5.51%
Engagement
+1.3%(+33.3K)
8.3
10
KARINA🦄IRBY
@karinairby
Founder of @moana_bikini making the internet less serious body confidence, business & unhinged thoughts🏝️🐬💞
Gold Coast, Australia
1.3M
Followers
1.89%
Engagement
+2.6%(+32.0K)
7.9
11
maeurn.tv
@maeurn.tv
💌business@maeurnsmiles.com What you’re looking for👇🏼 @maeurnscameraroll
Gold Coast, Australia
3.6M
Followers
7.02%
Engagement
+0.9%(+31.5K)
6.2
12
Josh Heuston
@jheuston
🐉
Australia
1.6M
Followers
45.36%
Engagement
+1.9%(+31.2K)
8.4
13
SAFAR BROS
@safarbros_
Two brothers bringing the laughs 😂 Everything Safar Bros 👇
Australia
836.8K
Followers
0.00%
Engagement
+3.8%(+30.8K)
9.2
14
Stefania Ferrario
@stefania_model
🌺 Sensuality, Strength & Storytelling 🌱 Animal Liberation Advocate 🎥 Real sets • no AI 🐰 Mum to @bambiandken
Melbourne, Australia
1.2M
Followers
1.08%
Engagement
+2.5%(+30.5K)
7.8
15
Josh Partington
@joshparto
🇦🇺Melbourne 🪩 146k on TikTok | @keepingitjosh 📩 Contact: jacqui@neuralle.com
Melbourne, Australia
106.3K
Followers
0.97%
Engagement
+39.7%(+30.2K)
7.1
16
GABBY MCCARTHY🖤
@gabrielleemccarthy
Aussie gal (Diva) @loveislandau Season 7 💌 contact@gabbymccarthy.com
Gold Coast, Australia
272.5K
Followers
4.29%
Engagement
+12.1%(+29.4K)
4.7
17
ʜɪʟᴅᴇ ᴏsʟᴀɴᴅ ♡
@hildeee
📧 ʜɪʟᴅᴇ.ᴏsʟᴀɴᴅ@ɪᴄʟᴏᴜᴅ.ᴄᴏᴍ Norwegian born 🇳🇴 Australian raised @jamesfoster755 💍 @hildeee is my only account
Perth, Australia
3.3M
Followers
0.01%
Engagement
+0.8%(+26.9K)
4.5
18
Sev Philippou
@sevphilippou
RackaRacka's Scream Queen Star of Mockbuster 🌟 in cinemas NOW Stevey’s Smutty Bookclub Season 4 LIVE Accidental Pop Star 🎤🎶GABAGOOL👇 Pre-Production 🤫
Australia
270.6K
Followers
0.01%
Engagement
+10.8%(+26.3K)
8.4
19
Angelo Marasigan
@_angelo.marasigan
• Los Angeles, CA • ✉️ AngeloMarasiganTeam@iso-ent.com • Latest YT Video ↓
Australia
3.1M
Followers
2.89%
Engagement
+0.8%(+25.6K)
6.2
20
bella
@bella.ayar
just a makeup girly tiktok (780K) 💌 contact@bellaayar.com melb, aus
Australia
649.2K
Followers
6.11%
Engagement
+4.1%(+25.5K)
7.4

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Fashion & Style content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 215.1M potential impressions across all ranked influencers
  • Total Audience: 868.3M followers collectively following these creators
  • Average Engagement Rate: 3.95% - above industry average
  • Market Coverage: 17,826 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 59% Female, 41% Male
  • Primary Age Group: 25-34 years (43.9% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fashion & Style niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Fashion & Style creator in Australia on Instagram?

Loui Burke (@louiburke) is, as of October 2026, the fastest‑growing Fashion & Style creator in Australia on Instagram, with +14.5% monthly growth (+161.5K followers).

How many followers did Loui Burke (@louiburke) gain last month?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

Who grew more: Loui Burke (@louiburke) or CHAERYEONG (@chaerrry0)?

Loui Burke (@louiburke) grew more than CHAERYEONG (@chaerrry0) (161.5K vs 81.1K).

How is CHAERYEONG (@chaerrry0) performing right now?

CHAERYEONG (@chaerrry0) is growing at +1.8% (+81.1K) per month, with a Profile Score of 9.3 and average engagement of 11.72%.

How is Pia L-Z (@pial_z) performing right now?

Pia L-Z (@pial_z) is growing at +7.8% (+42.8K) per month, with a Profile Score of 6.7 and average engagement of 0.38%.

How is G (@ellaxalexandra) performing right now?

G (@ellaxalexandra) is growing at +12.5% (+37.1K) per month, with a Profile Score of 8.3 and average engagement of 2.23%.

How is iyah may (@iyahmayhem) performing right now?

iyah may (@iyahmayhem) is growing at +5.7% (+36.0K) per month, with a Profile Score of 6.5 and average engagement of 0.23%.

Who had the higher percentage growth: CHAERYEONG (@chaerrry0) or Pia L-Z (@pial_z)?

Pia L-Z (@pial_z) leads (7.8% vs CHAERYEONG (@chaerrry0) 1.8%).

What is the absolute follower gain of Loui Burke (@louiburke)?

Loui Burke (@louiburke) gained about 161.5K followers last month (+14.5%).

What is the absolute follower gain of CHAERYEONG (@chaerrry0)?

CHAERYEONG (@chaerrry0) gained about 81.1K followers last month (+1.8%).

What is the absolute follower gain of Pia L-Z (@pial_z)?

Pia L-Z (@pial_z) gained about 42.8K followers last month (+7.8%).

What is the absolute follower gain of G (@ellaxalexandra)?

G (@ellaxalexandra) gained about 37.1K followers last month (+12.5%).

What is the absolute follower gain of iyah may (@iyahmayhem)?

iyah may (@iyahmayhem) gained about 36.0K followers last month (+5.7%).

Is Loui Burke (@louiburke) still a relevant creator?

Yes — Loui Burke (@louiburke) has a Profile Score of 6.9, average engagement of 0.12%, and +14.5% (+161.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fashion & Style in Australia?

The average engagement rate for this category is 3.95%. Generally, rates above 4.7% are considered excellent, while rates above 3.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.